From Publishers WeeklyFor 213 years, beginning around 1700, the "incorrigible pioneering" of merchant traders of the East India Company furthered the "peculiarly diffuse character" of the British Empire. British author Keay tells an ambitious story with sweep and brio, encompassing the company's origins as a "bane of bedraggled pioneers" in search of spices in the remote Indonesian archipelago; its role in the 1690 founding of Calcutta (an episode of "commercial greed and political mayhem"); and the opening up of China in 1700, which was to become the company's most profitable trade. Keay not only portays some of the adventurers and potentates who encountered one another but also grasps the details of trade, some more momentous than others: one missive from London to India mixed declarations of war with Spain and complaints about a bar bill. The company's monopoly charter was eventually broken not by rival traders but by British manufacturers wanting more overseas outlets for their products. If, as Keay notes, there are "enough incomplete histories of the Company to justify a health warning," then this book is a salubrious contribution. Photos not seen by PW. Copyright 1994 Reed Business Information, Inc. From BooklistConventional wisdom has it that the commercial imperialism of the early English trading companies was intertwined with the political imperialism of the expanding British empire. In this reexamination of the English East India Company, Keay, an author and broadcaster specializing in Asian history, acknowledges that "but for the Company there would have been not only no British India but also no global British Empire." But he also shows that the triumph of imperialism helped bring about the downfall of the company by eliminating its monopolies and creating conditions for the 1857 Indian mutiny. Keay's title is intentionally ironic; he reports, "venal and disreputable, [the company's] servants were believed to have betrayed their race by begetting a half caste tribe of Anglo-Indians, and their nation by corrupt government and extortionate trade." Published two years ago in Britain and cited as one of that year's three best books by the Financial Times (London), The Honourable Company fascinatingly illuminates one of the lesser-known chapters of Asian history. David Rouse