by Luke Dormehl
Many Worlds 190–92, 194, 197
maps 134–36
Marx, Karl 11, 137n
Massachusetts Institute of Technology (MIT) 28
Human Dynamics group in 85
Serendipity project of 85–87
“Match” 62–66
tabulated example of 64
see also love and sex
Mattersight Corporation 22–24
Mayer, Marissa 228
Meaney, Nick 166–67, 170–72, 176, 205
Measure of Fidget 32
Medavoy, Mike 162
Medicine and the Reign of Technology (Reiser) 142
Meehl, Paul E. 208–9
Meiklejohn, Alexander 231
Merleau-Ponty, Maurice 98–99
Michael (Quantified Self devotee) 13
see also Quantified Self movement
Microserfs (Coupland) 16
Microsoft 51–52, 132, 192–93, 237
MIDI 199
Mill, John Stuart 118
Ming, Vivienne 25–27, 29–30
Miniscript 22–23
Minority Report 118–20, 123
Mismeasure of Man, The (Gould) 33–34
Mohler, George 111–12
money laundering 19
Morozov, Evgeny 201–2, 226, 243
Moses, Robert 134
movies, see art and entertainment
Mozart, Wolfgang 172, 203–4
Mumford, Lewis 5
Murnane, Richard 212–13
musical dice game 204
Myhrvold, Nathan 182
Nara 46–47, 136
NASA 24
NASCAR 37
Nautilus 14
Negobot 240
Net Delusion, The (Morozov) 226
Netflix 52, 127, 176, 188–89, 228, 236
neural networks 166
illustration of 168
neuroscience 159
new algorithmic identity 55, 58
New Division of Labor, The (Levy, Murnane) 212–13
New Statesman 55
New York Times 40–41, 52, 58, 67, 71
Newton, Isaac 114
Nietzsche, Friedrich 70
Nightingale, Florence 118
Nine Algorithms That Changed the Future (MacCormick) 222
Nineteen Eighty-Four (Orwell) 138, 198
Nudge (Thaler, Sunstein) 137–38
Obama, Barack 189, 225
Odom, Lamar 68
“(Of the) Standard of Taste” (Hume) 199–200
OKCupid 77
On Love (de Botton) 87
On Love (Stendhal) 70
On Man and the Development of his Faculties (Quetelet) 117
online dating, see Internet: dating
online shopping, see Internet: shopping via
Onomatics 130–31
OptimEyes 20
Orwell 138
panopticon 55
Parada, Sergio 99–100, 102–3
paradox of choice 82–83, 156
Paradox of Choice, The (Winchester) 82–83
Pariser, Eli 47
Parks, Rosa 59
Pascal, Blaise 70
Patterson, James 203
Pentland, Alex 85
personality types 23–25
tabulated 23
Pfizer 58
Pinker, Steven 80–81
Pinkett, Jada 69
Pitt, Brad 69
Plan of Scientific Operations . . . (Comte) 114
PlentyOfFish 81
police, see law and law enforcement
Pollock, Jackson 185
Poole, Steven 55
Popenoe, Paul 72
Popular Press, 1833–1865, The 177
Posner, Richard 155–56, 158–60, 168, 169
Poupyrev, Ivan 181
Poverty of Philosophy, The (Marx) 137n
“precogs” 118
see also law and law enforcement
predictive behavioral routing 22–23
“Predictive Policing” (McCue, Beck) 107
see also law and law enforcement
PredPol 113
Present Shock (Rushkoff) 195
Principles of Psychology, The (James) 17
Principles of Scientific Management, The (Taylor) 42
Process Communication 22–24
Proust, Marcel 83
psychic energy 100–101
Punin, Nikolai 178
Pygmalion (Shaw) 102
Quantcast 18–20, 55, 107
Quantified Self movement 12–16
Queenan, Joe 167
Quetelet, Adolphe 114–18
Quora 30
“Race Against the Machine” (McAfee, Brynjolfsson) 217
Radin, Max 157
Raiders of the Lost Ark 161
Ramsay, Stephen 182–83, 187
RealCog 120
see also law and law enforcement
reductio ad absurdum 37
Reiser, Stanley 142
Renoir, Pierre-Auguste 202
Rifkin, Jeremy 217
riots, UK (2011) 113
robo-cizing the world 13–15
Rochberg-Halton, Eugene 100
