80 Previously they’d won a gold medal: Ibid.
83 The civil lawsuit filed on behalf of the three alleges: ConnectU, Inc. v. Facebook, Inc. et al., in “Justia News And Commentary,” Justia.com, http://news.justia.com/cases/featured/massachusetts/madce/1:2007cv10593/108516/ (accessed November 28, 2009).
84 In September 2004 when they filed suit: Marcella Bombardieri, “Online adversaries: Rivalry between college-networking websites spawns lawsuit,” Boston Globe (September 17, 2004), http://www.boston.com/news/education/higher/articles/2004/09/17/ (accessed December 27, 2009).
84 It gave the ConnectU’s creators plenty of money: Michael Liedtke, “Facebook Appraisal Pegs Company’s Value At $3.7B,” San Francisco Chronicle (February 11, 2009), http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2009/02/10/state/n230703s73.dtl (accessed November 28, 2009).
84 In his autobiography: Aaron Greenspan, Authoritas: One Student’s Harvard Admissions and the Founding of the Facebook Era (Palo Alto, CA: Think Press, 2008).
4. Fall 2004
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86 He and his parents had loaned the company: Kevin J. Feeney, “Business, Casual,” Harvard Crimson, February 24, 2005, http://www.thecrimson.com/article/2005/2/24/business-casual-a-year-ago-mark/ (accessed November 28, 2009).
89 Thiel told Zuckerberg: Lacy, 154.
97 Achilles: Now you know: Quotes for Achilles (character) from Troy (2004), IMDB, http://www.imdb.com/character/ch0004244/quotes (accessed November 15, 2009).
97 beginning to wend its way through federal court: Feeney, “Business, Casual.”
5. Investors
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110 Investor interest was further heightened: Rebecca Trounson, “‘Hi, What’s Your Major?’ Is Reinvented on Website,” Los Angeles Times (January 23, 2005), http://articles.latimes.com/2005/jan/23/local/me-facebook23 (accessed December 27, 2009).
113 He and Moskovitz would have gotten close to $10 million: Sean Parker, interview with the author.
115 By early 2004 Tickle had become: Interview with Samir Arora, January 11, 2010. (Arora was chairman of the board of Tickle in early 2004.)
6. Becoming a Company
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129 Zuckerberg had to be careful which business card: Karel M. Baloun, Inside Facebook: Life, Work and Visions of Greatness (Bloomington, IN: Trafford, 2007), 23.
129 The main method initially was a wooden figure of an Italian chef: Ibid., 38.
137 “Zuck would come into the office and, seeing every chair full”: Ibid., 18.
138 Zuckerberg’s dry wit and classicism showed: Ibid., 22.
138 In the spring, MySpace founders Chris DeWolfe: Angwin, Stealing MySpace, 121.
143 By year-end, it had $5.7 million left: ConnectU, Inc. v. Facebook, Inc. et al.
7. Fall 2005
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149 As the school year resumed in the fall of 2005: Michael Arrington, “85% of College Students Use Facebook,” TechCrunch, September 7, 2005, www.techcrunch.com/2005/09/07/85-of-college-students-use-facebook/ (accessed November 15, 2009).
151 One new group was called “You’re Still in High School … ”: John Cassidy, “Me Media: How Hanging Out On The Internet Became Big Business,” New Yorker, May 15, 2006, http://www.newyorker.com/archive/2006/05/15/060515fa_fact_cassidy (accessed December 11, 2009).
151 At the beginning of the school year, Facebook had nearly doubled: Owen Van Natta, interview with author, May 15, 2007.
152 Ever vigilant about competitors: Angwin, Stealing MySpace, 140, 177.
153 Zuckerberg was dismissive: Ibid., 177.
156 By early 2010 Facebook was hosting: email from Brandee Barker, Facebook public relations, February 24, 2010.
8. The CEO
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166 “I want to stress the importance of being young”: Mark Coker, “Start-Up Advice For Entrepreneurs, From Y Combinator Startup School,” Venturebeat, March 26, 2007, http://venturebeat.com/2007/03/26/start-up-advice-for-entrepreneurs-from-y-combinator-start-up-school/ (accessed November 28, 2009).
