by Stacy Perman
Love, Courtney, 7
Loving, Christopher, 22
loyalty, of associates, 56
Lozano, Manuel, 130
lung cancer, Harry’s battle with, 107–8
Lynsi. See Martinez, Lynsi; Snyder, Lynsi Lavella
Lynsi L. Snyder Trust, 177, 233
MacKichan, Clare, 1955 Chevy design and, 77
mad cow disease, 243
Madrid, Michael Anthony, 263–64, 265
mail order store. See Company Store
Make-A-Wish Foundation, 157
management
four-tier system/people as key, 135–36, 137–38
practices, forward thinking, 54–56
team, expanding for growth, 130–32
managers. See store managers
Marsh, Roger, 159
Martinez, Lynsi, 10, 272
birth of twins to, 287
discord with Richard Boyd, 259–61
influence of Christian church on, 259
learning the ropes at In-N-Out, 240–41
life scrutinized, 266–67
named in lawsuit, 256–58
pays tribute to grandmother, 282–83
Martinez, Richard, 240, 259
Martin, William, training program and, 131, 134–35, 148
Mata, Edward and Esther, 285–86
Matthew’s Party, Sims, Jack, and, 191
McCaron, Joe, 94, 172, 194
McDaniel, John O., pilot of Westwind, 190
McDonald, Richard and Maurice, 46–47, 63–65
McDonald, Ronald, 91
McDonald’s, 41, 63, 138–39, 151. See also McDonald’s Corporation
the “McDonald’s Bill,” 138
McDonald’s Corporation, 97, 224
Arch Deluxe line and, 210
beginning of, 65
employing gimmickry, 93
fantasy campaigns for children, 91
food manufacturing systems and, 86
global markets and, 209, 243
losses/comeback strategy, 243–45
public offering, 98–99
tinkering with menu, 102
McDonald’s Famous Hamburgers, 46–47
McKay, Robert, 101
McKinley Home for Boys, 75
McLamore, James, 64
meat department, quality/freshness and, 127
melting pot, 31
memorial service, for Rich, 193–94
menu
secret, 5, 92, 130, 146, 151, 246
spartan, with high quality, 38
three item/consistency of, 4–5
tinkering with classic, 102
Meserve, Bob, 38, 55, 59, 70, 154, 255, 274
Michael Anthony Companies, 263–64, 265
Michelin-starred chefs, 9, 246, 248
Mickelson, Phil, 148
Miller Brewery, 83
Miller, Don, remembrance of Rich, 194
minimum wage, associates making more than, 138
Mirren, Helen, 8
mobile society, 33, 34, 39–40
Molloy, Brien, 22
Molloy, Patrick and Catherine (née Monahan), 22
Mondavi family, 258
Montgomery, George, 52
motorcycle accident, Guy’s, 107–8, 109–10, 212–13
motto, 39
Multimixer, Kroc, Ray, and, 64, 66
Munoz, Aurelio, 266–67
National City Lines, 60–61
National Hot Rod Association (NHRA), 76, 77–78, 79, 80, 122, 220
Nation’s Restaurant News, 121, 128, 150, 180
neon fast-food sign, world’s largest, 181
Newling, Jason, 251
Newport Beach, 181, 183, 184, 195, 217
New York Post, 69
New York Times, 8, 183, 210
NHRA. See National Hot Rod Association (NHRA)
Nicholson, Don, 172
Nielson, Russ, 141
Nissen, Johnny, 215
Nissen, Kathy, 75–76. See also Snyder, Kathy; Touché, Kathy
Nissen, Kenny, 75
Noddin, Charles
cutting costs v. quality product, 59
Harry’s partnership with, 33
“No Delay.” See motto
Nordling’s Market, 38
Norm’s Hangar, 215, 218
Northern Trust Bank of California, 286
“Number One,” 11, 12, 115
obesity claims and fast food, 243
O’Brien, Lorraine, 45
Ocean Park, 19
old-fashioned values, of In-N-Out, 231
100 x 100, 146
100 Percent Club, 143, 218–19
one hundredth store, opening of, 208–9
On the Road, 96
opening day, records, 166
open kitchen, 45
“Operation In-N-Out,” 3
Orange County, 110, 117, 166
Orange County Business Journal, 285
Orange County Register, 138, 160, 216, 228, 272, 273
