Selling the Yellow Jersey

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Selling the Yellow Jersey Page 44

by Eric Reed


  Le Parisien libéré, 53, 62, 67– 69, 78, 187

  Murray, Bill, 203n19

  Paris – Nice stage, 107

  Mythologies (Barthes), 147

  Paris – Roubaix race, 16, 21, 65, 76, 89, 157, 163

  Paris – Rouen race, 20, 21, 86

  Nancy, addition to Tour, 29

  Paris- Soir, 42

  Nantes, in fi rst Tour, 26

  Paris – Tours race, 21, 65, 76, 163

  Naquet- Radiguet, Jean- François, 162, 163 – 64, 165,

  Passerieu, Georges, 45 – 46

  223n90

  Patriote des Pyrénées, 129, 130, 132

  nationalities of riders, changes, 160 – 61, 176 – 77,

  Pau, Tour hosting: overview, 5, 111, 137– 38; before

  183. See also specifi c countries

  World War II, 57, 130 – 32; after World War II,

  national team formula, xiii, 38 – 39, 44, 54, 64 – 66,

  132 – 38

  92, 171

  Pau, tourism industry: before World War I, 127–

  natural gas reserves, Pau impact, 136

  29; decline of, 129, 219n92, 219n97; Grand Prix

  NBC Nightly News, 180

  hosting, 131– 32, 134 – 35; Lacq discovery impact,

  Netherlands, 18, 189

  136; promotional initiatives, 129 – 30, 219n99

  New York Times (article topics): Anquetil’s

  peasant character persona, 93 – 100, 102 – 4, 105 – 6

  riding, 170, 171, 175; Brittany communities,

  Pee- wee’s Big Adventure, 153

  115 – 16, 128 – 29; cultural portraits of Tour, 50,

  Pélissier, Charles, 34, 49, 90

  143 – 44; Desrange’s duel, 48; Goddet’s anti-

  Pélissier, Francis, 34, 89

  commercialism, 145; Grand Prix, 134; heroic

  Pélissier, Henri, 34 – 35, 85

  qualities of cyclists, 146, 149; LeMond’s impact,

  People magazine, 181

  181; Poulidor’s victory, 174

  Perrier sponsorship, 164

  New Zealand, 36 – 37, 44 – 48

  Petit, Max, 70

  248

  i n d e x

  Petit- Breton, Lucien, 23, 32, 45, 114

  prize money: during the 1880s, 19, 22; during the

  Le Petit Journal, 20

  early 1900s, 26, 45; during the 1910s, 46; during

  Le Petit Parisien, 34, 37, 42 – 43, 75, 89, 90

  the 1920s, 31, 40, 86; during the 1930s, 40, 42,

  Pétroles d’Aquitaine, 136

  87, 89; during the 1950s, 82; during the 1960s,

  Pettyjohn, Len, 153

  91, 144; during the 1980s, 154, 155, 158; during

  Peugeot: automobile competitions, 36; publicity

  the 1990s, 164; during the early 2000s, 189. See

  strategies, 74 – 75, 89; team sponsorship, 32,

  also salaries /contracts, cyclists

  63 – 64, 87; as vehicle provider, 74 – 75, 155, 164

  pro- am status, impact, 158, 159

  Phebus- Dunlop team, 46

  production /sales statistics, bicycles, 13, 20, 36, 37

  Piel, Roger, 96

  professionalism, emergence, 15 – 16, 21– 22

  Pingeon, Roger, 99 – 100

  provincial communities, modernization tensions,

  Piquemal, Maurice, 118

  110 – 11, 216n6. See also host towns, Tour de

  Plant, Michael, 159

  France

  Plymouth, Tour hosting, 122, 123 – 24

  Prudhomme, Christian, 126, 193

  policing duties, government assumption, 73

  publicity caravans: during the 1930s, 39 – 42, 89 –

  political activity, cyclist, 57– 58, 107

  90; during the 1940s, 63, 133; during the 1950s,

  political identity, role of print media, 10 – 11,

  119, 135, 210n60; during the 1970s, 107; during

  203n7

  the 1980s, 144 – 45. See also corporate sponsor-

  polka- dot jersey prize, xiii

  ships, Tour de France

  Pollentier, Michel, 108, 175

  public opinion, advertising, 80 – 81

  Pompidou, George, 174

  Puy- de- Dôme, Anquetil- Poulidor rivalry, 102 – 3,

  Poppe, Henk, 123

  170, 173

  popular culture, common aspects. See specifi c top-

  Puymorens climb, photo section

  ics, e.g., advertising and publicity; globalization

  Pyrenees: addition to Tour, 30; in Pau television

  processes, overview; tourism industry

  coverage, 133 – 34. See also mountain climbs

  population statistics, France, 53

  Portes, Jacques, 202n9

  Qatar, Tour of, 165

  Pottier, René, 23, 195

  Quimper, Tour complaints, 114 – 15

  Poulidor, Raymond: Anquetil rivalry, 100 – 104,

  La Quintonine, cyclist’s promotion, 90

  170; autobiographies, 97, 98; commercial value,

  Quittard, Jean, 133

  66, 91; crashes, photo section; international

  print coverage, 173 – 74; personal manager, 96;