169 But at the end of March, BusinessWeek’s online edition: Steve Rosenbush, “Facebook’s on the Block,” BusinessWeek, March 28, 2006, http://www.businessweek.com/technology/content/mar2006/tc20060327_215976.htm (accessed November 15, 2009).
170 But to Zuckerberg, what was more significant: Ibid.
171 Another imitator, which launched around the same time in China: Baloun, Inside Facebook, 95.
173 He also quoted a sociologist who speculated: Cassidy, “Me Media.”
174 who he had met while: Lacy, 162.
174 After some negotiation, Zuckerberg: Lacy, 162.
176 A week after the program launched: Rob Walker, “A For-Credit Course,” New York Times, September 30, 2007, http://www.nytimes.com/2007/09/30/magazine/30wwInconsumed-t.html (accessed December 27, 2009).
177 As part of the deal the ad giant: email from Brandee Barker, Facebook public relations, December 11, 2009.
9. 2006
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184 Peter Thiel, older but very sympathetic: Lacy, 165.
186 Some nights, unable to sleep: David Kushner, “The Baby Billionaires of Silicon Valley,” Rolling Stone, November 16, 2006, http://rollingstone.com/news/story/12286036/the_baby_billionaires_of_silicon_valley (accessed November 28, 2009).
186 “I hope he doesn’t sell it”: Kevin Colleran, interview with the author.
190 Within about three hours the group’s membership: Tracy Samantha Schmidt, “Inside the Backlash Against Facebook,” Time, September 6, 2006, www.time.com/time/nation/article/0,8599,1532225,00.html (accessed December 11, 2009).
190 And there were about five hundred other protest groups: Brandon Moore, “Student users say new Facebook feed borders on stalking,” Arizona Daily Wildcat, September 8, 2006, http://wildcat.arizona.edu/2.2257/student-users-say-new-facebook-feed-borders-on-stalking-1.177273 (accessed December 11, 2009).
190 “Chuck Norris come save us”: Layla Aslani, “Users Rebel Against Facebook Feature,” Michigan Daily, September 7, 2006, http://www.michigandaily.com/content/users-rebel-against-facebook-feature (accessed December 11, 2009).
190 “You shouldn’t be forced to have a Web log”: Moore, “Student Users.”
190 “I’m really creeped out”: Aslani, “Users Rebel.”
191 But Zuckerberg, in New York on a promotional trip: Andrew Kessler, “Weekend Interview with Facebook’s Mark Zuckerberg,” Wall Street Journal, March 24, 2007, http://www.andykessler.com/andy_kessler/2007/03/wsj_weekend_int.html (accessed December 11, 2009).
10. Privacy
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200 As one expert in privacy law recently asked: James Grimmelmann, “Saving Facebook,” Iowa Law Review (2009), http://www.law.uiowa.edu/journals/ilr/Issue%20PDFs/ILR_94–4_Grimmelmann.pdf (accessed December 11, 2009).
201 “At every turn, it seems Facebook makes it more difficult”: Marc Rotenberg, “Online Friends At What Price?,” Sacramento Bee, July 20, 2008.
203 She defined it as “being able to keep in touch with people”: Leisa Reichelt, “Ambient Intimacy,” Disambiguity, March 1, 2007, http://www.disambiguity.com/ambient-intimacy/ (accessed November 15, 2009).
204 A widely discussed 2008 article in the New York Times: Clive Thompson, “Brave New World of Digital Intimacy,” New York Times Magazine, September 7, 2008, http://www.nytimes.com/2008/09/07/magazine/07awareness-t.html (accessed December 11, 2009).
