Selling the Yellow Jersey

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Selling the Yellow Jersey Page 43

by Eric Reed


  Dine, Philip, 11, 100, 202n14, 214n59

  to, 54, 63 – 67, 80; team format, xiii – xiv;

  Dion, Count de, 24 – 25

  television’s value, 74 – 76, 165 – 66, 224n112. See

  distances, Tour de France, xii, 26, 29, 38, 56 – 57

  244

  i n d e x

  domestique functions, xvi, 99 – 100, 171– 72. See also

  161, 166; during the 1990s, 151, 166, 224n106. See

  drafting practices, team

  also subventions, host towns

  Dop Shampoo, 58

  Finland, early bicycle history, 18

  Dousset, Daniel, 96

  fi rst Tour de France, 25 – 27

  drafting practices, team, xiv – xvi, 91– 92, 142 – 43,

  fl atland stages, overview, xiv

  171

  Flèche Wallonne, 163

  Drais, Baron von, 12

  Fontenay, Jean, 85, 87, 95

  draisienne, 12

  food industry sponsorship, 40 – 41

  Dreyfus, Alfred, 20, 24 – 25

  Football League, impact of media deregulation,

  drug use, 107– 9, 168 – 69, 174 – 75, 183 – 84, 185 – 89,

  151

  190 – 95

  Fox, Norman, 124

  Duclos- Lassalle, Gilbert, 107

  fox hunting, Pau area, 128 – 29

  duel, Desgrange’s, 48

  La Française des Jeux team, 186 – 87

  Dunlop Rubber Company, 45 – 46, 86

  France: bicycles sales /production statistics, 13,

  DuPont sponsorship, 153, 158 – 59, 181– 82

  20, 37, 62; broadcast media evolution, 55 – 58;

  Durand, Georges, 98

  map, x; radio/television ownership, 55, 60,

  208n13; sporting culture developments, 11– 12,

  Echevarria, Roberto Gonzalez, 204n45

  14 – 15, 17, 205n74. See also specifi c topics, e.g.,

  economic growth, post- WWII France, 53 – 54. See

  Desgrange entries; hero persona; Pau entries

  also Brest entries; tourism industry

  France 3 Quest /Iroise, 126

  education- oriented narrative, 33, 50, 58

  La France Socialiste, 51

  Elf- Aquitaine, 136, 137

  Franco- Prussian War, 33

  Elli, Alberto, 183

  Fredericksburg, Virginia, 156 – 57

  Englebert tire promotion, L’Auto, 40

  Free Lance- Star, 156 – 57

  EPO (Erythropoietin), 108 – 9, 183

  Frenchness ideal, 6 – 7, 64, 166 – 67, 202n14,

  Escartin, Fernando, 185

  216n20. See also hero persona

  European Common Market, 120 – 22

  French Open, 77, 150

  European Cup, 59

  French School, star system development: over-

  Europe No. 1 station, 57– 58, 72 – 73, 106

  view, 82 – 83; commodifi cation processes, 66,

  extra- sportif sponsors. See corporate sponsorships

  88 – 93; as cultural allegories, 93 – 94, 99 – 100;

  entries

  cycling club importance, 83 – 88; drug use

  impact, 107– 9, 168 – 69, 191– 92; image- making

  Faber, François, 23, 36

  processes, 94 – 99, 104 – 6; signifi cance of

  Farrier, George, 177

  Anquetil- Poulidor rivalry, 100 – 104

  Faux, Ronald, 142

  Frileuse Wine, Magne’s promotion, 90

  Favé, François, 114

  Fédération Française de Cyclisme (F.F.C.), 63, 66

  Galibier climbs, 144, 185

  Fédération Française de Football, 213n14

  “galley slaves” controversy, 34, 35

  Fédération Internationale de Football Association

  Garin, Maurice, 22, 23, 26, 27, 28

  (FIFA), 15

  Garnault, Jean, 52f, 70

  female emancipation and bicycles, 13 – 14

  Gaul, Charly, 145, 171

  ferry service, Breton coast, 121– 22

  Gaulle, Charles de, 53, 57, 121

  Festina team, 185

  Gave River, in 1920 Tour, 33

  Feuillet, Ludovic, 86

  La Gazzetta dello Sport, 43 – 44

  F.F.C. (Fédération Française de Cyclisme), 63, 66

  Geminiani, Raphaël, 66, 91, 104

  Fiat sponsorship, 75, 164, 165, 223n85

  gender dynamics, sponsor advertising, 41– 42

  FIFA (Fédération Internationale de Football

  Gentil, Edmond, 48, 115

  Association), 15

  geography narrative, 33 – 34, 112. See also itinerary

  Fignon, Laurent, xii, 107, 149, 180, 182

  and rider rules, Tour de France

  fi lms, bicycle racing, 152 – 53

  Germany: at Brest during WWII, 117; broadcast-

  fi nancing, Grand Prix de Pau, 131

  ing industry, 57, 194; early bicycling history,

  fi nancing /budgets, Tour de France: during the

  18; interwar radio subsidies, 55; occupation era

  early 1900s, 39 – 41, 42; during the 1940s, 62,

  media, 202n12; participation in Tour de France,

  63, 64, 67– 68; during the 1950s, 62, 63, 68, 122,

  38 – 39, 44, 172, 177, 183, 195; Tour of, 44

  133, 134 – 35; during the 1960s, 62, 210nn59 – 60;