  Rabobank team, 189

  public persona, 97– 104, 105, 149, 214n59; retire-

  radio coverage, 54 – 55, 57, 72 – 73, 131

  ment activity, 106 – 7

  Radiodiffusion- Télévision Française (RTF):

  Premier League, formation, 151

  Anquetil portrayal, 101– 2, 215n78; creation

  Premier Pas Dunlop, 86, 87

  of, 57; host town coverage, 119 – 20, 133 – 34;

  Prince, Frederic H., 129

  operational policies, 57– 58; rights fees, 210n59;

  print coverage: Artichoke War, 123, 218n64; au-

  Tour coverage history, 60 – 61. See also televi-

  tomobile racing, 131, 134; baseball, 10, 204n45;

  sion entries

  in early bicycling history, 15, 16, 19 – 21; Pau

  Radio Luxembourg, 56, 57– 58, 104

  tourism, 128; US bicycle races, 154, 155

  Radio Monte- Carlo, 57

  print coverage, Tour de France: Brest hosting,

  radios, ownership statistics, 55

  118 – 19, 125 – 26; drug use, 183 – 84, 188 – 89,

  Radio- Television Luxembourg, 106 – 7

  190 – 91; hero persona, 30, 31– 33, 49, 84,

  Rasmussen, Michael, 189

  148 – 49, 169 – 70; history narratives, 32 – 34,

  Ravaud, Charles, 86

  50, 145 – 46; importance of, 8 – 9, 92 – 93; for

  Regalado, Samuel O., 203n21

  international audience, 44 – 50, 141– 49; literary

  registration requirements, in fi rst Tour, 26

  styles, 30, 31– 32, 49, 145 – 46; Pau hosting,

  reliability trials, automobile, 36 – 37

  130 – 31, 133; readership poll, 191; US riders, 181,

  Renault- Elf team, 178

  184 – 85, 186, 189

  Renault team, 77

  print media: advertising, 21, 36 – 37, 40, 68, 89 – 90;

  Rennes, addition to Tour, 29

  circulation statistics, 19, 20, 62, 74; fi nance

  Republican Guard, 73

  challenges, 68, 93; identity fostering function,

  rickshaws and bicycles, 18 – 19

  10 – 11, 12, 203n7; television resistance, 59 – 60.

  Riis, Bjarne, 183, 192, 194

  See also specifi c newspapers, e.g., L’Auto; New

  road racing, emergence of, 14 – 15, 20 – 22, 43 – 44,

  York Times (article topics)

  83 – 84

  i n d e x

  249

  Robic, Jean, 53, 66, 87, 96 – 97, 119, 146, photo

  Spain: early bicycling history, 17; Tour
de France

  section

  participation, 44, 177, 183, 226n46; Tour of, 44,

  Roche, Stephen, 161, 183

  101, 158, 165, 172. See also Contador, Alberto

  Romanian riders, 44

  spectator experience, roadside: in Frenchness

  Ronot, Bernard, 124

  narrative, 216n20; images of, xv, photo section;

  Rostand, Edmond, 33

  intimacy factor, 8, 147; US races, 156 – 57, 158;

  RTF. See Radiodiffusion- Télévision Française

  before World War II, 27, 30, 130, 202n3; after

  (RTF)

  World War II, xi – xii, 146 – 47

  rugby, 11– 12, 128

  speed averages, peloton, xv

  Ruiz, Bernardo, 97

  Speicher, Georges, photo section

  Rydell, Robert, 201n4

  spending patterns, bicycles. See sales /production

  statistics, bicycles

  Sabbagh, Pierre, 60

  sponsorships. See corporate sponsorships entries

  Sainte Marie- de- Campan, Christophe’s black-

  sport history, convergent patterns. See baseball;

  smithing, 33

  bicycling history, overview; soccer

  Saint Petersburg Times, 48 – 49, 207n50

  sporting societies, French statistics, 205n74

  salaries, French workers, 37, 54, 91, 213n35

  Sports, circulation statistics, 205n19

  salaries /contracts, cyclists: before World War II,

  Sports Illustrated, 154, 158, 173, 175, 179, 181

  86, 87, 89, 115, 204n35; after World War II, 91–

  sports- media- industrial complex, rise of, 19 – 22.

