Draper Fisher Jurvetson, 120
Drucker, Peter, 136
Dublin, 285
Dylan, Bob, 233
Dyson, Esther, 12
eBay, 9, 48, 53, 88, 220
e-condoms, 295
Edelman Digital, 264
Efrusy, Kevin, 115, 116–21, 122, 124, 130, 133, 134, 135, 215
Egypt, 8, 280, 289, 291
Electronic Privacy Information Center (EPIC), 201, 208–9, 233, 309
Eliot, T. S., 49
Ellison, Nicole, 68
El-Maayirgy, Sherry, 280
email, 16, 67, 188, 274
engagement ads, 260–61
eUniverse, 75
Evans, Katherine, 211
Evite.com, 216
Evolution of God, The (Wright), 202
f8 event, 222–25, 226, 227, 228, 231, 245
Facebook:
Accel’s meetings and deal with, 117–18, 119–20, 124–26, 129, 130, 143, 146–47, 170, 183, 318, 320, 322, 323
advertising on, 37–38, 42, 43, 44, 55, 60, 61–62, 101–3, 109–10, 111–12, 132, 139–43, 177–79, 221, 232, 235, 237, 246, 255, 256–68, 270–73, 307
American values and, 278–80
amount of content on, 11–12
board of, 125–26, 138, 146–48, 236, 320–21; see also specific board members
capital of, 42, 62, 63, 86
chat on, 219
as circumscribed to university students, 84, 88, 91–92, 100, 149–50
company cars of, 57, 98
company “pages” on, 246
complaints about, 165–66, 189–195, 196, 197, 201, 249, 304, 308–10
conventional media and, 295–98
corporations and, 298–301
Courses application on, 226
customer support requests to, 132–33
data centers of, 225–26, 285
early college-based growth of, 32–33, 34–39, 88, 89, 92, 94, 100, 101, 110–11, 140, 149–51, 179
Emerson Street office of, 117–18, 121, 129, 130–31, 151
exhibitionism and, 13
in expansion beyond colleges, 98, 149–51
expenditures of, 55, 59
“fans” on, 246, 310
friending on, 12–13, 14, 30, 32, 33, 34, 61, 92, 100, 173, 181, 193–94, 297, 312–13
Frisson party for, 103–4
frivolous gatherings organized on, 8
games on, 9, 228–30, 283
glitches in code of, 132
Google’s advertising talks with, 238–39, 242
Google’s desire to buy, 54, 326
groups on, 3–6, 7, 8–9, 93, 151, 189–92, 211, 263–64, 288, 289, 290, 294
growth chart of, 111
hiring and recruitment by, 47, 105, 106, 116, 129, 130–31, 132–34, 135, 138, 157–58, 165–66, 175, 188, 251–54, 256
housing subsidy offered to employees of, 137
human resources rating system at, 255
imitations of, 101, 171, 282, 284–85, 334
immaturity at, 128, 133, 198
incorporations of, 41, 53, 62–63, 99
inspiration for, 28–29
intellectual property theft accusation and lawsuit against, 40–41, 65, 66, 80–85, 97, 173
internal communication issues in, 162–64
investments in, 9–10, 30, 38, 41, 42–44, 53–54, 59, 62, 63, 86, 87–88, 89, 94, 107–27, 129, 130, 183, 232, 236, 244, 246, 284–85, 318, 322–23
invitations on, 216–17
launch of, 29–33, 34, 77, 78, 79
logo of, 30, 145
marketing with, 9, 15, 116
Microsoft’s ad deal with, 178, 179, 235–37, 239, 242–46, 249, 255, 257–58, 261, 273, 326–27
Microsoft’s desire to purchase, 239–42, 285
Mini-Feed on, 189, 220, 303
on mobile devices, 316
MySpace’s interest in buying, 138–39, 153
name change of, 145
News Feed on, see News Feed
number of members of, 9, 16, 17, 30–31, 34, 35, 39, 59, 64, 86, 90, 92, 103, 110–11, 131, 151, 153, 177, 196, 197, 227, 250, 261, 267, 270–71, 303, 309, 311, 320, 329, 334
offers to buy, 11, 41, 54, 182–87, 195–98, 239–42, 285, 326
office routine at, 49–54
open registration on, 172, 184, 185, 195, 196–98
ownership of, 9–10, 34, 40, 62–63, 87–90, 94, 95, 96, 112, 113, 124, 126, 147–48, 170, 184, 269, 321, 322
