In-N-Out Burger

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In-N-Out Burger Page 41

by Stacy Perman


  separation from Guy, 212

  tough love approach with Guy, 216

  Snyder, Lynsi Lavella, 123, 173, 200, 216, 217, 223, 227, 230, 231, 255. See also Martinez, Lynsi

  childhood/private education, 237–38

  early marriage/divorce, 239–40

  as only living descendent, 223

  receipt of trust shares and, 233–34

  remarriage/involvement in Christian church, 240

  Snyder, Mary, 16–20

  Snyder Properties, 233

  Snyder, Richard Allen, 71, 153, 196

  associates v. employees and, 142–43

  Bible passages, added to packaging and, 158

  black-tie award gala and, 143–44

  breaking with tradition, 168–70

  buyout of Guy’s shares, 198–99

  company legacy of, 201–2, 207

  conservative politics and, 160–62

  conservative values of, 105–6

  dies in plane crash, 190

  doubles size of chain, 128

  dream/measure of success for, 117–18

  establishes leasing company, 170–71

  expansion into new markets and, 165–67, 180

  financing Guy’s racing, 173

  fire at headquarters and, 119–20

  in Forbes magazine article, 145–46

  Fresno store opening and, 188–90

  growth plan and, 203–4

  high school years/friendships, 74–76

  idyllic childhood of, 69–70

  inverted triangle belief and, 139–40

  invitation to White House and, 182–83

  IPO rumors and, 128–29

  leader in communication, 136–37

  marriage to Bradley, Christina, 181–82

  memorial service for, 193–95

  mixing business and religion, 159–60

  moves headquarters to Irvine, 184–85

  named president of business, 113

  new headquarters as showpiece and, 124, 125–26

  new management team and, 130–32

  overcoming obstacles for expansion, 121

  parents’ work ethic and, 72–73

  period of adversity for, 115–16

  personal legacy of, 195–96

  relationship with PepsiCo, 179–80

  religious involvement, 154–55

  retaining good people for growth, 138–40

  social/civic service, 156–58

  work at race track/way of life, 80–82, 83

  So-Cal Speed Shop, 77, 242

  Sonic America’s Drive-in, 41, 167

  Sorento High School, 24

  Sorento, Illinois, 22, 23

  Southern California, 14, 33–34, 60–61

  drive-ins, as part of landscape of, 39

  land of opportunity, 30–32

  postwar development in, 29

  Southland, 33, 100, 111, 117, 150, 191, 282

  space race, 84

  speaker box, two-way, 40, 46

  speakerphone, 40–41

  Speedee Service System, 63–64

  Spinout, 122

  Spock, Dr. Benjamin, 73

  Spurlock, Morgan, 243

  Sputnik, 84

  standard, for running business. See system

  Standard Oil, 61

  Stannard, Joe, 164, 237

  Esther’s health care and, 261–62

  love letters and, 283

  Stannard, Virginia, 72

  Starbucks, 54–55, 285

  STEN Corporation, 180

  Stewart, Lyman, 156

  Stewart, Ted, 254

  Stites, Kim, 107, 123, 156, 229

  Stites, Meredith, 156, 229, 236, 278–79

  Stites, Wilbur, 75, 107–8, 112

  St. Louis World’s Fair, 243

  stock market crash, of 1929, 23, 31

  store managers, 139–40, 143–44

  store opening, new, 6, 63

  Barstow, 168

  busiest, in Tucson, 2–6

  first burger, 38

  Fresno, 188–90

  Harry’s three factors for opening, 59–60

  Hollywood, 169

  Las Vegas, 180-1

  North Hollywood, 97-98

  number two hundred, Temecula and, 255

  one hundredth, Gilroy and, 208–9

  Ontario, 121

  San Bernardino County and, 121

  San Diego, 165–166

  Santa Ana, 110

  Scottsdale, 6

  Thousand Palms, 165

  in Washington City, Utah, 287–88

  West Los Angeles, 169

  Woodland Hills, 111

  street-racing circuit. See drag racing

  Stubbs, Chad, 253

  Studebakers, in painting, 13

  Successful Christian Living Church, 259

  Successful Christian Living International Association of Ministers and Churches, 239