Orange County Weekly, 283
Organic movement, mantra, applied to hamburger, 247
Original Tommy’s World Famous Hamburgers, 34
“Over 12 Billion Sold,” 98–99
Over the Hill Gang Funny Car, 172, 219
Pacific Electric Railway line, 28–29, 60–61
Packard, Vance, 103
paper cadet hats, 4, 9, 13
Papez, Chuck, 54
Paramount movie studio, Baldwin Park and, 29
Parkinson, W. K., 183
Parks, Wally, 77
Patricof & Company, 231–32
Paul, Ron, 128, 285
PepsiCo, 179–80, 197
Perkins, Lynda Lou (née Wilson), 122, 123. See also Snyder, Lynda
Perkins, Terri Louise, 178, 216, 237
Perkins, Traci Lynette, 122, 178, 211–12, 216, 237
Peschong, John, 160
Phillips Petroleum, 60
philosophy of quality, 7, 12, 38, 44–45, 47, 207
Pig Stand, 39, 41
Pillsbury Company, 99
Pizza Hut, 131, 179, 236
Plate, Rick, 175, 192, 214
police, at store opening, 6
Porter, Sylvia F., 69
postwar
boom, in Southern California, 32
perfection, promised by technology, 85
shifts in postwar boom communities, 184–85
transformation of Baldwin Park, 28–29
Powell, Colin, 183
Presley, Elvis, impersonator and Las Vegas opening, 122
Press-Telegram, 210
Prince, Shawn, 260
Pritzker family, 258
processed food, 85–87
Protein Style, secret menu and, 92
publicity
bad, 266–67, 270–71
fallout from lawsuit and fans, 271–272
family retreating from, 152
Forbes magazine, 145
from loyal customers, 145–46
perception of Southern California and, 270
scrutiny from lawsuit and, 257
shunning of, 9–10, 14, 100, 137
simplicity instead of, used by Harry and Esther, 93
Puzder, Andrew, 198–99, 202, 205
quality, 47, 59
the Apple Pan and, 66
commitment to freshness and, 127
dedication to, 95
part of system, 44, 45, 101, 128, 207, 211
product and execution, 248–49
“Quality, Cleanliness, and Service,” 44, 101, 128, 207, 211
“Quality You Can Taste,” 149
Quayle, Dan, 183
Queen Mary, 123
quick fortune, the new economy and, 232
Radich, Steven A., 238, 259
Ralston-Purina, 99
Ramirez, Andrew, 9
Ramirez, Vivian, 9
Ramsay, Gordon, 148
Rancho Cucamonga, 104
Reagan Administration, 160, 161
Reaganomics, as supply-side e
conomics, 125
Reagan, Ronald, 112, 124–25, 160
“real estate casino,” 31–32
red aprons, 4
Redd, Geno, 82
Red Line, in Southern California, 60–61
red palm leaf motif, 13, 152. See also twin palm trees, conjecture about
red-striped awning, 112–13, 165
Red Zone Capital Fund II, 232
Reichl, Ruth, 248
resiliency, of family-owned chain, 7
Restaurants & Institutions magazine, 224
Reynolds, Debbie, 52
Rice, Condoleezza, 182
Rich. See Snyder, Richard Allen
Riley, Pat, Laker’s head and, 143
Ringling Brothers Circus, 29
Rivers, Joan, 250
Rizza, Jerry and Margie, In & Go and, 252–53
Rockwell, Norman, McDonald’s annual report and 243
Roosevelt, Franklin D., 25
Rosipajla, Lawrence J., 263–64
Rotary Club, Harry and Esther active in, 94, 164
Rudnick, Louis, developer of Baldwin Park Estates, 32
rumors, about In-N-Out, 6, 10, 159, 196–97
Salk, Jonas, 84
Sanders, Harlan, 67, 100
San Dimas, 71, 94
conducting business from, 80
moving from, selling, 162–63
as temporary office after fire, 120
San Fernando Valley, 32, 80, 97–98, 111, 117
San Gabriel Valley, 30–31, 32, 51, 58, 62, 63, 78, 97, 98, 103, 110, 111, 122, 125, 172, 184
San Gabriel Valley Tribune, 119, 120, 127, 128, 145, 152, 157, 187, 188, 284, 287
Santa Monica, 18–19
“Say No to In-N-Out Burger,” 245–46
Schlosser, Eric, 7, 88, 243
Schmidt, Jack, 13, 89
Schneider, Hendrick, 14–16. See also Snyder, Harry, Sr.
