Nawabs, Nudes, Noodles
Page 26
9. ‘Mothers India’, The Sunday Guardian, 10 May 2015.
10. howindialives.com, ‘Women in Decision-making’, Livemint, 9 March 2015, http://www.livemint.com/Politics/lVik7Ud6SL0b8WRgXS5QNM/Women-in-decisionmaking.html
11. V Dehejia and R Subramanya, Indianomix: Making Sense of Modern India (New Delhi: Random House India, 2012).
12. G Zaltman, How Customers Think: Essential Insights into the Mind of the Market (Boston: Harvard Business Review Press, 2003).
SECTION TWO
Only Vimal
1. R Majumdar, Product Management in India (New Delhi: PHI Learning, 2007).
2. M Schudson, Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society (New York: Basic Books, 1984).
3. AG Krishamurthy, If You Can Dream (New Delhi: Tata McGraw Hill, 2013).
4. See interview with AY Noorani, Fibre2Fashion, 25 June 2007,
5. V Mehta, The Sanjay Story (New Delhi: Harper Collins, 2012).
6. J Pudussery, ‘The Dying Art of the Sari’, Time, 25 June 2009, http://content.time.com/time/magazine/article/0,9171,1912430,00.html
7. S Tharoor, The Elephant, the Tiger and the Cellphone: Reflections on India, the Emerging 21st-Century Power (New Delhi: Penguin Books India, 2007).
Bachhe Toh Bachhe, Baap Re Baap!
1. VS Pinto, ‘40 Years Ago ... And Now: How Dalda Built, and Lost, Its Monopoly’, Business Standard, 5 March 2015, http://www.business-standard.com/article/management/40-years-ago-and-now-how-dalda-built-and-lost-its-monopoly-115030501153_1.html
2. SL Rao, ‘Maggi Lesson for Regulation’, The Financial Express, 9 June 2015,
3. T Talukdar, ‘Increasing Demand for Olive Oil in India, Consumption Expected to Exceed 60 Per Cent in 2012’, The Economic Times, 23 June 2012, http://articles.economictimes. indiatimes
4. Amul’s India: Based on 50 Years of Amul Advertising (New Delhi: HarperCollins India, 2012).
5. V Dave and S Das, ‘Amul Plans to Market Camel Milk’, Business Standard, 19 March 2015 http://www.business-standard.com/article/companies/amul-plans-to-market-camel-milk-115031800782_1.html
6. Agence France-Presse, ‘Traditional Nepal Cheese a Hit Overseas — as Dog Snack’, NewAge, 18 March 2015, http://newagebd.net/103893/traditional-nepal-cheese-a-hit-overseas-as-dog-snack/
7. AB Halve, Planning for Power Advertising: A User’s Manual for Students and Practitioners (New Delhi: Sage Response, 2005).
8. S Desai, Mother Pious Lady: Making Sense of Everyday India (New Delhi: HarperCollins, 2010).
9. R Bijapurkar, A Never-Before World: Tracking the Evolution of Consumer India (New Delhi: Penguin Books India, 2013).
10. P Iyengar, ‘Chicken A La South’, Outlook, 10 December 2007,
11. McKinsey & Company, ed., Reimagining India: Unlocking the Potential of Asia’s Next Superpower (New York: Simon & Schuster, 2013).
12. ‘The Food Show Craze’, The Economist, 25 June 2015, http://www.economist.com/news/asia/21656240-epicurean-entertainment-luring-korean-men-kitchen-food-show-craze
Hamara Bajaj, Hamara Bajaj
1. CP Chauhan, ‘Road to Resurgence’, Business Today, 20 December 2015, http://www.businesstoday.in/magazine/features/resurgence-of-scooters-in-indias-two-wheeler-market/story/226493.html
2. A Padamsee, A Double Life: My Exciting Years in Theatre and Advertising (New Delhi: Penguin Books India, 1999).
3. J Hegarty, Hegarty on Advertising: Turning Intelligence into Magic (London: Thames & Hudson, 2011).
4. MG Parameswaran and K Medh, eds., India 2061 – A Look at the Future of India (Mumbai: DraftFCB+Ulka Publication, 2012).
