Seeing Around Corners
Page 31
little bets, 31–32
personal, 191–97, 209
styles of, 27–28, 38
Verry, Seth, 65
VHS (Video Home System), 79
Victor Company, 79
Video Home System (VHS), 79
VideoEgg (now Say Media), 115
Vista operating system (Microsoft), 134–35
VoiceStream Wireless, 132
W
Walmart, 153–54
Warner Media, 89
warning signs
customer pain points, 56–62
decline, 65–69
freedom to signal strength ratio, 49–51
ignoring, 26–27, 34–36, 183
importance, 39
indicators, 44–49
optimum warning period, 51
time zero event identification, 51–56, 64
weak, 40–43, 62–63, 208–9
what won’t change, 63–64
“wartime” CEOs, 187–90, 209
waterfall methodology, 111
webbing, 119–20, 126, 193–95
Weinberg, Zach, 114–19, 193, 202
Whirlpool, 160
Whitwam, David, 160
“Why You Can’t Get a Taxi” (McArdle), 92
wind energy, 53–56
“Windows: The Next Killer Application for the Internet” (Allard), 130
Wintel, 134
Wolf, Martin, 181
women, in leadership, 167–70
Women in Leadership: Expanding Influence and Leading Change, 168–69, 186
World Wide Web. See Internet
Wozniak, Steve, 21
Wright, Orville, 6
Wright, Wilbur, 6
X
Xbox (Microsoft), 131
Y
YouTube, 146
Z
Zara, 75
Zook, Chris, 30
Zuckerberg, Mark, 19–20, 27–28, 31. See also Facebook
About the Author
Rita McGrath is a best-selling author, a sought-after speaker, and a longtime professor at Columbia Business School. She is considered one of the world’s top experts on innovation and growth; her work regularly appears in the Harvard Business Review. McGrath is consistently ranked among the top 10 management thinkers in the world and was ranked #1 for strategy by Thinkers50. Her most recent best-selling book is The End of Competitive Advantage. She lives in New Jersey.
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