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The ONE Thing

Page 16

by Gary Keller


  Great Answers. See also Focusing Question; Great Question

  benchmark and, 126–128

  doable answers, 123, 124, 128

  path to, 119–128, 120, 121

  possibility answers, 123–128, 126–127

  stretch answers, 123, 125, 126, 128

  Great Question. See also Focusing Question

  Big & Broad questions, 122

  Big & Specific questions, 122, 127–128

  options for asking, 120–123, 121

  and path to Great Answers, 119–128, 120, 121

  revision of, to form Focusing Question, 123

  Small & Broad questions, 122

  Small & Specific questions, 121–122

  Growth mindset, 91–94

  Guns, Germs, and Steel (Diamond), 73–74

  H

  Habits

  building one habit at a time, 59

  definition of, 55

  Focusing Question as, 112–118

  formation versus maintenance of, 57–59

  halo effect in formation of, 59

  relationship of discipline to, 55–60

  research on, 58–59, 117

  Success Habit, 112–118

  time needed for formation of, 58–60

  Hreljac, Ryan, 90

  Hyperbolic discounting, 149

  I

  Isaac, Brad, 169–170

  J

  Jobs, Steve, 192

  Johnson, Eric, 40–41

  Juggling, 47–48, 48. See also multitasking

  Juran, Joseph M., 36–39

  K

  Kano, Jigoro, 178

  Kayongo, Derreck, 90

  Keller, Gary, 236–238, 237

  King, Stephen, 166

  Koch, Richard, 37

  L

  Leonard, George, 178

  Levav, Jonathan, 68

  Levine, Robert, 165

  Lies about success

  balance, 72–83

  big as bad, 84–94

  clenching as way to success, 98–100

  discipline, 54–60

  equality, 32–42

  multitasking, 43–53

  willpower, 61–71

  Lightner, Candace, 90

  M

  Maker (do or create) time, 167–168

  “Makers Schedule, Manager’s Schedule” (Graham), 167–168

  Manager time, 167–168

  Marshmallow Test with toddlers, 63–64

  Martin, George, 20

  Mastery, 175, 176–179, 188–189

  Mastery (Leonard), 178

  Matthews, Gail, 154, 187–188

  Matthews, Pat, 21

  Megaphobia, 85

  Mentoring. See Coaching

  Meyer, David, 48

  Microsoft, 23, 87

  Mischel, Walter, 63–64

  Monkey mind, 45–47. See also multitasking

  Moving from “E” (Entrepreneurial) to “P” (Purposeful), 175–176, 179–183, 189

  Multitasking

  automobile accidents and, 51

  brain channels and, 48–51

  by computers, 45

  cost of, 48, 50, 53

  distraction and, 51–53

  dopamine release and, 51

  juggling as illusion, 47–48

  lie of, 44–53

  media multitaskers, 51

  mistakes and, 50

  monkey mind, 45–47

  research on, 43–44, 50

  sense of time and, 50

  stress and, 50

  in workplace, 46

  N

  Narrowing of focus. See ONE Thing

  Nass, Clifford, 43–44

  No regrets, 211–216

  No saying, 41, 171, 191–195, 206

  O

  Oaten, Megan, 59

  OK Plateau, 182

  On Writing (King), 166

  ONE Thing. See also Lies about success; Priority; Productivity; Purpose; Success

  attention and, 51–53

  clues of success, 17–24

  counterbalancing and, 79–83

  domino effect and, 12–16