Ghar Ghar Ki Raunaq Badhani Ho
1. ‘Spending Patterns across SECs’, Marketing Whitebook 2010-11 (New Delhi: Business World Books, 2010).
2. J Lears, Fables of Abundance: A Cultural History of Advertising in America (New York: Basic Books, 1994).
3. MG Parameswaran, Understanding Consumers: Building Powerful Brands Using Consumer Research (New Delhi: Tata McGraw Hill, 2003)
Jai Jawan! Jai Kisan!
1. P Kashyap, Rural Marketing (New Delhi: Pearson India, 2012).
2. RV Rajan, Don’t Flirt with Rural Marketing: The Handbook of Rural Marketing (Chennai: Productivity & Quality Publishing, 2013).
3. P Kashyap, Rural Marketing (New Delhi: Pearson India, 2012).
4. EM Rogers, Diffusion of Innovation (New York: Simon & Schuster, 1962).
5. RK Swamy BBDO Guide to Market Planning, 2013.
Har Ek Friend Zaroori Hota Hai
1. P Verma, The Great Indian Middle Class (New Delhi: Penguin Books India, 2007).
2. AG Krishamurthy, If You Can Dream (New Delhi: Tata McGraw Hill 2013).
3. G Zaltman, How Customers Think: Essential Insights into the Mind of the Market (Boston: Harvard Business Review Press, 2003).
4. ‘Halfway There’, 29 May 2008, http://www.economist.com/node/11465558
5. See interview with Chris Houghton, The Times of India, 6 April 2015, http://blogs.timesofindia.indiatimes.com/the-interviews-blog/indians-spend-three-hours-daily-on-phones-and-25-check-phones-100-times-chris-houghton/
6. E Greenberg and A Kates, Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment (New Delhi: McGraw Hill Professional, 2013).
7. MG Parameswaran and K Medh, eds., India 2061 – A Look at the Future of India (Mumbai: DraftFCB+Ulka Publication, 2012).
SECTION THREE
Baraatioyon Ka Swagat
1. M Schudson, Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society (New York: Basic Books, 1984).
2. JB Twitchell, Adcult USA: The Triumph of Advertising in American Culture (New York: Columbia University Press, 1996).
3. K Jain, Gods in the Bazaar: The Economies of Indian Calendar Art (Durham: Duke University Press, 2007).
4. S Khilnani, The Idea of India (New York: Farrar, Straus and Giroux, 1999).
Tan Ki Shakti, Man Ki Shakti
1. B Obama, The Audacity of Hope: Thoughts on Reclaiming the American Dream (New York: Three Rivers Press, 2006).
2. MG Parameswaran and K Medh, eds., India 2061 – A Look at the Future of India (Mumbai: DraftFCB+Ulka Publication, 2012).
3. Ibid.
Zindagi Ke Saath Bhi, Zindagi Ke Baad Bhi!
1. S Sengupta, Brand Positioning: Strategies for Competitive Advantage (New Delhi: Tata McGraw Hill, 1990), p. 9.
2. S Varma, ‘22% of Households in Cities, 31% in Villages Are in Debt’, The Times of India, 2 December 2014, http://timesofindia.indiatimes.com/india/22-of-households-in-cities-31-in-villages-are-in-debt/articleshow/45597822.cms
3. ‘Ahmedabad, Jamnagar and Gujarat in Mukesh Ambani’s AGM Speech’, DeshGujarat, 7 June 2012, http://deshgujarat. com/2012/06/07/ahmedabad-jamnagar-and-gujarat-in-mukesh-ambanis-agm-speech/
4. ‘Gold Losing Its Sheen, Price Slides on Akshaya Tritiya’, Hindustan Times, 22 April 2015, http://www.hindustantimes.com/business/gold-losing-its-sheen-price-slides-on-akshaya-tritiya/story-KO0ZJ4mzNkzfpLLDKMCVLM.html
5. ‘Top of the Pyramid Report 2015’, Kotak Wealth Management Report, Mumbai, 2015.