  Giddens, Anthony, 202n8

  during the 1970s, 76; during the 1980s, 62, 76,

  Giegerich, Steve, 156 – 57

  i n d e x

  245

  Gienow- Hecht, Jessica, 142, 202n12

  retirement careers, 106 – 7; role of time trials,

  Giffard, Pierre, 20

  56. See also LeMond, Greg; Poulidor, Raymond

  gigantism theme, press reporting, 32

  Hervé, Pascal, 185

  Gimondi, Felice, 174

  Hess, John, 143 – 44, 145

  Giro d’Italia. See Italy, Tour of

  Hinault, Bernard: autobiography, 97; LeMond

  globalization processes, overview: Americaniza-

  relationship, 139, 177, 179 – 80, photo section;

  tion theme, 201n4, 202n9; elements summa-

  retirement, 182; sponsor promotions, 78;

  rized, 2 – 5, 139 – 41, 202n8; role of celebrities,

  in STF management, 107, 162 – 63; Tour of

  6 – 7; small community engagement, 5, 202n12;

  America, 155, 157; win record, 79, 176

  timeline debates, 201n2, 201n5, 202n8. See also

  Hirondelle bicycles, 20

  specifi c topics, e.g., corporate sponsorships; host

  “Historical and Touristic Guide to the Tour de

  towns, Tour de France; soccer; television entries

  France,” 72, 125

  Goasmat, Jean- Marie, 87, 114

  history narratives: Desgrange’s vision, 112; in host

  Goddet, Jacques: on Anquetil, 171; background,

  town promotions, 72; in print coverage, 32 – 34,

  59; founding of L’Équipe, 53; on Poulidor, 105;

