The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink
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on publicity over benzene contamination
sale of VitaminWater in schools
on school soda sales
American Heart Association
American Idol
Aponte, Alejo
Apovian, Caroline
Arana, Marcos
Araujo, Erin
aspartame
ATCA. See Alien Tort Claims Act
Austin, J. Paul
Backer, Bill
Bakan, Joel
Banerjee, Nantoo
Bansal, Sanjay
Banzhaf, John
Barnet, Richard J.
BBC, report on toxic sludge in India
Bebidas y Alimientos de Urabá. See Coca-Cola Colombia
benzene contamination of soft drinks
Berkeley Media Studies Group
Bessenden, Bob
Beverage Institute for Health and Wellness
Bijoy, C. R.
Billingsley, Lori
Bjorhus, Kari
Blumenthal, Richard
bottle sizes
bottled water. See Dasani bottled water
bottlers
channel stuffing
conflicts with parent company
franchise system
labor standards
minority ownership by Coca-Cola Company
overseas expansion
See also Coca-Cola Colombia; Coca-Cola FEMSA; Coca-Cola India
bottles, plastic
Bragman, Michael
Brazil
Bushey, John
caffeine
CAI (Corporate Accountability International)
Campaign to Stop Killer Coke
alliance with United Students Against Sweatshops
attack on Coca-Cola brand image
breakdown of
Coca-Cola corporate response to
Coca-Cola negotiations with college administrators
college appeals
demand for independent investigation
as globalized campaign
Candler, Asa G.
Candler, Howard
Cardello, Hank
Cardona, Adolfo
Carter, Jimmy
Castro, Gustavo
Center for Consumer Freedom (CCF)
Center for Science in the Public Interest (CSPI)
Centers for Disease Control and Prevention (CDC)
Centre for Science and Environment (CSE)
children, marketing to. See also school soda contracts
Chiquita Brands International
Chomsky, Avi
Clinton, Bill
Coca-Cola Collectors Club
Coca-Cola Colombia
aid to victims of violence
guerrilla tactics against
International Labour Organization investigation
lawsuit against
market growth
Monserrate investigation
relationship with paramilitaries
working conditions and wages
See also Campaign to Stop Killer Coke; SINALTRAINAL
Coca-Cola Company
Coca-Cola name
growth
hundredth-anniversary celebration
image as asset
incorporation
market share
new products
sales
stock prices
value of company
See also specific people; specific topics
Coca-Cola Enterprises
Coca-Cola Export Corporation
Coca-Cola FEMSA
acquisition of Panamco
advertising and marketing
high-fructose corn syrup use
political access
pricing of beverages
production rate
profits
protest against
school construction projects
school soda contracts
water usage and dumping rights
See also Panamco
Coca-Cola Foundation
Coca-Cola India
advertising strategy
distribution of sludge as fertilizer
environmental audit of
groundwater depletion
Killer Coke campaign against
labor disputes
market share
ownership of
pesticide residue in product
plant closings
rainwater harvesting
reentry into market
villager protest against
wastewater discharge
wastewater treatment
water pollution
Coca-Cola Recycling
cocaine
Coke. See Coca-Cola Company
Coke Studios
Cola Wars
Collingsworth, Terry
Burma case
Colombia case
on corporations in warring countries
Guatemala case
interest in labor issues
on Killer Coke campaign
Turkey case
withdrawal from SINALTRAINAL representation
Colombia, civil war in. See also Coca-Cola Colombia
Corporate Accountability International (CAI)
corporate campaigns. See also Campaign to Stop Killer Coke
corporations
accountability under Alien Tort Claims Act
backlash against
downsizing and overseas relocation
as form of business
obligation to shareholders
power of
See also CSR (corporate social responsibility)
Correa, Javier
Creative Artists Agency
CSE (Centre for Science and Environment)
CSPI (Center for Science in the Public Interest)
CSR (corporate social responsibility)
Coca-Cola Foundation
code of conduct
concept of
environmental initiatives
exercise program
“halo effect,”
philanthropic causes
plastic bottle recycling
rainwater harvest and farmer support
school construction
social branding
Daft, Douglas
D’Arcy, William
D’Arcy Agency
Dasani bottled water
advertising and marketing
backlash against
brand image
displacement of tap water
environmental impact of plastic bottles
market stagnation
municipal water source
overseas marketing
price of
production process
purity claims
safety and quality standards
sales and profits
secret formula
Tap Water Challenge taste test
Daynard, Dick
DeRose, Dan
diabetes
Diet Coke
Dobbs, Sam
Domac, Jackie
Domínguez, Juan Ignacio
Dorfman, Lori
Doss, Joe
Downs, John
Duggan, Keith
Eisenhower, Dwight D.
