“Today’s Rogue Traders Just Want to Save Face” from Associated Press, September 13, 1995. Copyright © 1995. Reprinted by permission of Associated Press.
   Ginita Wall, CPA, CFR, from The Way to Invest: A Five-Step Blueprint for Growing Your Money Through Mutual Funds with as Little as $50 Per Month. Copyright © 1995 by Ginita Wall. Reprinted by permission of Henry Holt and Company, LLC. Ginita Wall, CPA, CFR, from The Way to Save: A 10-Step Blueprint for Lifetime Security. Copyright © 1993 by Ginita Wall. Reprinted by permission of Henry Holt and Company, LLC.
   Tracy Webber and Dexter Filkins, “Many Knew of O.C. Woes in Advance, Panel Told Grand Jury: Testimony Reveals that at Least Two Dozen People Were Aware of the County’s Financial Troubles Up to a Year Before the Bankruptcy” from Los Angeles Times, December 29, 1995. Copyright © 1995 by Los Angeles Times. Reprinted by permission.
   Daniel P. Weiner, “What to Do When Your Broker Says ‘Buy’” from U.S. News & World Report, June 19, 1989. Copyright © 1989 by U.S. News & World Report.
   David Wessel, “Sometimes, Stocks Go Nowhere for Years” from The Wall Street Journal, January 13, 1997. Copyright © 1997 by Dow Jones & Company, Inc. All rights reserved worldwide. Reprinted by permission of The Wall Street Journal. Wessel, McDermott, and Ip, “Money Trail: Speculators Didn’t Sink Indonesian Currency; Local Borrowing Did” from The Wall Street Journal, December 30, 1997. Copyright © 1997 by Dow Jones & Company, Inc. All rights reserved worldwide. Reprinted by permission of The Wall Street Journal.
   Russ Wiles, “Mutual Funds: Your Money: Automatic Opening for a Closed-end Portfolio” from Los Angeles Times, May 11, 1997. Copyright © 1997 by Los Angeles Times. Reprinted by permission.
   Jason Zweig, “Five Lessons from America’s Top Pension Fund,” from Money, January 1, 1998. Copyright © 1998 by Time Inc. Reprinted from the January 1998 issue of Money by special permission.
   Peter Brimelow, “Living with the Bull, Preparing for the Bear” from Forbes, April 6, 1998. Copyright © 1998 by Forbes, Inc. Reprinted by permission of Forbes magazine.
   Index
   Abarbanell, Jeffrey, 96
   Acampora, Ralph, 53–54, 55, 57
   Achstatter, Gerard, 161
   active money management, 216
   versus indexed approach, 220–221
   See also money management industry
   Acuff, Marshall, 46, 51
   advisors. See newsletter advisors
   AG Communication Systems, 230
   A.G. Edwards, 76, 78, 79–80, 93
   Alaniz, Scott, 94, 95
   Alex. Brown, 258–259, 260
   Allen, Robert E., 228, 229, 230, 232, 233
   Allison, Herbert, 21
   Alteon, 259, 260–261
   ambiguity, aversion to, 20–21
   Amelio, Gil, 25
   American Association of Individual Investors, 68
   America Online (AOL), 245
   analysts
   optimism in earnings forecasts, 263–265
   and recommendations game, 258–262
   See also recommended stocks
   anchoring-and-adjustment, 19–20
   and earnings announcements, 35–37
   and inflation, 57
   of investment strategists, 53–55
   and post-earnings-announcement drift, 100
   Anderson, J., 125
   Andreassen, Paul, 52, 100
   Annu-a-Dex, 128
   Apple Computer, 166
   Newton personal digital assistant project, 24–25, 115
   Asian financial crisis, 299–304
   aspiration levels, and portfolio selection, 127
   Asquith, Paul, 235, 236
   asset allocations
   strategic, versus active money management, 223, 224
   strategist performance with, 47
   assumption risk, in option price theory, 278, 279, 284
   Atmel, 258, 259, 260
   AT&T
   equity carve-outs of, 233, 236
   takeover of NCR, 227–233, 234
   availability heuristics, 14
   in country funds, 187
   Ballmer, Steve, 266
   bandwagon effect, in IPOs, 248
