Brandwashed
Page 33
19. Joy Victory, “Studying the Sweet Tooth,” ABC News, May 25, 2006 (available at http://abcnews.go.com/Health/Diet/story?id=2001298&page=1).
20. Nicole M. Avena, Pedro Rada, and Bartley G. Hoebel, “Evidence for Sugar Addiction: Behavioral and Neurochemical Effects of Intermittent, Excessive Sugar Intake,” Neuroscience Biobehavioral Review 32, no. 1 (2008): 20–39 (available at http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2235907/?tool=pmcentrez).
21. Ibid.
22. “What Is Lip Balm Addiction?” WiseGeek, http://www.wisegeek.com/what-is-lip-balm-addiction.htm.
23. “Are You Addicted to Lip Balm?” Beautiful with Brains, June 30, 2009, http://www.beautifulwithbrains.com/2009/06/30/are-you-addicted-to-lip-balm/.
24. “Boy’s Daily 15-hour Xbox Habit,” The Sun, August 25, 2010 (available at http://www.thesun.co.uk/sol/homepage/news/3111299/Boys-daily-15-hour-Xbox-habit.html#ixzz12x4kfqX5).
25. Braden Quartermaine, “Stress over Teen’s ‘Addiction,’ ” Sunday Times, July 13, 2007 (available at http://www.perthnow.com.au/news/western-australia/stress-over-teens-addiction/story-e6frg13u-1111113958526).
26. NPD Group, press release, “Extreme Gamers Spend Two Full Days per Week Playing Video Games,” May 27, 2010 (available at http://www.npd.com/press/releases/press_100527b.html).
27. “Video Game Addiction: Is It Real?” Harris Interactive Online, April 2, 2007, http://www.harrisinteractive.com/NEWS/allnewsbydate.asp?NewsID=1196.
28. Panel on Game Addiction, International Game Developers Association, Austin chapter, January 2003 (available at http://archives.igda.org/articles/austin_addiction.php).
29. Elizabeth Landau, “In Gambling, Brain Explains Attraction of Near-Misses,” CNN Health, May 7, 2010, www://pagingdrgupta.blogs.cnn.com/2010/05/07/in-gambling-brain-explains-attraction-of-near-misses/.
30. Jeffrey C. Friedman, “Understanding, Assessing and Treating Online Role-Playing Game Addiction,” Counselor, May 27, 2010 (available at http://www.counselormagazine.com/feature-articles-mainmenu-63/113-video-game-addiction).
31. “Gaming Addiction: An Epidemic for a Growing Technological Generation,” Everything Addiction, April 10, 2010 (available at http://www.everythingaddiction.com/addiction/video-game/gaming-addiction-an-epidemic-for-a-growing-technological-generation/).
32. Elizabeth Olson, “For Farmville Players, a Crop from a Real Organic Farm,” New York Times, July 14, 2010 (available at http://www.nytimes.com/2010/07/15/
business/media/15adco.html).
33. DICE 2010, “Design Outside the Box” Presentation (available at http://g4tv.com/videos/44277/DICE-2010-Design-Outside-the-Box-Presentation/).
34. Peter Kafka, “Facebook, Farmville Now Wasting a Third of Your Web Time,” All Things Digital, August 2, 2010, http://mediamemo.allthingsd.com/20100802/facebook-farmville-now-wasting-a-third-of-your-web-time/.
35. Bryan Morrissey, “Zynga Offering ‘On Game’ Ads,” Brandweek, May 3, 2010 (available at http://www.brandweek.com/bw/content_display/news-and-features/digital/e3ie1921c607ec2b9abf2c8f961922a11b3).
36. Olson, “For Farmville Players, a Crop.”
37. Dan Fletcher, “How Facebook Is Redefining Privacy,” Time, May 20, 2010.
38. Simone S. Oliver, “Who Elected Me Mayor? I Did,” New York Times, August 18, 2010 (available at www.nytimes.com/2010/08/19/fashion/19foursquare.html).
39. Ibid.
40. Sarah Lolley, “Shopping Sample Sales. . . Recessionista Style,” Pittsburgh Post-Gazette, March 28, 2010 (available at http://www.post-gazette.com/pg/10087/1045669-314.stm).