  92, 96, 99, 143, 171, 181– 82

  See also corporate sponsorships entries; print

  sales /production statistics, bicycles, 13, 20, 36,

  entries; television entries

  37, 62

  sprint racing, emergence, 14 – 15

  Salon du Cycle, 20, 37

  Stablinski, Jean, 172

  San Sebastián, Tour hosting, xi – xii

  stage organization, overview, xiv, xvi. See also

  Sarkozy, Nicholas, 190

  itinerary and rider rules, Tour de France

  Schwartz, Vanessa, 167

  star system. See French School; hero persona

  Scottish riders, 193

  Stella bicycles, 87, 90

  second Tour de France, 27– 29

  Stoller, Dave, 152 – 53

  Seidler, Edouard, 93

  Strasbourg, 33 – 34, 207n62

  self- sacrifi ce ideal, 83, 99 – 100, 188, 193, 226n69.

  subsidy payments. See subventions, host towns

  See also hero persona

  subventions, host towns: Brest’s negotiations, 118,

  Sérillon, Claude, 186

  122; Desgrange’s demands, 39, 42, 207n62; God-

  Sestrières stage, Armstrong’s, 187

  det’s changes, 68, 71; Pau’s levels, 130, 132; Tour

  7- Eleven sponsorship, 223n83

  budget portions, 68, 151. See also host towns,

  sham amateurism, defi ned, 86

  Tour de France

  Sherwin, Paul, 126

  Sud- Ouest, 191

  Siegel, Mo, 153

  Sud- Radio, 57

  Silva, Robert, 106

  suffering standard, 95, 148 – 49, 170, 186. See also

  Simpson, Tommy, 108, 144

  hero persona; Poulidor, Raymond

  skiing championships, 59, 173

  Sukhoruchenkov, Sergei, 154

  Skoda sponsorship, 165

  Switzerland, xiii, 11, 44, 190 – 91

  Slipstream team, 193

  Small, Bruce, 46

  “The Talent Show,” 58

  Smith, Robert, 13

  Tassin, Eloi, 87

  soccer: globalization patterns, 11– 12, 16 – 17, 59,

  tax revenues, hotel, 129

  203n19; impact of media deregulation, 151; as

  Taylor, Marshall “Major,” 25

  national prowess barometer, 194; participant

  Tchérina, Ludmilla, 145

  statistics, 213n14

  television broadcasting: advertising policies, 56,

  social time, television impact, 61

  57; baseball, 151– 52; deregulation impact, 150,

  Société du Tour de France, 78, 107, 161– 66, 223n81,

  151– 52; French beginnings, 57– 58; soccer, 150,

  224n106, 224n115. See also Lévitan, Félix; Wer-

  151; US bicycling racing, 155, 156, 159; viewer-

  melinger, Élie

  ship statistics, 8, 150

  Société Nouvelle de Publications Sportives et

  television broadcasting, Tour de France:

  Industrielles (SOPUSI), 75 – 76

  Amaury- initiated changes, 163 – 65; cyclist

  Sonsenka, Ondrěj, xv

  image making, 97– 98, 101– 2, 214n59, 215n78;

  Soviet Union teams, 154, 160

  deregulation impact, 150 – 51; drug use impact,

  250

  i n d e x

  television broadcasting, Tour de France ( continued)

  Touyarot, Jean, 135

  194; evolution summarized, 40 – 41, 59 – 61;

  trade shows, bicycle industry, 20

  fan- cyclist intimacy factor, 93, 104; global

  training and conditioning, Desgrange’s book, 24.

  reach, 149, 166; Gold Challenge race, 78 – 79;

  See also French School

  host town portrayals, 119 – 20, 122, 123 – 24, 126,

  Les Trente Glorieuses, overview, 53 – 54

  133 – 34; impact on rules and itineraries, 79 – 80;

  Les Triplettes de Belleville, 153

  Peugeot’s advertising strategy, 74 – 75; print

  Troyansky, David, 215n3

  media’s resistance, 59 – 60, 62 – 63; rights for,

  Trubeck, Amy, 166 – 67

  62, 151, 152, 199, 210n59; statistics summarized,

  Trump, Donald, 153, 154, 157– 58

  199; US riders, 180 – 81, 182; value for spon-

  Tumblety, Joan, 206n52

  sors /supporters, 74 – 75, 165 – 66; viewership

  Tunisian riders, 44

  changes, 191, 199

  televisions, ownership statistics, 55, 60, 208n13

  UCI. See International Cycling Union (UCI)

  tennis, 77, 150

  Ullrich, Jan, 183, 192, 195

  Terront, Charles, 22

  Union Cycliste Internationale (UCI). See Inter-

  La tête et les jambes (Desgrange), 24

  national Cycling Union (UCI)

