290 Citizens joined on Facebook to protest a jail expansion: Michele Clock, “City Turns to Twitter, Facebook to Fight Jail Expansion,” San Diego Union Tribune, June 8, 2009, http://www.signonsandiego.com/stories/2009/jun/08/1m8social231712-city-turns-twitter-facebook-fight-/ (accessed November 28, 2009).
290 campground for gypsies in Bournemouth, England: Louise Dunderdale, “Protestors Gather Outside Bournemouth Town Hall,” Bournemouth Daily Echo, June 24, 2009, http://www.bournemouthecho.co.uk/news/4455424.protestors_gather_outside_bournemouth_town_hall/ (accessed November 28, 2009).
290 plan by the Philippine House of Representatives: Joey Alarilla, “Filipinos Tweet, Liveblog House of Representatives Debate on Amending Constitution,” CNET Asia, June 2, 2009, http://asia.cnet.com/blogs/babelmachine/post.htm?id=63011182 (accessed November 28, 2009); Niña Catherine Calleja, “Outrage vs Constituent Assembly on Facebook,” Philippine Daily Inquirer, June 9, 2009, http://newsinfo.inquirer.net/topstories/topstories/view/20090609–209641/outrage-vs-constituent-assembly-on-facebook (accessed November 28, 2009).
290 the relocation to Bermuda of prisoners: Sarah Titterton, “Life in Paradise As Guantanamo Four Take a Dip, Eat Ice Cream, and Plan First Uighur Restaurant in British Territory of Bermuda,” Daily Mail, June 15, 2009, http://www.dailymail.co.uk/news/worldnews/article-1192872/guantanamo-4-hit-shops-day-freedom.html (accessed November 28, 2009).
293 By correlating student membership in Facebook political groups: Jessica T. Feezell, Meredith Conroy, and Mario Guerrero, “Facebook Is … Fostering Political Engagement: A Study Of Online Social Networking Groups And Offline Participation,” paper presented at the American Political Science Association Annual Meeting, Toronto, September 3–6, 2009.
294 “It’s the ideal way for her to keep in touch”: Andy Barr, “Palin emerges as Facebook phenom,” Politico, September 19, 2009, http://www.politico.com/news/stories/0909/27344.html (accessed November 15, 2009).
295 The commandant of the U.S. Coast Guard updates: Sagar Meghani, “Pentagon Uses Facebook, Twitter to Spread Message,” U.S. News & World Report, May 1, 2009, http://www.usnews.com/articles/science/2009/05/01/pentagon-uses-facebook-twitter-to-spread-message.html (accessed November 15, 2009).
295 Even the Saudi Arabian minister of information: Faisal J. Abbas, “‘Just Add Me’: Saudi Information Minister Embraces Social Networking,” Huffington Post, July 7, 2009, http://www.huffingtonpost.com/faisal-abbas/just-add-me-saudi-informa_b_226281.html (accessed November 15, 2009).
295 “Zuckerberg … realized that Facebook wasn’t a tool”: Zachary Stewart, “Five Years of Facebook: How It Redefined What We Consider ‘News,’” Nieman Journalism Lab, February 4, 2009, http://www.niemanlab.org/2009/02/five-years-of-facebook-how-it-redefined-what-we-consider-news/ (accessed November 15, 2009).
296 it was via Facebook status updates: BackStory Behind the Scenes, CNN (January 14, 2010), http://www.cnn.com/video/#/video/world/2010/01/14/bs.haiti.earthquake.cnn?iref=videosearch (accessed January 16, 2010).
16. The Evolution of Facebook
Page
306 Over 80,000 websites use it: email from Brandee Barker, Facebook public relations (December 11, 2009).
310 Jonathan Zittrain, a professor at Harvard Law School: Jonathan Zittrain, “E Pluribus Facebook,” The Future Of The Internet—And How To Stop It, April 17, 2009, http://futureoftheinternet.org/e-pluribus-facebook (accessed November 28, 2009).
316 Facebook’s iPhone, BlackBerry, and Google Android applications: email from Brandee Barker, Facebook public relations (February 24, 2010).
17. The Future
Page
325 “What happens on Facebook’s servers stays”: Fred Vogelstein, “The Great Wall of Facebook: The Social Network’s Plan to Dominate the Internet—and Keep Google Out,” Wired, June 22, 2009, http://www.wired.com/techbiz/it/magazine/17–07/ff_facebookwall (accessed November 15, 2009).
326 In a rare public admission, a Google product manager: Jay Alabaster, “Google Increasingly Battles Facebook in Search,” Huffington Post, May 25, 2009, http://www.huffingtonpost.com/2009/05/25/google-increasingly-battl_n_207449.html (accessed November 15, 2009).
