Nawabs, Nudes, Noodles
Page 27
apparel brands, ref1
appearance anxiety, ref1
Apple Macintosh, ref1
Aptech, ref1
Aramusk, ref1
Ariel, ref1, ref2, ref3
Armstrong, Louis, ref1
Arrow, ref1, ref2
Arvind Eye Care, Madurai, ref1
Ashok Kumar, ref1, ref2
Asian Games (1982), Delhi, ref1, ref2
Asian Paints, ref1, ref2, ref3, ref4
Asoka, ref1
Aspro, ref1
AT&T, ref1, ref2
ATM, ref1
audio signature, ref1
auto sector in India, ref1
Avanti Fellows, ref1
Awasthi, Abhijit, ref1
Axe, ref1
Ayer, ref1
‘Ayurvedic Concepts’, ref1
Azim Premji Foundation, ref1
B
Baade Ache Lagte Hain, ref1
Babbar, Raj, ref1
Bachchan, Abhishek, ref1, ref2
Bachchan, Aishwarya Rai, ref1, ref2, ref3, ref4, ref5, ref6
Bachchan, Amitabh, ref1, ref2, ref3, ref4, ref5, ref6, ref7
Bagpiper soda, ref1
Baidyanath, ref1
Bajaj Bulbs, ref1
Bajaj Chetak, ref1
Bajaj scooter, ref1, ref2
Bajaj Sunny, ref1
Balakrishnan, Ajit, ref1, ref2, ref3
Balakrishnan, R (Balki), ref1
Balu, ref1
banking system in India, ref1
Banks, Louis, ref1
Barbie, ref1
Barrington, Ken, ref1
Bartake, Radhika, ref1
Barthes, Roland, ref1
Bartos, Rena, ref1
Basu, Jyoti, ref1
Bata, ref1
Beckerman, Joel, ref1
Bedi, Kabir and Protima, ref1
Bedi, Mandira, ref1
Bedi, Pooja, ref1
Beiersdorf, ref1
Ben Hur, ref1
Benetton, ref1
Benner, Arnold, ref1
Bernbach, Bill, ref1
Best Foods, USA, ref1
Bhakthavatsalam, M, ref1
Bhakti movement, ref1
Bharat Matrimony, ref1
Bhat, Harish, ref1
Bhatia, Ruby, ref1
Big Bazaar, ref1
Big Boss, ref1
Bijapurkar, Rama, ref1, ref2, ref3, ref4
Binaca Geetmala, ref1
Binny, ref1
Birla, Aditya, ref1
Birla White, ref1
Birlas, ref1
Biswas, Basudev, ref1
Blade Runner, ref1
Bobby, ref1, ref2
Bollywood
and advertising, ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15
and consumerism, ref1
and international travel, ref1
linguistic experiments in, ref1
role of woman, ref1, ref2
Bombay Dyeing, ref1, ref2, ref3, ref4, ref5
BookMyShow, ref1
Boots Company, ref1, ref2, ref3
Bose, Ardhendu, ref1, ref2
Boston Consulting Group, New York, ref1
Bourdeau, Mary, ref1
Bourdieu, Pierre, ref1
Bournvita Quiz Contest, ref1, ref2
Bournvita, ref1, ref2, ref3
BPL, ref1, ref2
brand equity, ref1, ref2, ref3
brand justice, ref1
Brides of India, ref1
Brilliant Tutorials, ref1
Britannia, ref1, ref2, ref3
Britannia Glucose (Glaxo Biscuits), ref1, ref2; -D, ref1
Broadcast Audience Research Council (BARC), ref1, ref2
Broadcasting Content Complaints Council (BCCC), ref1
Board of Control for Cricket in India (BCCI), ref1
Brooke Bond Red Label, ref1
Brooke Shields, ref1
Brufen, ref1
Brylcreem, ref1
Buddh International Circuit, Noida, Uttar Pradesh, ref1
Bunge, ref1
Buniyaad, ref1
Burmah Shell, ref1
Burnol, ref1
Burnett, Leo, ref1
C
Cadbury Dairy Milk Chocolates, ref1
Cadbury India, ref1, ref2, ref3, ref4
Calcutta Chemicals, ref1
calendar art forms, ref1
Caliber, ref1
Calvin Klein, ref1
Campa Cola, ref1
Cantata Carmina Burana, ref1
Capital Advertising, ref1
Captain Cook, ref1, ref2
Casablanca, ref1
cash on delivery, ref1, ref2
celebrities, brand endorsements, ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10
costs, ref1, ref2
Center Shock, ref1