  Thévenet, Bernard, 107, 186

  Union vélocipédique de France, 28, 85

  Thirty Glorious Years, overview, 53 – 54

  United Kingdom. See Britain; Scottish riders

  Thompson, Christopher, 99, 107, 201n7, 210n66,

  United States: in Americanization argument,

  216n6, 216n20

  54, 55, 58 – 59, 208n7; bicycles sales statistics,

  Thys, Philippe, 32

  13; early bicycling history, 13, 17– 18; impact

  Time magazine, 49, 134

  of media deregulation, 151– 52; Pau presence,

  Times of London (article topics): Frenchness of

  128 – 29; road racing interest, 44, 152 – 59, 161,

  Tour, 146 – 47; Pau tourism, 128, 129; Plym-

  165 – 66; television ownership, 55; Tour report-

  outh’s hosting, 124; rider characterizations, 170,

  ing, 48 – 50, 141– 49. See also Armstrong, Lance;

  173, 174 – 75; rider strategies /tactics, 142 – 43

  Boyer, Jonathan; LeMond, Greg; New York

  time trials, xiv, xvi, 31, 38, 56, 73, 170 – 71, 187

  Times (article topics)

  To
ulon, addition to Tour, 29

  United States Anti- Doping Agency, 195

  Toulouse, in fi rst Tour, 26

  United States Cycling Federation, 153

  “Tour Club” category, sponsorship, 164 – 65,

  United States Postal Service (USPS) team, 184

  224n106

  US Bicycling Hall of Fame, 178

  Tour de France, overview, xii – xvii, 1– 7, 194 – 96.

  USPS (United States Postal Service) team, 184

  See also specifi c topics, e.g., Bobet, Louison;

  Desgrange entries; host towns, Tour de France;

  La Vache qui Rit promotion, L’Auto, 40

  print entries

  Vanderaerden, Eric, 158

  Tour de l’Avenir, 76

  Van Looy, Rik, 66

  Tour de Suisse, 44

  variety shows, host towns, 72 – 73. See also Brest

  Tour de Trump, 154, 157– 59, 181

  entries; Pau entries

  Tour DuPont, 154, 158 – 59, 181– 82

  Le Vélo, 20, 21, 25, 28

  tourism industry: Brest’s promotion, 115 – 16, 120,

  Véloce- Club Bordelais, 21

  125 – 26, 217nn28 – 29; media’s contribution, 57,

  Véloce- Club de la Belle Epoque, 85

  146; Pau’s tradition, 127– 30, 133, 136, 219n92,

  Véloce- Club de Levallois, 86

  219n99; and sporting culture, 11– 12; Werme-

  Véloce- Sport, 21

  linger’s promotional strategies, 72, 125

  Le Vélocipède Illustré, 15

  Tourmalet climb, 32 – 33, photo section

  Vélodrome de la Seine, 24

  Tour of America, 154 – 57, 161

  Vélodrome d’Hiver, 76

  Tour of California, 166

  Vélo Magazine, 97

  Tour of China, 159

  Vietto, René, 193, 226n69, photo section

  Tour of Germany, 44

  viewership statistics, 8, 60, 61, 150, 152

  Tour of Italy, 43 – 44, 63, 66, 101

  Vigarello, Georges, 201n7, 214n59

  Tour of Lombardy, 16

  “villages” for corporate sponsors, 165

  Tour of Oman, 165

  Vinokourov, Alexadre, 189

  Tour of Qatar, 165

  violence, spectator, xii, 27– 28, 147

  Tour of Spain, 44, 101, 158, 165, 172

  Virenque, Richard, 185 – 86, 187

  Tour of Switzerland, 44

  Vittel sponsorship, 165

  i n d e x

  251

  Voeckler, Thomas, 226n70

  Winock, Michel, 100

  Voet, Willy, 185

  Witt, Katarina, 182

  Vuelta a España, 44, 101, 158, 165, 172

  Women’s Tour de France, 161, 180

  World Anti- Doping Agency, 191

  Wanganui Herald, 45

  World Cup, skiing, 59, 173

  Watson, Harry, 47, 48

  World Cup, soccer, 150, 194, 206n52

  Weber, Eugen, 20, 138

  World Series, viewership statistics, 152

  Wermelinger, Élie, 52f, 70, 71– 72, 120, 125, 135

 

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