by Marty Cagan
Experimentation culture
F
Facebook consistent product innovation by
platform strategy of
product leadership of
as social media product
Failed products Root Causes of Failed Product Efforts
Feasibility prototypes
Feasibility prototype technique
Feasibility risk
Feasibility testing considering a feasibility prototype for
description of
questions answered by
tips for successful
Finances
Fisher, Mike
Founder product vision
Front-end developers
G
Gates, Bill
Geiger, Chuck
“Good Product Manager/Bad Product Manager” (Horowitz post)
Google consistent product innovation by
creation of the AdWords product of
Google Ventures (GV) team
Jane Manning of
OKR (objectives and key results) approach used at
product leadership of
Go to market (GTM)
Group product manager role (GPM)
Growth-stage companies how they devolve from good to bad
scaling to success challenges of
H
Hack days two major benefits of
undirected vs. directed
Hardware product discovery
Harik, Georges
Hastings, Reed
Hearst, Camille
Hewlett Packard (HP) management by objectives (MBO) approach used at
Hickman, Lea
High-fidelity user prototypes
High-integrity commitments as alternative to product roadmap
execution culture with
OKR (objectives and key results) paired with
understanding how to get the best results from
Holistic view of product leadership roles in context of
leaders of product design
leaders of product management
leaders of technology organization
understanding the concept of
Horowitz, Ben
Hybrid prototypes
Hybrid prototype technique
I
Ideas as first step in product development
problem with source of
understanding that most will never work
user testing to assess the value of
See also Discovery ideation techniques; Innovation
Industrial design
Industry knowledge
Infrequent release cycles
Innovation Agile methods as conducive to consistent
challenge of maintaining consistent product
definition of consistent
ideas leading to
source of future
top reasons for loss of
See also Ideas; Scaling
Innovation product culture assessing your company's
characteristics of a
Instagram
Interaction design
Invite-only testing
Iterations discovery
product discovery
the prototype
Sprint: (Knapp, Zeratsky, and Kowitz) on
time to money cost of implementing
IT-mindset organizations
iTunes (Apple)
K
Kawasaki, Guy
Keep The Lights On activities
Knapp, Jake
Knowing what we can't know lesson
Kordestani, Omid
Kowitz, Braden
L
Landing page demand test
Lauchengco, Martina
Leadership holistic view of
talent development role of
See also Product managers
Leadership roles product design
product management
technology organization
VP product
Lean principles leveraging the core principles of
in support of
Lean Startup coaches
The Lean Startup (Ries)
Legal issues
LinkedIn
Live-data prototypes
Live-data prototype technique
Lockhart, Walker
M
Management By Objectives (MBO)
Manning, Jane
Markets focus on one target
go to market (GTM)
opportunity assessment technique to identify target
prioritizing
product manager's deep knowledge of your
single target market technique for target
time to market (TTM)
total addressable market (TAM)
See also Product/market fit
Mercenaries making engineers feel like missionaries and not
teams made of up
Microsoft developing the Word for Mac of
Martina Lauchengco of
Minimum Viable Product (MVP)
Missionaries hack days used to build
making engineers feel like
teams made up of
Mission statements
N
Netflix consistent product innovation by
consumer-service products of
Kate Arnold of
product leadership of
Netscape Communications
Nordstrom
O
Objectives. See Business objectives; Product Team objectives
OKR (objectives and key results) critical points to remember when using
description and function of
high-integrity commitments paired with
product team objectives approach using the
scaling the
Opportunity assessment technique business objective
customer problem
description of the
key results question
target market question
Opportunity cost
Outcome-based roadmaps
Outcomes. See Business results
Output versus outcome
P
Packard, Dave
Page, Larry
Patton, George
Patton, Jeff
PayPal
Pilot team technique
Platform/API products
Platform product teams
The Power of Customer Misbehavior (Fisher)
Pressland, Alex
Priorities deciding on market
loss of velocity tied to rapidly shifting
Product culture creating the right culture for success
description and importance of
innovation versus execution
VP product position who supports a strong
See also Company culture
Product delivery continuous discovery and
CTO's responsibility for
understanding the purpose of
See also Delivery managers
Product demos product evangelism by giving great
user test versus walkthrough versus
Product design the costs of absent
holistic user experience (UX)
industrial
interaction and visual
leaders of
loss of velocity tied to not utilizing in discovery
user experience design team providing
Product designers holistic user experience (UX) design by
interaction and visual design by
product discovery applied by
prototyping by
user testing by
Product development consistent product innovation requirement of
differences in the way best companies go about
growth-stage companies scaling to success with new
importance of integration to
importance of speed to
knowing what we can't know lesson on
problem in the rol
e of
sources of future innovation
startups finding product/marketing fit
waterfall process of
See also Engineering
Product development process Agile methods
fatal flaws and root causes of failed
ideas starting the
iterations (“sprints”)
product deployed to customers
user experience design team providing designs
waterfall process
Product discovery build things that don't scale philosophy of
continuous delivery and
critical risks addressed by
CTO's responsibility for