  succession, decisions about, 109–10, 196–97

  success, of In-N-Out, attributed to employees/customers, 94

  Super Size Me, 243

  “Surf City USA,” 110

  surfers/surfing, 51-52

  system

  for building burgers, 45–46

  for running In-N-Out, 44, 101, 128, 207, 211

  Taco Bell, 47, 64, 102, 210

  Taco Tia’s. See Taco Bell

  Tang, 86

  Tanner, Steve, 153, 211

  Taylor, Brent, 187

  Taylor, Elizabeth, 52

  Taylor, Mark, 10, 234, 272

  appointed general manager, 211–12

  characterized in lawsuit, 267–69

  contention with Boyd, Richard, 259–61

  as cotrustee/co-executor of estate, 233

  Guy’s memorial and, 229

  named as president, 286

  named as replacement successor, 223–24

  named in lawsuit, 256–57

  plan for Guy’s estate tax and, 260

  Teagle, Allen, 48–49, 53, 94

  Teagle, Bonnie, 94

  Team-100, 161

  TEC. See The Executive Committee

  Technomic Inc., 128, 285

  Teitelbaum, Ronn, Johnny Rockets restaurants and, 231–323

  television commercial and In-N-Out Burger, 148–149, 151

  Temecula, 119, 253

  Thacker, Tony, 242

  The Executive Committee (TEC), 118

  theme restaurants, 231

  Thomas, Dave, as household name, 41, 152

  Thornton, Karen, 159–60

  Time magazine, 85, 99, 103

  T-100. See Team 100

  Touché, Kathy, 215–18. See also Snyder, Kathy

  trailer, mobile cookout, 100

  trailer parks, 31

  training, 59, 136. See also In-N-Out Burger University

  Troxel, Melanie, 220

  Troxel, Mike, 220

  Truman, Harry S., 5, 30

  Tucson’s first restaurant, 1, 2–6

  Marana, 6

  Tuneup Masters, 82

  TV dinner, 85, 87

  twin palm trees, conjecture about, 9, 159

  207th restaurant, 1

  “Two Way Speaker,” 13

  uniforms, of associates, 4

  Union Rescue Mission, 156

  United Mine Workers of America, 23

  University of Arizona, 1

  University Tower, in Irvine, home of new headquarters, 185

  urban myths, about chain, 159

  U.S. National Army Training Center, 168

  U.S. Navy Memorial Foundation, 162

  Van Blaricum, James, accused of and sued for copying In-N-Out Burger, 250–51, 252

  and frozen beef, cryogenic, 87

  Vaness, Carol, 182

  Van Fleet, Carl, 3–4, 131, 152–53, 232

  Van Halen, 147

  Vanity Fair Oscar party, with In-N-Out burgers, 8, 250

  V-Day. See Victory Day (V-Day)

  Vegetarians in Paradise, protest against In-N-Out, 245–46
>
  Venice, California, 19

  Venice Vanguard, 19

  Verde, Nancy Barr, 147

  Veteran’s Administration, home loans to veterans and, 32

  veterans, of World War II, in Baldwin Park, 32

  Victory Day (V-Day), 30

  Villarreal, Phil, 3

  vintage cars, recycled by teens, 50

  Wade, Earl, hired by Guy, 172–73

  Wall, Barbara, 164

  Wall Street Journal, 152, 284

  Wal-Mart, 139

  warehouse, new, 127, 211

  Washington Post, 270, 284

  Watts-A-Luck, 184

  WAVES. See Women Accepted for Voluntary Emergency Service (WAVES)

  weapons charges, for Guy, 213

  website, In-N-Out’s, 5, 149

  Wendy’s, 41, 47, 88, 89, 102, 152, 167, 224

  Wensinger, Arnold, policing trademark infringements, 251–54

  West, Lori, 191

  West, Phil, 188, 190, 191–92, 193, 195, 196, 201, 206

  Westwind, wake turbulence and, 190–91

  Whataburger, trademark infringement lawsuit and In-N-Out Burger, 252

  Whiskey Pete’s Hotel & Casino, 180

  White Castle, 87, 93

  White Rose Redi-Tea, 86

  Who Framed Roger Rabbit, 61

  The Whopper. See Burger King

  The Wild Goose, John Wayne’s yacht, 217

  Williams, Bob, 190

  Williams, Jack, 118–19, 155–56, 255

  Richie’s All-American Diner and, 193

  Williams, Jim, Golden State Food Corporation and, 88

  Williams, Linda, 118–19

  Winternationals, 172, 219–20

  Wolfe, Tom, 51, 106

  Wolf, Greg, 6

  Women Accepted for Voluntary Emergency Service (WAVES), 25

  Woods Hole, Massachusetts, McDonald’s protest and, 103

  World War I, 16

  World War II, 20, 25, 33–34

  Wright, Dale, 173, 221–22, 227–28, 234

  Wright, Darci, 228, 234

  Wright, Robin, 234

  Wright, Tom, 173–174, 214, 233

  arrest of, 221–22

  as cotrustee of trust, 223–24

  executor/trustee of Guy’s estate, 234

  Guy’s last days and, 227–28

  Wyman, Jane, 112

  Xydias, Alex, 77

  Yeager, Chuck, 76

  yellow boomerang arrow. See In-N-Out logo

  Yeltsin, Boris, White House State dinner and, 182, 183

  Yeltsin, Naina, 183

  Young Presidents’ Organization, 118

  About the Author

  STACY PERMAN is a writer with Business-Week. A former correspondent for Time, she has also written for Los Angeles magazine, the Los Angeles Times, and the Wall Street Journal. She is the author of Spies, Inc.: Business Innovation from Israels Masters of Espionage. Born in Los Angeles, she currently lives in New York.