Palo Alto house of, 44, 51, 52, 54–56, 63, 64–65, 86, 94–95
photos on, 33, 99, 153–57, 180, 194, 205, 206, 210, 216–17, 220, 227, 280, 302
platform strategy for, 11, 215–16, 217–34, 262–63, 278, 302, 305–7
“poke” option on, 32, 91, 92, 138, 173
political activism on, 2–6, 7, 8, 15, 192, 288, 289–95
possible IPO of, 321–22
private messaging on, 324
purpose of, 12
rambunctious reputation of, 129
recession and, 272
redesign of, 303, 311
registering of, 26
relationship status on, 194, 205–6
as replacement for address book, 93–94
returning users of, 111, 118
revenue of, 11, 41, 42, 43, 62, 101–2, 110, 112, 159, 170, 178, 232, 262, 273
romantic options on, 32, 91
salaries at, 59, 106
sales offices of, 271
Saverin’s differences with team at, 59–63, 64, 65, 89, 126
in self-promotion to developers, 222–25
servers used for, 29–30, 38, 57–58, 59, 63, 86, 87, 94, 132, 156, 175, 225, 256, 285, 325
shopping on, 316–17
simplicity of, 11, 61, 64, 82, 100, 144–45, 153–54, 276
software used by, 58–59
speed of, 58
stock of, 89–90, 106, 112, 113, 124–25, 133, 147–48, 236, 269, 305, 321, 322
tagging photos on, 154, 155, 156, 157, 212
timing of, 39
translation of, 16, 243, 275, 277, 282, 286, 302
transparency of, 14–15, 200, 202–203, 204–6, 207, 210–11, 214, 287–88, 319, 323
as trusted company, 209, 329–30
unorthodox computer code of, 132
user time spent on, 92–93, 108, 274
as “utility,” 144, 159, 160
valuations of, 43, 89–90, 95, 110, 121, 124, 126, 161, 168, 170, 174, 183, 184, 236, 239, 240, 244, 256, 267, 319, 322–23
Viacom’s desire to purchase, 113, 125, 159–60, 162, 164, 166–67, 168–71, 182
work networks at, 172–74, 185
WTI’s loans to, 95–96, 112–13
Yahoo’s desire to purchase, 182–87, 195–98
see also privacy
Facebook Ads, 247–48, 250, 255, 258–59
Facebook API, 219
Facebook Blog, 332
Facebook Connect, 234, 251, 305–7, 314, 328, 335
Facebook credits, 262–63, 329
Facebook Fridays, 299
Facebook Global Monitors, 16, 275, 283, 328
“Facebook Is … Fostering Political Engagement: A Study of Online Social Networking Groups and Offline Participation,” 293
Facebook Lite, 317
Facebook Open Stream API, 314–15
Facebook phone, 282
Facebook Principles, 309
Facelift project, 144–45
Facemash, 23–25, 26, 27, 28, 29, 80, 82, 158
Fake, Caterina, 213
Fanbase, 306
Fanning, Shawn, 46, 48
Farmville, 229–30, 283
Favreau, Jon, 204, 205
Federal Trade Commission, 208–9, 249
Fenton, Peter, 115, 116, 117
Fetterman, Dave, 175, 219, 220
50 Cent, 138
Fight Club, 143
Filo, Jeff, 216
FIOS, 297, 298
First Amendment, 211
Fleischer, Ari, 294
Flickr, 115–16, 153, 213
Fluff Friends, 228
flyers, 102–3, 111
Food Fight, 228
Fortune, 10, 11, 166, 199, 206, 222, 249
Foursquare, 306
Fox, 153
Fragodt, Anikka, 274, 283
France, 16
Freeloader, 48, 73
Freston, Tom, 160, 168, 169
Friedman, Thomas, 7
FriendFeed, 304, 317
Friendster, 28, 29, 31, 70–72, 73, 75–76, 84, 85, 92
in Asia, 282, 283
Facebook’s borrowing from, 27
investments in, 46, 51, 71, 72, 88, 112, 115
success as curse to, 52, 58, 71–72, 74, 79, 86, 130, 132, 144
Frisson, 103–4
Fuerza Latina, 24, 25
Funwall, 231
Future of the Internet, The—and How to Stop It (Zittrain), 310
Gadre, Rudy, 243
Gandhi, Mohandas, 135
Garden State, 143
Gates, Bill, 213, 215, 216, 217, 218, 320
Gawker, 306
Gay, Rowena, 213
Genachowski, Julius, 334
Geocities, 67
