Book Read Free

Seeing Around Corners

Page 31

by Rita McGrath


  little bets, 31–32

  personal, 191–97, 209

  styles of, 27–28, 38

  Verry, Seth, 65

  VHS (Video Home System), 79

  Victor Company, 79

  Video Home System (VHS), 79

  VideoEgg (now Say Media), 115

  Vista operating system (Microsoft), 134–35

  VoiceStream Wireless, 132

  W

  Walmart, 153–54

  Warner Media, 89

  warning signs

  customer pain points, 56–62

  decline, 65–69

  freedom to signal strength ratio, 49–51

  ignoring, 26–27, 34–36, 183

  importance, 39

  indicators, 44–49

  optimum warning period, 51

  time zero event identification, 51–56, 64

  weak, 40–43, 62–63, 208–9

  what won’t change, 63–64

  “wartime” CEOs, 187–90, 209

  waterfall methodology, 111

  webbing, 119–20, 126, 193–95

  Weinberg, Zach, 114–19, 193, 202

  Whirlpool, 160

  Whitwam, David, 160

  “Why You Can’t Get a Taxi” (McArdle), 92

  wind energy, 53–56

  “Windows: The Next Killer Application for the Internet” (Allard), 130

  Wintel, 134

  Wolf, Martin, 181

  women, in leadership, 167–70

  Women in Leadership: Expanding Influence and Leading Change, 168–69, 186

  World Wide Web. See Internet

  Wozniak, Steve, 21

  Wright, Orville, 6

  Wright, Wilbur, 6

  X

  Xbox (Microsoft), 131

  Y

  YouTube, 146

  Z

  Zara, 75

  Zook, Chris, 30

  Zuckerberg, Mark, 19–20, 27–28, 31. See also Facebook

  About the Author

  Rita McGrath is a best-selling author, a sought-after speaker, and a longtime professor at Columbia Business School. She is considered one of the world’s top experts on innovation and growth; her work regularly appears in the Harvard Business Review. McGrath is consistently ranked among the top 10 management thinkers in the world and was ranked #1 for strategy by Thinkers50. Her most recent best-selling book is The End of Competitive Advantage. She lives in New Jersey.

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