  Focusing Question and, 102–128, 219–222

  going big and, 87–93, 208–209

  going small and, 9–11, 41, 209–210

  and Great Answers to Focusing Questions, 119–128

  Great Question and, 120–123, 127–128

  habits and, 55–60

  implementation of, 218–223

  inequality of efforts for results, 32–42

  lies getting in the way of, 29–31

  one life, 22–24

  one passion, one skill, 20–22

  one person, 19–20

  one product, one service, 17–19

  as secret of success, 6–11, 24

  Success Habit and, 112–118

  time blocking of, 160–163, 165–168, 173–174, 178, 200, 201

  website on, 224–225, 239

  willpower and, 61–71

  P

  Papasan, Jay, 238–239

  Pareto, Vilfredo, 36–37

  Pareto’s Principle, 37–39

  Path of Mastery, 175, 176–179, 188–189

  Personal life. See also Physical health; Relationships

  as balancing act, 82–83

  daily energy plan for highly productive person, 201

  Focusing Questions on, 115, 118, 219

  and going small, 209–210

  living big for greatness, 92, 93, 208–209

  and no regrets, 211–216

  and regrets of the dying, 213–214

  support for ONE Thing in, 202–204

  and support for time blocking, 173

  work-life balance, 74–75, 214–216

  work-life counterbalancing, 79–83

  Phelps, Michael, 56–57

  Physical health

  daily energy plan for highly productive person, 201

  exercise and, 199, 201

  Focusing Questions on, 115

  nutrition and, 66–67, 71, 199, 201

  productivity and, 198–201, 203–204, 207

  sleep and, 200–201

  social networks and, 203–204

  willpower and, 66–67, 71

  Planning fallacy, 152

  Planning time, 168–170

  Possibility answers, 123–128, 124. See also Great Answers

  Priority. See also ONE Thing

  balancing versus prioritizing, 82

  counterbalancing and, 81–82

  Dickens’ Christmas Carol on., 138–139, 147, 156

  domino effect and, 16, 153

  extraordinary results and, 132–134

  Focusing Question and, 108

  future purpose connecting to present priority, 149–154

  Goal Setting to the Now, 147–155

  hyperbolic discounting and, 149

  meaning of, 147

  present bias and, 149

  relationship of purpose, productivity and, 132–134, 146–147, 173

  to-do lists and, 41–42

  written goals and, 154, 155, 187–188

  Productivity. See also ONE Thing and acceptance of chaos, 195–198, 206

  extraordinary results and, 132–134

  Good Samaritan Experiment on, 190–191

  and ONE Thing, 165–168

  perseverance and, 169–170

  physical environment and, 205–206

  physical health and, 198–201, 203–204, 207

  relationship of purpose, priority and, 132–134, 173

  and saying no, 191–195, 206

  social networks and, 202–204

  supportive environment and, 202–207, 203

  thieves of, 190–207

  time blocking and, 159–189

  and time management generally, 157–158

  Purpose. See also ONE Thing

  Begging Bowl tale, 140–142

  Big Why and, 144–145

  Dickens’ Christmas Carol on., 138–139, 147, 156

  extraordinary results and, 132–134
>
  future purpose connecting to present priority, 149–154

