Rebel Ideas- the Power of Diverse Thinking
Page 1
Matthew Syed is the Sunday Times number one bestselling author of Bounce, Black Box Thinking and You Are Awesome. He writes an award-winning newspaper column in The Times and is the co-host of the hugely successful BBC podcast, Flintoff, Savage and the Ping Pong Guy. Matthew is the co-founder of Greenhouse, a charity that empowers youngsters through sport, a member of the FA’s Technical Advisory Board and an ambassador for the PiXL educational foundation. Matthew lives in London with his wife and two children. To find out more about his work visit: www.matthewsyed.co.uk
Also by Matthew Syed
Bounce: The Myth of Talent and the Power of Practice
Black Box Thinking:
Marginal Gains and the Secrets of High Performance
The Greatest: What Sport Teaches Us About Achieving Success
FOR CHILDREN
You Are Awesome: Find Your Confidence and
Dare to be Brilliant at (Almost) Anything
Rebel Ideas
THE POWER OF DIVERSE THINKING
Matthew Syed
JOHN MURRAY
www.johnmurraypress.co.uk
First published in Great Britain in 2019 by John Murray (Publishers)
An Hachette UK company
Copyright © Matthew Syed Consulting Limited 2019
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For Abbas,
my inspirational father
Contents
1 Collective Blindness
2 Rebels Versus Clones
3 Constructive Dissent
4 Innovation
5 Echo Chambers
6 Beyond Average
7 The Big Picture
Crossword Solution
Acknowledgements
Copyright Acknowledgements
Notes
Footnotes
1
Collective Blindness
I
On 9 August 2001, Habib Zacarias Moussaoui, a thirty-three-year-old French-Moroccan, enrolled at the Pan Am International Flight Academy in Eagan, Minnesota.1 This was a facility, complete with high-fidelity simulator, providing a comprehensive training programme on how to fly commercial airliners. On the surface, Moussaoui seemed like any of the other men who wanted to learn how to fly jumbo jets. He was friendly, inquisitive and seemingly wealthy. And yet over the course of two days, his instructors became suspicious. He paid for the bulk of the $8,300 course with $100 bills.2 He seemed unusually interested in the cockpit doors. He kept asking about flight patterns in and around New York.
The staff became so doubtful that two days after Moussaoui enrolled at the school, they reported him to the FBI in Minnesota. He was duly arrested. The FBI questioned him, and applied for a warrant to search his apartment, but couldn’t show probable cause. Crucially, they failed to connect what they knew about Moussaoui with the broader threat of Islamic extremism. Here was a man with a suspected immigration violation enrolling at a flying school weeks before the biggest terrorist attack in history.
*
In the months after 9/11, multiple investigations were launched to work out why such an audacious plot was not foiled by America’s intelligence agencies, a group totalling tens of thousands of personnel and in command of a combined budget of tens of billions of dollars. Many of these investigations concluded that the inability to prevent the attack represented a catastrophic failure.
The CIA came in for much of the severest criticism. This is the body, after all, that had been specifically created to coordinate the intelligence community’s activities against threats, especially those originating from abroad. From the time the attacks were approved by Osama bin Laden in late 1998 or early 1999, the agencies had twenty-nine months to thwart the plot. They didn’t. Richard K. Betts, director of the Saltzman Institute of War and Peace Studies, called it ‘a second Pearl Harbor for the United States’. Milo Jones and Philippe Silberzahn, two leading intelligence experts, described it as ‘the greatest debacle in the history of the CIA’.
One might be tempted to concur given the clues that had accumulated in the years before 9/11. Al Qaeda had broken its religious taboo on suicide bombing as early as 1993. Bin Laden, a Saudi-born son of a wealthy businessman, constantly cropped up in raw intelligence reports about Arab terrorist groups. Richard Clarke, a former National Coordinator for Security under Ronald Reagan, said: ‘There seemed to be some organizing force and maybe it was he. He was the one thing that we knew the terrorist groups had in common.’
Bin Laden publicly declared war on the United States on 2 September 1996, saying in a recorded message that he wanted to destroy the ‘oppressor of Islam’. His strident message was gaining ground among disenfranchised Muslims. Half of terrorist organisations last less than a year, and only 5 per cent survive a decade. Al Qaeda had longevity. It was an outlier.3
The idea of an aeroplane being used as a weapon had been circulating for almost a decade. In 1994, an Algerian group hijacked a plane in Algiers and reportedly intended to blow it up over the Eiffel Tower.4 Later that year, Tom Clancy penned a thriller about a Boeing 747 being flown into the US Capitol building. It debuted at number one on the New York Times bestseller list. In 1995, police in Manila filed a detailed report about a suicide plot to crash a plane into CIA headquarters.