God’s Own Country
1. A Halve and A Sarkar, Adkatha:The Story of Indian Advertising (Goa: Centrum Charitable Trust, 2011).
2. MG Parameswaran, For God’s Sake: An Adman on the Business of Religion (New Delhi: Penguin Books India, 2014).
3. D Ogilvy, Confessions of an Advertising Man (London: Pan Books, 1987).
4. MW Lawrence, A Big Life (in Advertising) (New York: Touchstone, 2002).
5. A Kant, Branding India: An Incredible Story (New Delhi: HarperCollins India, 2009).
6. JWT Changing India Report, Campaign India, 7 Oct
ober 2011.
Naukri: H for Hitler, A for Arrogant
1. A Chaudhuri, Indian Advertising: Laughter and Tears (New Delhi: Niyogi Books, 2014).
2. N Singh, ‘Bosses, Not Money, Make Staff Stick to Company’, The Times of India, 10 March 2015, http://timesofindia. indiatimes.com/business/india-business/Bosses-not-money-make-staff-stick-to-company/articleshow/46511067.cms
3. DH Pink, Drive: The Surprising Truth About What Motivates Us (New York: Riverhead Books, 2011).
4. S Ramadorai, The TCS Story & Beyond (New Delhi: Penguin Books India, 2011).
5. C Moog, Are They Selling Her Lips? Advertising and Identity (New York: William Morrow and Company, 1990).
6. W Isaacson, Steve Jobs (New York: Simon & Schuster, 2011).
7. ‘Statoistics: Manufacturing Careers’, The Times of India, 17 March 2015, http://timesofindia.indiatimes.com/business/india-business/Statoistics-Manufacturing-careers/articleshow/46593149.cms
Kyaa Haal Bana Rakha Hai
1. JB Twitchell, Adcult USA: The Triumph of Advertising in American Culture (New York: Columbia University Press, 1996).
2. M Schudson, Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society (New York: Basic Books, 1984).
3. A Chaudhuri, Indian Advertising: 1790 to 1950 A.D. (New Delhi: Tata McGraw Hill, 2007).
4. A Chaudhuri, Indian Advertising: Laughter and Tears (New Delhi: Niyogi Books, 2014).
5. P Haydon, ‘40 Years Ago ... and Now: Taking Traditional Indian Medicine to the World’, Business Standard, 19 January 2015, http://www.business-standard.com/article/management/40-years-ago-and-now-taking-traditional-indian-medicine-to-the-world-115011800514_1.html
6. MG Parameswaran and K Medh, eds., India 2061 – A Look at the Future of India (Mumbai: DraftFCB+Ulka Publication, 2012).
7. P Pandey, Pandeymonium: Piyush Pandey on Advertising (New Delhi: Penguin Books India, 2015).
Asli Swad Hai Cricket Ka
1. R Guha, A Corner of a Foreign Field: The Indian History of a British Sport (New Delhi: Picador, 2003).
2. A Appadurai and A Mack, eds., India’s World: The Politics of Creativity in a Globalized Society (New Delhi: Rupa & Co., 2012).
SECTION FOUR
Doodh Doodh Doodh, Wonderful Doodh
1. A Halve and A Sarkar, Adkatha:The Story of Indian Advertising (Goa: Centrum Charitable Trust, 2011).
2. TM Krishna, A Southern Music: The Karnatik Story (New Delhi: HarperCollins India, 2013).
3. Ibid.
4. V Lal and A Nandy, eds., Fingerprinting Popular Culture: The Mythic and the Iconic in Indian Cinema (New Delhi: Oxford University Press, 2006).
5. JB Twitchell, Adcult USA: The Triumph of Advertising in American Culture (New York: Columbia University Press, 1996).
6. J Beckerman and T Gray, The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy (New York: Houghton Mifflin Harcourt, 2014).
