launch of, 27, 74–75
music and, 76, 79, 281
News Corporation’s purchase of, 139, 159, 166, 171, 177–78, 222
number of users of, 100, 101, 152
photographs of, 76
photos on, 155–56
third-party applications on, 222
MySQL, 38, 59
MyYahoo, 296
Napoleon Dynamite, 143
Napster, 44, 46, 47, 48, 51, 54, 56, 73, 96, 125
Narenda, Divya, 26, 39, 40, 65, 80, 82, 83, 85, 97, 101
National Economic Council, 307
National March against FARC, 4–6
Navarra, University of, 274, 278, 284
NBC, 297
Netscape Communications, 135
network effects, 143–44, 275–76, 315
New Hampshire, 293
News Corporation, 153, 161, 162, 164
Google’s deal with, 237–38
Microsoft’s proposed deal with, 237, 238
MySpace purchased by, 139, 159, 166, 171, 177–78, 222
News Feed, 226, 231, 234, 246, 247, 248, 249, 264, 295–96, 301
initial idea for, 180–82
launch of, 184, 187–95, 196, 197, 200, 201, 211, 295, 302, 304
mistakes in, 324
photos on, 210, 220
privacy and, 314
as stream, 310–11, 312, 313–15
New York City Department of Health, 294–95
New Yorker, 33, 173
New York Times, 7, 246
New York Times Company, 254
New York Times Magazine, 204
Ni Dhomhnaill, Mairtini, 95
Nielsen Homescan, 267, 274, 275, 281
Nieman Journalism Lab, 295
Ning, 152
Nintendo Wii, 229
Noise Marketing, 175–76
Norway, 15, 275
Notebook, The, 143
Nutella, 272
Obama, Barack, 40, 204, 205, 212, 293, 294, 295, 298
Oberlin College, 79
Ogilvy Public Relations, 283
Oklahoma, University of, 94
Old School, 143
Olson, Billy, 21, 23, 24–25
Olympics, 80
Omniture, 266
operating systems, 216
Oracle, 69, 104
Orkut.com, 78, 87, 281–82, 283
Ozzie, Ray, 239, 240
Pacino, Al, 30, 145
Page, Larry, 216, 239, 254, 318
Pakistan, 292
Palestine, 279
Palihapitiya, Chamath, 257, 315, 331–32
Palin, Sarah, 290, 293–94
Palo Alto, Calif., Facebook’s house in, 44, 51, 52, 54–56, 63, 64–65, 86, 94–95
Pandemic, 250
Paramount Pictures, 102
Parker, Sean, 45–49, 61, 64, 70, 72, 90, 93, 94, 103, 130, 143, 162–63, 215, 276, 296
ambitions for Facebook of, 144, 145
Causes created by, 224–25, 231
Cohler recruited by, 105, 106, 188
DeWolfe’s meeting with, 139
Facebook incorporated by, 53, 62
Facebook ownership of, 63, 113, 124, 147–48, 184, 322
financial matters handled by, 95, 96–97
investors and, 87, 88, 95–96, 112, 113, 114, 116–17, 119, 121, 122, 126
legal troubles and resignation of, 145–48
made president of Facebook, 51
and name change of site, 145
on News Feed, 181
open registration and, 196
Plaxo and, 46, 47–48, 53, 70, 87, 95, 96, 99, 146
reputation of, 128, 129
Sequoia Capital’s differences with, 104, 105
Stream API disliked by, 315
in talks with Washington Post Company, 107–10
Wirehog disdained by, 54, 99
Yahoo offer and, 184
Parr, Ben, 189–90, 214
Party Poker, 140–41
Patterson, Arthur, 117, 118, 119
PayPal, 9, 87–88, 104, 129, 258
PC World, 229
Pennsylvania, University of, 36, 37, 79
PepsiCo, 272
“Petition Against the New Facebook,” 304
Petland Discounts, 206
Pet Society, 232–33
Petteroe, Anne Kathrine, 308, 309
Philippines, 16, 73, 276, 279–80, 282, 290
Philips, Jeremy, 166
Phillips Exeter Academy, 21, 25, 26, 36, 37, 44, 98, 107, 143, 210, 218, 269
PHP, 53
Pincus, Mark, 73, 90, 228, 322
Pitt, Brad, 97
Plaxo, 46, 47–48, 53, 70, 87, 88, 95, 96, 99, 104, 146
Playfish, 232–33
plug-ins, 218
podcasts, 128
Political Compass, 233
Ponemon Institute, 209