   Bange, Mary, 209, 210, 211–212
   Barber, Brad, 64, 132, 134
   Barberis, Nicholas, 38, 101
   Barings PLC, 24, 115
   Barron’s, 40, 46, 50, 55, 57, 93, 100, 169, 172, 174, 176, 181, 185, 189
   Baruch, Bernard, 130
   Bary, Andrew, 172–173, 179, 181, 189, 190
   Bates, David, 283
   Bear Stearns Company, 46, 107
   beating the market, 69–70
   behavioral based theories for, 80–83
   efficient market school on, 70, 71
   and postrecommendation drift, 74
   recommended stock performance, 71–74, 78–80
   and riskiness of recommendation, 74–77
   Beck, Scott A., 242
   Beebower, Gilbert, 223
   behavioral finance
   defined, 3
   development of, 7–9
   importance of, to practitioners, 5–7
   three themes of, 4–5
   traditional finance reaction to, 9–10
   Behavioral Growth, 99, 100
   Behavioral Value, 42
   Bell Laboratories, 228
   Benartzi, Shlomo, 37, 135, 136, 146, 147, 148
   benchmark game, in mutual fund investing, 172
   benchmark performance, in money management industry, 215–217
   Berlin Wall fall, and country fund performance, 186–187
   Bernard, Victor, 35, 96, 97, 98, 100
   Bernheim, Douglas, 153, 154
   Bernstein, Richard, 47, 68
   beta, traditional versus behavioral, 86
   betting on trends, 51–52
   in closed-end funds, 183
   in foreign exchange market, 300–301
   in IPO investing, 242, 254, 255
   and technical analysis, 53
   Biggs, Barton, 16–17, 51–52
   “blame game,”203–204. See also responsibility
   Blockbuster Entertainment, 242
   Bodurtha, James, 189
   book-to-market factor, 85–86
   Boston Chicken, Inc., 240–243, 244, 247, 250, 274
   Bowen, John, Jr., 172
   Bradley, Michael, 235
   Brav, Alon, 250
   Brinson, Gary, 223
   British Premium Bonds, 127
   brokerage houses, recommended stock performance of, 71–74, 78–80. See also recommended stocks
   Brown, Keith, 117, 173
   Bruner, Robert, 235
   bullishness, nervous, 66–67
   Bullish Sentiment Index, 287
   accuracy of, as market predictor, 60–68
   versus changes in Dow Jones Industrial Average, 61, 63, 66
   as contrarian indicator, 60, 286
   and illusion of validity, 64–66
   Burke, Michael, 62, 65, 66
   Burroughs Inc., 82, 229
   Business Week, 7, 47, 169
   buy recommendations. See recommended stocks
   Caldwell, David, 237
   Callaway Golf, 242
   call options, 273–277. See also options
   call-put ratio, 286–287
   Cambridge Associates, Inc., 214, 219, 220
   Campbell, John, 38–40, 198, 205, 206–207, 212
   Canina, Linda, 282
   capital asset pricing model, 5, 8, 82
   Cappiello, Frank, 3
   Carhart, Mark, 167, 168, 169
   Carlson, Doug, 219
   Chartcraft, Inc., 60
   Chellam, Chris, 258–259
   Chen, Nai-Fu, 185
   Chicago Tribune, 202
   Chopra, Navin, 85, 185
   Chow, Andrew, 33
   Chrabaszewski, Rick, 76, 77
   Citron, Robert, 194–205, 206, 207, 211
   Clarke, Roger, 18, 61, 67
   Clements, Jonathan, 123, 124, 125, 163, 164, 171
   closed-end 
funds, 175–176
   country funds, 185–189
   as fourpart puzzle, 179–182
   and investor inertia, 182
   and investor sentiment, 180–181, 184–185
   Nuveen case study, 176–179
   recent changes in, 183–184
   role of dividends in, 190–191
   Clough, Charles, 46, 194, 195, 199, 200–201, 204
   Clucker’s Wood Roasted Chicken Inc., 242
   cognitive elements
   of frame dependence, 29–30
   of heuristicdriven bias, 21
   Cohen, Abby Joseph, 45–46, 54, 57
   Cohn, Alan, 124
   Cohn, Richard, 57
   “come out with all guns blazing” game, 173
   commodity market, volatility in, 289–298
   Conseco Capital, 33
   conservatism
   and earnings predictions, 19–20
   and market inefficiency, 35–37
   and myopic loss aversion, 147–148
   Constantinides, George, 149
   consumer price index forecast error, 209–210
