15. IDEA, www.idsa.org/award
16. ICON 004, http://www.iconeye.com/read-previous-issues/icon-004|-july/august-2003/jonathan-ive-|-icon-004-|-july/august-2003, July/August 2003.
17. Neil Mcintosh, “Return of the Mac,” http://www.guardian.co.uk/artanddesign/2003/jun/04/artsfeatures.shopping, June 3, 2003.
18. Ibid.
19. Garry Barker, “Hey Mr. Tangerine Man,” Sydney Morning Herald, http://www.smh.com.au/articles/2003/06/11/1055220639850.html, June 12, 2003.
20. Nathalie Atkinson, “That New White Magic,” Saturday Post, Canada, http://www.nationalpost.com/search/site/story.asp?id=1378CAFA-0509-4389-8B7E-4333915AF45A, August 2, 2003.
21. Larry Elliott, “Better Design Requires Better Product,” http://www.guardian.co.uk/business/2005/nov/21/politics.economicpolicy, November 20, 2005.
22. Ibid.
23. Jonny Evans, “Apple Design Chief Jonathan Ive Collects CBE,”Macworld, http://www.macworld.co.uk/mac/news/?newsid=16510, November 17, 2006.
24. Marcus Fairs, ICON, http://www.iconeye.com/read-previous-issues/icon-004-|-july/august-2003/jonathan-ive-|-icon-004-|-july/august-2003, July /August 2003.
25. Dick Powell, “At the Core of Apple,” Innovate, issue 6, Summer 2009, http://www.innovation.rca.ac.uk/cms/files/Innovate6.pdf
26. Phil Schiller, Apple v. Samsung trial testimony.
27. Isaacson, Steve Jobs, Kindle Edition.
28. Apple Press info, “Tim Cook Named COO of Apple,” http://www.apple.com/pr/library/2005/10/14Tim-Cook-Named-COO-of-Apple.html, October 14, 2005.
29. Interview with Jon Rubinstein, October 2012
30. Leander Kahney, Inside Steve’s Brain, expanded edition (Portfolio, 2009), 96.
31. Joel West, “Apple Computer: The iCEO Seizes the Internet,” http://www.scribd.com/doc/60250577/APPLE-Business, October 20, 2002.
32. Adam Lashinsky, “Tim Cook: The Genius Behind Steve,” Fortune, http://money.cnn.com/2011/08/24/technology/cook_apple.fortune/index.htm, August 24, 2011.
33. Interview with Doug Satzger, January 2013.
34. Walter Isaacson, Steve Jobs, Kindle edition
35. Ibid.
CHAPTER 10
The iPhone
1. Walter Isaacson, Steve Jobs (Simon & Schuster) Kindle Edition.
2. Ibid.
3. Ibid.
4. John Paczkowski, “Apple CEO Steve Jobs Live at D8,” http://allthingsd.com/20100601/steve-jobs-session/, June 1, 2010.
5. Scott Forstall, Apple v. Samsung trial testimony.
6. Ibid.
7. Kevin Rose, “Matt Rogers: Founder of Nest Labs interview,” Foundation 21, 2012, video, http://www.youtube.com/watch?v=HegU77X6I2A
8. “On the verge,” The Verge, April 29, 2012, video http://www.theverge.com/2012/4/30/2987892/on-the-verge-episode-005-tony-fadell-and-chris-grant.
9. Isaacson, Steve Jobs, Kindle Edition.
10. Scott Forstall testimony at Apple v. Samsung trial.
11. Apple v. Samsung trial, deposition of Jonathan Ive,
12. Ibid.
13. Ibid.
14. Ibid.
15. Charles Duhigg and Keith Bradsher, “How the U.S. Lost Out on iPhone Work,” New York Times, http://www.nytimes.com/2012/01/22/business/apple-america-and-a-squeezed-middle-class.html, January 21, 2012.
16. Bryan Gardiner, “Glass works: How Corning Created the Ultrathin, Ultrastrong Material of the Future,” Wired.com, http://www.wired.com/wiredscience/2012/09/ff-corning-gorilla-glass/all/, September 24, 2012.
17. Isaacson, Steve Jobs, Kindle edition.
18. Fred Vogelstein, “The Untold Story: How the iPhone Blew Up the Wireless Industry,” Wired.com, http://www.wired.com/gadgets/wireless/magazine/16-02/ff_iphone, January 1, 2008.
19. Katherine Rushton, “Apple Design Chief Sir Jonathan Ive: iPhone was ‘Nearly Axed,’” http://www.telegraph.co.uk/technology/apple/9440639/Apple-design-chief-Sir-Jonathan-Ive-iPhone-was-nearly-axed.html, July 31, 2012.
