The Jewel of Knightsbridge

by Harrod, Robin;

  Cover illustrations: Front: Harrods store. (Gibson Blanc/Alamy)

  First published 2017

  The History Press

  The Mill, Brimscombe Port

  Stroud, Gloucestershire, GL5 2QG

  www.thehistorypress.co.uk

  This ebook edition first published in 2017

  All rights reserved

  © Robin Harrod, 2017

  The right of Robin Harrod to be identified as the Author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988.

  This ebook is copyright material and must not be copied, reproduced, transferred, distributed, leased, licensed or publicly performed or used in any way except as specifically permitted in writing by the publishers, as allowed under the terms and conditions under which it was purchased or as strictly permitted by applicable copyright law. Any unauthorised distribution or use of this text may be a direct infringement of the author’s and publisher’s rights, and those responsible may be liable in law accordingly.

  EPUB ISBN 978 0 7509 8194 1

  Original typesetting by The History Press

  eBook converted by Geethik Technologies

  CONTENTS

  Introduction

  1 In the Beginning, there was a Draper

  2 Out of Essex – The Origin of the Harrod Family

  3 The First Grocery

  4 The Move to Kensington

  5 Charles Digby Takes Over

  6 Out of the Ashes

  7 Harrods Goes Public

  8 Retirement

  9 Charles Digby’s Family

  Epilogue

  Acknowledgements

  INTRODUCTION

  ‘Harrods of London’, ‘Harrods of Knightsbridge’ or just plain ‘Harrods’ are all names that are used for the famous London store and are recognised instantly worldwide. The shop is an institution. Although it’s always described as being on Knightsbridge, the splendid seven-storey building with its Edwardian terracotta facade is actually situated on the Brompton Road. Even in the early part of the twentieth century, any post addressed to ‘Harrods, England’ would be safely delivered. The store was by then so confident of its place in the world that it used the telegraphic address, ‘Everything, London’, and adopted the motto,Omnia, Omnibus, Ubique, meaning ‘Everything for Everybody, Everywhere’.

  Some facts about the store will illustrate the enormity of the place:

  The main building has about 1 million sq.ft of sales floor, with more again being allocated to offices, staff areas and stockrooms. In addition, Harrods also uses other buildings in the immediate area. As a comparison, Selfridges is just over half that size.

  At night the facade of Harrods is lit up with 12,000 light bulbs, several hundred of which need replacing each day.

  The baroque dome at the highest point contains a water storage tank, filled from its own source. Harrods, in common with several other well-known London institutions, has its own water supply, derived from artesian wells that were sunk under the building many years ago. There are three wells, and one is nearly 500ft deep.

  The store makes more money per square foot than any other store in the world and attracts 15 million customers a year.

  Until 2014, there was a model of the store on display in the shop in the form of a silver cigar box, which dated back to 1927. This was the result of a wager 100 years ago regarding the turnover of the shop. In 1917 Harry Selfridge made a bet with Richard Burbidge, the managing director of Harrods at the time, that Selfridges would overtake Harrods in annual returns within six years of the declaration of peace at the end of the First World War. The prize was to be a model of the loser’s shop. By 1927 Harry Selfridge admitted defeat and agreed to change the model to one of Harrods. The model was crafted in Harrods’ own workshops in Trevor Square, representing the store in that year, and the £400 bill was sent to Selfridge. Despite the loss, good relations between the two individuals and their shops were maintained. For many years, the model graced first Sir Richard’s and then his son’s desk. This cigar box was sold recently at auction by Christie’s for £85,000.

  The research that has formed the basis for this history of the early days of Harrods revealed that the founding Mr Harrod, Charles Henry Harrod, actually started trading in 1824, a decade earlier than previously thought, at premises on the south side of the Thames. The first shop was not, however, a grocery business; the grocery store was started in the 1830s and moved to the present site twenty years later. The first version of a Harrod’s grocery shop, in the East End of London, was a truly humble affair, and the next shop, now sited on the Brompton Road, started life as a simple one-storey shop with the living accommodation attached behind.

  The success and growth of Harrod’s grocery business was kick-started by tea. Events in China during the 1830s, and later in Assam, were the driving force behind the growth in the tea trade in Britain. Until 1833, the East India Company had held a monopoly over the trade in China tea and had ignored the native tea produced in the northern part of India. When the monopoly was removed in that year, there was an explosion of wholesale tea dealers, and then retailers, in London. Tea plants were imported from China to India and production of the Assam black tea continued to grow. Harrod and many others took advantage of the new prospects the trade offered.

  Once the shop had moved to Brompton Road, it grew organically on the same site, gradually acquiring the historic features which have epitomised its image over the last 100 years. Members of the Harrod family remained in charge of the business until 1891, when it was sold and a limited company was formed. The rate of expansion continued at a pace after the change of ownership.

  The last part of the present rectangular site was finally acquired in 1911, and the splendid building has occupied the same footprint since that year. Almost all the improvements and innovations to the store that followed were either in a vertical direction or were internal changes. The Brompton Road aspect was faced with Doulton terracotta tiles, and the lavish interiors, also decorated with Doulton tiles, were the work of the designer Frederick Sage.