328 A larger percentage of Canada’s online population: Smith, The Facebook Global Monitor.
328 Says John Clippinger, an official: John Clippinger, A Crowd of One: The Future of Individual Identity (New York: PublicAffairs, 2007).
331 The average age of the 1,400 employees: email communication with Brandee Barker, Facebook public relations (February 24, 2010).
Additional Reading
Abelson, H., K. Ledeen, H. Lewis. Blown to Bits: Your Life, Liberty and Happiness After the Digital Explosion. Boston: Addison-Wesley, 2008.
Abram, C., L. Pearlman. Facebook for Dummies. Hoboken, NJ: Wiley, 2008.
Angwin, Julia. Stealing MySpace: The Battle to Control the Most Popular Website in America. New York: Random House, 2009.
Battelle, John. The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. New York: Portfolio, 2005.
Benkler, Yochai. The Wealth of Networks: How Social Production Transforms Markets and Freedom. New Haven: Yale University Press, 2006.
Brin, David. The Transparent Society: Will Technology Force Us to Choose Between Privacy and Freedom? Reading, MA: Perseus Books, 1998.
Buchanan, Mark. Nexus: Small Worlds and the Groundbreaking Science of Networks. New York: W. W. Norton, 2003.
Clippinger, John Henry. A Crowd of One: The Future of Individual Identity. New York: PublicAffairs, 2007.
De Jonghe, An. Social Networks Around the World: How Is Web 2.0 Changing Your Daily Life? An De Jonghe, 2007.
Falk, Richard. Religion and Humane Global Governance. New York: Palgrave, 2001.
Fogg, B. J. Persuasive Technology: Using Computers to Change What We Think and Do. San Francisco: Morgan Kaufmann, 2003.
Fraser, M., S. Dutta. Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World. Hoboken, NJ: Wiley, 2008.
Greenspan, Aaron. Authoritas: One Student’s Harvard Admissions and the Founding of the Facebook Era. Palo Alto: Think Press, 2008.
Hamel, Gary. The Future of Management. Boston: Harvard Business School Press, 2007.
Lacy, Sarah. Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0. New York: Gotham Books, 2008.
Li, C., J. Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. Boston: Harvard Business School Press, 2008.
McLuhan, Marshall. Understanding Media: The Extensions of Man. Cambridge, MA: The MIT Press, 1994.
Mezrich, Ben. Accidental Billionaires: The Founding of Facebook, a Tale of Sex, Money, Genius and Betrayal. New York: Doubleday, 2009.
Mulholland, A., N. Earle. Mesh Collaboration: Creating New Business Value in the Network of Everything. New York: Evolved Technologist Press, 2008.
Palfrey, J., U. Gasser. Born Digital: Understanding the First Generation of Digital Natives. New York: Basic Books, 2008.
Rice, Jesse. The Church of Facebook: How the Hyperconnected Are Redefining Community. Colorado Springs, CO: David C. Cook, 2009.
Schawbel, Dan. Me 2.0: Build a Powerful Brand to Achieve Career Success. New York: Kaplan Publishing, 2009.
Shapiro, C., H. Varian. Information Rules: A Strategic Guide to the Network Economy. Boston: Harvard Business School Press, 1999.
Shih, Clara. The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff. Boston: Prentice Hall, 2009.
Shirky, Clay. Here Comes Everybody: The Power of Organizing Without Organizations. New York: The Penguin Press, 2008.
Solove, Daniel. The Future of Reputation: Gossip, Rumor and Privacy on the Internet. New Haven: Yale University Press, 2007.
Solove, Daniel. Understanding Privacy. Cambridge, MA: Harvard University Press, 2008.
Sunstein, Cass. Infotopia: How Many Minds Produce Kn
owledge. New York: Oxford University Press, 2006.
Tancer, Bill. Click: What Millions of People Are Doing Online and Why It Matters. New York: Hyperion, 2008.
Tapscott, Don. Grown Up Digital: How the Net Generation Is Changing the World. New York: McGraw-Hill, 2008.
Turkle, Sherry. Life on the Screen: Identity in the Age of the Internet. New York: Touchstone, 1995.
Vander Veer, E. A. Facebook: The Missing Manual. Sebastopol, CA: O’Reilly, 2008.
Weber, Larry. Marketing to the Social Web: How Digital Customer Communities Build Your Business. Hoboken, NJ: Wiley, 2009.