ethical risk examined through
for hardware products
iterations of
loss of velocity tied to not including engineers in
loss of velocity tied to not utilizing design in
principles of addressing critical risks
product designer's application of
providing enough time for effective
validated product backlog output of
why it is so important
Product discovery techniques customer discovery program
discovery framing
discovery ideation
discovery planning
discovery prototyping
discovery sprint
discovery testing
story map
transformation
Product evangelism of the product vision
as “selling the dream,”
Product foundational concepts continuous discovery and delivery
holistic product
minimum viable product (MVP)
product delivery
product discovery
products and product/market fit
product vision
prototypes
See also specific foundational concept
Product learnings communicating
generous sharing of credit and
knowing what we can't know
summarizing usability testing
Product management backlog administrator model of
leaders of
management by objectives (MBO)
OKR (objectives and key results)
versus product owner role
responsibilities of
roadmap administrator model of
why they want to have product roadmaps
Product manager responsibilities deep knowledge of the customer
deep knowledge of the data
deep knowledge of your business
deep knowledge of your market and industry
understanding the key
Product managers business accounting/finance course recommended for
computer programming course recommended for
how they can work in order to be successful
innovation tied to strong
loss of velocity tied to lack of strong
product owner versus the
profiles and examples of the best
relationship between engineers and
role and key responsibilities of
role in startups by
smart, creative, and persistent qualities of the best
stakeholder management by
VP product responsibility to develop strong team of
See also Leadership
Product/market fit defining the
how consumer-focused companies structure the
importance of
sales organization's selling to markets with
Sean Ellis test for assessing
startups finding their
See also Markets
Product marketing managers description of the
focus of the
Product-mindset organizations
Product objectives OKR (objectives and key results)
using the OKR system at scale
See also Business objectives
Product owner role
Product principles
Product roadmaps definition of
description and functions of
high-integrity commitments as alternative to
outcome-based roadmaps
problems with
stakeholder-driven roadmap form of
two purposes of
typically focused on output not outcome
as typically the root cause of waste and failed efforts
weaning an organization off
why management wants to have
why stakeholders are so attracted to
Product strategy align business strategy with
applications of
business context provided by
description of the
innovation tied to focused
loss of velocity tied to lack of
principles of
product team structured to support
should be focused
Product team principles development of techniques based on
team autonomy
team collaboration
team composition
team duration
team empowerment and accountability
team location
team of missionaries
team reporting structure
team scope
team size
Product teams autonomy of
business objectives for each
challenges faced by growth-stage company
characteristics of good versus bad
comprised of product manager and engineers
as cross-functional set of professionals
delivery manager's role in removing impediments for the
how to split up product across many
innovation tied to empowered
innovation tied to stable
loss of velocity tied to lack of co-located and durable
OKR (objectives and key results) applications by
OKR (objectives and key results) scaling by
principles of strong
principles of structuring
share learnings and credit generously
three team skill levels of
understand that It's all about the product team
Product vision business context provided by
CEO or founder type of
description and purpose of
innovation tied to compelling
loss of velocity tied to lack of
principles of
product evangelism by sharing the
product team structured to support
should be inspiring
when there is no clear visionary driving
Profiles Alex Pressland
Camille Hearst
Jane Manning
Lea Hickman
Martina Lauchengco
Kate Arnold
Programmers. See Engineers
Programming skills
Prototypes description and function of
feasibility
high-fidelity user
hybrid
iterating the
live-data
minimum viable product (MVP)
principles of
product designer's prototyping of
product evangelism by using
testing your
user
user test versus product demo versus walkthrough for showing
visiontype
Wizard of Oz
See also Discovery prototyping techniques
Public APIs
Q
QA testing
Qualitative value testing begin with an interview
description of
specific value tests
usability test
Quantitative value testing A/B testing
customer discovery program
description of
flying blind when
invite-only testing
role of analytics in
/> R
Recognition culture
Reference customers recruiting the prospective
understanding the power of
Ries, Eric
Risks addressed by product discovery
business viability
ethical
feasibility
usability
value
Roadmap administrator model
Robinson, Frank
S
Sales-driven specials model
Salesforce.com
Sales organizations aligning product strategy to strategy of the
Google AdWords opposed by Google's
selling to markets with product/market fit
testing business viability benefits to
Scaling Agile at Scale consultancies on
build things that don't scale philosophy of product discovery
as growth-stage company challenge
keep the lights on activities
the OKR system
product team autonomy to facilitate
structuring product teams for effective
understanding that the right talent drive
See also Innovation; Products; Technology-powered products
Scrum Master role