205 Facebook membership is becoming common: Catherine Arnst, “Kids on Facebook,” BusinessWeek Working Parents Blog (January 9, 2010), http://www.businessweek.com/careers/workingparents/blog/archives/2010/01//kids_on_facebook.html (accessed January 17, 2010).
205 A guard at a Leicester, England, prison: “Facebook Prison Officer Is Sacked,” BBC News, March 23, 2009, http://news.bbc.co.uk/go/pr/fr//2/hi/uk_news/england/leicestershire/7959063.stm (accessed November 15, 2009).
205 A Philadelphia court officer was suspended: “Facebook Bid Costs Phila. Court Aide,” Philly.com, April 23, 2009
, http://www.philly.com/philly/news/homepage/20090423_Facebook_bid_costs_Phila_court_aide.html (accessed November 15, 2009).
205 They included images of holidays: Jon Hemming, “British spy chief’s cover blown on Facebook,” Reuters, July 6, 2009, http://www.reuters.com/article/idUSTRE56403820090705 (accessed December 11, 2009).
206 The outcome can even be tragic: “Man Killed Wife in Facebook Row,” BBC News, October 17, 2008, http://news.bbc.co.uk/2/hi/uk_news/england/london/7676285.stm (accessed November 15, 2009).
206 The Internet theorist David Weinberger: David Weinberger, “Weblog Stat Questions,” Joho the Blog: David Weinberger’s Weblog, December 19, 2001, http://www.hyperorg.com/blogger/archive/2001_12_01_archive.html.
207 At Amherst Regional High School: Mary Carey, “Spurned High School Student Commits Facebook Revenge,” Amherst Bulletin, January 9, 2009, http://www.amherstbulletin.com/story/id/124207/ (accessed December 11, 2009).
207 Those with red plastic cups were spared: Lisa Guernsey, “Picture Your Name Here,” New York Times, July 27, 2008, http://www.nytimes.com/2008/07/27/education/edlife/27facebook-innovation.html (accessed December 11, 2009).
208 These groups—for work, family, college friends: “Press Room: Product Overview FAQ,” Facebook, http://www.facebook.com/press/faq.php (accessed February 24, 2010).
211 “I didn’t even put the company’s name”: “Office Worker Sacked For Branding Work Boring On Facebook,” Daily Telegraph, February 26, 2009, http://www.telegraph.co.uk/technology/facebook/4838076/Office-worker-sacked-for-branding-work-boring-on-Facebook.html (accessed November 28, 2009).
211 “Most employers wouldn’t dream”: “Facebook Remark Teenager Is Fired,” BBC News, February 27, 2009, http://news.bbc.co.uk/go/pr/fr/-/2/hi/uk_news/england/essex/7914415.stm (accessed November 15, 2009).
211 She then sued the principal in federal court: “Facebook Postings By Students Sparking Legal Fights,” South Florida Sun-Sentinel, December 13, 2008, www.sun-sentinel.com/news/schools/sfl-flbfacebook1213sbdec13,0,3402411.story (accessed November 15, 2009).
212 “There’s a deep, probably irreconcilable tension”: Grimmelmann, “Saving Facebook.”
212 “peer-to-peer privacy violations”: Ibid.
212 In Harrison, New York, a police detective: Swapna Venugopal Ramaswamy, “Facebook 4 Docked Pay; 2 Demoted,” Journal News, June 6, 2009, http://m.lohud.com/detail.jsp?key=250959&full=1 (accessed November 28, 2009).
213 An Australian woman named Elmo Keep: Asher Moses, “Banned For Keeps On Facebook For Odd Name,” Sydney Morning Herald, September 25, 2008, http://www.smh.com/au/articles/2008/09/25/1222217399252.html (accessed November 15, 2009).
213 Others who have had difficulties include Japanese author Hiroko Yoda: Ibid.
213 A man in Cardiff, Wales, located a half brother: Catherine Mary Evans, “The Facebook Reunion: How Two Brothers Got In Touch Again For The First Time In 35 Years,” South Wales Echo, January 16, 2009, http://www.walesonline.co.uk/news/wales-news/2009/01/16/the-facebook-reunion-how-two-brothers-got-in-touch-again-for-the-first-time-in-35-years-91466–22704778/ (accessed December 11, 2009).