41. Heather Dougherty, “Weekly Share of Market Visits—Online Sample Sales,” Hitwise, June 12, 2009, http://weblogs.hitwise.com/heather-dougherty/2009/06/online_sample_sales_1.html.
42. Ty McMahan, “Groupon: Deals for Members, but What About the Investors?” Wall Street Journal Venture Capital Dispatch, May 27, 2010, http://blogs.wsj.com/venturecapital/2010/05/27/groupon-deals-for-members-but-what-about-the-investors/.
43. Jonah Leher, “Swoopo,” The Frontal Cortext, July 10, 2009, http://scienceblogs.com/cortex/2009/07/swoopo.php.
Chapter 4. Buy It, Get Laid
1. “Finally, Some Actual Stats on Internet Porn,” Gizmodo, June 1, 2010, http://gizmodo.com/5552899/finally-some-actual-stats-on-internet-porn.
2. John Tierney, “Message in What We Buy, but No One Is Listening,” New York Times, May 18, 2009 (available at http://www.nytimes.com/2009/05/19/science/19tier.html?_r=1&th&emc=th).
3. “An Attractive Revenue Producer,” Spray, May 2007 (available at http://www.precision-valve.com/assets/2446/article_spray_technology_200705.pdf).
4. Sam McManis, “Amusing or Offensive, Axe Ads Show That Sexism Sells,” Seattle Times, December 4, 2007 (available at http://seattletimes.nwsource.com/html/living
/2004050655_axeads03.html).
5. Josh Loposer, “Minnesota Educators Want to Ban Axe Body Spray,” Stylist, March 27, 2009 (available at http://www.stylelist.com/2009/03/27/minnesota-educators-want-to-ban-axe-body-spray/2).
6. “Body Spray Banned from N.B. School,” CBC News, December 5, 2005 (available at http://www.cbc.ca/canada/story/2005/12/05/body-scent-051205.html).
7. “Naughty,” YouTube, http://www.youtube.com/watch?v=0g3sYR7fBl8, accessed February 28, 2011.
8. Finlo Rorher, “How Do You Make Children’s Films Appeal to Adults?” BBC News, December 16, 2009 (available at http://news.bbc.co.uk/2/hi/8415003.stm).
9. Emily Bryson York, “Quiznos Throws Subway Curve with ‘Sexy’ $4 Foot-Long,” Advertising Age, March 25, 2009 (available at http://www.freerepublic.com/focus/news/2214960/posts).
10. Claire Suddath, “How the Internet Made Justin Bieber a Star,” Time, May 17, 2010.
11. Jan Hoffman, “Justin Bieber Is Living the Dream,” New York Times, January 31, 2009 (available at http://www.nytimes.com/2010/01/03/fashion/03bieber.html).
12. Beth Tietell, “Never Too Old to Swoon,” Boston Globe, May 13, 2010 (available at http://www.boston.com/community
/moms/articles/2010/05/13/why_are_so_many_moms_
smitten_with_todays_teen_idols?mode=PF).
13. “Despite Recession, Overall Plastic Surgery Demand Drops Only 2 Percent from Last Year,” press release, American Society for Aesthetic Plastic Surgery, March 9, 2010 (available at http://www.surgery.org/media/news-releases/despite-recession-overall-plastic-surgery-demand-drops-only-2-percent-from-last-year).
14. Susan Reda, “Guess What? Men Shop, Too!” Stores, April 2010 (available at http://www.stores.org/stores-magazine-april-2010/guess-what-men-shop-too).
15. Barbara Kiviat, “Swaying Shoppers: The Power of Product Specs,” Time, December 22, 2008 (available at http://www.time.com/time/business/
article/0,8599,1868275,00.html).
16. “Vanity Sizing: Are Retailers Making Clothes Bigger So Customers Feel Better?” Huffington Post, April 19, 2010, http://www.huffingtonpost.com/2010/04/19/vanity-sizing-are-retaile_n_542830.html.
17. “Vanity Sizing Plagues MEN’S Stores,” Huffington Post, September 8, 2010, http://www.huffingtonpost.com/2010/09/08/vanity-sizing-mens-pants_n_709004.html.