Germany, 171, 282–83
gift economy, 287, 288, 293, 295
Gladwell, Malcolm, 103
Glassman, James, 291, 292
Gleit, Naomi, 138, 182, 198
globalization, 9–10, 278
global village, 332
Gmail, 188, 259
Goldberg, Adam, 36
Goldberg, Dave, 253
Goldman Sachs, 43
Google, 16, 104, 151, 165, 209, 245, 256, 275, 291, 297, 318, 323, 325, 331
advertising and, 111, 139, 178, 216, 237, 251, 254, 255, 259
antitrust investigations against, 326, 327
as competitor with Facebook for talent, 129–30, 327
Dodgeball acquired by, 184
Facebook investment of, 126
Facebook purchase as desire of, 54, 326
Facebook’s advertising talks with, 238–39, 241, 242
Friendster purchase proposed by, 71
IPO of, 170, 321
MySpace’s deal with, 177
News Corporation’s deal with, 237–38
Orkut bought by, 78, 87
Sandberg at, 251, 252, 253, 255
Google Android, 316
Google Checkout, 231
Google Docs, 269
Google One, 254
Google Zeitgeist, 238
Gordon, Susan, 92
Gould, Alan, 267
Graffiti, 228
Graham, Don, 107–9, 114, 119, 120–21, 123–24, 136, 254, 320, 321
Great America Theme Park, 198
Green, Joe, 24–25, 30
Causes created by, 224–25, 231–32
Greenspan, Aaron, 79, 81–82, 84–85
Greylock Partners, 170, 319, 322
Grimmelmann, James, 212
Gross National Happiness Index, 332
Grove, Andy, 53
Grown Up Digital (Tapscott), 265
Guantanamo Bay, 290
Gustav, Hurricane, 294
Hagel, John, 203, 299
Haiti, 296
Halicioglu, Taner, 53, 64, 94
Halo, 56, 98
Hamel, Gary, 298
Harper, Julius, 308, 309
Harvard Connection, 26, 40–41, 80–81, 83, 85
launch of, 101
Harvard Crimson, 23, 24, 26, 28, 31, 33, 37–38, 40, 63, 80, 102, 108, 295
Harvard University, 6, 12, 14–15, 17, 19–41, 64, 90, 93, 108, 157, 209, 253, 331
endowment fund of, 114
“facebooks” at, 23, 28, 79, 90
shopping week at, 32
Hasbro, 229
Hi5, 152
Highlights, 311
Hills, The, 167
Hirsch, Doug, 154, 155, 163, 165
HIV, 295
Hoffman, Reid, 72–73, 87–88, 105, 116, 128, 172, 202, 322
“Hollaback Girl” (song), 141, 142, 247
Holtzbrinck publishing firm, 171
Hong Kong, 275, 282, 283
Hotmail, 188, 241–42
houseSYSTEM, 79, 81, 85
HTML, 53, 75
Huffington Post, 298, 306
Hughes, Chris, 14, 21, 30, 35, 45, 107, 293, 322
in departure from Facebook, 269–70
as Facebook spokesman, 40, 64, 103, 134
at Frisson party, 103
and open registration, 195
simplicity pushed by, 64
Hutchison Whampoa, 282
IBM, 67
Iceland, 275
impressions, of engagement ads, 261
InCircle, 78
India, 78, 282
Indonesia, 8, 16, 73, 282, 283, 286, 289–90
information overload, 14
Inside Facebook (Baloun), 137
InsideFacebook.com, 16
Inside Network, 230, 262
instant messaging, 16, 27, 29, 137, 144, 162, 187, 219
Intel, 53, 300, 313–14
Interactive Advertising Bureau, 264
Interpublic Group, 177, 179
Interscope Records, 141, 142
Investment Club, 30
IPC, 187
iPhones, 50, 226, 230, 306, 316
iPod, 218, 300
Iran, 6–7, 8
Israel, 275, 279
Italy, 16, 276, 279, 280
iTunes, 102
Iverson, Joshua, 43
James, Josh, 266
Janzer, Paul, 133
Japan, 276, 281, 282, 283
Jarvis, Jake, 226
JavaScript, 53
Jin, Kang-Xing, 26, 257
Jobs, Steve, 257, 320
Johnson, Kevin, 240, 242
Justice Department, U.S., 327
Kazakhstan, 265
Keep, Elmo, 213
Kelly, Chris, 13, 150, 201, 208
Kendall, Tim, 257
Kennedy, Ted, 294
KickMania, 232
Kirkpatrick, Clara, 219
Kleiner Perkins Caufield & Byers, 71, 112
Korea, 276
Koyi K Utho, 280
Kurds, 291
Lafley, A. G., 176
Laguna Beach, 167
Lane, Sean, 248
Lane, Shannon, 248