7. TJS George, MS: A Life in Music (New Delhi: HarperCollins India, 2004).
Meri Khubsurti Ka Raaz
1. J Lears, Fables of Abundance: A Cultural History of Advertising in America (New York: Basic Books, 1994).
2. N Rees, Book of Slogans and Catchphrases (London: Allen & Unwin, 1982).
3. M Schudson, Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society (New York: Basic Books, 1984).
4. FCB Ulka’s Cogito Journal, vol. 3, 2002.
5. Ibid.
Bole Mere Lips, I Love Uncle Chipps
1. V Lal and A Nandy, eds., Fingerprinting Popular Culture: The Mythic and the Iconic in Indian Cinema (New Delhi: Oxford University Press, 2006).
2. B Jeyaraman, Periyar: A Political Biography of E.V. Ramasamy (New Delhi: Rupa & Co., 2013).
3. JP Jones, Brands as Engines for Profit: Universal Guidelines on How to Drive Growth (New Delhi: Tata McGraw Hill, 2012).
4. G Zaltman, How Customers Think: Essential Insights into the Mind of the Market (Boston: Harvard Business Review Press, 2003).
5. TL Friedman, The Lexus and the Olive Tree: Understanding Globalization (New York: Picador, 1999).
No Squeeze, No Wheeze, No Navel Please!
1. A Halve and A Sarkar, Adkatha:The Story of Indian Advertising (Goa: Centrum Charitable Trust, 2011).
2. RM Thomas Jr, ‘Shirley Polykoff, 90, Ad Writer Whose Query Colored a Nation’, The New York Times, 8 June 1998, http://www.nytimes.com/1998/06/08/nyregion/shirley-polykoff-90-ad-writer-whose-query-colored-a-nation.html
3. W Mazzarella, Shoveling Smoke: Advertising and Globalization in Contemporary India (London: Duke University Press, 2003).
4. R Abreu, ‘Moral Posturings’, India Today, 15 September 1995, http://indiatoday.intoday.in/story/politics-and-law-snare-milind-soman-and-madhu-sapre-in-an-obscenity-case/1/289355.html
Suggested Reading
Amul’s India: Based on 50 Years of Amul Advertising, daCunha Communications (New Delhi: HarperCollins, 2012).
Basham AL, The Wonder That Was India (New Delhi: Rupa & Co. 1981).
Bijapurkar, R, We Are Like That Only: Understanding the Logic of Consumer India (New Delhi: Penguin India, 2007).
Chaudhuri, A, Indian Advertising: Laughter and Tears (New Delhi: Niyogi Books, 2014).
Dehejia, V, and R Subramanya, Indianomix: Making Sense of Modern India (New Delhi: Random House, 2012).
Desai, S, Mother Pious Lady: Making Sense of Everyday India (New Delhi: Harper Collins, 2010).
Doctor, V, and AA Khan, ‘Kyon Na Aazmaye’, The India Magazine of Her People and Culture, January 1997.
Halve, A, Planning for Power Advertising: A User’s Manual for Students and Practitioners (New Delhi: Sage Response, 2005).
Halve, A, and A Sarkar, Ad Katha: The Story of Indian Advertising (Goa: Centrum Charitable Trust, 2011).
Imam, S, The Making of Advertising: Gleanings from Subhas Ghosal (New Delhi: Macmillan India, 2002).
Kakar, S, and K Kakar, The Indians: Portrait of a People (New Delhi: Penguin Books India, 2007).
Kant, A, Branding India: An Incredible Story (New Delhi: HarperCollins, 2009).
Khilnani, S, The Idea of India (New York: Farrar, Straus and Giroux, 1999).
Krishnamurthy, AG, The Invisible CEO: My Mudra Years Including AGKspeak (New Delhi: Tata McGraw Hill, 2005).
Luce, E, In Spite of the Gods: The Strange Rise of Modern India (London: Little, Brown and Company, 2006).