Portugal, 16
Post-American World, The (Zakaria), 291–92
Poste Italiane, 280
potlach, 287, 298
Princeton University, 37, 79
privacy, 13, 31, 90, 100, 199–214, 314, 326
of adult users, 202–3
Beacon and, 201, 246–48, 250–251, 254, 258, 259, 324
complaint to FTC over, 208–9
Facebook staff disagreements over, 202–3
Friend Lists for, 208
open registration and, 195
and “radical transparency,” 200, 210–11
for teenagers, 207
terms of service and, 201, 307–10, 324
and users’ employment trouble, 204–5, 212
see also News Feed
Procter & Gamble, 176–77, 272
Prodigy, 67
“Protect Your Bright Future,” 289
Provisual, 223
pseudonyms, 67
Pulse, 143
Pulver, Jeff, 203
push parties, 175
Putnam, Chris, 175
Qatar, 275, 292
Quittner, Josh, 249
Quora, 269
Ram Dass, Baba, 257
Ranzetta, Theresia, 116, 121
Rasmussen, Anders Fogh, 280
RealNetworks, 114
Reddit, 296
Redstone, Sumner, 159, 166, 168
Reed, Robin, 129, 130–31, 133–34, 137, 154, 157, 162, 163–64, 179
Register.com, 27
Reichelt, Leisa, 203
Renren, 282, 284
retrosexuals, 334
Revolutionary Armed Forces of Colombia (FARC), 1–6, 7, 8, 288, 290
Rheingold, Howard, 66–67
Rice, Condoleezza, 290
Ring, Jeremy, 289
Rock You!, 232
Rojas, Clara, 1–2
Rojas, Emmanuel, 1–2
Romania, 16
Rose, Dan, 178, 239, 244, 250–51, 257, 260, 262, 329
Rosensweig, Dan, 161, 182–83, 186, 252
Rotenberg, Marc, 201, 208–9, 233
Roth, Michael, 177
Rothenberg, Randall, 264
Rothschild, Jeff, 130, 132–33, 137–138, 146, 147, 156, 322
RSS (Really Simple Syndication), 194
Russell, Bertrand, 49
Russia, 276, 282
Ryze, 70, 73
Salesforce.com, 220, 301
Samwer brothers, 246, 256
Sandberg, Sheryl, 207–8, 210, 266, 272, 273, 307, 318, 327
ad meetings run by, 256–60, 270
Facebook’s hiring of, 251–54
on rating systems, 255
Sanghvi, Ruchi, 132, 137, 189, 191
Sapient, 69
Saudi Arabia, 279, 291, 295
“Save Darfur,” 192
Saverin, Eduardo, 42, 43, 44, 45, 47, 52, 64, 129, 320
ads managed by, 37–38, 42, 60, 61–62, 103
in disputes with Facebook team, 59–63, 64, 65, 89, 126
Facebook incorporated by, 41, 62
Facebook ownership of, 62, 126, 322
at Frisson party, 103
investments by, 30, 38, 42, 60
Sawyers, John, 205
Schlender, Brent, 206
Schlesinger, David, 300
Schmidt, Eric, 238, 326, 327
Schoen, Kent, 257
Schrage, Elliot, 327
Schultink, Erik, 46
Scient, 69
Scott, Adrian, 70, 73
Scrabble, 228, 229
Scrabulous, 228–29
Sears, 67, 272
Secret Intelligence Service, 205
Semel, Terry, 169, 182, 183, 186, 195–96, 252
Sequoia Capital, 104–5
Serena Software, 299, 300
Series C, 170, 236, 245
Series D, 245, 246
Seward, Zachary, 295
Singapore, 275
Sittig, Aaron, 56, 110, 144–45, 154, 155, 315
sixdegrees.com, 67–69, 70, 71, 73–74, 76, 85, 87, 228
“Six Degrees of Harry Lewis,” 26
Skittles, 272
Smile State, 176
Smith, Adam, 78
Smith, Adam (economist), 223
Smith, Justin, 232, 262
Smith, Megan, 239
Smith, Peter, 268
SMS (short messages), 50
Social Gaming Network, 230
social graph, 157, 217
Socializr, 71
SocialNet, 72
social networking, 46–47, 66–68, 70, 79–80, 85, 325
Accel’s investments in, 115
patent for, 47, 69, 73–74, 87, 228
as social production, 265
see also specific sites
Softbank Venture Capital, 282
software, 216, 217
Sony, 265
Sony Pictures, 300
South Africa, 290, 291
South Florida Sun-Sentinel, 289
Southwestern University, 101
Spain, 16, 274, 276, 278, 282, 283
