Killing Us Softly

by Dr Paul Offit

  246 Weil and Drugstore.com: Hurley, Natural Causes, 240.

  247 Chopra’s business model: Barrett and Jarvis, Health Robbers, 243–45; Butler, Consumer’s Guide, 118; Johnston, Politics of Healing, 223; F. Wheen, How Mumbo Jumbo Conquered the World: A Short History of Modern Delusions (New York: Public Affairs, 2004), 44–48.

  247 Chopra regarding unlimited wealth: Chopra, Spiritual Laws, 1.

  247 Chopra regarding money as energy: Ibid., 28.

  248 Mercola’s business model: D. Gumpert, “Old Time Sales Tricks on the Net,” BusinessWeek, May 23, 2006.

  249 Mercola products: Smith, “Dr. Mercola: Visionary or Quack?”

  249 Mercola and government conspiracy: Ibid.

  249 Mercola regarding natural products: “The Alternative Health Controversy,” The Dr. Oz Show.

  250 Caplan regarding medical professionalism: Art Caplan, interviewed by the author, September 20, 2011.

  251 Titanium necklaces: L. Jenkins, “Is Your Bat Speed a Bit Off? Try a Titanium Necklace,” New York Times, June 22, 2005.

  251 Caplan regarding magical thinking: Art Caplan, interviewed by the author, September 20, 2011.

  252 Slack regarding magical thinking: R. Slack, “Acupuncture: A Science-Based Assessment,” Center for Inquiry, 2010.

  EPILOGUE: ALBERT SCHWEITZER AND THE WITCH DOCTOR

  254 N. Cousins and A. Schweitzer: Cousins, Anatomy of an Illness, 76–78.

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