Lazerow, Mike, 267
Lebanon, 291
Lessin, Sam, 40, 41, 82
Lester, Amelia, 33, 40
Letterman, David, 290
Levinas, Emmanuel, 93
Levinsohn, Ross, 153
Lexulous, 229
Li, Ping, 121
Licklider, J. C. R., 66
Li Ka-shing, 244, 246, 256, 282, 285, 322
Ling, Ben, 231, 327
LinkedIn, 46–47, 72, 73, 87, 88, 90, 105, 116, 128, 172
Lithuania, 16
Little, Caroline, 109–10
Live Music (film), 265
Los Angeles Times, 110, 245
LunarStorm, 69
Ma, Chris, 107–8
Ma, Olivia, 107
McCollum, Andrew, 46, 55
Facebook logo designed by, 30
Wirehog worked on by, 44, 53, 64, 94, 104
McConaughey, Matthew, 176
McDonald’s, 263
McGrath, Judy, 160, 168, 169
Macintosh, 56, 215, 218, 220
MacKinnon, Emma, 93
McKinsey & Company, 105, 128, 160
McLuhan, Marshall, 332
McNamee, Roger, 252, 253
Macromedia, 114
Macster, 56
Madrid, 276, 283
Mafia Wars, 229
Malaysia, 73, 275, 282
Manage.com, 29–30, 38
MapQuest, 187
marketers, and Facebook’s demographics, 9, 15, 116, 233, 263–64
see also Facebook, advertising on
Marks, Meagan, 223
Marlette, Scott, 131, 132, 154, 155, 156
Mass Animation, 265
MasterCard, 42–43
Match.com, 67, 71
Mattel, 229
Matthews, Dave, 143
Mayer, Marissa, 78
Mazda, 264, 265
Meebo, 110
Mercer Management Consulting, 43
Meritech Capital Partners, 322
Mexico, 291
Michigan, University of, 78, 190
Michigan Daily, 190
Michigan Tech, 94
Microsoft, 25, 48, 158, 161, 178, 179, 209, 215, 296, 301
antitrust regulations against, 327
Facebook app for, 224, 226
Facebook’s ad deal with, 178, 179, 235–37, 239, 242–46, 249, 255, 257–58, 261, 273, 326–27
News Corporation’s proposed deal with, 237, 238
purchase of Facebook desired by, 239–42, 285
Microsoft Office, 269
Miller, Jonathan, 187
Millon de Voces Contra Las FARC, Un, 3–6, 7, 8, 288, 290
Milner, Yuri, 285, 328
Minitel, 67
MIT, 37
monetization, 257–60, 302
consumer, 262
Monster.com, 115
Moochspot, 219
Moore, Ann, 187
Moore, Gordon, 313–14
Moore’s law, 313–14
Morales, Oscar, 1–6, 7, 8, 288, 289, 290–91
Morin, Dave, 188, 207, 228
platform marketing by, 220, 222, 223, 225
Moritz, Michael, 104, 146
Moskovitz, Dustin, 14, 19, 21, 30, 39, 46, 52, 55, 64, 86, 93, 94, 97, 100, 103, 136, 162, 164, 242, 307, 311–12
as ambivalent towards ads, 61–62, 141, 247
as chief technology officer, 39–40
code learned by, 34–35, 37, 45
in departure from Facebook, 269, 270
Facebook ownership of, 34, 40, 62–63, 113, 124, 269, 322
as Harvard drop-out, 64
on image of frivolity, 144
immaturity of, 128
investors and, 117–18, 126
in move to California, 44–45
on News Feed, 180
and opening of Facebook to new demographics, 149, 150, 196, 216
Parker’s arrest and, 146
on Parker’s sophistication, 96–97
personality and work ethic of, 21, 35, 40, 50, 132
platform work of, 225
on political activism, 6
recruiting by, 175, 188
sale of Facebook disdained by, 183, 184, 186
schools added by, 34–35, 37, 38, 58, 140
as Wirehog shareholder, 99
Mousavi, Mir Houssein, 7
MoveOn.org, 249, 250
MP3 files, 266
M team, 254–55, 256, 257
MTV, 113, 159–61, 167, 168, 185, 291
Murdoch, Rupert, 139, 153, 161, 166, 177–78
Murphy, Mike, 175, 257, 263, 267, 271
Muslim Leaders of Tomorrow, 292
MySpace, 31, 74–77, 78, 79, 85, 87, 92, 128, 185, 224, 268, 281, 333, 335
advertising on, 177–78
excessive look of, 75, 77, 144
Google’s deal with, 177
as interested in buying Facebook, 138–39, 153
The Facebook Effect Page 42