Chakravarty, KS, ref1
Chakravarty, Subhas, ref1, ref2, ref3, ref4
Chand Chhap urea, ref1
Changavalli, Venkat, ref1
Chaplin, Charlie, ref1
Charminar, ref1, ref2, ref3
Charms, ref1
Chatterjee, Subir, ref1, ref2
Chaturvedi, Mahuya, ref1
Chaubal, Devyani, ref1
Chaudhary, Mahima, ref1
Chaudhuri, Arun, ref1
Chauhan, Ramesh, ref1
Chauhans, ref1
Chawla, Juhi, ref1
Chayageet, ref1
Chennai Express, ref1, ref2
Cherry Blossom, ref1
Chetan Bhagat, Revolution 2020, ref1
Chevrolet, ref1
Chiat/Day, ref1
Chief Wage Earner (CWE), ref1
Chik, ref1, ref2
child labour, ref1
Chinnakannu, ref1
Chitnis, Leela, ref1
Chopra, Priyanka, ref1
Chopra, Yash, ref1
Choudhary, Kavita, ref1
Churpi, ref1
Chutney Mary, UK, ref1
Ciba, ref1
Cinkara, ref1
Cinthol, ref1
Citi Bank, ref1, ref2
Clairol, ref1, ref2
Clarion Advertising, ref1, ref2, ref3
class and caste divisions, ref1
Clean and Dry, ref1
Close Up, ref1
Club Mahindra, ref1
C-MARC, ref1
Coca-Cola, ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8
Cogito Consulting, ref1, ref2, ref3
cognitive development, ref1
Coke Studio India, ref1
Coke Studio Pakistan, ref1
Coldarin, ref1, ref2, ref3
Colgate, ref1, ref2, ref3
Colgate toothpowder, ref1
colour coding, ref1
colour discrimination, ref1
commercial culture and technology, ref1
commodity mindset to brand mindset, ref1
company-owned websites, ref1
Complan, ref1, ref2, ref3, ref4
computerization, ref1, ref2
consumer behaviour, ref1
changing, ref1
Consumer Complaints Council, ref1
consumption culture, ref1
copywriters, ref1
corporate and brand-owned websites, ref1
corporate governance issues, ref1
corporatization of the Indian film industry, ref1
credit cards, ref1
Cremmafin, ref1
cricket and advertising, ref1, ref2, ref3, ref4, ref5, ref6, ref7
Cummins, Matthew, ref1
Cycle Agarbatti, ref1
D
da Cunha, Gerson, ref1, ref2
da Cunha, Rahul, ref1
da Cunha, Sylster, ref1, ref2
da Cunha, Uma, ref1
Dabur, ref1
Dabur Chyawanprash, ref1, ref2
DADA, ref1
Dalda, ref1, ref2
Dalda Refined Oil, ref1
Darth Vader,
ref1
Das, Nandita, ref1
Dasgupta, Prabhudda, ref1
DCM, ref1
DCW Home Products, ref1
Dean, James, ref1
demographic shift, ref1
department-store concept, ref1
Desai, Santosh, ref1
Desai, Xerxes, ref1
Deshpande, Ravi, ref1
Deshpande, Sulabha, ref1
Dev, Kapil, ref1, ref2, ref3
Dhar & Hoon, ref1
Dhara, ref1
Dharmendra, ref1
Dheer, Sudarshan, ref1
Dhoni, MS, ref1, ref2
Dias, Agnello, ref1, ref2
Diet Pepsi, ref1
Diffusion of Innovation, ref1
Digene, ref1, ref2
digital medium, ref1, ref2
Digjam, ref1, ref2, ref3
Dilip Kumar, ref1, ref2
Dilwale Dulhania Le Jayenge (DDLJ), ref1, ref2, ref3
Dinesh, ref1, ref2, ref3
Direct Money Transfer, ref1
discount messaging, ref1
Disney, ref1, ref2
Dixit, Madhuri, ref1, ref2
Do Bigha Zamin, ref1
Dole, Bob, ref1
Dominos, ref1
Don 2, ref1
Dongre, Anita, ref1
Doordarshan, ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12
Doyle Dane Bernbach, ref1
Drucker, Peter, ref1
Dube, Shyama Charan, ref1
Dubey, PK, ref1
Dulux, ref1
Duracell, ref1
Dwyer, Rachel, ref1
E
e-commerce, ref1
Economic Times Brand Equity Quiz, ref1
