Algorithms of Oppression

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Algorithms of Oppression Page 25

by Safiya Umoja Noble

Damore, James, 2

  Daniels, Jessie, 84, 108, 116, 172

  Darnton, Robert, 157

  Dartmouth College Freedom Budget, 134

  data storage and archiving, 125–28

  Davis, Jessica, 85

  “A Declaration of the Independence of Cyberspace” (Barlow), 61

  Department of Labor workforce data, 162

  DeSantis, John, 134

  Dewey Decimal Classification System, 24, 136; biases, 140

  Diaz, Alejandro, 26, 42

  Dickinson, Gregory M., 158–59

  digital divide, 34, 56, 86, 160–61, 164, 188n21

  digital footprint, 11, 187n9

  digital media platforms, 5–6, 12–13, 30, 56, 148, 188n31

  Dines, Gail, 101–2

  distributed denial of service (DDOS), 112

  Doctor, DePayne Middleton, 110

  Dorsey, Joseph C., 93

  Edelman, Benjamin, 44

  Eisenhower, Dwight D., 190n64

  employment practices: college engineering curricula, 70, 163; “pipeline issues,” 64–66; underemployment of Blacks, 80; underemployment of Black women, 69

  Epstein, Robert, 52

  European Commission, 157

  European Court of Justice, 121

  Everett, Anna, 107

  Facebook, 3, 156, 158, 181; commercial content moderation, 58; content screening, 56; “diversity problems,” 65, 177; personal information, 120–21; search engine optimization, 54; underemployment of Black women, 69. See also nonconsensual pornography (NCP)

  Fairclough, Norman, 61, 91–92

  “fake news,” 183–85

  Fanon, Franz, 144

  Federal Bureau of Investigation (FBI) crime statistics, 112, 194n5

  Federal Communications Commission (FCC), 49, 166; ten-year broadband plan, 153

  Federal Trade Commission (FTC), 166; Google investigation, 34, 156, 159, 191n77; public accountability, 51

  feminism: images of women, 106–7; patriarchal dominance of technology, 107–8

  feminist and gay liberation movements, 132

  Feuz, Martin, 54

  filters, 45; “Bob Marley” and “yellowface” filters, 69; commercial content moderation, 56–57; “filter bubble,” 5, 187n3; Google’s default settings, 88; objective criteria for public harm, 56; pornography blockers, 55, 100. See also Prodigy

  Flaherty, Colin, 104

  Fleisher, Peter, 128

  Ford, Thomas E., 89

  Foskett, Anthony Charles, 136

  Fouché, Rayvon, 108

  France, “Charter of good practices on the right to be forgotten . . . ,” 121

  FreePorn.com blog, 87

  free speech and free speech protections, 46, 57, 172; corporate, 143

  Fuchs, Christian, 162

  Fujioka, Yuki, 89

  Fuller, Matthew, 54

  Furner, Jonathan, 135–36

  Galloway, Alex, 148

  Gandy, Oscar Jr., 85, 125

  Gardner, Tracey A., 59

  Gillespie, Tarleton, 26

  Golash-Boza, Tanya, 80

  Gold, Danny, 120

  Goodman, Ellen P., 130

  Google: apologies, 6; archives of non-public search results, 122, 129; competitors blocked, 56; critiques of, 28, 33, 36–37, 56, 163–64; data storage policies, 125–29; “diversity problems,” 64–65, 69, 163; mainstream corporate news conglomerates, 49; method of rebuilding index, 189n38; near-monopoly status, 34–36, 86, 156, 188n10, 198n32; privacy policy, 129–30; right to transparency of data removal, 130–31; surplus labor through free use, 162; underemployment of Black women, 69; unlawful page removal policy, 42; wage gap, 2

  Google AdWords, 86–87, 106, 116; ‘black girls’ search results, 68, 86–87; cost per click (CPC), 46–47