Schwarzenegger, Arnold, 8
science and technology, 84–85
Seattle, 17–18, 40
secret menu, 5, 130, 146
adding to mystique, 92
not commercialized, 151
vegetarian burger and, 246
secret sauce, 9, 42
service, as part of system, 44, 46, 101, 128, 207, 211
Setterland, Elaine, 74, 96
the Shack. See Original Tommy’s World Famous Hamburgers
Sheridan, Sally Anne, 185, 187
Sherman, Duke, 146
Sherman, Sunny, 66
Shingletown, 200, 202, 216, 218, 227
Flying Dutch Ranch and, 238
Shoal Creek Township, 21–22
Shore, Dinah, 52
Simplot, John Richard, 87–89
The Simpsons, 8
Sims, Jack, 188, 190, 191–92, 193, 195,
Sinatra, Frank, 52
Sinclair, Upton, 93
sit-down meal, casualty of long commute, 39
Sitrick and Company, public relations and In-N-Out, 272
Sivil’s Drive-In in Texas, 39
Sizzler Family Steakhouse, 118
slow-growth model, used by Harry, 100
Smith, Chuck, Jr., 182, 194
Smith, Chuck, Sr., 155, 159, 283
Smith, Dave, 2
Smith, Troy, 6–7
Snyder brothers. See also Snyder, Harry Guy; Snyder, Richard Allen
buyout tension/breaking point for, 198–99, 200
complicated relationship, 173, 174
conflict between, over business, 114
divergent interests/personalities, 105–8
fallout, 176–78
religious convictions and, 156
Snyder, Christina, 181–83, 271
joins board of directors, 197–98
resigns from board, 205
widow of Rich, 191–92, 195
Snyder Distributing, 44, 115
Snyder, Esther, 12, 14, 32, 33, 42, 43, 67–68, 120, 126, 153, 170, 283–84
assumes control of chain, 230
behind scenes role of, 72, 163
charitable organizations/community service and, 93–94, 157–58, 164
death of, and speculation, 10, 282
delays buyout signing, 200
failing health/involvement in company, 234–35
family travels, 71–72
family trust and, 177–78
foster child and, 75
friendship with Kahles, Wolf, 236–37, 263, 279
funeral, 283
Guy’s drug problem and, 213–14
as historical figure, 130
isolation of, during lawsuit, 261–62, 263, 264
memorialized/legacy, 283–84
100 Percent Club awards and, 143
one hundredth store and, 208–9
passing of Karcher, Carl/Margaret, and, 281
personal sacrifice, for business, 43
pragmatist/advocate of education, 236–37
public relations, during lawsuit, 272
receives honors, 162, 224
religion as private/personal, 154–55
secretary-treasurer of business, 113
speaks at memorial for son, 194
steps in as president, 197
succession plan and, 109–10
testimony/deposition, key to lawsuit, 273–74, 275–76, 278
Snyder, Harriet, 16
Snyder, Harry Guy, 92, 169, 227–28, 269
accident/dependence on painkillers, 107–8
buyout and, 200
clash with managers, 211–12
company legacy, 229
as company liability, 175
courtship/marriage for, 122–23
daughter born to, 123
demise and death of, 222, 226–28
divorce from Snyder, Kathy, 226
divorce from Snyder, Lynda, 216
drag racing circuit and, 122, 172–74
drug addiction/arrest, 196, 212, 213–15
eulogy at brother’s memorial service, 195
expert in warehouse/product details, 204–5
family trust and, 177–78
heart attack, drug-related, 216
high school years/friendships, 74–76
idyllic childhood of, 69–70
In-N-Out’s involvement with racing and, 219–20
Irwindale Raceway and, 76, 78, 80–83
last will and testament, 234
lawsuit by company executives and, 205–7
legal order appointing successor trustees and, 223–24
marriage to Perkins, Lynda (née Wilson), 122–3
marriage to Touché, Kathy, 216–18
named chairman of company, 197
named executive vice president, 113
rebelliousness/nonconformity of, 71, 105–7, 110, 171
removal of Snyder, Christina, from board and, 205
reunites with father’s relatives, 218–19
sole successor of trust as, 201
takes over as chairman, 203–204
Snyder, Harry, Jr., 10, 11, 43, 44, 71, 102, 170
army service, 20–21
battles lung cancer, 107–8, 110
butcher, hires for In-N-Out, 89
cash instead of credit for, 63, 96
community service and, 93–94
core beliefs of, 47, 54, 72, 95
creating own future, 33
dealing with change, 84
death of, 111
early years, 16–19
employee advancement and, 53–56, 57–58
falling out with partner, 59
fast-food pioneer and, 35, 37–38
foster child and, 75
franchising and, 67–68
fresh v. chemical/artificial food and, 89–90
innovations of, 40–41, 45, 62–63
marriage to Esther, 27
micromanager,, 44
mobile cookout trailer for In-N-Out, 100
naming business venture, 38–39
new market discovery and, 14
North Hollywood store, 97–98
opposition to new drive-through and, 104
personal sacrifice, for business, 43
philosophy of fast food and, 12, 38
rigid parenting style, 73–74, 75
succession plan, 109–110
teen years/odd jobs, sense of responsibility and, 19–20
winning strategies for, 100
Snyder, Harry, Sr., 16–19
Snyder, Kathy, 216–17, 224
European travels with Guy, 218–19
marriage to Guy unravels, 225–26
Snyder Leasing, 170–71, 233
Snyder, Lillian, 16
Snyder, Lynda, 218, 224, 227, 234
influence on Lynsi, 239–40
memorial service for Guy and, 229