economy, Indian, xiv, ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13
education sector in India, ref1
electronic cash, ref1
Elpar, ref1
Emami, ref1, ref2, ref3, ref4
Emergency, ref1, ref2
employee engagement, ref1
Emulsion, ref1
Enfield Bullet, ref1, ref2
English Premier League, ref1
Entamizole, ref1
Enterprise, ref1
Ephazone, ref1
equity culture in India, ref1
Ericsson, ref1, ref2
Escorts, ref1
ET, ref1
Everest Advertising, ref1, ref2
F
Faber Castell, ref1
Fabindia, ref1, ref2
Facebook, ref1, ref2, ref3
FACT, ref1
Fair & Handsome, ref1
Fair & Lovely, ref1, ref2, ref3, ref4
fairness obsession, ref1, ref2, ref3, ref4
Faraday, Michael, ref1
Farex, ref1
farm sector, automation, ref1
Fastrack, ref1, ref2
FCB (Foote, Cone & Belding) Ulka, ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15, ref16, ref17, ref18, ref19, ref20, ref21, ref22, ref23, ref24, ref25, ref26, ref27
FCB New York, ref1
FCB Ulka Futures, ref1
Femina Miss India, ref1
festivals (religious celebrations) and advertising/shopping, ref1
Fevicol, ref1
financial marketing and advertising, ref1
‘501 Blues’, ref1
Flipkart, ref1
Flora, ref1
font creation, ref1
Food Bazaar, ref1
food habits in India, ref1, ref2, ref3
food photography, ref1, ref2
Football, ref1
For God’s Sake, ref1, ref2
Forhans, ref1
Formula One races, ref1
Fortis, ref1
Fortune, ref1
Four Square, ref1
Fox, Michael J, ref1
Frito-Lays (Pepsico Foods), ref1
G
Gadkari, Kavita, ref1
Gaitonde, Vikas, ref1
Gandhi, Indira, ref1, ref2, ref3, ref4
Gandhi, Maneka, ref1, ref2
Gandhi, MK, ref1, ref2
Gandhi, Sanjay, ref1, ref2
Ganesan, Shivaji, ref1
Ganga Jumna, ref1
Garden, ref1
Garden sari account, ref1
Garden Vareli, ref1
Garnier, ref1
Gavaskar, Sunil, ref1
Gelusil, ref1
gender
defined roles, ref1, ref2
discrimination, ref1, ref2
equality, ref1
roles, ref1, ref2
stereotyping, ref1
George, TJS, ref1
Ghosh, Namita Roy, ref1, ref2
Gill, Khushmeet Singh, ref1
Gladwell, Malcolm, ref1
Glaser, Milton, ref1
Glaxo, ref1
Global Dale Carnegie Consulting Organization, ref1
Global Policy on Marketing and Advertising to Children, ref1
globalization, ref1
Glucose-D, ref1
Glycodin Terp Vasaka, ref1
Goa tourism, ref1
Godbole, Avinash, ref1
Godfrey Philips, ref1
Godrej, ref1
Godrej Expert, ref1
Godrej Storwel, ref1
Goffman, Erving, ref1
Gold Spot, ref1, ref2, ref3, ref4
Golden Quadrilateral, ref1
Goldfinger, ref1
Goli Vada Pav, ref1
Google, ref1, ref2, ref3
Gopinath, GR, ref1
Gray, Tyler, ref1
Greig, Tony, ref1
GSK, ref1
Guha, Pradeep, ref1, ref2
Guha, Ramachandra, ref1
Gujarat Co-Operative Milk Marketing Federation, ref1, ref2
Gundappa, ref1
Gupta, Ravi, ref1
Gwalior, ref1
H
Haasan, Kamal, ref1
Hajmola, ref1, ref2
Halls, ref1, ref2
Halve, Anand, ref1
Hamara Bajaj, ref1
Hamdard, ref1
Hamraaz, Harminder Singh, Hindi Film Geet Kosh, ref1
Hansa Research, ref1
Happy Dent, ref1
Haque, Sophia, ref1
Harijan, ref1
Harrods, London, ref1
Havells, ref1
HDFC (Housing Development Finance Corporation), ref1
HDFC Life, ref1
HDFC Standard Life, ref1
Hegarty, John, ref1
Hema Malini, ref1
Hero Cycles, ref1
Hero Honda, ref1, ref2, ref3, ref4
Hero Pleasure, ref1, ref2
Hero, ref1, ref2