  Google bombing, 46–47, 189n47; George W. Bush and miserable failure, 48; Santorum, Rick, 47, 189n50

  Google Books, 50, 86, 191n77; “fair use” ruling, 157

  Google Glass: “Glassholes,” 164; neocolonial project, 164

  Google Image Labeler, 188n27

  Google Image Search, 6

  Google Instant, X-rated front-page results, 155

  Google Maps, search for “N*gger” yields White House, 6–8

  Google PageRank, 11, 38–42, 46–47, 54, 158, 189n48

  Google Search, 3–4, 86; algorithm control, 179; autocorrection to “himself,” 142; autosuggestions, 6, 11, 15, 20–21, 24; Black feminist perspective, 30–31; commercial environment influence, 24, 179; computer science for decision-making, 148–49; consumer protection, 188n10; disclaimer, 31, 42, 159; disclaimer for search for “Jew,” 44, 88n24, 143, 189n42; filters for advertisers, 45; front organizations for hate-based groups, 116–17; glitch tagging African Americans as “apes,” 6; image search, 6, 20–23, 191n73; prioritization of its properties, 162; priority ranking, 18, 32, 42, 63, 65, 118, 155, 158; public resource, 50; response to stereotypes, 82; sexism and discrimination, 15–16. See also ‘black girls’ search results; pornography; search results

  Google Spain v. AEPD and Mario Costeja González, 121

  Google Web History, 190n70

  The Googlization of Everything (Vaidhyanathan), 42

  Grimes, John, 90

  Gross, Tina, 135

  Guardian, 130

  Guynn, Jessica, 65–66, 80

  Halavais, Alex, 25

  Harding, Sandra, 31

  hardware, labor conditions of raw-mineral extraction, 161, 164, 199n42

  Harp, Dustin, 58

  Harvey, David, 91–92

  hate crimes: hate-based groups, 116–17; “Mother” Emanuel AME Church massacre, 110; “racist manifesto,” 110–11

  Heider, Don, 58

  Herring, Mary, 104

  Hiles, Heather, 65–66

  Hobson, Janell, 165

  Holloway, Max, 48

  hooks, bell, 33, 92, 102

  housing and education markets, 167

  Hudson, Nicholas, 136

  Hunt, Christopher, 15

  Hunt, Darnell, 55

  Hurd, Cynthia, 110

  information and communications technologies (ICTs), 91, 107, 150–51, 163

  information retrieval, social context of organizers, 149–50

  information studies. See libraries and librarians

  Ingram, Matthew, 159

  Iniguez, Noe, 121

  Institute for Museum and Library Services, 183

  intellectual property rights, 50, 158

  International League Against Racism, 42

  Introna, Lucas, 26

  Jackson, Susie, 110

  Jankowski, Thomas, 104

  Jim Crow Museum of Racist Memorabilia, 96, 98

  Johnson, Deborah, 125, 128

  Jurgenson, Nathan, 161

  Kandis, 12, 173–78, 187n10; Yelp business suppression, 200n3

  keyword searches, 29, 46–47, 87–88; Keyword Estimator tool, 46; minority use of language, 177; relationship to marginalized groups, 60, 108. See also Google Search

  Kilbourne, Jean, 105

  King, Martin Luther, Jr., 172

  Kuhn, Annette, 106

  labor market: conditions of raw-mineral extraction, 161, 163; decline in Black and Hispanic Silicon Valley top managers, 162–63; exploited workers in the Democratic Republic of Congo, 164; manufacturing jobs to Asia, 164; toxic e-waste dismantling in Ghana, 164

  Lance, Ethel, 110

  LA Times, 29

  legislation: Children’s Internet Protection Act, 166, 199n50; Child Safe Viewing Act of 2007, 166, 199n51; Communications Decency Act (CDA), 158–59; Stopping Partisan Policy at the Library of Congress Act, 135

