by Stacy Perman
separation from Guy, 212
tough love approach with Guy, 216
Snyder, Lynsi Lavella, 123, 173, 200, 216, 217, 223, 227, 230, 231, 255. See also Martinez, Lynsi
childhood/private education, 237–38
early marriage/divorce, 239–40
as only living descendent, 223
receipt of trust shares and, 233–34
remarriage/involvement in Christian church, 240
Snyder, Mary, 16–20
Snyder Properties, 233
Snyder, Richard Allen, 71, 153, 196
associates v. employees and, 142–43
Bible passages, added to packaging and, 158
black-tie award gala and, 143–44
breaking with tradition, 168–70
buyout of Guy’s shares, 198–99
company legacy of, 201–2, 207
conservative politics and, 160–62
conservative values of, 105–6
dies in plane crash, 190
doubles size of chain, 128
dream/measure of success for, 117–18
establishes leasing company, 170–71
expansion into new markets and, 165–67, 180
financing Guy’s racing, 173
fire at headquarters and, 119–20
in Forbes magazine article, 145–46
Fresno store opening and, 188–90
growth plan and, 203–4
high school years/friendships, 74–76
idyllic childhood of, 69–70
inverted triangle belief and, 139–40
invitation to White House and, 182–83
IPO rumors and, 128–29
leader in communication, 136–37
marriage to Bradley, Christina, 181–82
memorial service for, 193–95
mixing business and religion, 159–60
moves headquarters to Irvine, 184–85
named president of business, 113
new headquarters as showpiece and, 124, 125–26
new management team and, 130–32
overcoming obstacles for expansion, 121
parents’ work ethic and, 72–73
period of adversity for, 115–16
personal legacy of, 195–96
relationship with PepsiCo, 179–80
religious involvement, 154–55
retaining good people for growth, 138–40
social/civic service, 156–58
work at race track/way of life, 80–82, 83
So-Cal Speed Shop, 77, 242
Sonic America’s Drive-in, 41, 167
Sorento High School, 24
Sorento, Illinois, 22, 23
Southern California, 14, 33–34, 60–61
drive-ins, as part of landscape of, 39
land of opportunity, 30–32
postwar development in, 29
Southland, 33, 100, 111, 117, 150, 191, 282
space race, 84
speaker box, two-way, 40, 46
speakerphone, 40–41
Speedee Service System, 63–64
Spinout, 122
Spock, Dr. Benjamin, 73
Spurlock, Morgan, 243
Sputnik, 84
standard, for running business. See system
Standard Oil, 61
Stannard, Joe, 164, 237
Esther’s health care and, 261–62
love letters and, 283
Stannard, Virginia, 72
Starbucks, 54–55, 285
STEN Corporation, 180
Stewart, Lyman, 156
Stewart, Ted, 254
Stites, Kim, 107, 123, 156, 229
Stites, Meredith, 156, 229, 236, 278–79
Stites, Wilbur, 75, 107–8, 112
St. Louis World’s Fair, 243
stock market crash, of 1929, 23, 31
store managers, 139–40, 143–44
store opening, new, 6, 63
Barstow, 168
busiest, in Tucson, 2–6
first burger, 38
Fresno, 188–90
Harry’s three factors for opening, 59–60
Hollywood, 169
Las Vegas, 180-1
North Hollywood, 97-98
number two hundred, Temecula and, 255
one hundredth, Gilroy and, 208–9
Ontario, 121
San Bernardino County and, 121
San Diego, 165–166
Santa Ana, 110
Scottsdale, 6
Thousand Palms, 165
in Washington City, Utah, 287–88
West Los Angeles, 169
Woodland Hills, 111
street-racing circuit. See drag racing
Stubbs, Chad, 253
Studebakers, in painting, 13
Successful Christian Living Church, 259
Successful Christian Living International Association of Ministers and Churches, 239
succession, decisions about, 109–10, 196–97
success, of In-N-Out, attributed to employees/customers, 94
Super Size Me, 243
“Surf City USA,” 110
surfers/surfing, 51-52
system
for building burgers, 45–46
for running In-N-Out, 44, 101, 128, 207, 211
Taco Bell, 47, 64, 102, 210
Taco Tia’s. See Taco Bell
Tang, 86
Tanner, Steve, 153, 211
Taylor, Brent, 187
Taylor, Elizabeth, 52
Taylor, Mark, 10, 234, 272
appointed general manager, 211–12
characterized in lawsuit, 267–69