  The year 1911 was a momentous one for the store, and for the country, for it was the year that saw the coronation of King George V.Harrods: The Store and the Legend, a book written by Tim Dale in 1981, states that in 1911:

  A souvenir brochure printed by the store at that time starts, ‘His Most Gracious Majesty’s memorable words, “Wake up England” have not been forgotten by his people, and Harrods today presents a striking example of what can be done by British Capital and British Labour combined with British Enterprise.’ Stirring words indeed.

  Perhaps today we would have said, ‘Let’s make britain great again.’

  How did a small local grocery shop that started 185 years ago grow into the successful department store that now dominates the Brompton Road in London? The chapters that follow will answer the question.

  Harrods has certainly been very successful, but it has never claimed to be the oldest department store in Britain. Which store can claim that accolade depends on how one defines a department store – and there are several candidates. The list is not confined to London, and some provincial stores that started trading in the eighteenth century can probably be included in the genre, and were certainly in existence before Harrods. One of them, Bennett’s, on Irongate in Derby, which was founded in 1734, exists to this day, 282 years later. Although it was threatened by the nearby Westfield Centre a few years ago, the store modernised and seems to be thriving again.

  Several other London stores claim their origins in the 1830s, but Fortnum & Mason probably lays claim to be the oldest; they have been on the same site since 1707. However, they have never diversified into the full com
plement of departments which many would consider needed to be included as a ‘department store’. Selfridges, the second largest store in the UK, did not open until 1909.

  Harrods have often led the trade in innovative retailing. It was the first store to take out a full-page advertisement in the Times, and the first store to boast a ‘moving stair’, a primitive form of escalator which was presented to an interested but mistrustful public in 1898.

  The present store still boasts the green and gold liveried doormen and the green-and-gold-painted delivery vans that were introduced decades ago. The original vans were of course horse-drawn, and the mechanised vans which followed were well in advance of what we now think of as part of our modern eco-sensitive era. The first electric Harrods van, running on solid tyres, was in use in 1919, and between 1936 and 1939 Harrods built a fleet of sixty such vans.

  The ownership of Harrods has often been a subject of speculation during the last sixty years or so. After decades of ownership by the Harrod family, my great-grandfather sold the store in 1889, and it was floated as a limited liability company.

  The Burbidge family, father Richard, then son, Woodman, and finally grandson, Richard, ran the store for many years and introduced some dramatic and groundbreaking innovations during their tenure. They continued the tradition of my ancestors by putting the customer first, and concentrating on the quality of the goods and service. In the 1920s Woodman Burbidge began to build a Harrods empire, acquiring other London shops, including Dickens & Jones and Swan & Edgar. Further stores were added after the Second World War.

  A takeover battle took place in 1959 involving Debenhams, House of Fraser and United Drapery Stores, and eventually Harrods became part of the House of Fraser Group.

  In the late 1970s Lonrho acquired a substantial holding and then in 1985 the Investment and Trust Company owned by Mohamed Al-Fayed took over the store. Although thought by many to be ‘over the top’, and too ‘show business’ and eccentric to be a successful businessman, Al Fayed was a natural shopkeeper. He was more like Charles Henry Harrod than most would credit. He reputedly started life as a stallholder in his home town of Alexandria and he had the same attention to detail which characterised the Harrods ethos. During his years in charge the shop grew into a tourist attraction as much as a luxury store.

  Al Fayed was in control until May 2010 when Harrods was sold to Qatar Holdings, the sovereign wealth fund of the State of Qatar. Harrods remains in their hands to date. After many years of involvement with other stores as part of a group, Harrods now stands alone, but boasts Air Harrod, Harrods Aviation, Harrods Estates and Harrods Bank as parts of the business.

  Although to the local inhabitants of the area, now mostly very well-heeled, Harrods is still their local grocery store, the shop has become progressively more upmarket in the last few decades. For the multitude of visitors to London, and especially to those from the United States, the Far East, Russia and the Arabian Peninsula, it is an iconic showcase for luxury goods.

  My interest in the store and the Harrod family began in 1986 when my 11-year-old daughter came home from school, asking if my wife and I could help to fill in a family history tree that she had been studying in class. I was in trouble with the family tree. My mother had died earlier that year and my father had died some years before. I knew a limited amount about my mother’s family but nothing about my father’s. He had been an orphan and had ‘changed hands’ several times during his early life. He had always had strong views regarding his birth family, saying, ‘If they didn’t want me, I don’t want them.’

  So, although my brothers and I had speculated whether we might be related to the Harrods family, we did not know anything, and in any case had respected his wishes and not pursued any investigation during his lifetime. Our speculations were fuelled by one of the few facts known by my father – that he had been born in a nursing home in Kensington, not very far from the Brompton Road.

  Until I started my research, my family in East Yorkshire and I had been blissfully unaware that we actually had anything to do with Harrods apart from sharing the name. My story of discovery is documented elsewhere, but to cut a very long story short, I subsequently found that I was the great-great-grandson of the founder, Charles Henry Harrod. By a quirk of fate, my brothers and I were the only direct descendants of both the founder and his son to have retained the surname ‘Harrod’.