  Lerner, Gilda, 93–94

  libraries and librarians, 11, 16; citation-analysis practices, 144; misrepresentations in cataloging and classification, 12, 147; pornography blockers, 55, 100, 190n71. See also Library of Congress Subject Headings (LCSH)

  library discovery systems bias, 144–45

  Library Journal, 134

  Library of Congress, 134–35

/>   Library of Congress Subject Headings (LCSH), 24; bias in classification, 12, 24, 136–37, 139–40, 144; “Gypsies,” 140; “illegal alien” heading, 134–35; “Jewish question,” 135, 139, 142, 143; “N*ggers,” 143; “Oriental,” 140; “Race Question” or “Negroes,” 139, 142–43; religious classification, 140; “Women as Accountants,” 139; “Yellow Peril,” 135, 139

  Linde, Makode Aj, 96–97

  Lipsitz, George, 59, 168

  Los Angeles Times, 121, 135

  Lycos, 25

  Marshall, Joan K., 143, 144

  Martin, Trayvon, 11, 111, 115

  Massa, Bob, 158

  Mathes, Adam, 47

  McCarthy, Cameron, 85

  McChesney, Robert, 49, 154

  McKesson, Deray, 6

  media, 171; erosion of professional standards, 155; historical representations carryover, 150; informal culture in, 85–86; participation of Black people, 165; portrayals of African-Americans, 89, 105; tension with journalists, 154

  Media Matters, 49

  MegaTech, 57

  Memac Ogilvy & Mather Dubai, 15, 17

  military-industrial projects, 190n64

  Miller-Young, Mireille, 101–2

  Mills, Charles, 60

  monopolies. See Google; technology monopolies

  Moore, Hunter, 120–21, 158

  Morville, Peter, 87

  “Mother” Emanuel African Methodist Episcopal Church, 11, 110

  Ms. blog, 155

  Nash, Jennifer C., 100–101

  National Association for the Advancement of Colored People, 55; NAACP Image Awards, 191n74

  National Endowment for the Arts, 183

  Negroponte, Nicholas, 187n9

  neoliberalism, 1; capitalism, 33, 36, 104, 133; misinformation and misrepresentation, 185; privatized web, 11, 61, 165, 179; technology policy, 32, 64, 91–92, 129, 131, 161

  neutrality, expectation of, 1, 6, 18, 25, 56; content prioritization processes, 156

  “new capitalism,” 92

  Nichols, John, 49, 154

  Niesen, Molly, 51

  Nissenbaum, Helen, 26

  nonconsensual pornography (NCP), 119–22

  Northpointe, 27

  Obama, Michelle, 6, 9

  Off Our Backs, 132

  Olson, Hope A., 138, 140–42

  Omi, Michael, 80

  O’Neil, Cathy, 27

  online directories, 25

  On Our Backs, 131–32

  Open Internet Coalition, 156

  Padilla, Melissa, 134

  Page, Larry, 37, 38, 40–41, 47

  Pasquale, Frank, 28

  Peet, Lisa, 134

  Peterson, Latoya, 4–5

  Pew Internet and American Life Project, 35, 51, 53, 190n68

  Pew Research Center, 51

  Pinckney, Clementa, 110

  police database mug shots, 123–24

  political information online, 49; effect of information bias, 52–53

  “politics of recognition,” 84–85

  politics of technology, 70, 89

  pornography: algorithm to suppress pornography, 104; commercial porn, 100–102; Google algorithm to suppress pornography, 104; male gaze and, 58–59; pornification of Black women, 10, 17, 32–33, 35, 49, 59, 102; pornification of Latinas and Asians, 4, 11, 75, 159; pornographic search results for Black women, 99–100. See also racism and sexism