   Consumer Reports, 169
   control, illusion of, 22, 133
   in corporate takeovers, 229–230, 233, 236, 237
   Cooper Cameron, 274, 276
   corporate takeovers
   AT&T case study, 228–233
   general biases in, 236–237
   overpaying in, 230–233
   and winner’s curse, 233–236
   costs, opportunity versus out-of-pocket, 217, 249
   country funds, 185–189
   covered-call writing, 273–277
   crashophobia,”280, 288. See also stock market crash
   Cunningham, John M., 182
   Daniel, Kent, 75, 86, 101, 102
   Darrough, Masako, 265
   Das, Sanjiv, 167
   Dean Witter, 127–128
   De Bondt, Werner, 8, 10, 16, 34, 42, 46–47, 51, 52, 57, 58, 81, 84, 85, 88, 131, 209, 210, 211, 212, 277, 300
   decision problems
   concurrent, 25–26
   and frame dependence, 23
   See also frame dependence
   Degeorge, Francois, 268, 269
   Dell Computer, 82–85
   Desai, Anand, 235
   Desmond, Matthew J., 94, 95, 96
   Dessauer Global Equity Fund, 183–184
   Deutsche Bank Capital Management USA Corp., 187
   Diamond, Peter, 31–32, 209
   Digital Equipment Corp., 232
   discounts, in closed-end funds, 175–176
   Discovery Zone, 242
   disposition effects, 8, 107. See also loss aversion
   diversification
   in institutional money management, 221–222
   in portfolio selection, 134–136
   time, and loss aversion, 146–147
   versus variety, 172
   dividends
   in closed-end funds, 190–191
   and covered-call writing, 276
   in retirement saving, 151–153
   and self-control frame, 29–30
   dividend yield (D/P), 39
   Dodd, David, Security Analysis, 8, 81
   Dodd, Peter, 236
   dollar-cost averaging, 148–151
   Donaldson, Lufkin & Jenrette, 54
   Donnelly, Barbara, 88
   Dorfman, John, 62, 71, 72, 76, 77, 78, 79, 80
   Dow Jones News Retrieval, 47
   Dow Jones News Service, 74, 92, 242, 244, 293, 295
   Dow Theory Letter, 57
   Dreman, David, 8, 81
   Contrarian Investment Strategies: The Next Generation, 70
   Duke University, 227
   earnings announcements, 19–20
   behavioral biases related to, 100–101
   and market inefficiency, 35–37
   momentum and overreaction in, 101–102
   post-earnings-announcement drift, 91, 96–98
   earnings forecasts
   analyst optimism in, 263–265
   inducing pessimism in, 265–267
   and threshold decision making, 268–269
   earnings yield (E/P), 39
   eBay, 246
   Econometrica, 8
   Edelstone, Mark, 268
   Edward D. Jones & Co., 76
   Edwards, Ward, 19
   efficient market. See market efficiency
   Eger, Carol, 236
   Einhorn, Hillel, 64, 65
   emotional elements
   of frame dependence, 29–31
   in heuristicdriven bias, 21–22
   of portfolio selection, 120–125
   Empire Financial Group, 244
   employee stock options, 277
   equity carve-outs, 236
   equity offerings, seasoned, 254, 263–264
   equity premium puzzle, 37
   Evensky, Harold, 124, 125
   Everen Securities, Inc., 76
   excessive speculation. See speculation, in foreign exchange market
   Exley, Charles, 231, 232
   expectations hypothesis, 194, 205–209
   and inflation forecasts, 209–211
   extrapolation bias, 183
   fairness issue, in sharing blame, 204
   Fama, Eugene, 10, 69, 75, 85, 86, 87, 89
   familiarity bias, 161
   Farrell, Robert, 16–17, 46
   fear, impact on investment, 120–121
   Federal Reserve Bank of New York, 7, 21
   Fidelity Magellan Fund, 159–161, 163, 166
   Figlewski, Stephen, 282
   Financial Engines, 126–127
   Financial Executives Institute, 227
   Financial Times, 5–6
   First Albany Corp., 246
   First Call Corporation, 261, 262
   Firsthand Funds, 173, 174
   First Israel Funds, 187–188
   Firth, Michael, 236
   Fisher, Kenneth, 47, 68, 123, 147
   fixed income securities, 193–194
   case study of, 194–197
   Forbes magazine, 29, 180
   Foreign Affairs, 302