spam, 231
Spoke, 46
SpongeBob SquarePants Movie, The, 102
Sprite, 177
Sri Lanka, 286
Stanford Daily, 35, 55, 103
Stanford University, 35, 36, 37, 46, 54–55, 77–78, 116
Starbucks, 272
status updates, 12, 30, 325–26
Stealing MySpace (Angwin), 74, 76, 153
Stefani, Gwen, 141, 175, 247
Stellenbosch, South Africa, 290
Sternberg, Seth, 110
Stiller, Ben, 57
Stone Yamashita, 224
“Students Against Facebook news feed,” 189–90, 192, 214
studiVZ, 171
Summers, Lawrence, 90, 253, 307
Summers, Nick, 92
“surround strategy,” 101
Survivors of the Purple Tunnel of Doom, 294
Swann, Kimberley, 211
Symantec security, 213
Synapse, 25, 26, 37, 98
Sze, David, 319
Taiwan, 16, 283
Tapscott, Don, 265
Taylor, Robert W., 66
TechCrunch, 226, 304, 306
TechDirt blog, 245
Tegic, 187
Tequila, Tila, 76
terms of service, 201, 307–10, 324
terrorism, 290–91
Texas, University of, at Arlington, 101
Texas A&M, 101
Texas HoldEm Poker, 228, 233
Thailand, 16
Thefacebook.com, see Facebook
TheGlobe.com, 67
Thiel, Peter, 98, 125, 147, 148, 151, 169, 184, 236, 246, 326, 328–29
Facebook investment and ownership of, 9–10, 87–90, 94, 95, 96, 112, 113, 170, 321, 322
Frisson opened by, 103
growth emphasized by, 271
open registration and, 196
PayPal founded by, 9, 87–88
Thompson, Clive, 204
Thomson Reuters, 300
Tiananmen Square, 282
Tickle, 72, 115
Time Inc., 187, 209
Time Warner, 164, 187
Tim Hortons, 263–64
Tipping Point, The (Gladwell), 103
Tocqueville, Alexis de, 223
Top Gun, 57, 98
“trance,” 93
Tribe.net, 46–47, 72, 73, 75, 107, 228
Tripod, 67
Trounson, Rebecca, 110
Troy, 97
TRUSTe, 209
Turkey, 16, 276, 281, 290–91
TweetDeck, 305, 315
Twitter, 6, 8, 203, 289, 294, 296, 297, 304–5, 310, 311–12, 317, 326, 329, 333
Understanding Media: The Extension of Man (McLuhan), 332
“unfriend,” 334
Unilever, 272
United Arab Emirates, 279
United Kingdom, 16, 275, 291
Universal Face Book, 79
Uribe, Alvaro, 1–2, 5
Usenet, 66
UUnet, 114
Van Natta, Owen, 161, 164, 168, 170, 178–79, 182, 238, 239, 251, 322
in departure from Facebook, 268
investors and, 236
in meeting with Microsoft, 240–241, 242, 243, 244
at MySpace, 268, 281
open registration and, 196
on platform strategy, 217–18
Yahoo’s negotiations with, 183, 184, 186
VentureBeat blog, 166
venture capitalists, 41, 46, 48, 53, 70, 87–88, 95–96, 104–5, 109, 112, 113–27, 170, 229, 236, 245, 246
Venuto, Steve, 88, 99, 146, 147
Veritas, 114, 130
Viacom, 113, 125, 159–60, 162, 164, 166–71, 178, 179, 182, 186
Victoria’s Secret, 141
Vietnam, 16
Vigil, Hank, 242
Virgil, 138
virtual community, 67
Visa, 264
Visual Bookshelf, 231
Vitamin Water, 264–65
VKontakte, 284–85
Vogelstein, Fred, 325
wall, 3, 93, 206, 288, 303, 310
Wall Street Journal, 245
Wal-Mart, 115, 176
Warhol, Andy, 206
Warner Bros. Records, 54, 125
Warner Music Group, 54, 125
Washington Post, 108, 224, 248
Washington Post Company, 107–10, 113, 117, 120, 121, 122, 136, 233, 254, 321
Wealth of Nations (Smith), 223
We Are Marshall, 176
Wedding Crashers, The, 98, 151
Weinberger, David, 206
Weiner, Jeff, 252
Weinreich, Andrew, 68, 69, 70, 71
Weisblatt, Jon, 334
Werdegar, Maurice, 95, 112–13, 126
Wesleyan University, 79
WesMatch, 79
West, Denmark, 159–60
West Bank, 279
Western Technology Investment (WTI), 95–96, 112–13, 126, 322
Whalley, Tom, 54
Whole Earth ’Lectronic Link, The (Well), 66