  The Power of the Image (Kuhn), 106

  Powers, Laura Weidman, 65

  Powles, Julia, 130

  PR Ad Network, 158

  privacy: “American’s Privacy Strategies Post-Snowden,” 52; data control as human right, 128; deleted or forgotten data, 127–28; digitalization of sensitive information, 131–32; Google’s privacy policy, 129–30; identity and search tracking, 54–55; “social forgetfulness,” 125–26, 128; visible and invisible archives, 129. See also “right to be forgotten”

  private control of information access, 2, 84, 123; commercial exploitation, 50–51, 92, 155; Google Books question, 157; government influence, 129; public access and input, 26, 153–54; web content and ownership, 51, 104–5, 172

  privatizing and/or selling information, 51

  Prodigy, 158–59

  profiling, racial and gender, 1, 163. See also technological redlining

  programmers: “digital divide,” 161; women and people of color, 26

  prosumerism, audience as commodity, 161–62, 198n25

  public policy, 6, 12–13, 34, 133; consumer protection, 29, 188n10; decency standards enforcement, 158–59; effect on Black people, 34; effect on marginalized people, 80, 160, 166–67; Google Books question, 157; importance of information, 154; public search engine alternatives, 152. See also “right to be forgotten”

  Punyanunt-Carter, Narissra M., 89

  purchasing products online, 175

  racial and gender profiling, 28

  racial categories: PubMed/MEDLINE, 95; South Africa, 95

  The Racial Contract (Mills), 60

  racial formation theory, 84

  Racialicious (blog), 4

  racism and sexism, 9, 186; application program interface (API), 187n5; Black people as a problem, 142–43; “colorblindness” and multiculturalism, 167–68; contributions of African Americans erased, 108; fantasy of postracialism, 108, 168; financial and housing crisis of 2008, 27; first search results, 5; future criminality of White and Black defendants, 27; #Gamergate comments, 63, 191n96; Google’s default settings, 88–89; history of enslavement and exploitation, 92, 96–98; impact of stereotypes, 105, 155; internet as a tool, 89; internet marginalization of Blacks and women, 58, 108, 165; Jezebel image, 70, 96, 98; male impact online, 58; Mammy or Sapphire image, 70, 98; n*gger application program interface (API), 4–5; race hierarchy theory, 79–80; recognition of, 25; search engine bias, 29, 31–32; traditional media images replicated, 55–56, 59. See also free speech and free speech protections; White and Black

  Recode, 65

  Reidsma, Matthew, 144–45

  revenge porn. See nonconsensual pornography (NCP)

  “right to be forgotten,” 12, 121–22; limitations, 128; nature of requests, 130; protection of individuals and groups, 122–23; transparency of requests, 130–31

  Ritzer, George, 161

  Roberts, Sarah T., 56–58, 164

  Robertson, Ronald, 52

  Robertson, Tara, 131–32

  Roof, Dylann “Storm,” 11, 110, 115–18, 133, 194n1; website, 194n2

  Sanders, Felecia, 110

  Sanders, Tywanza, 110

  Saracevic, Tefko, 149

  Schiller, Dan, 92

  Schiller, Herbert, 51, 153

  Scott, Keith Lamont, 29–30

  search engine optimization, 40–41; FreePorn.com blog, 87; negative influence, 91; pornography industry use, 87–88; SEO companies, 46–47, 49

  search engines, 35–36; citation analysis, 39–41, 144, 147; girls’ identities commercialized, 71–78; index of content, 141; search engine bias, 26–29, 31–32, 36–37, 41–42, 150, 152; search queries, 37–38. See also employment practices; Google Search; websites

  Search Engine Use 2012, 53–54

  Search Engine Watch, 48

  Search King, 158

  search results: African-American girls, 78; American Indian girls, 76; anti-Semitic pages, 42–45; Asian girls, 72, 160; Asian Indian girls, 73; Black on White crime, 111–17, 194n5; “doctor,” 82; gorillas, 7; Hispanic girls, 74; “Jew,” 42, 44, 86, 143, 160; Jezebel whore, 99; Latina girls, 75, 160; names and criminal background check advertisements, 124; “nurse,” 83; political economy of search, 49–50; “professional/unprofessional hairstyles for work,” 83; reflection of society and knowledge, 148; Sara Baartman, 95; “three black teenagers” or “three white teenagers,” 80–81; user-generated content (UGC) images, 104; violent crime skewed results, 115; White girls, 77. See also ‘black girls’ search results