18. Ibid.
19. Ibid.
20. Michael Quintanilla, “H-E-B Aisle Is for Guys Only,” San Antonio Express-News, January 27, 2010 (available at http://www.chron.com/disp/story.mpl
/headline/features/6838384.html).
Chapter 5. Under Pressure
1. Pierre-Paul Grasse, Termitologia, vols. 1–3 (Paris: Masson, 1982–1986). See also http://www.forteantimes.com/strangedays
/science/382/hive_minds.html.
2. Ibid.
3. Kevin Smith, “Are You a Termite or a Squasher?” NextWave Performance, the Executive Intelligence Report, September 3, 2007, http://www.nextwaveperformance.com/the-executive-intelligence-rep/are-you-a-termite-or-a-squasher.html.
4. John R. G. Dyer, Christos C. Ioannou, Lesley J. Morrell, Darren P. Croft, Iain D. Cousin, Dean A. Waters, and Jens Krause, “Consensus Decisi
on Making in Human Crowds,” Animal Behavior 75 (2008): 561–470 (discussed at http://www.leeds.ac.uk/news/article/397/
sheep_in_human_clothing_scientists_reveal_our_flock_mentality).
5. Smith, “Are You a Termite.”
6. Clare Elsley, “Sheep in Human Clothing—Scientists Reveal Our Flock Mentality,” University of Leeds, February 14, 2008, http://www.leeds.ac.uk/news/article/397/
sheep_in_human_clothing_scientists_reveal_our_flock_mentality.
7. Peter Miller, The Smart Swarm: How Understanding Flocks, Schools, and Colonies Can Make Us Better at Communicating, Decision Making, and Getting Things Done (New York: Avery Books, 2010), p. 213.
8. Gene Weingarten, “Pearls Before Breakfast,” Washington Post, April 8, 2007 (available at http://www.washingtonpost.com/wp-dyn/content/article/2007/04/04/AR2007040401721.html).
9. Jan Faull, “Your Clever Toddler in Week 59: The Onset of Peer Influence,” BabyZone, http://www.babyzone.com/
toddler/toddler_development/toddler-week-by-week/article/
clever-toddler-weeks-59-60.
10. Olivia Barker, “Meet ‘Top Secret Elmo,’ ” USA Today, February 1, 2006 (available at http://www.usatoday.com/life/2006-02-01-tickle-me-elmo_x.htm).
11. “Across the Zhu-Niverse Twitter Party,” Resourceful Mommy, July 5, 2010, http://resourcefulmommy.com/3102/zhu-zhu-pets-giveaway/.
12. Martin Eisend, “Explaining the Impact of Scarcity Appeals in Advertising: The Mediating Role of Perceptions in Susceptibility,” Journal of Advertising, September 22, 2008.
13. Kit Yarrow, “Explaining the Why Behind the Buy,” Psychology Today, December 9, 2009 (available at http://www.psychologytoday.com/blog/the-why-behind-the-buy/200912/how-consumer-psychology-created-the-zhu-zhu-hamster-craze).
14. Robert Cialdini, The Psychology of Persuasion (New York: Harper, 2006).
15. “H1N1 Vaccine Shortage Fabricated to Create Hysteria, Boost Demand?” Health Freedom Alliance, November 6, 2009, http://blogs.healthfreedomalliance.org/blog/2009/11/06/h1n1-vaccine-shortage-fabricated-to-create-hysteria-boost-demand.
16. Ibid.
17. David Lieberman, “The Juicy Details Behind the Viacom-YouTube Lawsuit,” USA Today, March 19, 2009 (available at http://content.usatoday.com/communities/technologylive/
post/2010/03/media-morning-the-
juicy-details-behind-the-viacom-youtube-lawsuit/1).
18. Ibid.
19. David Kravets, “Google Wins Viacom Copyright Lawsuit,” Wired, June 23, 2010 (available at http://www.wired.com/threatlevel/2010/06/dmca-protects-youtube/).
20. Kim Hart, “Peer Pressure in Online Shopping,” Washington Post, July 9, 2008 (available at http://blog.washingtonpost.com/posttech/2008/07/
peer_pressure_in_online_shoppi.html?nav=rss_blog).