  50, 145 – 46; in television coverage, 133

  on Robic, 97

  Hoffman, Dustin, 153

  Goddet, Jacques (and Tour de France): overview,

  Holt, Richard, 20, 30, 201n7

  53, 54; business interests, 67, 75, 76, 78; with

  host towns, Tour de France: contemporary ben-

  colleagues, 52f; commercialization resistance,

  efi ts, 220n136; logistics management, 69 – 70,

  54, 62 – 63, 64 – 67, 145; host town relationships,

  134 – 35; and modernization confl icts, 110 – 11,

  120, 122, 135; organizational structure changes,

  138; promotions of, 72 – 73; selection require-

  67– 74; post- retirement return, 16
2; sponsor-

  ments, 70 – 71; US reporting about, 49 – 50. See

  ship rule changes, 74, 212nn116 – 17; during

  also Brest entries; Pau entries

  World War II, 51

  host towns, US bicycle racing, 156 – 57

  Gold Challenge race, 78 – 79

  Hôtel Continental, Pau, 135

  golf, Pau area, 128, 129

  hotel tax revenues, 129

  Gourvennec, Alexis, 121– 23

  Hounshell, David, 17– 18

  Grand Prix de Nations, 65, 76, 100, 163

  Hudson automobiles, 37

  Grand Prix de Paris, 16, 22

  Hurne, Ralph, 153

  Grand Prix de Pau, 131– 32, 134 – 35

  Hyland, Dick, 148

  Grand Prix de Saint- Méen, 85

  Grazia, Victoria de, 202n9

  imperialism, role of sporting culture, 11– 12, 17

  “Great War,” 23, 33, 50, 112, 116, 129

  income growth, post- WWII France, 53 – 54

  green jersey prize, xiii

  Indurain (cyclist), 183

  Greenville, South Carolina, 159

  Ingraham, Rob, 155

  Grenoble, 29, 34

  International Cycling Union (UCI), xiii – xiv, 14,

  Grey River Argus, 45, 46 – 47

  66, 158 – 59, 175, 185, 188, 189, 194 – 95

  Guerini, Giuseppe, 147

  International Olympic Committee, 14 – 15

  “Guide for Use by Local Organizing Commit-

  Internet use, Tour promotion, 125, 218n72

  tees,” 71

  Irish riders, 161, 177, 183

  Guimard, Cyrille, 97, 179

  Italy: automobile racing interest, 131, 134; in

  Breaking Away fi lm, 152; broadcast advertising,

  Halles St.- Louis renovation, Brest, 118, 120

  57; road racing interest, 15, 16

  Hawley, Hudson, 115 – 16

  Italy, Tour de France participation: before World

  Hay, Thomas, 25

  War II, 31, 38 – 39, 44; after World War II, 53,

  The Head and the Legs (Desgrange), 24

  75, 94 – 95, 146, 147, 174, 183, 185, 226n46, photo

  Heimrath, Ludwig, 134

  section. See also Bartali, Gino; Coppi, Fausto

  Hélias, Pierre- Jakez, 113, 115

  Italy, Tour of: overview, 43 – 44; creation of, 2,

  hero persona: in Breton culture, 113 – 14; com-

  16; sponsorship approach, 63, 65, 66; winners,

  modifi cation of, 66, 88 – 93; and drug use, 107–

  95, 101

  9, 192, 210n66, 226n70; in foreign newspapers,

  itinerary and rider rules, Tour de France: during

  49, 148 – 49, 169 – 70; Killy’s skiing, 172 – 73;

  the early 1900s, 26, 27, 29 – 30; during the 1910s,

  in modernization tensions, 93 – 94, 99 – 100;

  29 – 30, 33; during the 1920s, 30, 31, 56 – 57; dur-

  peasant character archetype, 94 – 100, 102 – 6,

  ing the 1930s, 38 – 39, 56 – 57; during the 1970s,

  214n59; print portrayals, 30, 31– 33, 49, 84, 148 –

  79 – 80, 122; during the 1980s, 161; during the

  49, 169 – 70; respectability ideal, 104 – 5, 107; and

  early 2000s, 124 – 25

  246

  i n d e x

  Jacquelin, Edmond, 22

  LeMond, Greg, xii, 139, 154, 158, 168, 176 – 82, 190 –

  Japan: baseball development, 12, 17; early bicy-

  91, photo section

  cling history, 16, 18 – 19; Tour participation, 44,

  LeMond, Kathy, 179

  145, 160, 223n83

  LeMond, Robert, 179

  Jaussley Plan, Pau’s, 130

  L’Équipe: circulation statistics, 62; competition

  Jenkins, Dan, 173

  ownership, 65; fi nances, 68, 93; founding of, 53;

  Jiminénez, Julio, 144

  management changes, 162; race reporting, 78,

  Jockey, circulation statistics, 205n19

  123; sale of, 75; sponsorship award, 77

  Joly, Charles, 52f, 70

  Letorey, Robert, 52f, 70

  Joly, Pierre, 98

  Levenstein, Harvey, 219n97

  Jones, Phil, 182

  Lévitan, Félix: and Amaury Group, 76; back-

  Jordan, Matthew, 202n12

  ground, 69; globalizing initiatives, 152, 160,

  Julich, Bobby, 184

  161; Gold Challenge competition, 78 – 79;

  sponsorship philosophy, 66, 69, 78; US race

  Kalifa, Dominique, 202n3

  organizing, 154 – 55, 157

  Kashirin, Yuri, 154

  L’Humanité, 35, 182, 188

  Katz, Michael, 145

  Liège – Bastogne – Liège race, 15, 16, 21, 163

  Kazakhstan riders, 189

  Liggett, Phil, 126

  Kenealy, Arabella, 13 – 14

  Lignières- Cassou, Martine, 136

  Kerdraon, Noël, 113, 115

  Limoge, theater festival, 215n3

  Kiernan, John, 50

  Liotard, Philippe, 209n49

  Killy, Jean- Claude, 163, 172 – 73

  Littwin, Mike, 144

  King, Betsy, 180

  Lombardy, Tour of, 16

  Kirkham, Don, 45, 46

  Londres, Albert, 34

  Koblet, Hugo, 44

  Long, Judith Grant, 220n136

  Kroes, Rob, 201n4

  Longo, Jeannie, 161

  Lorraine, 33, 112

  Labor bicycles, 89

  Los Angeles Times, 128 – 29, 144 – 45, 148 – 49

  Lacq discovery, Pau impact, 136

  L’Ouest- Éclair, 87

  l’Alpe d’Huez climb, 108

  Louy, Xavier, 223n90

  Lambrecht, Roger, photo section

  Luchon – Pau stage, photo section

  Landis, Floyd, 189, 194

  Lucky Strike cigarettes, cyclist promotions, 90

  landowners, farm, 106, 215n91

  Luxembourg, 27, 44, 56

  Lapize, Octave, 23, 36, 146

  Lyon, in fi rst Tour, 26

  La Rochelle, 27, 29

  Lauritzen, Dag Otto, 158

  Madiot, Marc, 139

  L’Auto: advertising in, 36 – 37, 40, 89 – 90; Brittany

  Magne, Antonin: background, 85, 87; with col-

  area disputes, 114 – 15; circulation statistics,

  leagues, photo section; contracts /salaries, 37–

  28 – 29, 43, 197, 202n3, 205n19; dissolution of,

  38, 87– 88, 89; and Poulidor, 66, 98, 99; product

  53; founding, 24 – 25; as L’Auto- Vélo, 25; Tour

  promotions, 90, 91; US press portrayal, 49;

  coverage, 31, 32, 33 – 34. See also Desgrange,

  Vietto’s sacrifi ce, 193, 226n69

  Henri (and Tour de France)