  happiness and, 139–144, 207

  moving from “E” (Entrepreneurial) to “P” (Purposeful), 175–176, 179–183, 189

  power of, 143–144

  relationship of priority, productivity and, 132–134, 146–147, 173

  Purposeful (“P”) approach, 175–176, 179–183, 189

  Q

  Quality Control Handbook (Juran), 37

  R

  Relationships. See also Personal life

  emotional energy from, 200, 201

  Focusing Questions and, 115–116, 118, 219

  regrets about, 213

  and support for ONE Thing, 202–204

  Richtel, Matt, 51

  Rowling, J. K., 90

  S

  Sanders, Colonel, 17

  Saying yes, 191–195

  Seinfeld, Jerry, 169–170

  Seligman, Martin, 142

  Shiv, Baba, 65–66

  Small & Broad questions, 122

  Small & Specific questions, 121–122

  Small-focus question, 106–107, 110. See also Focusing Question

  Stretch answers, 123, 125, 126, 128. See also Great Answers

  Success. See also Lies about success; Priority; Productivity; Purpose

  attention and, 51–53

  as built sequentially over time, 16, 210–211

  Carnegie on, 102–103

  and ceiling for achievement, 86

  clenching versus unclenching as way to, 98–101

  clues of, 17–24

  counterbalancing and, 79–83

  domino effect and, 16

  extremes and, 76–77

  failure as part of, 93–94

  Focusing Question and, 102–128

  and going big, 87–93, 208–209

  going small for, 9–11, 41, 209–210

  and Great Answers to Focusing Questions, 119–128

  habits and, 55–60

  and inequality of efforts for results, 32–42

  as inside job, 214–216

  leap of possibility and, 86–87

  lies getting in the way of, 29–31

  ONE Thing as secret of, 6–11, 24

  productivity of successful people, 158

  as short race fueled by discipline, 55

  willpower and, 61–71

  Suzannes Diary for Nicholas (Patterson), 81–82

  T

  Thieves of productivity

  environment as not supportive of goals, 202–207

  fear of chaos, 195–198, 206

  Good Samaritan Experiment, 190–191

  inability to say no, 191–195, 206

  poor health habits, 198–201, 207

  Three-Foot Rule, 194–195

  Time. See also Time blocking; Time management

  balance and, 77–79

  for habit formation, 58–59, 60

  multitasking and sense of, 50

  success built sequentially over time, 16, 210–211

  willpower and timing, 62–65, 69–71

  Time blocking

  Accountability Cycle and, 176, 183–189

  calendar for, 163, 169–170, 200, 201

  commitments needed for, 175–189

  domino effect and, 170

  mastery and, 175, 176–179, 188–189

  and moving from “E” (Entrepreneurial) to “P” (Purposeful), 175–176, 179–183, 189

  of ONE Thing, 160–163, 165–168, 173–174, 178, 200, 201

  of planning time, 168–170

  in productive day, 160–162

  protection of time block from distractions, 170–174

  purpose of, 159

  reminders for, 171–172

  support for, 172, 173

  of time off, 164

  in typical day, 160

  Time management. See also Time blocking

  and productivity generally, 157–158

  to-do lists, 34–36, 38, 41–42

  To-do lists, 34–36, 41–42

  Top Five Regrets of the Dying, The (Ware), 213–214

  Truthiness, 28–30

  Tuhabonye, Gilbert, 21–22

  Twain, Mark, 28, 103, 212

  V

  Van Halen, Eddie, 177

  Victim role, 184–186

  Visualization of outcome and process, 152

  W

  Walton, Sam, 19, 90

  Ware, Bronnie, 213–214

  Whitehead, Lorne, 13–15

  Willard, Nancy, 104

  Willpower

  brain and, 66–67

  default judgment and low willpower, 68–69

  lie of, 61–71

  as limited but renewable resource, 65–66, 71

  Marshmallow Test with toddlers, 63–64

  nutrition and, 66–67, 71

  research on, 63–68

  timing and, 62–65, 69–71

  “won’t” power versus, 69–70

  Winfrey, Oprah, 20, 205

  Work. See also ONE Thing; Priority; Productivity; Purpose; Success

  Focusing Questions on, 116, 220–221

  reinventing careers, 89–90

  Work-life balance, 74–75, 75, 214–216. See also balance

  Work-life counterbalancing, 79–83

  Written goals, 154, 155, 187–188

  ACKNOWLEDGMENTS

  When we were putting this book together, we agreed to do our best to organize it using the principles of The ONE Thing. Most books follow the Chicago Manual of Style’s traditional guidelines and have a half-title, title, copyright, endorsements, author bio, foreword, acknowledgments, dedication, and epigraph pages all before you ever get to the table of contents and the actual text. Really?

  It all got tossed out the window. In terms of advocating for you, the reader, we felt this was the ONE “design” Thing we could do to improve your experience. As a result, the acknowledgments ended up in the back of the book. In reality, if you were to reorder the book in terms of what’s most important to the authors, this section may well have fallen just inside the front cover.

  We began outlining this book in the summer of 2008 and submitted the first full draft to our publisher on June 1, 2012—a four-year journey we certainly couldn’t have navigated without help. Lots of it.

  Family comes first. Without the love and support of my wife Mary and son John, this book wouldn’t be what it is. My writing partner, Jay, is equally thankful for the love and encouragement from Wendy and his kids, Gus and Veronica. Spouses, especially wise, literate ones like ours, get the largely thankless job of reading all the rough drafts rife with flaws and riddled with errors that eventually become a finished book.