  Segev, Elad, 28, 86

  Sheppard, Polly, 110

  Shuhaibar, Kareem, 15

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sp; Simmons, Daniel Sr., 110

  Singleton, Sharonda, 110

  Smith, Linda, 40

  Smythe, Dallas, 161

  Snapchat: “Bob Marley” and “yellowface” filters, 69, 163; underemployment of Black women, 69

  Snowden, Edward, 52, 125, 196n27

  social inequality, problem and steps to take, 165–66

  Southern Poverty Law Center, 104, 118

  Stalder, Felix, 54

  Stepan, Nancy Leys, 62

  stereotypes. See racism and sexism

  Storm, Darlene, 127

  Stratton Oakmont, Inc. v. Prodigy Services Co., 159

  Sweeney, Latanya, 124

  technological redlining, 1, 167

  technology monopolies, 3, 12, 24, 122; corporate information control, 5; “digital divide,” 160–61. See also Google

  telecommunication companies, traffic-routing discrimination, 156

  Tettegah, Sharon, 168

  Thompson, Myra, 110

  Toffler, Alvin, 198n25

  transparency, 50, 104; data removal in Google, 130–31; the imagine engine, 180–81; requests to be forgotten, 130–31

  Treitler, Vilna Bashi, 79–80

  Trump, Donald, 166, 183

  Twitter, 80, 110; bias in automated tweets, 29; #Black Lives Matter, 11; #DropTheWord, 135; #NoHumanBeingIsIllegal, 135; “professional/unprofessional hairstyles for work,” 83; racist trolling, 163; “three black teenagers” or “three white teenagers” post, 80

  United Nations, 15

  universal humanity, 61–62

  Urban League, 55

  USA Today, 65–66, 80, 119, 134

  U.S. Census Bureau (2007) poverty statistics, 193n47

  U.S. News and World Report, 6, 9

  Vaidhyanathan, Siva, 28, 42, 157

  “The Venus Hottentot,” 94

  Verizon, 125

  Vessey, Denmark, 110

  Wajcman, Judy, 107

  Wallace, Michele, 165

  Warf, Barney, 90

  Washington Post, 6, 121

  Ways of Seeing (Berger), 58

  Weapons of Math Destruction (O’Neil), 27

  websites: Blackbird, 150–51; BlackFind.com, 151; BlackWebPortal, 151; “cloaked websites,” 116, 172; Council of Conservative Citizens, 111–12; FreePorn.com, 87; FreePress.org, 55, 191n76; GatewayBlackPortal, 151; identity-focused websites, 151; IsAnyoneUp.com, 120; JewGotIt, 151; Jewish.net, 151; Jewogle, 151; JGrab, 151; martinlutherking.org, 172; Maven Search, 151; Mugshots.com, 124; NewNation.org, 112, 115; UnpublishArrest.com, 124; www.conservative-headlines.com, 117; www.lastrhodesian.com, 110, 194n2; Zillow.com, 167

  West, Cornel, 142

  White and Black, 199n51; Black women as deviant, 93; future criminality of White and Black defendants, 27; increased gap in wealth, 167; male gaze, 58–59; names and criminal background check advertisements, 124; poverty statistics, 193n47, 193n52; race and gender problems, 70–71; racial binary, 79; rape culture, 93–94, 96; social identity, 104–5; “three black teenagers” or “three white teenagers,” 80; Twitter algorithmic headlines, 29; White American norm, 71, 91; White and Asian male dominance, 65, 108; White hegemonic ideas, 168

 

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