Sell Like Crazy
Page 23
Instead, just get your message read first. The only way to do that is to get
your emails in the cherished ‘P’ group by being more personal.
Just write like you would to a friend. It’s just fine to start an email with ‘Hey
there’. Let people into your lives a bit, show them your personality, as quirky
as it might be.
This is the opposite to how most companies write emails. Their writing
screams, ‘I’m trying to sell you!’
Use short sentences and write the way you talk. Good email copywriting is
not super-dense technical stuff. The last thing you want is an overwhelming
wall of text when someone opens your email. You want your emails to look
approachable. Lots of small paragraphs, or even better, single lines of copy –
just like the example below:
A good test is to read everything you write aloud. Make sure everything reads
smoothly. Great emails feel like a conversation between you and your best
friend.
While you want to give your readers a glimpse into your life, remember,
ultimately your readers don’t care about you or what you do. They only care
about themselves and what you can do for them. The tone, your stories, and
everything is else must be geared to make the content engaging and
entertaining. The bottom line is, all of your email copy should focus on your
reader’s needs and wants.
3. Study the herd and do the opposite
Think of the landscape and context in which the reader will read your email.
Will it be seen — or ignored — in a sea of other emails vying for their
attention?
How can you make them pick you? Look at the promotions tab or spam
folder of your inbox right now. Most of the emails you’ll find there will be
doing the exact same thing. The subject lines will be the same length, the
same casing, the same kind of tone – maybe even the same emojis in the
subject line. If other people are going long, then go short. Study what the
other people your readers are subscribed to are doing – and do the opposite.
4. Make it visceral: bring your email copy to life with specifics
Vague copy is a one-way ticket to inflicting email blindness on your reader.
Take a look at the simple edits you can make to turn vague copy into specific
copy. Notice how much more powerful the specific copy is:
Boring: ‘Increase your sales’
Specific: ‘Stop for a moment and imagine what it would feel like to double
your sales in the next 90 days… profits would skyrocket… you’d be able to
increase your bonus… you’d feel secure that your business was on sound
footing and you wouldn’t have to spend the weekends worrying about work
anymore… you’d finally be able to ‘switch off’ and actually enjoy the fruits
of your hard work’.
Boring: ‘You’ll lose weight and look great’.
Specific: ‘You’ll finally be able to fit into that sexy little black dress and turn
heads wherever you go… and even be the envy of all your friends’.
Boring: ‘Be your own boss’
Specific: ‘Imagine breaking the shackles of your soul-sucking 9-to-5 job,
killing your calendar and living life on your terms! Picture this: You wake up
as the sun streams through your curtains. You don’t even own an alarm
clock! You roll over to check your iPhone, Facebook, and Instagram. You
jump out of bed and run through your morning workout before eating a
leisurely breakfast with coffee (and no this isn’t the weekend – it’s
Tuesday!). Then you get a text from a friend who’s in town… want to meet
for lunch? You can do that, too — and no, you won’t have to ask your boss if
it’s okay. Because you’re your own boss! You run your own schedule and get
to work when it works for you!’
Do you see how much more relatable this type of copy is? These edits make
people feel like they know you, like you’re their good friend who understands
them, and with whom they can laugh with and open up to. That’s key to
getting your emails opened and read.
5. Don’t ask them to buy, click or act – tell them!
The call to action is a command. Be specific and tell them exactly what to do
– don’t ask them! It means using proven phrases like these...
Go ahead and check this out now.
Claim your spot here.
Click here and I’ll tell you what it’s all about.
Sign up here and you will discover...
This is an NLP (neuro-linguistic programming) technique called an
‘embedded command’, and it’s used for planting a thought (state, process,
experience, or action) within the mind of the reader, beneath their conscious
awareness. The purpose of using embedded commands is to move your
reader’s mind in the direction you want it to go without seeming to be
intruding or ordering in any way.
Whatever you want your reader to do, don’t ask them to do it – tell them.
Putting It All Together
So, there you have it. You’ve learned the key elements and strategies you
need to create great emails from scratch that will suck in sales. And you’ve
seen how to do it in days or weeks, instead of the years and years of pain it
took me.
Getting email right is the best investment you’ll ever make in your business.
It can be your secret weapon like it is mine.
Your Breakthrough Email Checklist:
Make sure you use a personal sender name.
Send your emails on Tuesdays at 10 am.
Make your subject lines are either two to four words or super long in
length. Nothing in between.
Write preheader text that burns with intrigue
Above all, write emails that entertain, excite, and engage your readers.
Ask yourself when sending every email: ‘Will this email get into the
‘P’ group or die in the ‘C’ group?’
Make your emails plain text instead of visual masterpieces.
Talk to readers as you would your best friend.
Make your emails about your readers — not just about yourself.
Study the herd and do the opposite.
Make it visceral and bring your email copy to life with specifics.
Don’t ask them to buy, click or act. Tell them!
Conclusion
We’ve covered a lot of ground in this book, and, as you can see,
I’m deeply passionate about this stuff.
And that’s because when you get all this right, and you grow
your business, it makes a profound impact on every area your life. Whichever
way you want to look at it, money is a big part of life, and there’s no better
vehicle for creating wealth than growing a business.