The Energy and Resources Institute (TERI)
Enrico, Roger
Enviga
environmental issues
Coca-Cola Company initiatives
contaminated sludge as fertilizer
pesticide residue in beverage products
plastic bottles
See also water
Ever Veloza, José
Flores, Domingo
Food and Drug Administration (FDA) approval of stevia
on benzene in soft drinks
bottled water labeling requirements
on bromate in bottled water
dismissal of aspartame concerns
lax regulation of bottled water plants
on perchlora
te in spring water
regulation of nutritional claims
foreign markets
Brazil
Coca-Cola Export Corporation
in developing world
forceful entry into
France
franchise system
growth and sales in
Guatemala
political flexibility
postwar expansion
soda consumption and profits
United Kingdom
See also Coca-Cola Colombia; Coca-Cola FEMSA; Coca-Cola India
Fox, Vicente
France
Gallegos, Carlos
Galvis, Juan Carlos
García, Laura Milena
García, Luis Eduardo
Gardner, Stephen
Gay, Faith
Getman, Ross
Gil, Isidro
Giraldo, Luis Enrique
Giraldo, Oscar
Goizueta, Roberto
Gómez Carpio, María de la Asunción
González, Álvaro
Great Depression
Guatemala
Harry Potter movie sponsorship
Hasbún, Raúl
Hays, Constance
health issues
aspartame consumption
benzene in diet sodas
diabetes
nutritional claims
pesticide residue in beverages
purity of bottled water
water as soda alternative
See also obesity
Hennrich, Mary Lou
high-fructose corn syrup (HFCS)
Hindustan Coca-Cola Beverages Pvt. Ltd. See Coca-Cola India
Hirsch, Harold
Holmes, Oliver Wendell, Jr.
India. See Coca-Cola India
International Labour Organization (ILO)
International Union of Food and Allied Workers (IUF)
Isacson, Adam
Isaza, Ramón
Isdell, Neville
Ivester, Douglas
Jacobson, Michael
Jiménez, Marco
Jones, Harrison
Jordan, Laura
Kahn, E. J.
Keith, Max
Kellett, Gigi
Kent, Muhtar
Kerr, Kerry
Killer Coke campaign. See Campaign to Stop Killer Coke
Kirby, Richard
Kirby Kielland, Richard
Klein, Naomi
Knauss, Don
Koch, Greg
Koh, James
Kovalik, Dan
Krishnan, A.
Kuri, Rameshwar Prasad
labor issues
anti-union violence in Guatemala
anti-union violence in Turkey
enforcement of workplace policies
human rights standards
working conditions in India
See also Coca-Cola Colombia
Lavin, Franklin
Leahy, Patrick
Lee, Archie
Lok Samiti
López Pérez, Cristóbal
Lucy, Dora
Ludwig, David
Manco, Hernán
Manley, Lisa
Marín, Rigoberto
marketing. See advertising and marketing
Márquez, Israel
Martínez, José
Mattes, Richard
McBride, Sean
McCann-Erickson
McChesney, Dick
McFarland, Maria
McQueen, Humphrey
Mendoza, William
Mexico
cultural integration of Coca-Cola
health problems in
political control of soft drink concessions
soda tax
Zapatista rebels
See also Coca-Cola FEMSA
Meyer, Albert
Michaels, David
Milan, Ariosto
Mindus, Dan
Monserrate, Hiram
Morales, César
Muller, Ronald E.