“Role of the Judge in the Twenty-First Century, The” (Posner) 156–57
Roth, Eric 167
Rothko, Mark 201
Rowling, J. K. 187
Rushkoff, Douglas 195–97
Salavon, Jason 194
Salganik, Matthew 172–76
Salieri, Antonio 172
Samsung, see Apple v. Samsung
scavenger-class customers 49–50
SceneTap 91
Schindler’s List 171
Schwartz, Barry 82
“scripts”, technological 136–37
SeaCaptainDate 78–79
Sears, Barry 8
self-driving cars 143–44, 213
Selfish Gene, The (Dawkins) 129
Serendipity 85–87
“750 words” 13
sex, see love and sex
Shakespeare, William 125–26, 182–83
Shamir, Lior 184–85, 203, 205–6
Shapley, Lloyd 62, 80
Shteyngart, Gary 85
Signal and the Noise, The (Silver) 235
Silver, Nate 235
Slate 41, 97
Slater, Dan 81
Slavin, Kevin 228
Smarr, Larry 7–12, 220
Smith, Dave 208–9
Smith, Will 69, 164–65
social discovery 86–90
“society of control” 54–55
Socrates 12
Soddu, Celestino 204
Solid Gold Bomb 224
Sony Walkman 14
Spacey, Kevin 188–89
spam 58
Speed 44
Spielberg, Arnold 164
Spielberg, Steven 118, 164
Stable Marriage Problem, see “Match”
Stairmaster 14
Stanton, Andrew 163
Star Wars 161
Stendhal 70
Steve Jobs (Isaacson) 36
Stone, Brad 214
Strangers on a Train 17
Striphas, Ted 232, 236
“Structured Information” (DeRose) 194
Sugar, Simon 20
Sundem, Garth 67–69, 234
Sunstein, Cass 137
Super Sad True Love Story (Shteyngart) 85–86
Supreme Court Forecasting Project 158
Surden, Harry 159, 232
Sweeney, Latanya 151
synaesthesi
a 181
tamagotchi 100
Tamanha, Brian 216
Tancer, Bill 3, 233
Taylor, Frederick 42
Taylorism 42
Technical Man 5
technological “scripts” 136
Technological Society, The (Ellul) 56
Tejeda, Charles 40
television scheduling 155–56
Tesco 20
work practices at 45
Thaler, Richard 137
“Theory of Judicial Decision, The” (Radin) 157
Third Wave, The (Toffler) 20–21, 43, 53–54
Thomas, Dorothy 228
Thomas, William 228
Thompson, David 172n
Thousand Plateaus, A (Deleuze, Guattari) 54
Titanic 162–63, 194
To Save Everything, Click Here (Morozov) 201
Toffler, Alvin 20–21, 43, 53–54
Tolstoy, Leo 203
“Towards Digitally Enabled Genomic Medicine” (Smarr) 11
TrekPassions 79
TruthTeller 237
Tuchman, Gaye 226–27
Turing, Alan 184
Turkle, Sherry 56, 131
Turner, Fred 56–57
Turow, Joseph 52
TweetPsych 38
Twitter 26, 30, 227, 230–31
and algorithms 35–36
and hashtags 230
UAL 229
UniformDating 79
Untitled (Green on Blue) 201
Up in the Air 79
Vaidhyanathan, Siva 221–22
Van Gogh, Vincent 185
VeggieDate 79
Vico, Francisco 206–7
Viegas, Fernanda 195
Virilio, Paul 2, 43, 218
Vollmer, Walter 149
Wagner, Richard 70
Walker, Robert 17
Walmart 106–7
War and Peace (Tolstoy) 203
Wark, McKenzie 235
Warren, Neil Clark 71–75, 84
Wasabi Waiter 33
Wattenberg, Martin 195
Watts, Duncan 172–75
wave theory 20–21
Wearable Computing Group 14
web analytics 18–20
at Google 41
see also Google
Webb, Amy 84
Well, Marius B. 225
Wert, Robert 24–25
Westminster Review 118
Wevorce 131
Who Owns the Future? (Lanier) 90–91, 216
“will-to-order” 5
William, Prince, Duke of Cambridge 68
Wilson, Nathan 46
Winchester, Dan 82
Winner, Langdon 134, 136
Wired 12, 56–57
Wolf, Gary 12
“Work of Art in the Age of Mechanical Reproduction, The” (Benjamin) 178–79
Wulff, Bettina 225, 227–28
Yarkoni, Tal 38
You Are Not a Gadget (Lanier) 239
YouAreWhatYouLike 37
YouTube 232
Zittrain, Jonathan 198
Žižek, Slavoj 236
Zone, The (Sears) 8