The life you want to create is fuelled by the business you build. And far too
often the reason people start a business – money, freedom, being able to put
your kids through college, pay off your parent’s mortgage or give back to
charitable causes – becomes a distant dream.
That’s because they get stuck being a business owner and not a business
builder. They basically create a job for themselves and then work for their
business, not the other way around.
All the methodologies in this book are designed to help you make the
transition from business ow
ner to business builder.
A business owner is someone who gets caught up ‘in the weeds’. They get
stuck on the hamster wheel of activity, executing the mundane, daily tasks
that ‘just have to get done’.
A business builder is an entrepreneur with a strong focus on sales and
marketing. Someone who looks for leverage and to delegate anything in their
business that doesn’t move the money needle and pull their business forward.
A business owner is someone who mistakenly believes that simply having a
great product or service is enough to achieve success.
A business builder is someone who has unwavering focus on intimately
understanding their market’s pains, fears, hopes, dreams, and desires.
A business builder is ruthlessly committed to not only providing the most
value to their marketplace but understanding that great products and services
are useless unless they can effectively and persuasively communicate this
value to their market.
Having a wildly successful business is the ultimate vehicle for creating the
life you’ve always dreamed of. From a young age you’ve been conditioned
by society, the media, and your friends and family, all of whom have slowly
chipped away at your confidence and eroded the possibilities of reaching
your goals and making your dreams a reality. Naysayers – who have already
given up on chasing their own dreams – start to dole out advice and plant
mind-viruses inside your head, which make you second-guess yourself and
wonder if you can really ‘have it all’. You want a great relationship with your
spouse, happy kids, an abundance of money, multiple homes, and a thriving
business. But society would like you to believe that success in one area
results in absence in another. I’m here to tell you this is horseshit. It’s a lie
spread by people who don’t have the courage to go out there and manifest
their wildest dreams.
You can indeed have it all.
Not only is building a wildly successful business a great lever for wealth, it
also makes you stronger in every area of your life.
Business is the highest form of mental mastery. The stakes are high and it
takes an incredibly high degree of focus, stamina, and wherewithal to be
successful.
These traits are forged from the business you build and the plateaus you have
to break through to reach even greater heights, and serve you in all areas of
your life, from your relationships, your fitness, and overall mental strength to
solve problems.
On your journey you will face an immense amount of pressure. Pressure is a
fact of life. The people who learn to relish it are the ones who become high
performers. These are the people who take huge strides forward when things
are going great, and knuckle down and forge ahead in life when the heat is
on.
Failure is not an option for high achievers. Pressure ignites their resolve and
sharpens their focus.
If you’ve read this far, you may well have it in you to thrive on pressure too.
If you’re serious about business success, then now is the time to commit and
take action. You must transition from business owner to business builder –
and get your business working for you, and not the other way around.
Once you make this fundamental transformation, your business and life will
never be the same again. Having the ability to be a business builder, and a
marketer at heart, is the single greatest skill you can attain. It means you’ll
never go hungry and you’ll always be equipped to start and build businesses
to fuel the life you want.
My strategies for growing a business are centered around turning advertising
into profit. I look at marketing and advertising as assets in which I invest to
grow my business. Not expenses. I’m a huge advocate of mastering this skill
because I know it’s a variable that won’t change over time. There will always
be platforms looking to monetise their audience by selling advertising. It’s
been this way for hundreds of years. If I know how to leverage these
advertising platforms and turn eyeballs into dollars, my businesses will
always be sound.
Throughout this book, you’ve learned powerful and valuable information that
when applied will change your business and your life forever. However, all
the information and strategies covered in this book are worthless if you don’t
take action.
If there’s one thing I want to impress upon you, it’s the importance of taking
action. I want you to sit down right now and write down your action items for
the next 30 days – and for the next 3, 6, and 12 months. If you don’t,
something else will grab your attention and you’ll be off looking for the next
strategy, tactic, or silver bullet for your business.
I urge you to put the blinders on and execute the information in this book –
and if you do, I can assure you, you will reap the rewards.
Building a successful business allows you to manifest your craziest dreams.
You deserve this success and can truly have it all, despite the naysayers. I
invite you on this journey and look forward to hearing of your success and
how transforming your business has transformed your life.
To your success,
Sabri Suby
One Last Thing…
Iwould love to hear all the successful ways you find to apply my strategies
to your business and life. Please send me your breakthroughs and results.
Nothing makes me happier than to hear from successful students. I collect
and study all kinds of success stories, large or small, financial or otherwise.
When I get yours, I’ll send you back a free gift or advanced training.
Be amazing,
Sabri Suby
hello@selllikecrazy.co
1300 858 250
Document Outline
IMPORTANT! READ THIS FIRST! Why This Information Is Vitally Important – Now More Than Ever
Think Like A Billionaire
How To Sell Like Crazy
The $500,000 Learning Curve
A Wiser Investment Than Savings, Stocks, Or Real Estate
PHASE 1: Understand And Identify Your Dream Buyer
PHASE 2: Create The Perfect Bait For Your Dream Buyer
PHASE 3: Capture Leads And Get Contact Details
PHASE 4: The Godfather Strategy
PHASE 5: Traffic
PHASE 6: The Magic Lantern Technique
PHASE 7: Sales Conversion
PHASE 8: Automate And Multiply
Conclusion
One Last Thing…