214 “Here’s the major change in the last two years”: Ben Parr, “Social Media And Privacy: Where Are We Two Years After Facebook News Feed?,” Mashable.com, September 8, 2008, http://mashable.com/2008/09/08/social-media-privacy-news-feed/ (accessed November 28, 2009).
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216 Every great technology company goes through: Thanks to Brent Schlender for these ideas.
222 I published an article titled: David Kirkpatrick, “Facebook’s Plan toHook Up the World,” Fortune, May 29, 2007, http://money.cnn.com/2007/05/24/technology/facebook.fortune/index.htm?postversion=2007052511 (accessed November 28, 2009).
227 The demographics were already spreading out: Dustin Moskovitz, interview with author, May 14, 2007.
228 A couple of young guys in San Francisco: Nick O’Neill, “Lessons From A Successful Facebook Application Team,” Allfacebook, June 28, 2007, http://www.allfacebook.com/2007/06/lessons-from-a-successful-facebook-application-team/ (accessed November 28, 2009).
229 Shortly after Scrabulous launched, Hasbro: Judith Thurman, “Spreading The Word: The New Scrabble Mania,” New Yorker, January 19, 2009, http://archives.newyorker.com/?i=2009–01–19#folio=026 (accessed December 11, 2009).
229 Texas HoldEm had 20.3 million: App Leadership, Appdata, Insidefacebook, http://www.appdata.com/leaderboard/apps (accessed December 14, 2009).
230 The highly complex World of Warcraft: “World of Warcraft Subscriber Base Reaches 11.5 Million Worldwide,” Blizzard Entertainment, press release (December 23, 2008), http://eu.blizzard.com/en-gb/company/press/pressreleases.html?081223
232 More than 250 of these applications: emails from Brandee Barker, Facebook public relations (February 24, 2010).
232 Justin Smith of Inside Facebook estimates: Michael Learmonth and Abbey Klaassen, “App Revenue Is Poised To Surpass Facebook Revenue,” Advertising Age, May 18, 2009, http://adage.com/digital/article?article_id=136700 (accessed November 28, 2009).
233 Numerous Facebook games have revenue: Ibid.
12. $15 Billion
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236 A little more than a year earlier, its third round: “Press Room: Facebook Factsheet,” Facebook, http://www.facebook.com/press/info.php?factsheet (accessed November 28, 2009).
248 In fact it was to be her surprise: Ellen Nakashima, “Feeling Betrayed, Facebook Users Force Site To Honor Their Privacy,” Washington Post, November 30, 2007, http://www.washingtonpost.com/wp-dyn/content/article/2007/11/29/ar2007112902503.html (accessed November 28, 2009).
249 Quittner compared twenty-three-year-old Zuckerberg’s rash decision making: Josh Quittner, “RIP Facebook?,” Fortune, December 4, 2007, http://techland.blogs.fortune.cnn.com/2007/12/04/rip-facebook/ (accessed November 15, 2009).
13. Making Money
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265 Some were as young as fourteen: Brooks Barnes, “An Animated Film Is Created Through Internet Consensus,” New York Times, July 16, 2009, http://www.nytimes.com/2009/07/16/movies/16mass.html (accessed December 11, 2009).
265 Its Facebook page attracted 57,000 members: Ibid.
272 Pages had about 5.3 billion fans: Facebook Press Room: Statistics. http://www.facebook.com/press/info.php?statistics (accessed February 24, 2010).
272 about twenty million users become new fans: email communication with Brandee Barker, Facebook public relations department (February 24, 2010).
14. Facebook and the World
279 when groups there grew to include “Lesbians in Dubai”: “UAE bans Facebook,” Kipp Report (February 2008), http://www.kippreport.com/2008/02/uae-bans-facebook/?next=4 (accessed November 15, 2009).