20. Vogelstein, “The Untold Story.”
21. Apple v. Samsung trial, testimony of Christopher Stringer.
22. Janko Roettgers, “Alan Kay: With the Tablet, Apple Will Rule the World,” Gigaom.com, http://gigaom.com/2010/01/26/alan-kay-with-the-tablet-apple-will-rule-the-world/.
CHAPTER 11
The iPad
1. Walter Isaacson, Steve Jobs (Simon & Schuster, 2011), Kindle edition.
2. Brian Heater, “Steve Jobs Shows No Love for Netbooks,” http://www.pcmag.com/article2/0,2817,2358514,00.asp, January 28, 2010.
3. Isaacson, Steve Jobs, Kindle edition.
4. Ibid.
5. Apple v. Samsung trial, testimony of Christopher Stringer.
6. Charles Arthur, “Netbooks Plummet While Tablets and Smartphones Soar, says Canalys,” The Guardian, http://www.guardian.co.uk/technology/blog/2012/feb/03/netbooks-pc-canalys-tablet, February 3, 2012.
7. Apple Press info, “Mark Papermaster Joins Apple as Senior Vice President of Devices Hardware Engineering,” http://www.apple.com/pr/library/2008/11/04Mark-Papermaster-Joins-Apple-as-Senior-Vice-President-of-Devices-Hardware-Engineering.html, November 4, 2008.
8. Fadell declined to comment.
9. Jonathan Ive in Apple iPad 2 official video 2011, video, http://www.youtube.com/watch?v=fjlvmbJEUmk, March 2011.
10. Ibid.
11. David Pogue, “This Year, Gift Ideas in Triplicate,” New York Times, http://www.nytimes.com/2012/11/01/technology/personaltech/presenting-the-nook-hd-ipad-mini-and-windows-phone-8-review.html, October 30, 2012.
12. Gartner Inc., “Gartner Says Worldwide PC, Tablet and Mobile Phone Shipments to Grow 5.9 Percent in 2013 as Anytime-Anywhere Computing Drives Buyer Behavior,” http://www.gartner.com/newsroom/id/2525515, June 24, 2013.
CHAPTER 12
Unibody Everywhere
1. Apple special event video, Oct 14: Apple Notebook Event 2008, New Way to Build 2-/6, 2008, video, http://www.youtube.com/watch?v=7JLjldgjuKI.
2. Ibid.
3. Interview with Doug Satzger, January 2013.
4. Apple special event video, Oct 14.
5. Interview with Chris Lefteri, October 2012.
6. Interview with a former Apple engineer, June 2013.
7. Personal interview, June 2013.
8. Interview with Dennis Boyle, October 2012.
9. Interview with a former Apple engineer, June 2013.
10. Horace Dediu, “How Much Do Apple’s Factories Cost?” http://www.asymco.com/2011/10/16/how-much-do-apples-factories-cost/ October 16, 2011.
11. Greenpeace, “Guide to Greener Electronics 18,” http://www.greenpeace.org/new-zealand/en/Guide-to-Greener-Electronics/18th-Edition/APPLE/, November 2012.
12. Interview with Kyle Wiens, June 2013.
13. Interview with Doug Satzger, January 2013.
CHAPTER 13
Apple’s MVP
1. Walter Isaacson, Steve Jobs (Simon & Schuster, 2011), Kindle edition.
2. Ibid.
3. Ibid.
4. Jemima Kiss, “Apple’s Worst Nightmare: Is Jonathan Ive to Leave?” http://www.theguardian.com/technology/pda/2011/feb/28/apple-jonathan-ive, February 28, 2011.
5. Maurice Chittenden and Sean O’Driscoll, “I Created the iPad and iClaim my £18m,” http://www.thesundaytimes.co.uk/sto/news/uk_news/Tech/article563855.ece, February 27, 2011.
6. Martha Mendoza, “Apple Designer as Approachable as His iMac,” Associated Press, April 8 1999.
7. Shane Richmond, “Jonathan Ive interview: Apple’s Design Genius is British to the Core,” Telegraph, http://www.telegraph.co.uk/technology/apple/9283486/Jonathan-Ive-interview-Apples-design-genius-is-British-to-the-core.html, May 23, 2012.
8. Ibid.
9. Interview with Phil Gray, January 2013.
>
10. Apple WWDC 2010—iPhone 4 Introduction, 2010, video, http://www.youtube.com/watch?v=z__jxoczNWc.
11. Apple Press info, “Apple Announces Changes to Increase Collaboration Across Hardware, Software & Services,” http://www.apple.com/pr/library/2012/10/29Apple-Announces-Changes-to-Increase-Collaboration-Across-Hardware-Software-Services.html, October 29, 2012.