  Maier, Charles S., 202n8

  Lauzé, Georges, 106

  La Maison du Café, 107

  Leblanc, Jean- Marie, 154, 159, 163

  managers, rise of, 96

  Le Bonal wine, cyclists’ promotions, 90

  Mantle, Mickey, 170

  le Boterf, Hervé, 97

  Marchand, Jacques, 65

  Le Drogo, Ferdinand, 113

  Marinelli, Jacques, photo section

  Leducq, André, 39, 86, 87, 89

  Maritime Festival, Brest, 125 – 26

  Lefèbvre, Michel, 77

  Marseille, in fi rst Tour, 26

  Lefèvre, Géo, 24, 25, 26 – 27, 28

  Martin, Marianne, 180

  Le Grèves, René, 90

  Massoon, Marcel, 88

  Le Guével, Lucien, 87

  Me and My Bikes (Bobet), 82

  Leipheimer, Levi, 189

  Meisler, Stanley, 144 – 45

  leisure time, changes, 9 – 10
, 54, 61. See also bicy-

  Mercier, Emile, 89

  cling history, overview; tourism industry

  Mercier, Fernand, 27

  i n d e x

  247

  Mercier- BP team, 66, 91

  New Zealand Truth, 47

  Merckx, Eddy, 137, 169, 173 – 74

  Nike sponsorship, 166, 224n112

  Merlin, Louis, 56, 57, 72 – 73

  Nord, cobblestone roads, 32

  Messick, Andrew, 166

  Normand, Bernard, 77, 79

  Metz stage, 33 – 34, 187

  Michelin company, 21– 22

  Offi ce de la Radiodiffusion et Télévision Française

  Milan – San Remo race, 16, 98

  (ORTF), 58

  military support, Tour logistics, 69 – 70, 71– 72, 73

  “Offi cial Partners” category, sponsorship, 164,

  Millar, David (cyclist), 193

  224n106

  Miller, David (columnist), 149

  “Offi cial Providers” category, sponsorship, 164,

  Miller, Michael B., 201n5

  224n106

  Miroir des Sports, 42 – 43, 104, 105

  Oldenziel, Ruth, 204n48

  modernization tensions: Americanization debate,

  Olympic Games, 25, 60, 140, 150, 154, 163, 173

  54, 55, 58 – 59, 208n7; bicycle symbolism, 13 – 14;

  Oman, Tour of, 165

  host town navigations, 110 – 11, 216n6; role of

  Oosterbosch, Bert, 157

  peasant archetype, 93 – 94, 99 – 100, 214n59

  Operation Puerto, Spain, 192

  Le Monde, 162, 183, 186, 188, 189, 192

  Opperman, Hubert, 46, 47– 48

  Montmartre- Sportif club, 86

  ORTF (Offi ce de la Radiodiffusion et Télévision

  Mont Ventoux climbs, 146, 191

  Française), 58

  Morgul– Bismarck circuit, Coors Classic, 154

  Otago Witness, 45

  mountain climbs: overview, xiv, xvi; additions to

  itinerary, 30; Anquetil- Poulidor rivalry, 102 – 3,

  pacers, in fi rst Tour, 26

  170; Armstrong’s performances, 185, 186, 191;

  Packer, Billy, 157, 159

  Coors Classic, 154; images of, photo section;

  Palais des Sports, 76

  Landis’s performance, 189; and leisurely paces,

  Palais Omnisports de Bercy, 78

  142 – 43; press coverage, 49, 143 – 44; rider

  Palmer, Mr., 124

  comments about, 46, 146; Simpson’s death, 108;

  Pantani, Marco, 183, 185, 191– 92, 194

  Spanish riders, 183; Virenque’s performance,

  Parc des Expositions, 76

  186

  Parc des Princes, 24, 70, 76

  Mourenx, Tour hosting, 137

  Paris – Brest – Paris race, 20, 21, 22, 48, 76, 112

  movies, bicycle racing, 152 – 53

  Paris – Brussells race, 21

  “Mr. Average Bike Racer” (Daley), 143

  Paris – Clermont- Ferrand race, 21– 22

  Munro, Ivor, 46

 

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