Winograd, M., M. Hais. Millenial Makeover: MySpace, YouTube & the Future of American Politics. New Brunswick, NJ: Rutgers University Press: 2008.
Wright, Robert. Non-Zero: The Logic of Human Destiny. New York: Pantheon Books, 2000.
Zuniga, Markos Moulitsas. Taking On the System: Rules for Radical Change in a Digital Era. New York: Celebra, 2008.
Index
ABC.com, 298
AboutFace, 145
Abrams, Jonathan, 70–72, 73, 75–76
Academy Awards, 298
Accel Partners, 114–27, 215
Facebook’s meetings and deal with, 117–18, 119–20, 122, 124–26, 129, 130, 143, 146–147, 170, 183, 318, 320, 322, 323
fees of, 114
social networking interest of, 115
Addeman, V, 213
AdSeed, 111–12
AdSense, 111, 324
Advance Research Projects Agency (ARPAnet), 66
advertising:
cookies and, 142
engagement, 260–61
gender targeting of, 142
on MySpace, 177–78
targeting of, 141–43, 247, 266, 307
see also Facebook, advertising on
Aeneid (Virgil), 138
Affinity Engines, 78
Agarwalla, Jayant, 228, 229
Agarwalla, Rajat, 228, 229
AIDS Vaccine Initiative, 254
AKQA, 263
Alexa Internet data service, 281
Allen, Paul, 216
Alliance of Youth Movements Summit, 291
Allposters.com, 132
Al Qaeda, 291, 292
Amazon.com, 158, 161, 178, 250
ambient intimacy, 203–4
American Growth of Cairo, 280
American Library Association, 209
America Online (AOL), 12, 67, 94, 188, 237, 296, 335
chat rooms of, 293
Instant Messenger (AIM) of, 27, 29, 137, 144, 162, 187, 219
Amherst Regional High School, 207
Anderson, Tom, 74–75, 76, 139
Anderson, Will, 289
Andreessen, Marc, 135, 152, 165–66, 272, 312, 319–20, 321
Anglo-Irish Bank, 204
Angwin, Julia, 74, 76, 153
Apache Web server tools, 38
Apple, 102, 104, 112, 141, 176, 188, 209, 215, 218, 220, 226
iChat, 219
aQuantive, 237
Arizona, University of, 43
Armenia, 291
Armstrong, Tim, 237, 238
Arrington, Michael, 304
Asana, 269, 301
Asian Avenue, 69
Association of Harvard Black Women, 24, 25, 26
Association of National Advertisers, 271
Australia, 16
Authoritas: One Student’s Harvard Admissions and the Founding of the Facebook Era (Greenspan), 84–85
Bahamas, 275
Ballmer, Steve, 237–38, 239–41, 245, 267
Baloun, Karel, 137, 138
Barranquilla, Colombia, 4, 5
Baylor University, 101
BBC, 211
Beacon, 201, 246–48, 250–51, 254, 258, 259, 324
Beard, Ethan, 306, 313
Bebo, 152, 335
Bedecarre, Tom, 263, 264
Beirut (beer drinking game), 55, 96, 129, 144, 175
Ben & Jerry’s, 264, 265
Benchmark venture capital, 53, 71, 112, 268
Berkshire Hathaway, 108
Bermuda, 290
Betancourt, Ingrid, 1, 6
Bewkes, Jeff, 187
Bezos, Jeff, 320
Bing, 326
Black, Tricia, 42, 43, 44, 61, 129, 138
BlackBerry, 50, 316
BlackPlanet, 69
blogging, 128, 263
Borthwick, John, 329
Boston University, 37
Bosworth, Adam, 191
Botha, Roelof, 104, 105
Bowdoin College, 79
boyd, danah, 68
Brainstorm, 166
Brand, Stewart, 66
Brazil, 16, 78, 87, 276, 281–82
Breyer, Jim, 115, 138, 148, 198, 236, 251, 254, 320–21, 322
Accel’s investment in Facebook set up by, 119–21, 122, 168
and broadening Facebook to new demographics, 149, 150
open registration and, 196
Parker’s arrest and, 146–47
Yahoo offer and, 183–84, 185–86
Zuckerberg’s dinner with, 122, 168
Brilliant, Larry, 66
Brin, Sergei, 216, 254
broadband, 76
Bronfman, Edgar, Jr., 54, 125
Brown, Scott, 294
Brown University, 37
Brunei, 275
Buddy Media, 267
Buddy Zoo, 27
Buffett, Warren, 108–9
Burma, 291
Burning Man festival, 73
Burton, Jeremy, 299–300
Bush, George W., 290, 294