In 1997, Ayman Al Zawahiri – bin Laden’s deputy – underscored the intent of Al Qaeda by inciting a massacre of tourists in Egypt, an atrocity that left 62 dead, including children. One Swiss woman witnessed her father’s head being severed from his body. The Swiss federal police concluded that bin Laden had financed the operation. Unlike previous terrorist groups, Al Qaeda seemed committed to maximising human suffering, including that of innocents.
In 1998, bin Laden went even further in his thirst for violence against the United States. In a widely published fatwa, he said: ‘. . . to kill the Americans and their allies – civilians and military – is an individual duty for every Muslim who can do it in any country in which it is possible to do it.’ On 7 August, simultaneous Al Qaeda bombings in Nairobi and Dar es Salaam killed 224 people and wounded over 4,000. The first was achieved with an explosive device containing more than 2,000 lbs of TNT.
On 7 March 2001, six months before the attack on the World Trade Center, the Russians submitted a report on Al Qaeda providing information on thirty-one senior Pakistani military officers actively supporting bin Laden and describing the location of fifty-five
bases in Afghanistan.5 Soon after, the Egyptian president Hosni Mubarak warned Washington that terrorists were planning to attack President Bush in Rome using an aeroplane stuffed with explosives. The Taliban foreign minister confided to the American consul general in Peshawar that Al Qaeda was planning a devastating strike on the United States of America. He feared that American retaliation would destroy his country.
In June 2001, just a few weeks before Moussaoui enrolled at the aviation school in Minneapolis, Kenneth Williams, an FBI analyst in Arizona, sent an email to colleagues. It said: ‘The purpose of this communication is to advise the bureau and NY [New York] of the possibility of a coordinated effort by Osama Bin Laden to send students to attend civil aviation universities and colleges.’ He advised HQ of the need to make a record of all the flight schools in the country, interview the operators, and compile a list of all Arab students who had sought visas for training. This was to become known as the legendary ‘Phoenix memo’. Yet it wasn’t acted upon.
With so many pieces of evidence, critics were scathing that the intelligence agencies didn’t identify let alone infiltrate the plot. The Joint Senate Committee concluded: ‘The most fundamental problem . . . is our Intelligence Community’s inability to “connect the dots” available to it before September 11, 2001, about terrorists’ interest in attacking symbolic American targets.’
It was a damning assessment. Perhaps understandably, the CIA responded defiantly. They defended their record, arguing that it is easy to detect terrorist plots – but only with the benefit of hindsight. They pointed to the research of the psychologists Baruch Fischhoff and Ruth Beyth who, before the historic trip of Richard Nixon to China, asked various people to estimate the probability of different outcomes. Would it lead to permanent diplomatic relations between China and the United States? Would Nixon meet with Mao Zedong at least once? Would Nixon call the trip a success?
In the event, the visit was a triumph for Nixon, but what was remarkable was how subjects ‘remembered’ their estimates. Those who thought it would be a disaster, for example, recalled being highly optimistic about its success. As Fischhoff put it: ‘Subjects reconstructed having been less surprised by the events . . . than they really should have been.’ He called it ‘creeping determinism’.6
Translated into 9/11, the plot may have seemed glaringly obvious after the event, but was it really so obvious beforehand? Was this not another case of ‘creeping determinism’? Were the CIA being condemned for an attack that was, at the time, difficult to detect amid so many other threats?7
A nation like the United States is the subject of countless dangers. Terrorist groups stretch around the planet. Surveillance picks up digital chatter moment by moment, the vast majority of which amounts to little more than trash talk and idle threats. The agencies could investigate all threats, but this would overwhelm their resources. They would be over-diagnosing the problem, hardly an improvement. As one counterterrorism chief put it, the problem was sorting ‘red flags in a sea of Red flags’.8
To the CIA and their defenders, 9/11 was not a failure of intelligence but a symptom of complexity. This debate has raged ever since. On one side are those who say that the agencies missed obvious warning signs. On the other are those who say that the CIA did everything they reasonably could, and that plots are notoriously difficult to detect before the event.
What few people considered is the possibility that both sides were wrong.
II
In the years after it was founded in 1947, the CIA operated rigorous hiring policies. This was an organisation that demanded the best of the best. Potential CIA analysts were not only put through a thorough background investigation, polygraph examination and financial and credit reviews, but also a battery of psychological and medical exams. And there is no doubt they hired exceptional people.
