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When the Boston Red Sox won the World Series on October 27, 2004, they made history. Their stunning comeback against the New York Yankees and their four-game annihilation of the St. Louis Cardinals capped one of the most thrilling postseason runs ever. The World Series victory-Boston's first in 86 years-came less than three years after John Henry and Tom Werner bought the team from the Yawkey Trust and forever changed the way the Red Sox operated on and off the field. Seth Mnookin was given access never before granted to a reporter in the history of organized sports. He had a key to Fenway Park and a desk in the team's front office. He spent weekends talking business with John Henry and afternoons in the clubhouse with Manny Ramirez and David Ortiz. He learned never-before-told details of the team's Thanksgiving Day wooing of Curt Schilling, the jealousy Nomar Garciaparra felt toward better-paid teammates, and the anxiety that impelled Pedro Martinez to insist that the Red Sox...