  Visit www.AuthorTracker.com for exclusive information on your favorite HarperCollins author.

  Credits

  Jacket illustration of burger © iStockphoto/Evgeniy Ivanov

  Copyright

  IN-N-OUT BURGER. Copyright © 2009 by Stacy Perman. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the non-exclusive, non-transferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, down-loaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins e-books.

  Adobe Digital Edition March 2009 ISBN 978-0-06-187214-3

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  *According to U.S. Census records and passenger ship manifests, Hendrick Snyder’s name is spelled variously at different times as Harry, Hendrick, or Hendryck Snyder and Schneider.

  *In 2004 the company built a bigger university, a two-story Spanish mission-style building, when it built the new store Number One on the opposite side of the university’s parking lot.

  *In-N-Out’s fan-conspiracists like to point to the crossed palms at each store as evidence of this. In fact, they are a nod to Harry Snyder’s favorite movie, It’s a Mad Mad Mad Mad World, in which hidden treasure is buried beneath four palms that form a “W.”

  *The trusts’ share amounts are as of court filings in 2005 and 2006.

  *As it turned out, there was no happy ending for Hot ‘n Now. During the next seven years, the chain expanded from seventy-seven to two hundred stores before it began to fail; eventually, all but seventy-five locations closed, and PepsiCo sold the chain to an entrepreneur named Ron Davis. According to Nation’s Restaurant News, PepsiCo recorded a $103 million charge against its restaurant subsidiary earnings in fiscal 1995 that was almost entirely attributed “to the write-off of Hot ‘n Now.” By 2005, the chain had dwindled to fourteen stores and Davis sold it to STEN Corporation for $175,000 in bankruptcy proceedings.

  *A year later, in 1991, the street was officially renamed Hamburger Lane.

  *In-N-Out continued this practice following Rich Snyder’s death.

  *One thought Rich did express, however, was that he would not consider putting an In-N-Out in Hawaii. One of his favorite holiday spots, he didn’t want to spoil his vacation with work.

  *Tanner served as In-N-Out’s CFO from 1991 to 1996.

  *In Mexico, most of these drugs are available on an over-the-counter basis.

  *According to the Office of the Assessor of Los Angeles County, the house was sold in March 2007 for $1.215 million

  *1968 was the year that McDonald’s introduced the Big Mac nationally.

  *During the previous eleven months, McDonald’s had nothing but consecutive months of negative same-store sales.

  *In 2007, Boulud announced the opening of a new New York casual brassierie featuring, of course, his signature hamburger.

  *Burger King came in eighth and Wendy’s, sixth.

  *This is an excerpt of the entire transcript.

  *In 1959, General Dynamics constructed Disneyland’s fleet of “atomic” submarines for its $2.5 million Submarine Voyage attraction. It was one of the park’s first e-ticket rides.

  *Simplot died on May 24, 2008. A year earlier, at ninety-eight years old, Simplot was listed as the 214th richest American (and oldest living billionaire) on the Forbes 400.

  *In an exception for the large chains, Wendy’s Old-Fashioned Hamburgers would use fresh, not frozen, beef patties.

  *In 1973, television producers Sid and Marty Krofft successfully sued McDonald’s and its advertising agency for copyright infringement, claiming the McDonaldland characters were a rip-off of the Kroffts’ own popular children’s show H.R. Pufnstuf. The judgment was decided in 1977.

  *Burger King waited until May 17
, 2006, before going public. By then, it had a market capitalization of some $2.1 billion, and the company raised $489 million.

  *In 1966, ten years before Harry died, Walt Disney’s cremated remains were interred at Forest Lawn’s Glendale memorial park—not (as widely rumored) cryogenically preserved in order to bring him back to life one day in the future when technological advances would be able to thaw his body and cure his disease.

  *On January 30, 2008, In-N-Out released a statement that it had ended its relationship with the California meat supplier Hallmark/Westland after inspectors found that the company used downer cows, and the USDA initiated a huge recall of the company’s meat. In-N-Out assured its customers that no meat from Hallmark/Westland was in the company’s system and that it never purchased processed patties or ground beef from any suppliers.

 

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