Finding Betty Crocker

by Susan Marks

  I am so grateful to everyone who took the time to send me personal stories about Betty Crocker. Thank you for sharing your wonderful take on America’s curious relationship with this advertising icon.

  To the good people at Broad Daylight Productions, Target Media Center, and Blue Moon Productions, thank you for listening to me speak of Betty, day in and day out, year after year. (I promise to find a new topic!) Your input, kindness, and support are invaluable—thank you for being the best.

  To my friends and family, thank you from the bottom of my tiny little heart for your unconditional support. And to my parents, Alice and Sam Marks, my grandmother Ruth Springer, and my dear friend Julie Ann Meyer, thank you for being there for me all these years. And to my husband, Robert, thank you for your love and for putting up with the “other woman” in our lives.

  All photographs and illustrations courtesy

  of the General Mills Archives.

  Betty Crocker, Gold Medal Flour, Bisquick,

  Wheaties, and Cheerios are registered trademarks

  of General Mills, Inc.