John Carter and the Gods of Hollywood
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158 Mike Fleming, “SHOCKER! Disney Halts ‘The Lone Ranger’ With Johnny Depp and Gore Verbinski,” Deadline Hollywood, 12 Aug 2011, 4 Sep 2012, http://www.deadline.com/2011/08/shocker-disney-scraps-johnny-depps-lone-ranger/
159 The premises are owned by the Saul Zaentz Media Company. The journalists viewed Stanton’s Power Point presentation there, then were bused to Pixar for lunch in a room where they were surrounded by props. costumes, and production art.
160 Steve ‘Frosty’ Weintraub, “20 Things to Know about JOHN CARTER; Plus an Awesome Interview with Director Andrew Stanton and your First Look at a Thark,” Collider.com, 11 Jul 2011, 4 Sep 2012
161 “D23” refers to the year Disney was founded, 1923.
162 Jeff Otto, “D23: ‘John Carter,’ ‘Timothy Green’ Receive Lukewarm Responses,” Indiewire/The Playlist, 21 Aug 2011, 4 Sep 2012
163 Anthony D’Alessandro, “Disney D23: Box Office Outlook for 2011-13, John Carter’s Marketing Challenge, Muppets Make Comeback,” Indiewire, 22 Aug 2011, 4 Sep 2012
164 Mr. Beaks, “Mr Beaks Beholds the Agony of John Carter and the Ecstasy of the Muppets at D23,” Aint It Cool News, 22 Aug 2011, 4 Sep 2012,< http://www.aintitcool.com/node/50924>.
165Ezequiel Gutierrez, “D23 -- Disney’s Live Action Panel + “John Carter” and “Muppet” Footage Description/reaction,” Hey U Guys, August 23, 2011, http://www.heyuguys.co.uk/2011/08/23/d23-disneys-live-action-panel-john-carter-and-muppet-footage-descriptionreaction/
166 Devin Faraci, “D23 Expo Report: JOHN CARTER of Blahs,” Bad Ass Digest, 20 Aug 2011, 4 Nov 2012, http://badassdigest.com/2011/08/20/d23-expo-report-john-carter-of-blahs/
167 Tommy Cook, “D23 Live Action Recap,” Collider.com, 20 Aug 2011, 4 Nov 2012
168 Germain Lussier, “New Footage From ‘The Avengers’ Revealed [D23 Expo],” Slashfilm, 21 Aug 2011, 4 Sep 2012
169 Ezequiel Guttierez, “The Avengers” Footage Description and Reaction,” Hey U Guys, 21 Aug 2011, 4 Sep 2012 < http://www.heyuguys.co.uk/2011/08/21/d23-the-avengers-footage-description-and-reaction/>.
170 Matt Holmes, “New THE AVENGERS Footage Shown at Disney’s D23 Expo,” What Culture!, 21 Aug 2011, 4 Sep 2012
171 Jimmy O, “D23: A Full Report From Disney’s Version of Comic-Con!,” Joblo.com, 21 Aug 2011, 4 Sep 2012
172 IMDB Pro, “John Carter (2012) MovieMeter: Data Table View,” accessed 2 Sep 2012
173 SciFi Mafia Staff, “New Airship Concept Art from Disney’s John Carter,” SciFi Mafia, 15 Sep 2011, 4 Sep 2012
174 The John Carter Official Facebook Page, Nov 28, 2010, 2 Sep 2012
175 Nikki Finke, “Disney Fires marvel’s Marketing Department,” Deadline Hollywood, 23 Aug 2011, 4 Sep 2012
176 Tad Friend, “Second Act Twist,” The New Yorker, 17 Oct 2011, 4 Sep 2012
177 Margaret Lyons, “How Much Does John Carter Need to Make to Get a Sequel,” Vulture.com, 10 Oct 2011, 4 Sep 2012
178 Germain Lussier, “‘John Carter’ Needs to Make About $700 Million to Earn a Sequel,” Slashfilm, 11 Oct 2011, 4 Sep 2012
179 Buffy Shutt, “Research and the Movies,” Design Research, Method and Perspectives, edited by Brenda Laurel, (MIT Press, 2003 ) 294.