‘The two major exams were a SAT-style test to probe a candidate’s intelligence and a psychological profile to examine their mental state,’ a CIA veteran told me. ‘The tests filtered out anyone who was not stellar on both tests. In the year I applied, they accepted one candidate for every twenty thousand applicants. When the CIA talked about hiring the best, they were bang on the money.’9
And yet most of these recruits also happened to look very similar: white, male, Anglo-Saxon, Protestant Americans. This is a common phenomenon in recruiting, sometimes called ‘homophily’: people tend to hire people who look and think like themselves. It is validating to be surrounded by people who share one’s perspectives, assumptions and beliefs. As the old saying goes, birds of a feather flock together. In their meticulous study of the CIA, Milo Jones and Philippe Silberzahn write: ‘The first consistent attribute of the CIA’s identity and culture from 1947 to 2001 is homogeneity of its personnel in terms of race, sex, ethnicity and class background (relative both to the rest of America and to the world as a whole).’10 Here is the finding of an inspector general’s study on recruitment:
In 1964, the Office of National Estimates [a part of the CIA] had no black, Jewish, or women professionals, and only a few Catholics . . . In 1967, it was revealed that there were fewer than 20 African Americans among the approximately 12,000 non-clerical CIA employees. According to a former CIA case officer and recruiter, the agency was not hiring African Americans, Latinos, or other minorities in the 1960s, a habit that continued through the 1980s . . . Until 1975, the IC [the United States Intelligence Community] openly barred the employment of homosexuals.FN1 11
In June 1979, the agency was taken to court for failing to promote female operations officers, settling out of court a year later. Not long after, the agency paid out $410,000 to settle a gender discrimination case brought by an officer with twenty-four years’ experience. In 1982, it paid $1 million in a class-action case accusing the agency of the same biases. And yet the CIA didn’t significantly alter its personnel policies. ‘Nothing really changed,’ one analyst said.12
Talking of his experience of the CIA in the 1980s, one insider wrote: ‘the recruitment process for the clandestine service led to new officers who looked very much like the people who recruited them – white, mostly Anglo-Saxon; middle and upper class; liberal arts college graduates . . . Few non-Caucasians, few women. Few ethnics, even of recent European background. In other words, not even as much diversity as there was among those who had helped create the CIA.’13
At a conference in 1999 entitled ‘US Intelligence and the End of the Cold War’, there were thirty-five speakers and presenters, of which thirty-four were white males. ‘The one exception was a white female who introduced a dinner speaker’.14 Of the 300 people who attended, fewer than five were non-white.
There are no publicly available numbers on the religious orientation of CIA officials responsible for deciding the agency’s tasking priorities, but Jones and Silberzahn state: ‘we can assume based on what we know of Langley’s homogeneity that there were few (if any) Muslims amongst them’.15 This was corroborated by a former CIA staffer, who said: ‘Muslims were virtually non-existent.’
Diversity was squeezed further after the end of the Cold War. In Legacy of Ashes by the Pulitzer prize-winning reporter Tim Weiner, Robert Gates, director of the CIA in the early 1990s, is quoted as saying that the agency became less willing to employ ‘people that are a little different, people who are eccentric, people who don’t look good in a suit and tie, people who don’t play well in the sandbox with others. The kinds of tests that we make people pass, psychological and everything else, make it hard for somebody [with] unique capabilities to get into the Agency.’
A former operations officer said that through the 1990s, the CIA had a ‘white-as-rice culture’. In the months leading up to 9/11 an essay written for the International Journal of Intelligence and CounterIntelligence commented: ‘From its inception, the Intelligence Community [has been] staffed by the white male Protestant elite, not just because that was the class in power, but because that elite saw itself as the guarantor and protector of American values and ethics.’
The homogeneity at the CIA led to occasional head-shaking from politicians who were aware of it. They worried that the CIA was unrepresentative of the society it was created to protect. They believed that if there were more women and ethnic minorities, it would encourage others to come forward. They wanted a more inclusive workforce. But CIA insiders always held what seemed like a trump card. Any dilution in their focus on ability, they said, would threaten national security. If you are hiring a sprint relay team, you select the fastest runners. If they are all of the same colour and gender, so what? To use any criteria of recruitment beyond speed is to undermine performance. In the context of national security, putting political correctness above safety was not an acceptable option.
This idea that there is a trade-off between excellence and diversity has a long tradition. In the United States, it formed the basis of a seminal argument by Justice Antonin Scalia for the Supreme Court. You can either choose diversity, he contended, or you can choose to be ‘super-duper’. If a diverse workforce, student population, or whatever, emerges organically through the pursuit of excellence, that is one thing. But to privilege diversity above excellence is different. And it is likely to undermine the very objectives that inspired it.
In a relay team, you end up losing the race. If you are a business, it’s even worse: you jeopardise your existence. A bankrupt company cannot sustain any workforce, diverse or otherwise. And, when it comes to national security, there is a risk that you will imperil the very population you are tasked to protect. And how can that be an ethical course of action? As one former CIA analyst told me: ‘There was a strong feeling that there should be no compromise. It didn’t make sense to “broaden” the workforce – whatever that means – if it meant that we might lose our cutting-edge. It wasn’t pig-headedness; it was patriotism.’