  We also benefited from a great support team. Vickie Lukachik and Kylah Magee loaded us up with so much research it took us close to half a year to digest it. Valerie Vogler-Stipe and Sarah Zimmerman did their ONE Thing and kept our plates and calendars free so we could stay focused on the book. The rest of our team, Allison Odom, Barbara Sagnes, Mindy Hager, Liz Krakow, Lisa Weathers, Denice Neason, and Mitch Johnson, also stayed on their ONE Thing so we could do ours.

  My Keller Williams Realty partners and senior leaders each lent their ideas and support along the way: Mo Anderson, Mark Willis, Mary Tennant, Chris Heller, John Davis, Tony Dicello, Dianna and Shon Kokoszka, and Jim Talbot. Thanks guys! You rock! Our marketing team, led by Ellen Marks, worked extensively on the design of the book, including all the ways you likely heard about it: Annie Switt, Hiliary Kolb, Stephanie Van Hoek, Laura Price, the super-talented designers Michael Balistreri and Caitlin McIntosh, as well as Tamara Hurwitz, Jeff Ryder, and Owen Gibbs on our production team, and the web team of Hunter Frazier and Veronica Diaz. Cary Sylvester, Mike Malinowski, and Ben Herndon coordinated our IT work inside and outside the building with partners like Feed Magnet and NVNTD. Anthony Azar, Tom Freireich, and Danny Thompson worked with our vendor partners as well as with our partners in the field to make sure we got the book in as many hands as possible. Special thanks
to Kaitlin Merchant of KW Research and Mona Covey, Julie Fantechi, and Dawn Sroka of KWU for their work pre- and post-publication.

  We also had the benefit of working with a publisher that truly gets The ONE Thing and lives it, Ray Bard of Bard Press. He assembled an excellent team that advised, supported, and encouraged us when we were writing and later, during the editing, pushed us to the edge to make it as good as it could be. Our extended publishing team includes managing editor Sherry Sprague, editor Jeff Morris, copy/ production editor Deborah Costenbader, Randy Miyake and Gary Hespenheide of Hespenheide Design, proofreader Luke Torn, and indexer Linda Webster.

  Publicist Barbara Henricks of Cave Henricks Communications and social media pro Rusty Shelton of Shelton Interactive provided early feedback and led the media campaign. We also had a group of veteran readers who, with some select members of our team, provided feedback on our early draft: Jennifer Driscoll-Hollis, Spencer Gale, David Hathaway, Robert M. Hooper, Ph.D., Scott Provence, Cynthia Robbins, Robert Todd, and Todd Sattersten.

  Thanks to the super-responsive researchers, professors, and authors who answered our questions on a variety of topics: Dr. Roy Baumeister, a Francis Eppes Eminent Scholar at Florida State University and Social Psychology Area Director; Dr. Myron P. Gutmann, Directorate for the Social, Behavioral, and Economic Sciences at the National Science Foundation; Dr. Eric Klinger, Professor of Psychology Emeritus at the University of Minnesota, Morris; Dr. Jonathan Levav, Associate Professor of Marketing at Stanford University; Paul McFedries, author of the unique website wordspy.com; Dr. David E. Meyer, Professor of Psychology in the Cognition and Perception Program at the University of Michigan and director of the University of Michigan’s Brain, Cognition, and Action Laboratory; Dr. Phyllis Moen, McKnight Presidential Chair in Sociology at the University of Minnesota; Erica Mosner at Historical Studies-Social Science Library at the Institute for Advanced Study; the super-helpful Rachel from Bronnie Ware’s website; Valoise Armstrong at the Dwight D. Eisenhower Library; Dr. Ed Deiner, author and Professor Emeritus in the Department of Psychology at the University of Illinois; and James Cathcart, Senior Leadership Consultant at Franklin Covey. We’re also grateful to The Keller Center in the Hankamer School of Business at Baylor University and Casey Blaine for her research on multitasking early on in our journey. And last, I’d be remiss if I didn’t thank my business coach Bayne Henyon for his insights all those years ago that changed the way I looked at things and reshaped the way I worked.

 

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