Mazzarella, W, Shoveling Smoke: Advertising and Globalization in Contemporary India (London: Duke University Press, 2003).
Menon, A, Media Planning and Buying: Principles and Practice in the Indian Context (New Delhi: Tata McGraw Hill, 2009).
Narayan, R, Reflections: The Marketing and Advertising World Around Me (Mumbai: Cortlandt Rand, 2007).
Padamsee, A, A Double Life: My Exciting Years in Theatre and Advertising (New Delhi: Penguin Books India, 1999).
Pandey, P, Pandeymonium: Piyush Pandey on Advertising (New Delhi: Penguin Books India, 2015).
Parameswaran, MG, FCB-Ulka Brand Building Advertising: Concepts and Cases (New Delhi: Tata McGraw Hill, 2001).
Parameswaran, MG, and K Medh, DraftFCB+Ulka Brand Building Advertising: Concepts and Cases, Case Book II (New Delhi: Tata McGraw Hill, 2011).
Rajagopal, A, Politics after Television: Hindu Nationalism and the Reshaping of the Public in India (Cambridge: Cambridge University Press, 2001).
Rajan, RV, Don’t Flirt with Rural Marketing: The Handbook of Rural Marketing (Chennai: Productivity & Quality Publishing, 2013).
Sengupta, S, Brand Positioning: Strategies for Competitive Advantage (New Delhi: Tata McGraw Hill, 1990).
Sengupta, S, Cases in Advertising and Communication Management in India (Ahmedabad: IIM Ahmedabad, 1976).
Sinha, D, Consumer India: Inside the Indian Mind and Wallet (New Delhi: Times Group Books, 2011).
Sridhar, R, One Land, One Billion Minds: Insights on Branding in India (Chennai: Productivity & Quality Publishing, 2006).
Srini
vas, MN, Indian Society through Personal Writings (New Delhi: Oxford University Press, 1999).
Tiwari, S, The [un]Common Sense of Advertising: Getting the Basics Right (New Delhi: Sage Response, 2003).
Verma, PK, The Great Indian Middle Class (New Delhi: Penguin Books India, 1998).
Index
A
Aakrosh, ref1
Aamoksh, ref1
Aar Paar, ref1
Aashirvaad, ref1
Abbott, ref1. See also Boots Company
Abby Awards Show, ref1
ABCL (Amitabh Bachchan Corporation Ltd.), ref1, ref2
ACC, ref1
Activa, ref1, ref2
Ad Club, ref1
Ad Factors, ref1
Ador Consulting, ref1
adult literacy, ref1
adulteration, ref1
Advertising Avenues, ref1, ref2
Advertising Standards Council of India (ASCI), ref1, ref2, ref3
Afaqs, ref1
Aga, RD, ref1
Aga, Sanjeev, ref1
Agarwal, Rajiv, ref1, ref2, ref3
Agence France-Presse, ref1
Aggarwal, Anuradha, ref1
Air Deccan, ref1
Air India Maharaja, ref1, ref2
Airtel, ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8
Akashvani Sangeet Sammelan, ref1
Akhtar, Begum, ref1
Aliens, ref1
All India Radio (AIR), ref1, ref2, ref3
Aloke Kumar, ref1
Alva, Margaret, ref1
Amar Akbar Anthony, ref1
Amazon, ref1
Ambani, Dhirubhai, ref1
Ambani, Mukesh, ref1
Ambassador, ref1
Ambience, ref1, ref2, ref3, ref4
Ambuja, ref1, ref2
American Super Bowl, ref1
Amrit Agro Ltd, ref1
Amritraj, Vijay, ref1
Amrutanjan, ref1
Amul (Anand Milk Union Limited), ref1, ref2, ref3
Amul Macho, ref1
Anacin, ref1
Anand, Dev, ref1
Anand, Viswanathan, ref1, ref2, ref3
Andrew, ref1
Angiers, ref1
Annapurna, ref1
Anne French, ref1
anti-Hindi agitation in Madras, ref1