21. Ibid.
22. Sidney Frank, “How I Did It,” Inc., September 1, 2005 (available at http://www.inc.com/magazine/20050901/qa.html).
23. G. S. Berns, “Natural Mechanisms of Social Influence in Consumer Decisions,” University of Oregon, April 10, 2009.
24. Berns, “Natural Mechanisms of Social Influence.”
25. Mark Buchanan, “Social Networks: The Great Tipping Point Test,” New Scientist, July 26, 2010 (available at http://www.newscientist.com/article/mg20727701.100-social-web-the-great-tipping-point-test.html).
26. Jonah Berger, “In Pursuit of the ‘It’ Gift at the Holidays,” Oregon Live, December 20, 2009, http://www.oregonlive.com/opinion/index.ssf
/2009/12/in_pursuit_of_the_it_gift_at_t.html.
27. David Pogue, “For Those Facebook Left Behind,” New York Times, July 7, 2010 (available at http://www.nytimes.com/2010/07/08/technology
/personaltech/08pogue.html?
pagewanted=2&adxnnl=1&ref=general&src=me&
adxnnlx=1278849675-D3KlidM/7ANbaohmVO7CJA).
28. Dan Fletcher, “Friends Without Borders,” Time, May 31, 2010.
29. “Facebook: Facts and Figures for 2010,” Digital Buzz, March 22, 2010.
30. Dan Fletcher, “How Facebook Is Redefining Privacy,” Time, May 20, 2010 (available at http://www.time.com/time/business/
article/0,8599,1990582,00.html).
31. Ibid.
32. Fletcher, “Friends Without Borders.”
33. Ibid.
34. Maja Beckstrom, “ ’Tweens Want Hip Stuff, but Self-Esteem Is the Real Need,” Twin Cities Pioneer Press, January 28, 2008 (available at http://www.twincities.com/allheadlines/ci_7558230).
35. Ibid.
36. Kevin Rawlinson, “Coming Soon to a Wrist Near You. . . the Craze That’s Sweeping America,” Independent UK, August 4, 2010 (available at http://www.independent.co.uk/news/uk/this-britain/coming-soon-to-a-wrist-near-you-the-craze-thats-sweeting-america-2042599.html).
37. Emmi Kuusikko, “Teens Prefer Buying Brands,” VVWarc, June 5, 2009, http://www.warc.com/News/TopNews.asp?ID=25231&origin.
38. Wray Herbert, “The Psychology of Knock-Offs: Why ‘Faking It’ Makes Us Feel (and Act) Like Phonies,” Huffington Post, April 7, 2010.
39. Ibid.
40. Amanda Lenhart, Kristen Purcell, Aaron Smith, and Kathryn Zickuhr, “Social Media and Mobile Internet Use Among Teens and Young Adults,” Pew Internet & American Life Project, the Pew Research Center, February 3, 2010 (available at http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx).
41. See http://www.apple.com/education/mac-for-school/.
42. Mike Adams, “Laughter Is Good Medicine for Reducing Stress, Enhancing Brain Chemistry,” Natural News, April 28, 2005, http://www.naturalnews.com/007551.html.
43. Young Lee, James Moon, and Michael Lin, “Levi Strauss & Co.: An Analysis,” http://www.docstoc.com/docs/18141871/Levis-Strauss-Marketing-Plan.
44. N. Ravindran, “Asia’s Love for Luxury Brands,” Entrepreneur, February–March 2007.
Chapter 6. Oh, Sweet Memories
1. See http://www.groundreport.com/Media_and_Tech/Largest-TV-Audience-In-History-Super-Bowl-XLIII_2/2883568.
2. Jochen Gebauer and Constantine Sedikides, “Yearning for Yesterday,” Scientific American Mind, July/August 2010.
3. Ibid.
4. Ibid.
5. T. R. Mitchell, L. Thompson, E. Peterson, and R. Cronk, “A Theory of Temporal Adjustments in the Evaluation of Events: Rosy Prospection & Rosy Retrospection,” in Advances in Managerial Cognition and Organizational Information-Processing, vol. 5, eds. C. Stubbart, J. Porac, and J. Meindl (Greenwich, CT: JAI Press, 1994), pp. 85–114.