contention with Boyd, Richard, 259–61
as cotrustee/co-executor of estate, 233
Guy’s memorial and, 229
named as president, 286
named as replacement successor, 223–24
named in lawsuit, 256–57
plan for Guy’s estate tax and, 260
Teagle, Allen, 48–49, 53, 94
Teagle, Bonnie, 94
Team-100, 161
TEC. See The Executive Committee
Technomic Inc., 128, 285
Teitelbaum, Ronn, Johnny Rockets restaurants and, 231–323
television commercial and In-N-Out Burger, 148–149, 151
Temecula, 119, 253
Thacker, Tony, 242
The Executive Committee (TEC), 118
theme restaurants, 231
Thomas, Dave, as household name, 41, 152
Thornton, Karen, 159–60
Time magazine, 85, 99, 103
T-100. See Team 100
Touché, Kathy, 215–18. See also Snyder, Kathy
trailer, mobile cookout, 100
trailer parks, 31
training, 59, 136. See also In-N-Out Burger University
Troxel, Melanie, 220
Troxel, Mike, 220
Truman, Harry S., 5, 30
Tucson’s first restaurant, 1, 2–6
Marana, 6
Tuneup Masters, 82
TV dinner, 85, 87
twin palm trees, conjecture about, 9, 159
207th restaurant, 1
“Two Way Speaker,” 13
uniforms, of associates, 4
Union Rescue Mission, 156
United Mine Workers of America, 23
University of Arizona, 1
University Tower, in Irvine, home of new headquarters, 185
urban myths, about chain, 159
U.S. National Army Training Center, 168
U.S. Navy Memorial Foundation, 162
Van Blaricum, James, accused of and sued for copying In-N-Out Burger, 250–51, 252
and frozen beef, cryogenic, 87
Vaness, Carol, 182
Van Fleet, Carl, 3–4, 131, 152–53, 232
Van Halen, 147
Vanity Fair Oscar party, with In-N-Out burgers, 8, 250
V-Day. See Victory Day (V-Day)
Vegetarians in Paradise, protest against In-N-Out, 245–46
>
Venice, California, 19
Venice Vanguard, 19
Verde, Nancy Barr, 147
Veteran’s Administration, home loans to veterans and, 32
veterans, of World War II, in Baldwin Park, 32
Victory Day (V-Day), 30
Villarreal, Phil, 3
vintage cars, recycled by teens, 50
Wade, Earl, hired by Guy, 172–73
Wall, Barbara, 164
Wall Street Journal, 152, 284
Wal-Mart, 139
warehouse, new, 127, 211
Washington Post, 270, 284
Watts-A-Luck, 184
WAVES. See Women Accepted for Voluntary Emergency Service (WAVES)
weapons charges, for Guy, 213
website, In-N-Out’s, 5, 149
Wendy’s, 41, 47, 88, 89, 102, 152, 167, 224
Wensinger, Arnold, policing trademark infringements, 251–54
West, Lori, 191
West, Phil, 188, 190, 191–92, 193, 195, 196, 201, 206
Westwind, wake turbulence and, 190–91
Whataburger, trademark infringement lawsuit and In-N-Out Burger, 252
Whiskey Pete’s Hotel & Casino, 180
White Castle, 87, 93
White Rose Redi-Tea, 86
Who Framed Roger Rabbit, 61
The Whopper. See Burger King
The Wild Goose, John Wayne’s yacht, 217
Williams, Bob, 190
Williams, Jack, 118–19, 155–56, 255
Richie’s All-American Diner and, 193
Williams, Jim, Golden State Food Corporation and, 88
Williams, Linda, 118–19
Winternationals, 172, 219–20
Wolfe, Tom, 51, 106
Wolf, Greg, 6
Women Accepted for Voluntary Emergency Service (WAVES), 25
Woods Hole, Massachusetts, McDonald’s protest and, 103
World War I, 16
World War II, 20, 25, 33–34
Wright, Dale, 173, 221–22, 227–28, 234
Wright, Darci, 228, 234
Wright, Robin, 234
Wright, Tom, 173–174, 214, 233
arrest of, 221–22
as cotrustee of trust, 223–24
executor/trustee of Guy’s estate, 234
Guy’s last days and, 227–28
Wyman, Jane, 112
Xydias, Alex, 77
Yeager, Chuck, 76
yellow boomerang arrow. See In-N-Out logo
Yeltsin, Boris, White House State dinner and, 182, 183
Yeltsin, Naina, 183
Young Presidents’ Organization, 118
About the Author
STACY PERMAN is a writer with Business-Week. A former correspondent for Time, she has also written for Los Angeles magazine, the Los Angeles Times, and the Wall Street Journal. She is the author of Spies, Inc.: Business Innovation from Israels Masters of Espionage. Born in Los Angeles, she currently lives in New York.
