Bernard Shaw and Modern Advertising
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Resor, Stanley. “Personalities and the Public: Some Aspects of Testimonial Advertising.” The J. Walter Thompson News Bulletin 138 (April 1929): 1–7. J. Walter Thompson Information Center Records, Box 4, Testimonial Advertising, 1928–1977. John W. Hartman Center for Sales, Advertising, and Marketing History, Rare Book, Manuscript and Special Collections Library, Duke University.
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Schweitzer, Marlis. “‘The Mad Search for Beauty’: Actresses’ Testimonials, the Cosmetics Industry, and the ‘Democratization of Beauty’.” The Journal of the Gilded Age and Progressive Era 4.3 (July 2005): 255–92. Print.
Schweitzer, Marlis, and Marina Moskowitz, eds. Testimonial Advertising in the American Marketplace: Emulation, Identity, Community . New York: Palgrave Macmillan, 2009. Print.
Segrave, Kerry. Endorsements in Advertising: A Social History . Jefferson, NC: McFarland & Company, Inc., Publishers, 2005. Print.
Selden, Charles A. “Shaw Tells Critics They’re Never Good.” New York Times (12 October 1929): 7. Print.
Shaw, Bernard. Back to Methuselah . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 5. London: The Bodley Head, 1971. 340–684. Print.
———. Candida . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 1. London: The Bodley Head, 1971. 513–94. Print.
———. Collected Letters, vol. 1–4. Ed. Dan H. Laurence. New York: Viking, 1965–1985. Print.
———. “Criticism on the Hustings.” In Bernard Shaw: The Drama Observed , vol. 2 (1895–1897). Ed. Bernard F. Dukore. University Park: Pennsylvania State University Press, 1993. 395–401. Print.
———. “Dear Harp of My Country.” In Dramatic Opinions and Essays , vol. 1. New York: Brentano’s, 1906. 326–32. Print.
———. The Devil’s Disciple . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 2. London: The Bodley Head, 1971. 51–141. Print.
———. Doctors’ Delusions . In The Collected Works of Bernard Shaw , vol. 22. New York:Wm. H. Wise & Company, 1932. 1–170. Print.
———. The Doctor’s Dilemma . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 3. London: The Bodley Head, 1971. 321–436. Print.
———. Dramatic Opinions and Essays with an Apology from Bernard Shaw , vol. 2. New York: Brentano’s, 1928. Print.
———. Essays in Fabian Socialism . Major Critical Essays 30. New York: Wm. H. Wise & Company, 1932. Print.
———. Everybody’s Political What’s What . London: Constable and Company, 1944. Print.
———. Fanny’s First Play . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 4. London: The Bodley Head, 1971. 347–441. Print.
———. Getting Married . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 3. London: The Bodley Head, 1971. 547–662. Print.
———. “How to Become a Man of Genius.” In Selected Non-dramatic Writings of Bernard Shaw . Ed. Dan H. Laurence. Boston: Houghton Mifflin Company, 1965. 341–6. Print.
———. The Intelligent Woman’s Guide to Socialism and Capitalism . New York: Wm. H. Wise & Company, 1931. Print.
———. John Bull’s Other Island . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 2. London: The Bodley Head, 1971. 893–1027. Print.
———. “The Life Force: Mr. Bernard Shaw’s Reply to Mr. Campbell.” The Christian Commonwealth (3 July 1912): 655. Print.
———. Major Barbara . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 3. London: The Bodley Head, 1971. 67–185. Print.
———. The Millionairess . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 6. London: The Bodley Head, 1971. 882–969. Print.
———. Misalliance . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 4. London: The Bodley Head, 1971. 143–253. Print.
———. Mrs. Warren’s Profession . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 1. London: The Bodley Head, 1971. 272–356. Print.
———. “The Music-Cure.” In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 4. London: The Bodley Head, 1971. 877–94. Print.
———. “Notes to Caesar and Cleopatra .” In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 2. London: The Bodley Head, 1971. 293–305. Print.
———. “O’Flaherty V.C.” In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 4. London: The Bodley Head, 1971. 983–1014. Print.
———. “Postscript” to the “Preface” of How He Lied to Her Husband . In John Bull’s Other Island and Major Barbara: Also How He Lied to Her Husband . London: Archibald Constable & Co. Ltd., 1907. 119–24. Print.
———. “Preface” to Androcles and the Lion . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 4. London: The Bodley Head, 1971. 455–579. Print.
———. “Preface” to The Doctor’s Dilemma . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 3. London: The Bodley Head, 1971. 225–320. Print.
———. “Preface” to Farfetched Fables . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 7. London: The Bodley Head, 1971. 381–428. Print.
———. “Preface” to Heartbreak House . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 5. London: The Bodley Head, 1971. 11–58. Print.
———. “Preface” to Major Barbara . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 3. London: The Bodley Head, 1971. 15–63. Print.