12. Mark Gurman, “Tim Cook Emails Employees, Thanks Scott Forstall, Says Bob Mansfield to Stay On for Two Years,” http://9to5mac.com/2012/10/29/tim-cook-emails-employees-thanks-scott-forstall-says-bob-mansfield-to-stay-on-for-two-years/, October 29, 2012.
13. Nick Wingfield and Nick Bilton, “Apple Shake-Up Could Lead to Design Shift,” New York Times, http://www.nytimes.com/2012/11/01/technology/apple-shake-up-could-mean-end-to-real-world-images-in-software.html, October 31, 2012.
14. Shane Richmond, “Jonathan Ive Interview: Simplicity Isn’t Simple,” Telegraph, http://www.telegraph.co.uk/technology/apple/9283706/Jonathan-Ive-interview-simplicity-isnt-simple.html, May 23, 2012.
15. Apple 2013 Worldwide Developers Conference, keynote video: http://www.youtube.com/watch?v=qzUH9PJA1Ro, June 10, 2013.
16. Interview with Sally Grisedale, February 2013.
17. Interview with Larry Barbera, June 2013.
18. Alex Schleifer, “The Age of the User Interface,” http://saydaily.com/2013/02/design-really-is-everything-now.html, February 15, 2013.
19. Josh Tyrangiel, “Tim Cook’s Freshman Year: The Apple CEO Speaks,” Bloomberg Businessweek, http://www.businessweek.com/articles/2012-12-06/tim-cooks-freshman-year-the-apple-ceo-speaks, December 6, 2012.
20. Isaacson, Steve Jobs, Kindle edition.
21. Ibid.
22. Richmond, “Jonathan Ive Interview: Simplicity Isn’t Simple.”
23. Katherine Rushton, “Apple Design Chief: ‘Our Goal Isn’t to Make Money,’” Telegraph, http://www.telegraph.co.uk/technology/apple/9438662/Apple-design-chief-Our-goal-isnt-to-make-money.html, July 30, 2012.
24. Katherine Rushton, “Apple Design Chief Sir Jonathan Ive: iPhone Was ‘Nearly Axed,’” Telegraph, http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/9440639/Apple-design-chief-Sir-Jonathan-Ive-iPhone-was-nearly-axed.html, July 31, 2012.
25. Interview with Clive Grinyer, January 2013.
26. Ibid.
27. Jonathan Ive, speaking in Objectified documentary, 2009.
28. London Design Museum, interview with Jonathan Ive, http://designmuseum.org/design/jonathan-ive, last modified 2007.
29. Mark Prigg, “Sir Jonathan Ive: Knighted for Services to Ideas and Innovation,” The Independent, http://www.independent.co.uk/news/people/profiles/sir-jonathan-ive-knighted-for-services-to-ideas-and-innovation-7563373.html, March 13, 2012.
30. Interview with Andrew Hargadon, October 2012.
31. Interview with Alex Milton, October 2012.
INDEX
The page numbers in this index refer to the printed version of this book. The link provided will take you to the beginning of that print page. You may need to scroll forward from that location to find the corresponding reference on your e-reader.
Adobe Director, 179–80
Airport, 149
Alias Wavefront (Autodesk Alias), 118–19, 121
Alpha Top Corporation, 202
aluminum, 204–8
iPad and, 236–37
iPod Mini and, 195, 204
Power Mac G5 Tower and, 206–8
Amazon, 95
Amelio, Gil, 96, 99, 101, 103, 104
Ammunition, 95
Anderson, Fred, 101
Andre, Bartley K., 70, 71, 214
Andresen, Marj, 117–18, 120, 121–22, 126–27, 128, 150
Andrews, Melanie, 28
ANPP (Apple New Product Process), 141–43
AOL, 114
Apple, 28–29, 33, 62–270. See also specific products
“A” team selected by Jobs, 110–13
Brunner era at, 51–63, 67–95
China, manufacturing in, 201, 204, 206–10
Cook succeeds Jobs at, 253–54
declining market share and revenues, 95–96
early days at, 62–100
engineering groups’ role at, 73, 149–50
enterprise resource-planning system (ERP), 203
environmental profile of, 248–50
Espresso aesthetic adopted by, 83–84
iBooks, 145–49, 153–55, 202
IDg studio (See IDg studio, Apple)
iMac G4 design and development, 140–41, 187–92
iMacs, 80, 115–41, 202, 247