Visit www.AuthorTracker.com for exclusive information on your favorite HarperCollins author.
Credits
Jacket illustration of burger © iStockphoto/Evgeniy Ivanov
Copyright
IN-N-OUT BURGER. Copyright © 2009 by Stacy Perman. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the non-exclusive, non-transferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, down-loaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins e-books.
Adobe Digital Edition March 2009 ISBN 978-0-06-187214-3
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*According to U.S. Census records and passenger ship manifests, Hendrick Snyder’s name is spelled variously at different times as Harry, Hendrick, or Hendryck Snyder and Schneider.
*In 2004 the company built a bigger university, a two-story Spanish mission-style building, when it built the new store Number One on the opposite side of the university’s parking lot.
*In-N-Out’s fan-conspiracists like to point to the crossed palms at each store as evidence of this. In fact, they are a nod to Harry Snyder’s favorite movie, It’s a Mad Mad Mad Mad World, in which hidden treasure is buried beneath four palms that form a “W.”
*The trusts’ share amounts are as of court filings in 2005 and 2006.
*As it turned out, there was no happy ending for Hot ‘n Now. During the next seven years, the chain expanded from seventy-seven to two hundred stores before it began to fail; eventually, all but seventy-five locations closed, and PepsiCo sold the chain to an entrepreneur named Ron Davis. According to Nation’s Restaurant News, PepsiCo recorded a $103 million charge against its restaurant subsidiary earnings in fiscal 1995 that was almost entirely attributed “to the write-off of Hot ‘n Now.” By 2005, the chain had dwindled to fourteen stores and Davis sold it to STEN Corporation for $175,000 in bankruptcy proceedings.
*A year later, in 1991, the street was officially renamed Hamburger Lane.
*In-N-Out continued this practice following Rich Snyder’s death.
*One thought Rich did express, however, was that he would not consider putting an In-N-Out in Hawaii. One of his favorite holiday spots, he didn’t want to spoil his vacation with work.
*Tanner served as In-N-Out’s CFO from 1991 to 1996.
*In Mexico, most of these drugs are available on an over-the-counter basis.
*According to the Office of the Assessor of Los Angeles County, the house was sold in March 2007 for $1.215 million
*1968 was the year that McDonald’s introduced the Big Mac nationally.
*During the previous eleven months, McDonald’s had nothing but consecutive months of negative same-store sales.
*In 2007, Boulud announced the opening of a new New York casual brassierie featuring, of course, his signature hamburger.
*Burger King came in eighth and Wendy’s, sixth.
*This is an excerpt of the entire transcript.
*In 1959, General Dynamics constructed Disneyland’s fleet of “atomic” submarines for its $2.5 million Submarine Voyage attraction. It was one of the park’s first e-ticket rides.
*Simplot died on May 24, 2008. A year earlier, at ninety-eight years old, Simplot was listed as the 214th richest American (and oldest living billionaire) on the Forbes 400.
*In an exception for the large chains, Wendy’s Old-Fashioned Hamburgers would use fresh, not frozen, beef patties.
*In 1973, television producers Sid and Marty Krofft successfully sued McDonald’s and its advertising agency for copyright infringement, claiming the McDonaldland characters were a rip-off of the Kroffts’ own popular children’s show H.R. Pufnstuf. The judgment was decided in 1977.
*Burger King waited until May 17
, 2006, before going public. By then, it had a market capitalization of some $2.1 billion, and the company raised $489 million.
*In 1966, ten years before Harry died, Walt Disney’s cremated remains were interred at Forest Lawn’s Glendale memorial park—not (as widely rumored) cryogenically preserved in order to bring him back to life one day in the future when technological advances would be able to thaw his body and cure his disease.
*On January 30, 2008, In-N-Out released a statement that it had ended its relationship with the California meat supplier Hallmark/Westland after inspectors found that the company used downer cows, and the USDA initiated a huge recall of the company’s meat. In-N-Out assured its customers that no meat from Hallmark/Westland was in the company’s system and that it never purchased processed patties or ground beef from any suppliers.