Hershey, ref1
Himalaya, ref1
Hindustan Motors, ref1
Hindustan Unilever (HUL), ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15, ref16
Hindustan Vanaspati Manufacturing Corporation, ref1
HMT, ref1
Honda, ref1
Hongkong and Shanghai Banking Corporation (HSBC) bank, ref1
Horlicks, ref1, ref2, ref3, ref4
‘Horseman’ urea, ref1
Houghton, Chris, ref1
housekeeping, ref1, ref2
housing loans, ref1
Hum Aap Ke Hain Kaun, ref1
Hum Log, ref1
#100sareepact, ref1
Hyundai, ref1
Hyundai Santro, ref1
I
IBM, ref1, ref2, ref3, ref4
ICI (British), ref1, ref2, ref3
ICICI (Industrial Credit and Investment Corporation), ref1, ref2
ICICI Bank, ref1
ICICI Prudential, ref1
Idea cellular, ref1, ref2
IIM Calcutta, ref1, ref2
Ilayaraja, ref1
Imperial Tobacco Company (ITC), ref1, ref2, ref3, ref4, ref5
Imp
ressions, ref1
‘Incredible India’, ref1, ref2
Indecent Representation of Women Act (1986), ref1
India Parade, New York, ref1
Indian Broadcasting Foundation, ref1
Indian Cancer Society, ref1
Indian Hockey League, ref1
Indian Penal Code, ref1
Indian Premier League (IPL), ref1, ref2
Indian Readership Survey (IRS), ref1, ref2, ref3
Indian Super League (ISL), ref1
IndiGo, ref1
information dissemination through advertising, ref1
Interface Advertising, ref1
Interface Communication, ref1
International Advertising Association, ref1
International Food and Beverage Alliance (IFBA), ref1
Internet, ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8
Internet banking, ref1
Iodex, ref1, ref2, ref3
i-pill, ref1
IPO (initial public offering)
advertising, ref1
scams, ref1
IRCTC, ref1
Isaacson, Walter, ref1
Itch Guard, ref1, ref2
Iyer, Arun, ref1
Iyer, PS, ref1
J
Jade Blue, ref1
Jaffrey, Javed, ref1, ref2
Jaguar, ref1
Jain, Nitish, ref1
Jain, Panna, ref1
Jaipur Literature Festival, ref1
Jallikattu, ref1
Jayanthi, ref1
Jeevamurtham, ref1
Jenson & Nicholson, ref1, ref2
Jeyaraman, Bala, ref1
Jhaveri, Ankitha, ref1
JK Chemicals, ref1
Jobs, Steve, ref1
John Player, ref1
Johnson & Johnson, ref1
joint-family business sagas, ref1
Jones, John Philip, ref1
Joshi, Prasoon, ref1, ref2, ref3
Joshi, RK, ref1
Joshipura, Hasit, ref1
Justdial services, ref1
JWT, ref1, ref2, ref3, ref4, ref5, ref6
K
Kadam, Anju Maudgal, ref1
Kahaani, ref1
Kaif, Katrina, ref1
Kakar, Sudhir and Katharina, ref1
Kakkar, Ashwini, ref1
Kakkar, Prahlad, ref1, ref2, ref3, ref4
Kale, Arun, ref1, ref2, ref3, ref4, ref5, ref6
Kalgutkar, Vilas, ref1
Kalyan Jewellers, ref1, ref2
KamaSutra (KS), ref1, ref2
Kamath, KV, ref1
Kant, Amitabh, ref1, ref2
Kapoor, Anil, ref1, ref2
Kapoor, Karan, ref1
Kapoor, Kareena, ref1
Kapoor, Kunal, ref1
Kapoor, Raj, ref1, ref2
Kapoor, Ram, ref1
Kapoor, Ranbir, ref1
Kapoor, Shahid, ref1
Kapoor, Shammi, ref1, ref2
Kapoor, Shashi, ref1
Kapur, Shekhar, ref1
Karbonn, ref1
Kashyap, Pradeep, ref1, ref2
Katrak, Kersy, ref1, ref2, ref3
Kaun Banega Crorepati (KBC), ref1, ref2
Kennedy, John F, ref1
Kerala – God’s Own Country, ref1
Kesavan, Mukul, ref1
Keskar, BV, ref1, ref2
Khan, Aamir, ref1, ref2, ref3, ref4
Khan, Amjad, ref1, ref2
Khan, Anvar Ali, ref1
Khan, Colleen, ref1
Khan, Mohammad, ref1, ref2, ref3