iPads, 70, 94, 151, 158, 232–39, 258–59, 268
iPhones, 70, 80, 94, 154, 214–31, 255–56, 259, 268
iPods, 80, 172–86, 199
Ive as creative head at, 259–70
Ive replaces Brunner as head of design at, 95
Jobs first tenure (1976–1985) at, 105–10
Jobs returns to, 101–2
manufacturing and distribution, streamlining of, 201–4
new product process (ANPP) at, 141–43
outsourcing of manufacturing by, 79
parallel design investigations process at, 53, 73–74
post-Jobs product releases, 259–60
Power Macs, 143–45
product development by consensus at, mid to late 1990s, 96–100
product development cycles at, 72–73
Project Juggernaut and, 51, 53–60, 73
Project Pomona and, 84–93
recruits Brunner, 66–67
restructuring of, and product line simplification under Jobs, 102–5
search for design talent to replace Esslinger/Frog Design, 64–66
Snow White design language, 63, 83, 110
stock price of, 256, 259
Titanium PowerBook G4, 150–53
2x2 product plan, 103–4, 114, 143, 145, 150
unibody manufacturing process and, 238, 240–48, 268–69
AppleDesign (Kunkel), 46, 69, 94
Apple IIc, 110
“Apple’s Worst Nightmare” (Guardian), 252
Apple v. Samsung, 71, 81, 168, 223
Ars Technica web site, 156, 157
Askeland, Roy, 120
Associated Press, 134
Aston Martin, 192, 193
AT&T, 230
Autodesk Alias, 118–19
Bajarin, Tim, 111, 131
Baksi, Gautam, 169, 171, 245, 247
Ballmer, Steve, 231
Bandai, 122
Barbera, Larry, 70, 263
Barnes & Noble, 95
Barthes, Roland, 186
Bastiaens, Gaston, 78
Bauhaus, 17
Beats by Dr. Dre headphones, 95
Beckham, David, 1
Bellini, Mario, 64
bezel, for iMac G4, 189–90
Bloomberg BusinessWeek, 263
B&O Mac, 87
Bondi Blue, 123–24
Bono, 186, 254
Bosche, 42
Boston Globe, 133
Boyle, Dennis, 246
brainstorming sessions, 166–68
Braun, 17, 44
Bray, Hiawatha, 133
Brian Drumm, 42
Brown, Gordon, 197
Brown, Julian, 42
Brunner, Robert, 30–33, 79, 98, 114, 159, 200
Apple’s recruiting and hiring of, 66–67
hires Jony Ive for Apple, 57–61
IDg studio established by and accomplishments under, 62–63, 67–95
at Lunar Design, 51–61, 65–66
management style of, 72–74
parallel design investigations of, 53, 73�
�74
post-Apple accomplishments of, 95
Project Pomona and, 84–87
quits Apple, 92–94
recruits Tangerine for Project Juggernaut, 53–57
Brunner, Russ, 31
Bull, Michael, 186
Businessweek, 111
CAD modeling process, 117–22, 161
CAM (computer-aided manufacturing) systems, 121
Canon, 79
capacitive screens, 226
capacitive touch, 156
Casady & Greene, 172
Chalil, Satjiv, 95
Charles II, King, 1
Chaudhri, Imran, 213–14
Chemcor, 227–28
China, Apple’s shift of manufacturing to, 201, 204, 206–10
Chingford Foundation School, 1–2
Ching Yu, 168
Christensen, Terry, 97
Churchill, Winston, 1
clamshell design, of iBooks, 146, 147
CLIÉ, 223
Clinton, Bill, 254
Clow, Lee, 128, 156
clutch mechanism in hinge, for PowerBook, 198
CNC milling machines, 161, 168
Colani, Luigi, 65
color choice
for iMac
Bondi Blue, 123–24
expansion of colors, 138–41
for iPod, 182–83, 185
Columbus. See iMac
Commtel phone company, 38
Compaq, 105, 148
concurrent engineering, 142–43
Conran, Terence, 9
Cook, Tim, 201–4, 251, 254, 260, 263–64
Corning Incorporated, 227–28
Coster, Daniel J., 71, 123, 130, 210, 214
Costolo, Dick, 258
Cotton, Katie, 254
CRT monitors, Ive’s design for, 79–80
Cue, Eddy, 254
Daily Telegraph, 256
Darbyshire, Martin, 37–44, 45, 46, 48, 49, 56, 57, 58, 59
Dediu, Horace, 246
De Iuliis, Danielle, 70, 82, 84, 86, 150, 166, 192
Dell, 105, 157
De Lucchi, Michele, 44
design story, 116
of iMac, 116
of iPhone, 220
of iPod, 175
design technology (DT), in UK schools, 3–4
detailing, 151–52
The Division, 26
Jony Ive: The Genius Behind Apple's Greatest Products Page 30