Múnera, Adolfo de Jesús
Nandlal
Nash, June
National Soft Drink Association (NSDA). See American Beverage Association
Neely, Susan
Nestle, Marion
Nestlé
New Coke
New York University (NYU)
Newsom, Gavin
obesity
anti-soda lawsuit
industry response to charges concerning
link to soda consumption
school anti-soda legislation
scope of problem
Olvera, Victoria
Osorio, Luis Camilo
Oswald, Ron
overseas markets. See foreign markets
Packard, Vance
Palacios, José Armando
Panamco
acquisition by Coca-Cola FEMSA
expansion throughout South America
false charges against unionists
lawsuit against
plant shutdowns and layoffs
relationship with paramilitaries
See also Coca-Cola FEMSA
patent medicine
Patrick, Deval
Pease, Don
Pemberton, John
Pendergrast, Mark
Pepsi-Cola/PepsiCo
advertising and marketing
on anti-junk food legislation
Aquafina bottled water
bottle size
diversification
expansion into Soviet Union
legal conflicts with Coca-Cola
market capitalization
market share
origin of
pesticide residue in product
stock price
taste comparison with Coca-Cola
Pérez, Nelson
PET (polyethylene terephthalate)
Pollan, Michael
Potter, Ed
pouring-rights contracts. See school soda contracts
product placement
Public Health Advocacy Institute (PHAI)
Ranjan, Kalyan
Reichert, Tom
Rell, Jodi
Robinson, Frank
Rogers, Ray
activist strategy and tactics
at Coca-Cola shareholder meetings
on Colombia settlement
in Hormel strike
negotiations with Coca-Cola
See also Campaign to Stop Killer Coke
Romero, Camilo
Roselli, Fred
Roy, Dunu
Scherer, Bill
Schlosser, Eric
school soda contracts
access to children
activism against
anti-soda legislation
cost to break contracts
industry partnership with teachers and parents
in Mexico
negotiation guidance for schools
restrictions on contracts and sales
school revenue from
ubiquity of
See also Campaign to Stop Killer Coke
Sharma, Sunil
Simon, Michele
SINALTRAINAL
anti-Coke campaigns
contract demands
decimation of
destruction of union hall
false charges against members
government protection
International Labour Organization complaint
militancy
murders of leaders
negotiations with Coca-Cola
percentage of unionized workers
threats against
See also Coca-Cola Colombia
Sisters of Providence
South Africa
Srivastava, Amit
sugar prices and availability
Sundblom, Haddon
Tap Water Challenges
Tedlow, Richard
television and movie product placement
temperance movement
/> TERI (The Energy and Resources Institute)
Thomas, Benjamin
Tjoflat, Bernard
toxic sludge, India
Trotter, John
Turkey
United Kingdom
United Students Against Sweatshops (USAS)
University of Michigan
Vaughn, Pat
Veblen, Thorstein
Vishwakarma, Urmika
VitaminWater
Walker, Rob
Wardlaw, B.
water
groundwater depletion
pollution
rainwater harvesting
wastewater discharge
wastewater treatment
See also Dasani bottled water
Watters, Pat
Weinstein, Daniel
Whitehead, Joseph
Whitley, Matthew
Wiley, Harvey Washington
Woodruff, Ernest
Woodruff, Robert
Worker Rights Consortium (WRC)
World of Coca-Cola (Atlanta)
World Social Forum
World Trade Organization (WTO)
World War II
Yadav, Kushal
Zepeda Torres, Teresa
Zyman, Sergio
1
Despite initial promises to arrange interviews with Coca-Cola Company executives, corporate spokeswoman Kerry Kerr ultimately declined cooperation with this book. The only interview the company provided was a forty-minute conversation with director of global labor relations Ed Potter, which appears in the final chapter. After that interview, the company asked that further questions be provided in writing. Several dozen questions were submitted to Kerr, and she responded in an e-mail: “Much of the information you are requesting is proprietary in nature and we are unable to comment. The remaining questions are about topics to which we have responded over the years multiple times. Given the fact that this information is widely available, coupled with the decidedly subjective slant in which your questions were framed, we are declining further comment. . . . The Coca-Cola Company’s practice continues to be one of engagement in conversations with all stakeholders—including supporters and critics—as long those discussions can be fair and objective.”
2
BMI, a measure used to estimate a healthy body weight according to height, is calculated by dividing one’s weight by the square of one’s height.
3
Even those disputing the existence of the obesity epidemic, such as Paul Campos and Eric Oliver (authors of The Obesity Myth and Fat Politics, respectively), single out soda as harmful for “wreak[ing] havoc on our bloodstream,” as Oliver writes, “affect[ing] cholesterol, blood pressure, and metabolism.”
4
Still hustling, DeRose would agree to speak for this book only in exchange for $20,000 and 5 percent of the profits. This offer, it should go without saying, was declined.
5
Despite several attempts, López Gómez was unavailable for an interview himself. When I arrived for an appointment at the distribution center, I was told he had just left. I traded several messages with him over the next three days, but he always seemed to be in Chamula when I wasn’t.
6
A New York judge hearing a case against Union Carbide for its gas explosion in Bhopal, India, that killed more than three thousand people dismissed it as “another example of imperialism . . . in which an established sovereign inflicted its rules, its standards and values on a developing nation.”