180 Adam B. Vary, “‘John Carter’: Taylor Kitsch fends off a fearsome white ape -- EXCLUSIVE FIRST LOOK”, Entertainment Weekly, 23 Nov 2011, 3 Sep 2012
181 Joey Paur, “New Image from Disney’s JOHN CARTER,” Geek Tyrant, 23 Nov 11, 4 Sep 2012
182 Matt Goldberg, “New Image From John Carter,” 23 Nov 2011, 4 Sep 2012
183 Russ Fisher, “New Image From ‘John Carter’ Shows a Giant Toothy Beast,” Slashfilm, 23 Nov 2011, 4 Sep 2012
184 Sentiment Analysis identifies the Fan or Follower’s attitude toward a brand by using variables such as context, tone, emotion, among others. A commonly used reference is “positive/negative sentiment ratio” which expresses the ratio of positive to negative brand references. There are a variety of software programs available, as well as companies specializing in Sentiment Analysis. All major corporations in the US conduct sentiment analysis on the brands and products; movie studios, with the acute challenge of a one-shot, no do-over marketing campaign have perhaps the strongest need of all types of companies to conduct and make use of the results of Sentiment Analysis.
185 Official John Carter Facebook Page,
186 Alex Riviello, “John Carter of Uglytown,” Joblo.com, 28 Nov 2011, 4 Sep 2012
187 Gregory Ellwood, “What went wrong with ‘John Carter’?,” HitFix, 12 Mar 2012, 4 Sep 2012
188 HItFix, March 12, 2012, http://www.hitfix.com/blogs/awards-campaign/posts/what-went-wrong-with-john-carter
189TFI Staff, “John Carter - Poster 2,” The Film Informant, 28 Nov 2011, 4 Sep 2012
190 BLT Communications, “John Carter,” 4 Sep 2012 < http://bltcommunications.com/Explore/TheatricalPrint>.
191 Claude Brodesser-Akner, “The Inside Story of How John Carter Was Doomed by Its First Trailer,” Vulture.com, 13 Mar 2012, 4 Sep 2012
192 Drew Taylor, “Andrew Stanton Reflects on the Box Office Failure of John Carter,” Indie/Playlist, 10 Sep 2012, 11 Nov 2012
193 Robin Roberts, “Friday Night Lights Star Taylor Kitsch Shows Official Trailer for John Carter” Youtube “ABC News” Channel, 30 Nov 2011, 2 Sep 2012
194 Matt Goldberg, “‘Sneak Peek’ at New Trailer for JOHN CARTER,” Collider.com, 30 Nov 2011, 12 Sep 2012
195 Twitter, Andrew Stanton Feed,
196 Katey Rich, “New John Carter Trailer Previewed on Good Morning America,” Cinema Blend, 30 Nov 2011, 4 Sep 2011
197 DisneyMovieTrailers, “John Carter Trailer,” Youtube,
198 Harry Knowles, Aintitcool.com, December 1, 2011, http://www.aintitcool.com/node/52128
199 Joey Paur, “The Sci-Fi Film JOHN CARTER gets a New Full Trailer!” Geek Tyrant, 30 Nov 2011, 4 Sep 2012
200 Angie Han, “‘John Carter’ Trailer - ‘Wall-E’ Director Andrew Stanton Goes Back to outer Space, This Time with Tim Riggins,” 30 Nov 2011, 4 Sep 2012
201 Scott Mendelson, “Going Broke Chasing Boys: Why Disney ditched princesses and spent $300M on John Carter,” Hollywood News, 3 Dec 2011, 4 Sep 2012
202 Michael D. Sellers, “Heady Days for Edgar Rice Burroughs Fans: Avatar, ERB, and John Carter of Mars,” Erbzine, 10 Jan 2010, 3 Sep 2012 < http://www.erbzine.com/mag30/3038.html>.
203Michael D. Sellers, “John Carter Inspired Avatar, not Vice Versa,” The John Carter Files, 3 Dec 2012, 3 Sep 2012 < http://thejohncarterfiles.com/2011/12/john-carter-inspired-avatar-not-vice-versa-lets-set-the-record-straight/>
204 William Cock, “Don’t Mess With Tarzan,” Erbzine, 1 Sep 2008 1 Nov 2012
205 The Official John Carter Facebook Page, 28 Nov 2012, 4 Sep 2012
206 The Lorax Official Facebook Page, 10 May 2010, 3 Sep 2012
207 All figures for budgets and box office gross are from Box Office Mojo, which is generally considered to be the most authoritative source for this information.