   foreign exchange market
   forward discount as predictor in, 304–307
   speculation in, 299–308
   Foreman, Douglas S., 242–243
   Fortune magazine, 16, 18, 258, 264, 265, 266, 267, 302, 303
   annual corporation reputation study of, 83–84, 85
   Fox, Justin, 265–266
   frame dependence, 4
   cognitive and emotional elements of, 29–30
   and concurrent decisions, 25–26
   defined, 23
   and dollar-cost averaging, 150–151
   and hedonic editing, 26–29
   and loss aversion, 24–25
   and market inefficiency, 37–39
   and money illusion, 31–32
   in Orange County bankruptcy, 200–203
   and portfolio selection, 125–126
   and regret minimization, 30–31
   self-control aspect of, 30
   traditional finance reaction to, 9
   frame independence, 23
   Frankel, Jeffrey, 304, 306, 307
   Franklin Resources, 216
   French, Kenneth, 75, 85, 136
   Fridson, Martin, 130
   Froot, Kenneth, 7, 207–208, 212, 304, 306, 307
   Fuller, Russell, 21–22, 42, 99, 100
   Fuller and Thaler Asset Management, 42, 99, 218
   Fullman, Scott, 284
   fundamental analysis, in market prediction, 53–55
   fundamental value
   and heuristic-driven bias, 34
   long- versus short-term departure from, 38–41
   and net asset value, 175
   See also inefficient markets
   futures traders, loss aversion of, 116117
   Galvin, Thomas, 54
   gambler’s fallacy
   described, 17–18
   and Orange County bankruptcy, 197–198
   strategists’ susceptibility to, 45–46
   Gaspa
rino, Charles, 171, 173
   Gates, Bill, 266
   gender, and trading patterns, 134
   Germany Fund, 186–187
   “get-evenitis,”24
   predisposition toward, 107
   See also loss aversion
   Gilovich, Thomas, 130
   glamour stocks, 76, 87
   Global Information Services, 232–233
   goal horizons, and portfolio choices, 123–125
   Goetzmann, William, 130, 167, 170, 171
   Goldman Sachs, 45, 54, 57, 76, 266
   Goldsmith-Nagan Bond and Money Market Letter, 207
   Gompers, Paul, 6, 250
   Goodman, Jordan, 175
   Graham, Benjamin, Security Analysis, 8, 81
   Greenberg, Alan, 107–108
   Greenspan, Alan, 39, 45
   Grinblatt, Mark, 167, 169
   Gross, Leroy, 24, 26, 275
   Grover, Mary Beth, 180
   Gruber, Elton, 167
   GTE Corp., 230
   Hambrecht, William, 250
   Hambrecht & Quist, 243, 244, 249, 250, 254
   Hand, John, 236
   Hanley, Kathleen Weiss, 180
   Hansen, Robert, 263, 264
   Harlow, Van, 117, 173
   Hart, Peter D., 141
   Heath, Chip, 277
   Heaton, J. B., 237
   hedonic framing, 26–29, 152
   Heisler, Jeffrey, 116
   Hendricks, Daryll, 167
   Herzfeld, Thomas, 178, 181
   heuristic-driven bias, 4
   anchoring-and-adjustment, 19–20
   aversion to ambiguity, 20–21
   in country funds, 185–189
   defined, 13–14
   and earnings predictions, 19–20
   emotional elements of, 21–22
   of individual investors, 131–132
   in interest rate predictions, 197–200
   and market inefficiency, 34–35
   in market prediction, 52
   overconfidence, 18–19
   representativeness, 14–18
   hiding the losers game, 171
   hindsight bias, 22, 110
   in Orange County bankruptcy, 198–199, 203–205
   and regret, 88, 130
   Hirshleifer, David, 86, 101, 102
   Hlavka, Matt, 167
   Hogarth, Robin, 64, 65
   home bias, in portfolio selection, 136
   Hong, Harrison, 102
   Hood, Randolph, 223
   hope, impact on investment, 120–121
   “hot-issue” markets, 239–240, 249
   evidence for, 251–255
   Internet IPOs as, 246
   house money effect, 218
   Huang, Ming, 38
   Huberman, Gur, 136
   hubris hypothesis, 227, 229, 234. See also overconfidence
   Huddart, Steven, 277
   Husted-Medvec, Victoria, 130
   Ibbotson, Roger, 167, 171
   I/B/E/S Innovator, 257
   IBM, 229, 232
   implied volatility, of options, 278–280
   
 
 Beyond Greed and Fear Page 45