———. “Preface” to Man and Superman . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 2. London: The Bodley Head, 1971. 493–532. Print.
———. “Preface” to Misalliance . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 4. London: The Bodley Head, 1971. 13–142. Print.
———. “Preface” to “O’Flaherty V.C.” In The Bodley Head Bern
ard Shaw: Collected Plays with Their Prefaces , vol. 4. London: The Bodley Head, 1971. 985–7. Print.
———. “Preface” to On the Rocks . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 6. London: The Bodley Head, 1971. 573–628. Print.
———. “Preface” to Pygmalion . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 4. London: The Bodley Head, 1971. 659–64. Print.
———. “Preface” to Three Plays for Puritans . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 2. London: The Bodley Head, 1971. 11–48. Print.
———. “Preface” to Too True to Be Good . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 6. London: The Bodley Head, 1971. 399–428.Print.
———. “Preface” to Mrs. Warren’s Profession . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 1. London: The Bodley Head, 1971. 231–266. Print.
———. Pygmalion . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 4. London: The Bodley Head, 1971. 669–819. Print.
———. The Quintessence of Ibsenism . In Selected Non-dramatic Writings of Bernard Shaw. Ed. Dan H. Laurence. Boston: Houghton Mifflin Company, 1965. 205–306. Print.
———. “The Revolutionist’s Handbook.” In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 2. London: The Bodley Head, 1971. 739–80. Print.
———. Shaw’s Music . Ed. Dan H. Laurence. London: The Bodley Head, 1981. Print.
———. Sixteen Self-Sketches . New York: Dodd, Mead, & Company, 1949. Print.
———. Too True to Be Good . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 6. London: The Bodley Head, 1971. 429–528. Print.
———. What Shaw Really Wrote About the War . Eds. J. L. Wisenthal and Daniel O’Leary. Gainesville: University Press of Florida, 2006. Print.
———. Widowers’ Houses . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 1. London: The Bodley Head, 1971. 33–121. Print.
———. You Never Can Tell . In The Bodley Head Bernard Shaw: Collected Plays with Their Prefaces , vol. 1. London: The Bodley Head, 1971. 667–794. Print.
“Should the Advertiser Be the Author’s Paymaster?” Advertiser’s Weekly 61.824 (15 March 1929): 440–1, 466–7. Print.
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Stafford, Tony. “Postmodern Elements in Shaw’s Misalliance. ” SHAW: The Annual of Bernard Shaw Studies , vol. 29 (2009): 176–88. Print.
Stote, Amos. “G.B.S. Joins Us.” Advertising & Selling 15.10 (17 September 1930): 32. Print.
Strachan, John, and Claire Nally. Advertising, Literature and Print Culture in Ireland, 1891–1922 . New York: Palgrave Macmillan, 2012. Print.
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Swinnerton, Frank. “British Schools Hit by Teacher’s Novel; Shaw Boosts ‘Ads’.” Chicago Daily Tribune (10 January 1931): 10. Print.
Thurber, James. “Let’s Have a Set of Rules for Our Testimonial Industry.” The Magazine of Business 55 (May 1929): 538. Print.
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“What the Advertising Industry Thinks of Purchased Testimonials.” Printers’ Ink 146.12 (21 March 1929): 148–9. Print.
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Wicke, Jennifer. Advertising Fictions: Literature, Advertisement, and Social Reading . New York: Columbia University Press, 1988. Print.
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Zweiniger-Bargielowska, Ina. “Building a British Superman: Physical Culture in Interwar Britain.” Journal of Contemporary History 41.4 (October 2006): 595–610. Print.
Index
A
Advertising
and First World War
history of
and theatre
Advertising & Selling
American Medical Association (AMA)
Appel, Joseph
Arlington, Lauren
B
Barker, Harley Granville
Barrie, J.M.
Beegan, Gerry
Bennett, Arnold
Bertolini, John
Biggs, Murray
Blake, Gerald
Blaker, Dorothea Campbell
Brecht, Bertolt
British Medical Association (BMA)
British Medical Journal
Burbidge, Woodman
Burnley-Jones, C.
C
Campbell, Reginald John
Carnegie, Andrew
Celebrity testimonial
Century Thermal Bath Cabinet Company
Chesterton, G.K.
Christian Commonwealth
Church, Roy
Colbourne, Maurice
D
Dickinson, Roy
Downing, E.P.
Doyle, Arthur Conan
Duba, Frank
E
The Editor & Publisher
Egbert, James W.
Eliot, T.S.
Ervine, St. John
F
Fabian
Faversham, William
Ford, Corey
Formamint
Fowler, George S.
Fox, Stephen
Freeman, William M.
French, John
G
Gainor, J. Ellen
Gardner, H.S.
Gibbs, A.M.
Goldman, Jonathan
Graham, Colin
Gregory, James
Griffiths, Gareth
Gruber, L. Fritz
H