208 Box Office Mojo Staff, “Finding Nemo,” 4 Sep 2012,
209 Box Office Mojo Staff, “Wall-E,” 4 Sep 2012,
210 Peter Dimako, “New John Carter Movie Poster has Taylor Kitsch in Monstrous Trouble,” Upcoming Movies.com, 15 Dec 2011, 3 Sep 2012
211 Disney Movie Trailers Staff, “John Carter Warhoon TV Spot,” Disney Movie Trailers Channel Youtube, 19 Dec 2011, 4 Sep 2012,
212 Disney Movie Trailers Staff, “John Carter Awakening TV Spot,” Disney Movie Trailers Channel Youtube,
213 Brendan Bettinger, “Japanese Trailer for John Carter,” Collider.com, 26 Dec 2011, 5 Sep 2012
214 Harry Knowles, “Japanese John Carter Trailer Begins to Show the Shape of the Story,” Ain’t It Cool News, 23 Dec 2011, 5 Sep 2012
215 Brendan Connelly, “Superb New Trailer and Intriguing Concept Art for John Carter,” Bleeding Cool.com, 24 Dec 2011, 5 Sep 2012 < http://www.bleedingcool.com/2011/12/23/trailer-concept-art-for-john-carter/>.
216 Nick Newman, “International ‘John Carter’ Trailer Provides More Backstory,” The Film Stage, 23 Dec 2011, 5 Sep 2012
217 Russ Fischer, “‘John Carter’ International Trailer Shows More of Carter’s Trip to Mars,” Slashfilm, 23 Dec 2011, 5 Sep 2012
218 Wolvie CBM, “Great New Footage Featured in International Trailer for Andrew Stanton’s John Carter,” ComicbookMovie.com, 23 Dec 2011, 4 Sep 2012
219 Joey Paur, “John Carter - Japanese International Trailer Shows off New Footage,” Geek Tyrant, 23 Dec 2011, 4 Sep 2012
220 Ken J. Lloyd, “Brilliant New Trailer Introduces a New Side to John Carter,” Hey U Guys, 26 Dec 2011, 5 Sep 2012
221 Official John Carter Twitter Account, “@JohnCarter”, 15 Jun 2010, 5 Sep 2012
222 Official John Carter Facebook Account, “John Carter,” 28 Nov 2010, 5 Sep 2012
223 Official Lorax Facebook Site, “Dr. Seuss’ The Lorax,” Facebook, 10 May 2010, 5 Sep 2012
224 Gore Vidal, “Tarzan Revisited,” Esquire, December 1967, 4 Nov 2012
225 Gore Vidal, “Tarzan Revisited,” Esquire, December 1967, 4 Nov 2012
226 Nikki Finke, “EXCLUSIVE: MT Carney Out as President of Worldwide Marketing at Walt Disney Studios,” Deadline Hollywood, 8 Jan 2012, 5 Sep 2012
227 Brooks Barnes, “In Hollywood’s Clubby Culture, a Disney Marketer’s Rapid Downfall,” New York Times, 8 Jan 2012, 5 Sep 2012
228 Brent Lang, “Disney’s $250M ‘John Carter’ Gamble: Otherworldly Hit or Cosmic Bomb?” The Wrap, 9 Jan 2012, 5 Sep 2012
229 Rebecca Baeder Garland, “I saw John Carter at a Nielsen Screening and Loved It!” IMDB, January 8, 2012,
230 Michael D. Sellers, “Test Screening Reviewer Posts ‘I Saw John Carter at a Nielsen screening and loved it!’ and Sends Message Board into a Frenzy,” The John Carter Files, 8 Jan 2012, 5 Sep 2012. http://thejohncarterfiles.com/2012/01/test-screening-reviewer-posts-i-saw-john-carter-at-a-neilsen-screening-and-i-loved-it-2/.
231 IMDB Pro, “John Carter (2012) MovieMeter: Data Table View,” accessed 2 Sep 2012
232 The Official John Carter Facebook Page, “John Carter,” 28 Nov 2010, 5 Sep 2012
233 Official John Carter Facebook Account, “John Carter,” 28 Nov 2010, 5 Sep 2012
234 Mark Graser, “Disney names Ricky Strauss head of marketing,” Variety, 13 Jan 2012, 5 Sep 2012, < http://www.variety.com/article/VR1118048612?refcatid=13&printerfriendly=true>.
235 Kim Masters, “Mega Movies + New Directors = big Drama,” The Hollywood Reporter, 19 Jan 2012, 5 Sep 2012
236 Andrew Stanton, Official Andrew Stanton Twitter Account @AndrewStanton, Twitter,
237 Disney Movie Trailer Channel Staff, “Disney - John Carter Super Bowl Ad,” Youtube, 3 Feb 2012, 5 Sep 2012
238 Andrew Stanton, Official Andrew Stanton Twitter Account @AndrewStanton, Twitter,
239 Joel Ryan, “Best Super Bowl Movie Ads: The Avengers...and Star Wars,” EOnline.com 6 Feb 2012, 5 Sep 2012
240 Disney Movie Trailers Staff, “John Carter: Extended Super Bowl Ad,” YouTube, 5 Feb 2012, 5 Sep 2012 < http://www.youtube.com/watch?v=7krwq5hZPY0>