  What followed for me was thirty years of research into the Harrod family and its ramifications, and this has inevitably led me into the story of the early history of the store. I have been well supported in my research by other living members of my newly found family and by successive archivists at Harrods, although Harrods have not in any other way been involved in the writing or production of this book. The family have given me photographs and stories of my ancestors, and the archivists have been very helpful in granting access to their records and images. I could not have completed this book without their help and I acknowledge their contribution here, rather than repeatedly with each individual piece of information or document used.

  So, how did this magnificent institution begin and develop into what it is today? I hope to answer here most of the why, when and how questions you might ask about its origins.

  In 1824 Charles Henry Harrod, later to become a giant of the grocery business, was a single man of 25 and of no great consequence. He was living in Southwark. Though referred to here as Charles Henry, to differentiate him from his son, Charles Digby, certainly at times he was known as Henry or Henry Charles.

  Contrary to what has previously been documented in various descriptions of Harrods, his first shop was not a grocery shop. In his books about Harrods, Tim Dale points out that there are many articles about Harrods which state that it was the only large London store not to have started life as a draper’s, but as a grocer’s shop. British History Online, for instance, states, ‘Harrods is untypical of the great London department stores in having risen not from a drapery or general goods business but from a grocer’s shop.’ These statements have proved to be incorrect and Harrods was not especially thrilled to hear the news when this was discovered.

  Charles Henry started renting premises at 228 Borough High Street, Southwark, in the April of 1824. The rate records and the Surrey land tax records for the parish of St George the Martyr, Southwark, list him there in every quarter until 1831 but give no indication of his occupation.

  Southwark, the district south of London Bridge, has been populated since the Roman era. For most of that time the only crossing of the Thames had been London Bridge and its precursors. The area of London south of the Thames grew much more slowly than the rest of the city. The growth was limited by a lack of additional bridges across the river and the relatively marshy ground. Following the opening of Westminster Bridge in 1750 and then Blackfriars Bridge in 1769, the area blossomed. In 1800 the population of Southwark was about 66,000, only about 7 per cent of the city as a whole, and then between 1801 and 1851 the population nearly doubled.

  Southwark and its high street, known as Borough High Street, were full of craftsmen and shopkeepers. There were a disproportionately large number of inns, partly due to the proximity of the riverside and its trade, but more particularly because of the presence of a thriving local brewing industry. Several prisons were also located here, including the King’s Bench Prison and the Marshalsea Debtors’ Prison. The Marshalsea, featured in Dickens’ novels, had been founded in the 1300s and had been rebuilt in the early 1800s. Best known as a debtors’ prison, it also housed those convicted of subversion, sailors who had mutinied and those accused of piracy. It closed in 1842.

  The brewing connection with the district came about because until 1750 the High Street and London Bridge was the sole route for all the hop trade traffic from Kent, Surrey and Sussex. The proprietors of the coaching inns thrived on the trade and became very affluent. The medieval pilgrimage route to and from Canterbury and the route from the hop fields of Kent lay through Borough High Street. Warehous
es for the hops, managed by brokers called hop factors, were built together with showrooms for the goods. Breweries followed in the same area. The two main breweries in Southwark were, rather oddly, both called the Anchor Brewery. One eventually became the Courage Brewery, and the other, much older, eventually merged with Courage in 1955.

  Many of the warehouses and breweries were destroyed by bombing in the Second World War and the industry then moved to Paddocks Wood, near Tunbridge Wells in Kent. (Coincidentally, one of my uncles managed a hop farm in Paddock Wood for about ten years in the 1950s.)

  Charles Harrod may have frequented the inns, though this is doubtful as he is known in later life to have been teetotal. He certainly did not get involved in the brewing industry. The first records listing Charles’s occupation are in the London street directories held at Southwark Local Studies Library and now available partially online. In the Pigot & Co. Directory for 1826 and 1827, the entry for 228 High Street, Borough, lists ‘Harrod & Wicking, Linen Drapers, retail’. The next listing is in the 1829 Post Office Directory, which shows Charles Harrod working on his own at the same address as ‘Harrod C.H., Mercer & Haberdasher’.

  The Wicking connection in 1826 and 1827 was obviously a transient one, as there is no mention of him at the same address again. In Pigot’s 1839 Directory, there is a Matthew Wicking who was a ‘Linen Draper and Silk Mercer’ at 9 Ludgate Hill, just west of St Paul’s Cathedral. To muddy the water further, the 1846 Post Office Directory lists a James Wicking at the Half Moon Public House, 132 Borough High Street – that would be real diversification!

  Contact with a living descendant of the Wicking family who was doing his own family research confirmed the presence of his family in Southwark, but no further details were available and no obvious connection was known to the Harrod family. Further confirmation of the transient relationship between Harrod and Wicking was found when an online version of the London Gazette was searched. Issue 18210, published on 10 January 1826, page 57, contained the following announcement: