Duncan Hines

by Louis Hatchett

  576 Ibid.; interview with Paul W. Moore, 31 August 1994.

  577 Wright, 25 May 1994.

  578 Interview with Mary Herndon Cohron, 16 February 1995.

  579 Meeks, 7 June 1994.

  580 Cohron, 29 August 1994.

  581 Ibid., 16 February 1995.

  582 Ibid., 29 August 1994.

  583 Meeks, 7 June 1994.

  584 Cohron, 29 August 1994.

  585 Meeks, 7 June 1994.

  586 Interview with J. T. Orendorf, 2 September 1994.

  587 Interview with Margaret Jackson, 2 March 1995.

  588 Meeks, 7 June 1994.

  589 Obituary, Edith M. Wilson, [Bowling Green, Kentucky] Daily News, 3 October 1993.

  590 Jackson, 2 March 1995. Edith Wilson is buried in a family plot in Scottsville, Kentucky.

  591 Interview with Wanda Eaton, 7 June 1994.

  592 Meeks and Eaton, 7 June 1994.

  593 Cohron, 29 August 1994.

  594 Meeks and Eaton, 7 June 1994; interview with Cora Jane Spiller, 10 May 1995.

  595 Orendorf, 2 September 1994.

  596 Donald H. Molesworth v. Adventures in Good Eating, Inc., United States District Court, docket 422, 81.

  597 Eaton, 7 June 1994.

  598 Spiller, 26 February 1995.

  599 Meeks, 7 June 1994.

  600 Orendorf, 2 September 1994.

  601 Park City Daily News, 16 November 1952.

  602 Donald H. Molesworth v. Adventures in Good Eating, Inc., 81.

  603 Meeks, 7 June 1994.

  604 Cohron, 29 August 1994.

  605 Meeks, 7 June 1994.

  606 Cohron, 29 August 1994.

  607 North Carolina State College News (Raleigh NC), August 1955.

  608 “Meet Duncan Hines,” Moonbeams (November 1958): 7-8.

  609 Press release, “Duncan Hines Mixes,” Nebraska Consolidated Mills, Inc., Omaha, Nebraska, ca. 1953; New York Journal of Commerce, 24 June 1953.

  610 David M. Schwartz, “Duncan Hines: He Made Gastronomes Out of Motorists,” Smithsonian 15/8 (November 1984): 96.

  611 Ibid., 88.

  612 Greensboro Daily News (Greensboro NC), 31 July 1960.

  613 Park City Daily News, 23 March 1952.

  614 “An Adventure in Food Marketing: A Case Study of a New Entrant in America’s Biggest, Fastest Growing Industry,” Tide: The Newsmagazine for Advertising Executives (3 August 1951): 5; Grocer’s Spotlight, 12 June 1952.

  615 Ice Cream Trade Journal, July 1952.

  616 “An Adventure in Food Marketing,”, 5.

  617 “Duncan Hines Is A Big Success As Label,” Food Mart News, 78.

  618 Park City Daily News, 23 March 1952.

  619 “An Adventure in Food Marketing,” 4.

  620 Ibid., 5.

  621 North Carolina State College News, August 1955.

  622 David Schwartz, “Duncan Hines,” Smithsonian (November 1984): 96.

  623 North Carolina State College News, August 1955.

  624 Park City Daily News, 19 October 1952. The author has not been able to obtain any recorded copies of the five-minute program but has been informed that transcripts of the program are in Ithaca, New York.

  625 “Duncan Hines, Adventurer,” Tide: The Newsmagazine for Advertising Executives (3 August 1951): 3.

  626 Press release, Duncan Hines Institute, Ithaca, New York, 1 October 1957, 3.

  627 Park City Daily News, 16 March 1959. The 1954 edition of Adventures in Good Eating was the final version that Hines fully supervised and edited; it contained 2,365 recommended restaurants.

  628 “Meet Duncan Hines,” Moonbeams (November 1958): 6. Park located the Duncan Hines Institute in one of Ithaca’s largest old mansions, a 100-year-old two-story Georgian structure at 408 East State Street.

  629 Duncan Hines, Duncan Hines’ Food Odyssey (New York: Thomas Y. Crowell, 1955) 26.

  630 Duncan Hines Institute, Inc., Adventures in Good Eating (Ithaca NY: Duncan Hines Institute, 1959), iv-v.

  631 Greensboro Daily News (Greensboro NC), 31 July 1960.

  632 Duncan Hines Institute, Adventures in Good Eating, vi.

  633 Ibid., x.

  634 Several years later the Mobil Travel Guides solved this difficulty by publishing books broken down into geographical regions. Park experimented with this concept as well, but there is no data available to indicate its success.

  635 Chicago Daily Tribune, 5 January 1954.

  636 Duncan Hines, “Duncan Hines Picks Ten Best Motels in U. S. A.,” Look 18 (12 January 1954): 31-34.

  637 Hines, Food Odyssey, 258.

  638 Courier-Journal, 4 April 1954.

  639 Chicago Daily Tribune, 5 January 1954.

  640 Interview with Cora Jane Spiller, 10 May 1994.

  641 Courier-Journal, 4 April 1954.

  642 Roy Park’s interview with Duncan Hines, ca. 1954.

  643 Nelle Palmer was widowed by this time; her husband, Arthur, had died in 1951.

  644 Duncan Hines, Duncan Hines’ Food Odyssey (New York: Thomas Y. Crowell, 1955) 226.

  645 Chicago Daily Tribune, 5 January 1954.

  646 “Best,” The New Yorker 30 (17 April 1954): 26-27.

  647 Park City Daily News, 27 June 1954.

  648 Hines, Food Odyssey, 229.

  649 Park City Daily News, 27 June 1954.

  650 Horace Sutton, “What Do You Want, Oomph in Your Butter?,” Saturday Review 37 (17 July 1954): 31.

  651 In Duncan Hines’ Food Odyssey (229), Hines said he later discovered that the ham was “also a popular Italian delicacy, called prosciutto, although it’s usually reserved for special occasions because the ham is so expensive.”

  652 Park City Daily News, 27 June 1954.

  653 Hines, Food Odyssey, 229-31.

  654 Park City Daily News, 27 June 1954.

  655 Park City Daily News, 27 June 1954; Hines, Food Odyssey, 231-32.

  656 Hines, Food Odyssey, 232.

  657 Park City Daily News, 27 June 1954.

  658 Sutton, “What Do You Want?” 31.

  659 Park City Daily News, 27 June 1954.

  660 Hines, Food Odyssey, 232.

  661 Park City Daily News, 27 June 1954.

  662 Hines, Food Odyssey, 232.

  663 Park City Daily News, 27 June 1954.; Hines, Food Odyssey, 233-34.

  664 Hines, Food Odyssey, 233.

  665 Park City Daily News, 27 June 1954.

  666 Hines, Food Odyssey, 233-34.

  667 Park City Daily News, 27 June 1954.

  668 “Hines Abroad,” The New Yorker 30 (24 July 1954): 15-16.

  669 Park City Daily News, 27 June 1954.

  670 Hines, Food Odyssey, 234.

  671 Ibid., 236.

  672 Park City Daily News, 27 June 1954.

  673 “Hines Abroad,” 15-16.

  674 Hines, Food Odyssey, 236.

  675 Sutton, “What Do You Want?” 31.

  676 Hines, Food Odyssey, 237.

  677 Park City Daily News, 27 June 1954.

  678 Hines, Food Odyssey, 112.

  679 Park City Daily News, 27 June 1954.

  680 Hines, Food Odyssey, 237.

  681 Ibid. Some publications erroneously reported at the time that Hines returned to America on the Queen Elizabeth.

  682 Ibid., 238.

  683 Park City Daily News, 27 June 1954.

  684 “Hines Abroad,” pp. 15-16.

  685 Sutton, “What Do You Want?” 31.

  686 Hines Abroad,” 15-16.

  687 Sutton, “What Do You Want?” 32.

  688 Park City Daily News, 27 June 1954.

  689 Hines, Food Odyssey, 238.

  690 Park City Daily News, 16 March 1959.

  691 “Setup & Style of Duncan Hines Dessert Book.”

  692 Park City Daily News, 15 September 1955.

  693 “Notes For Duncan Hines Book, There’s No Accounting For Tastes,” from interview conducted by Roy Park with Duncan Hines, ca. 1954, 1.

  694 “Eating for a Living,” Ne
wsweek 45/21 (23 May 1955): 75.

  695 “Trends Affecting the Food Service Industry,” American Entertainment Magazine (June 1955).

  696 Duncan Hines speech, 14th Annual Duncan Hines Family Dinner, Chicago, Illinois, 9 May 1955.

  697 Interview with Robert Wright, 25 May 1994.

  698 North Carolina State College News (Raleigh NC), August 1955, 6-7.

  699 Park City Daily News, 15 September 1955.

  700 North Carolina State College News, August 1955.

  701 Duncan Hines, Duncan Hines’ Food Odyssey (New York: Thomas Y. Crowell, 1955) 262.

  702 Ithaca Journal (Ithaca NY), 17 August 1956.

  703 Duncan Hines speech, Duncan Hines Family Dinner, Chicago, Illinois, 7 May 1956.

  704 Wall Street Journal, 18 August 1956.

  705 Northwestern Miller (Minneapolis MN), 21 August 1956.

  706 Journal of Commerce (New York NY), 20 August 1956.

  707 Washington [D.C.] Post-Times-Herald, 18 August 1956.

  708 Journal of Commerce, 20 August 1956.

  709 Press release, 17 August 1956.

  710 “Duncan Hines Joins the Family,” Moonbeams (September 1956): 4.

  711 Park City Daily News, 16 March 1959. When Procter and Gamble acquired the rights to the Duncan Hines name, Roy Park chose the least costly way of disposing with food suppliers whose products still displayed the Duncan Hines name. According to Ed Rider, archivist at Procter and Gamble, rather than waste money on protracted litigation, Park wrote the president of each licensed company and asked them to stop using the Duncan Hines name. While many companies complied with his request, others refused, citing the terms of their contract. Rather than fight them in court, Park decided to let them use the name until their contracts expired. The last contract lapsed around 1969. After that time, Procter and Gamble owned exclusive rights to the name.

  712 Duncan Hines Institute to Duncan Hines Family members, 30 November 1956.

  713 Interview with Sara Jane Meeks, 7 June 1994.

  714 Monterey [California] Herald, 2 March 1956.

  715 Meeks, 7 June 1994.

  716 Interview with Caroline Tyson Hines, 27 July 1994.

  717 Monterey Herald, 2 March 1956. Whether Hines really ate this concoction is highly improbable, but he gave a good reason for the practice, stating there was no need to put milk and sugar on corn flakes when ice cream could produce the same result.

  718 The company was founded in October 1837.

  719 New product presentation material, Procter and Gamble, Inc., November 1957.

  720 Courier-Journal (Louisville KY), 7 July 1957. The royalty agreement with Procter and Gamble was the same as the one Hines had made with Roy Park in 1949; under that contract he also received one-half cent per 24 units of every product sold.

  721 Duncan Hines Family Newsletter, 28 March 1958, 1.

  722 North Carolina State College News (Raleigh NC), August 1955.

  723 Meeks, 7 June 1994.

  724 Chicago Sun-Times (Illinois), 3 December 1957.

  725 Dallas News (Texas), 22 December 1957.

  726 Duncan Hines Family Newsletter, 28 March 1958, 7.

  727 “Duncan Hines Deluxe,” Moonbeams (October-November 1959): 12.

  728 Interview with Cora Jane Spiller, 12 July 1995.

  729 Meeks, 7 June 1994.

  730 Interview with Mary Herndon Corhon, 29 August 1994.

  731 Spiller, 16 August 1993; interview with Robert Wright, 25 May 1994.

  732 Park City Daily News, 16 March 1959; death certificate, Kentucky Registrar of Vital Statistics, 15 March 1959.

  733 Rev. H. Howard Surface conducted Hines’s funeral ceremony in an Episcopal church at 12th and State Streets in Bowling Green, not far from his late sister’s home. Beside the church today stands the Duncan Hines Chapel, so named because Clara Hines donated monies to have it built in her husband’s memory.

  734 Park City Daily News, 16 March 1959; interview with Cora Jane Spiller, 10 May 1994. The only sibling not buried in the family plot was Annie Hines. She was laid to rest next to her husband, Scott Hines, in December 1951, in another section of the same cemetery.

  735 Park City Daily News, 19 April 1959.

  736 Ibid., 16 March 1959.

  737 [Louisville, Kentucky] Courier-Journal, 17 March 1959.

  738 Ithaca [N.Y.] Journal, 16 March 1959.

  739 Park City Daily News, 19 March 1959.

  740 Interview with Robert Wright, 25 May 1994. Her house was located at 728 Richland Drive.

  741 Park City Daily News, 1 June 1960.

  742 In the Hardy living quarters is a bathroom Hines had built, which remains virtually untouched; it resembles a 1930s-style hotel bathroom, complete with white-tiled floors and walls and glass doorknobs. It also has an unusual septic tank, which is a freight train car Hines had buried in the back yard.

  743 Roy H. Park to Duncan Hines Family, 23 November 1962.

  744 New York Herald-Tribune, 24 November 1962.

  745 Ithaca Journal, 15 May 1963.

  746 Times-Union (Rochester NY), 16 August 1973.

  747 Courier-Journal (Louisville KY), 25 November 1962.

  748 Daily News (Bowling Green KY), 5 May 1988.

  749 Park City Daily News, 8 August 1983.

  750 New York Times, 27 October 1993, D23.

  751 David M. Schwartz, “Duncan Hines: He Made Gastronomes Out of Motorists,” Smithsonian 15 (November 1984): 97.

  752 Duncan Hines, Duncan Hines’ Food Odyssey (New York: Thomas Y. Crowell) 243.

  753 Milton MacKaye, “Where Shall We Stop for Dinner?” Saturday Evening Post 211 (3 December 1938): 80.

  BIBLIOGRAPHY

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  ________. 1895 Cheyenne, Wyoming City Directory. Cheyenne WY: Leader Steam Printing Co., 1895.

  Belasco, Warren James. Americans on the Road: From Autocamp to Motel, 1910-1945. Cambridge and London: Massachusetts Institute of Technology Press, 1979.

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