279 After Italian Facebook groups emerged: Steve Scherer and Giovanni Salzano, “Facebook Says Italy’s Plan To Block Web Content Goes Too Far,” Bloomberg, February 12, 2009, http://www.bloomberg.com/apps/news?pid=20601085&sid=a6bncyt8rtlw (accessed November 28, 2009).
279 Meanwhile, a group called “All Palestinians on Facebook”: Rory McCarthy, “Israel-Palestine Dispute Moves On To Facebook,” Guardian, March 20, 2008, http://www.guardian.co.uk/world/2008/mar/20/israelandthepalestinians.facebook (accessed November 28, 2009).
280 Employees of the city of Naples: Global Faces and Networked Places: A Nielsen Report on Social Networking’s New Global Footprint (New York: Nielsen Company, 2009).
280 An aide called it a great way to connect: “Danish PM Jogs With Facebook Fans,” BBC News, April 18, 2008, http://news.bbc.co.uk/go/pr/fr/-/2/hi/europe/7355434.stm (accessed November 28, 2009).
280 Obscure Colombian rock bands: Leila Cobo, “Bands reach fans through Spanish-language Facebook,” Reuters, February 22, 2008, http://www.reuters.com/article/idusn2262041620080223 (accessed November 28, 2009).
280 “I log in three hours a day”: Nadine El Sayed, “Smile And Say ‘Facebook,’” Egypt Today (April 2007), www.egypttoday.com/article.as
px?articleid=7293 (accessed November 28, 2009).
281 “Internationally … Facebook is perceived as mainstream”: Global Faces and Networked Places.
284 A couple of days before I joined him in Madrid: “Facebook’s Priority Is Growth Not Profit,” Daily Telegraph, October 9, 2008, http://www.telegraph.co.uk/technology/3358773/Facebooks-priority-is-growth-not-profit.html (accessed November 28, 2009).
286 “The clerics think it is necessary”: Indra Harsaputra, “Indonesian Clerics Want Rules For Facebook,” ABC News, May 21, 2009, http://abcnews.go.com/technology/wirestory?id=7641723 (accessed November 28, 2009).
15. Changing Our Institutions
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289 “You can’t ignore 20,000 people”: Josh Hafenbrack, “Online Political Action Can Spark Offline Change,” South Florida Sun-Sentinel, April 6, 2008, http://articles.sun-sentinel.com/2008–04–06/news/0804050256_1_facebook-online-networking-new-media (accessed December 11, 2009).
289 Shortly afterward, the minister of communications: “Egypt Reverses Download-Limit Policy Following Internet Subscribers’ Protests,” Daily News Egypt, August 14, 2009.
289 After tens of thousands joined a Facebook group complaining: Heru Andriyanto and Dessy Sagita, “More Prosecutors Probed In Prita Case,” Jakarta Globe, June 9, 2009, http://thejakartaglobe.com/home/more-prosecutors-probed-in-prita-case/311188 (accessed November 28, 2009); Sherria Ayuandini, “Omni Case: A PR Suicide,” Jakarta Post, June 5, 2009, http://www.thejakartapost.com/news/2009/06/05/omni-case-a-pr-suicide.html (accessed November 28, 2009).
290 When police conducted drug raids: “Maties Unite on Facebook,” News24, November 3, 2008, http://www.news24.com/content/southafrica/news/1059/64b4adbddb44457cafea4f83b48c4b49/11–03–2008–03–11/maties_unite_on_facebook (accessed November 28, 2009).
290 Comedian David Letterman made a sexual joke: Olivia Smith, “Fire David Letterman Campaign Takes Root; Protest Planned Over Comment on Sarah Palin’s Daughter,” Daily News, June 15, 2009, http://www.nydailynews.com/entertainment/tv/2009/06/15/2009–06–15_fire_david_letterman_campaign_takes_root_protest_planned_over_comment_on_sarah_p.html (accessed November 28, 2009).
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