Wikinomics (Tapscott), 265
Wikipedia, 43
Williams College, 79
Windows, 215, 218
Winkelvoss, Cameron, 26, 39, 40, 65, 71, 80, 81, 82–83, 85, 97, 101, 173
Winkelvoss, Tyler, 26, 39, 40, 65, 71, 80, 82, 83, 85, 97, 101, 173
Wired, 325
Wirehog, 44, 46, 50, 53, 54, 64, 86, 89, 94, 98, 99–100, 153, 157, 218
launch of, 100
Sequoia Capital and, 104–5
Wolf, Michael, 160–61, 166–67, 168, 170, 178, 179
World Economic Forum, 253–54, 318, 327
World of Warcraft, 230
World Wide Web, 66, 68
Wright, Robert, 202
Xbox, 56, 98, 131, 306
Xiaonei, 282
Y2M, 42–44, 60, 102, 126, 129, 140–41
Yahoo, 48, 104, 116, 161, 162, 163, 168, 169, 178, 188, 216, 241, 252, 296
purchase of Facebook desired by, 182–87, 195–98
YaleStation, 36, 79
Yale University, 35, 36, 79
Yoda, Hiroko, 213
Young Civilian, 290–91
YouTube, 104, 129, 236, 272
Yu, Gideon, 236, 243
Zakaria, Fareed, 291–92
02138, 253
Ziemann, Tyler, 77–78
Zittrain, Jonathan, 310
Zoolander, 57
Zuckerberg, Mark:
academic success of, 20–21, 25–26, 38
as ambivalent towards advertising, 43, 61–62, 101–2, 140, 159, 175, 177, 235, 255, 257, 260, 271
around-the-world trip of, 257
attempted mugging of, 127
author’s interview with, 10–11
blog of, 191–92, 250, 308, 309
board as controlled by, 125, 146, 148, 236, 320
casual appearance of, 10, 14, 20, 89, 119, 160–61, 221, 224, 283, 302
confidence of, 41, 44, 51–52, 57–58, 248–49, 250, 318
and creation of Facebook, 26–27
DeWolfe’s meeting with, 139
dorm room of, 21–22
Facebook ownership of, 11, 34, 62, 124–25, 321, 322
in Facemash episode, 23–25, 26, 28, 29, 158
first website of, 67
growth over profits philosophy of, 43, 230, 258–59, 271, 277–78, 283–84, 315, 319, 330–31
as Harvard drop-out, 64
health of, 164
idealism of, 10–11, 43, 228, 229, 330
immaturity of, 128
introverted personality of, 20, 29, 43, 51, 89, 97, 108, 120, 122–23, 134, 162–63
investments by, 30, 38, 63, 86
journal and diary of, 23, 134–35, 295
leadership qualities learned by, 135–36, 164–65, 179
in meetings with Viacom, 160, 167–71, 182
in meeting with Levinsohn, 152–153
in meeting with Sequoia Capital, 104–5
in move to California, 44–45
and Parker’s arrest and resignation, 146, 147, 148
Parker’s meeting in New York with, 47
platform strategy of, 11, 215–16, 217, 220, 221–22, 227–28, 230, 234, 262–63, 305–7
on political activism, 6
recruiting by, 47, 106, 130, 131, 175
sale of Facebook disdained by, 11, 41, 113, 139, 160, 161, 162, 164, 172, 182, 183–86, 197–98, 236, 240, 244
Saverin’s disagreement with, 59–63, 64, 65, 89
Spain trip of, 274, 276, 278, 283
as squeamish about venture capitalists and investors, 48, 87, 104, 109, 110, 114, 117, 119–20, 123–25, 126, 236
Synapse built by, 25, 26, 37, 98, 218
in talks with Washington Post Company, 107–10, 123–24
tie worn by, 302, 307, 317
on transparency, 11, 14–15, 202–203, 207, 214, 333
whiteboard used by, 19, 32–33
Wirehog and, 44, 53, 54, 86, 89, 99–100, 104–5, 218
see also Facebook; Wirehog
Zuckerberg, Randi, 21, 186
Zynga, 228–29, 232, 233, 283
In December 2003, the residents of two adjoining rooms in Harvard’s Kirkland House posed for this photo. From left: Joey Siesholtz, Mark Zuckerberg, Billy Olson, Dustin Moskovitz, Joe Green, and Arie Hasit. (Chris Hughes is missing.) (Photo courtesy Dustin Moskovitz)
The Facebook Effect Page 43