6. K. A. Braun-LaTour, M. S. LaTour, J. E. Pickrell, and E. F. Loftus, “How and When Advertising Can Influence Memory for Consumer Experience,” Journal of Advertising 33, no. 4 (December 2004): 7–25.
7. Robert M. Sapolsky, “Open Season,” New Yorker, March 30, 1998, p. 57 (available at http://www.newyorker.com/archive/1998/03/30/
1998_03_30_057_TNY_LIBRY_000015234#ixzz0hnCIoX3R).
8. Ibid.
9. See http://en.wikipedia.org/wiki/List_of_McDonald’s_ad_programs.
10. Jennifer L. Aaker and Melanie Rudd, “If Money Doesn’t Make You Happy, Consider Time” (research paper, Stanford University, Graduate School of Business, November 2010).
11. See http://brontosbrain.blogspot.com/2010/10/im-no-longer-lovin-it.html.
12. “Nostalgia Brands Make a Comeback in China,” Red Luxury, September 7, 2010, http://red-luxury.com/2010/09/07/nostalgia-brands-make-a-comeback-in-china/.
13. Laura M. Holson, “A Little Too Ready for Her Close-Up?” New York Times, April 23, 2010 (available at http://www.nytimes.com/2010/04/25/fashion/25natural.html).
14. Iain Murray, “Nostalgia Is Just the Comfort Blanket We Need Against Today’s Cold Reality,” Marketing Week, February 5, 2009 (available at http://www.marketingweek.co.uk/opinion/nostalgia-is-just-the-comfort-blanket-we-need-against-todays-cold-reality/2064185.article).
15. “Brand Nostalgia,” VGroup: Marketing Branding Design Interactive, http://blog.vgroup.com/post/brand-nostalgia/.
/> 16. Zoe Wood, “Milky Bar Kid Rides Out Again as Tough Times Send Shoppers on Nostalgia Trip,” Guardian, May 12, 2009 (available at http://www.guardian.co.uk/media/2009/may/12/nostalgic-advertising-milky-bar-kid-persil-hovis).
17. Matthew Gorman, “Blast from the Past,” Marketing Week, February 14, 2007 (available at http://www.marketingweek.co.uk/home/blast-from-the-past/2055016.article).
18. See http://great-ads.blogspot.com/2009/01/allstate-insurance-back-to-basics.html.
19. “Hey Marketers, Need a Quick Way to Improve Sales? Listen to Your Customers,” Point to Point, http://www.pointtopoint.com/2010/01/hey-marketers-not-sure-what-to-do-to-improve-sales-listen-to-your-customers/.
20. Jeffrey Zaslow, “Get Back to Where You Once Belonged,” Wall Street Journal, January 20, 2010 (available at http://online.wsj.com/article/SB10001424052
748704561004575012964067490650.html?mod=WSJ_newsreel_lifeStyle).
21. Ibid.
22. Stuart Elliott, “Vintage Brand and Corporate Names to Be Auctioned,” New York Times, November 8, 2010 (available at http://mediadecoder.blogs.nytimes.com/2010/11/08/
vintage-brand-and-corporate-names-to-be-auctioned/).
23. Diane Cardwell, “A Vision of the City as It Once Was,” New York Times, May 19, 2010 (available at http://www.nytimes.com/2010/05/20/nyregion/20nostalgia.html
?scp=1&sq=west%20village&st=cse).
24. See http://www.quotationspage.com/quote/839.html.
Chapter 7: Marketers’ Royal Flush
1. Neil Tweedie, “ ‘Footman’ Exposes Tupperware Secret of the Queen’s Table,” Telegraph, November 20, 2003 (available at http://www.telegraph.co.uk/education/3323191/Footman-exposes-Tupperware-secret-of-the-Queens-table.html).
2. Professor John M. T. Balmer, “Comprehending the Constitutional Monarchies of Britain and Sweden: Issues of Trust and Corporate Brand Management” (working paper no. 05/35, Bradford School of Management) (available at http://www.bradford.ac.uk/acad/management/
external/pdf/workingpapers/2005/Booklet_05-35.pdf).