BusinessWeek, 169
Buyukkokten, Orkut, 77–78
cages, 225–26
California, University of, at Santa Barbara, 292–93
Callahan, Ezra, 103, 111, 126
Caltech, 38
Cambodia, 275
Campus Network, 101
Camus, Albert, 49
Canada, 16, 275, 328
Cassidy, John, 173
Causes, 224–25, 231–32
Chan, Priscilla, 47, 170, 174, 186, 253
Chase credit cards, 175–76
Chatter, 301
Chavez, Hugo, 1
cheerleaders, 141, 142, 247
Cheever, Charlie, 158, 202–3, 220, 269
Chen, Steve, 129
Chernin, Peter, 161
Chien, Chi-Hua, 116
Children of Jihad (Cohen), 280, 281
Chile, 15, 275, 276, 278, 281
China, 105, 276, 282
Christman, Michael, 223
Cisco, 104
Classmates.com, 67, 335
Clemons, Nick, 293
Clinton, Bill, 307
Clinton, Hillary, 204, 293
Clippinger, John, 328
Club Nexus, 36, 77–78, 79, 84
CNN, 296, 298, 306
Coast Guard, U.S., 295
Coca-Cola, 272
Cohen, Jared, 280, 290
Cohler, Matt, 135, 136, 138, 143, 162, 163, 257
in departure from Facebook, 268, 270
DeWolfe’s meeting with, 139
Facebook stock and, 90, 322
on failure of work networks, 173
investors and, 114, 116, 117–20, 121–23, 126, 128
as maturest member of team, 128
and opening of Facebook to new demographics, 149, 150, 196
Parker’s arrest and, 146
platform work of, 222
recruited to Facebook, 105, 116
recruiting by, 129, 130–31
on the “social graph,” 157
at Viacom meeting, 160
Yahoo’s negotiations with, 183, 184, 185
CollegeFacebook.com, 101
Collegester.com, 79
Colleran, Kevin, 138, 139–40, 330
advertising targeting by, 142
Colombia, 1–6, 7, 8, 16, 265, 278, 288, 290, 291
Columbia University, 35, 36, 79, 91, 101, 291
Community, 297
Compete r
esearch firm, 326
“Computer as Communication Device, The” (Licklider and Taylor), 66
comScore Media Metrix, 170, 272, 273, 306
condoms, 295
ConnectU, 83
Consumer Federation of America, 209
Consumerist, 308, 310
consumer monetization, 262
Consumers Union, 308
Conway, Ron, 110, 114
cookies, 141–42
Cornell University, 36, 79
cost per acquisition (CPA), 140
cost per thousand views (CPMs), 139–40, 141
Course Match, 19–20, 23, 27, 29, 31, 32, 80, 306
Cox, Chris, 181, 188, 191, 192, 296, 330
Craigslist, 43, 44, 229
Crampton, Tom, 283
Crest White Strips, 176–77
Crowd of One, A: The Future of Individual Liberty (Clippinger), 328
CrowdStar, 232
Cruise, Tom, 56–57, 98
Cuba, 291
CUCommunity, 36, 79, 101
custom targeting, 141, 247
Cyworld, 69
Czech Republic, 16
Daily Jolt, 79
Daily Mail, 205
Daily Telegraph, 211
Daily Wildcat, 190
D’Angelo, Adam, 38, 44, 53, 64, 130, 143, 162, 242, 322
Buddy Zoo built by, 27
in departure from Facebook, 268–69, 270
Facebook code improved by, 132
at Frisson party, 103–4
interviewing by, 131
new schools added to Facebook by, 37
News Feed and, 181
platform work of, 220, 223
on privacy, 208
Synapse built by, 26, 37, 98, 218
Wirehog and, 99, 100, 104, 131
Dartmouth, 37
Dartmouth University, 36–37, 79, 91, 92
Da Vinci Code, The (Brown), 143
Davis, Gareth, 230
Dawson-Haggerty, Stephen, 46
death panels, 294
Def Jam, 176
Deitch, Melanie, 195
Delaware, 62
Dell, Michael, 304
Deloitte Consulting, 203
Democracy in America (Tocqueville), 223
Denmark, 280
derivative value, 261
Design Within Reach, 221
DeWolfe, Chris, 75, 76, 138–39, 222
Digg, 152, 296
digital cameras, 76
Digital Sky Technologies, 232, 284–285, 322–23
Disney, 272
Dodgeball, 184
Dolan, Shaun, 206
dot-com bust, 69, 70, 88, 114, 236, 245
DoubleClick, 324
Draper, Tim, 120, 122
The Facebook Effect Page 41