What I Wish I Knew When I Was 20
Page 18
2.Margaret Anne Neale, “Win More by Solving Other People’s Problems,” Stanford Innovation Lab, January 11, 2017, podcast interview, 25:56, ecorner.stanford.edu/podcast/win-more-by-solving-other-peoples-problems/.
3.Heidi Roizen, on making yourself easy to help: “Networking Expert Heidi Roizen on Making Business Connections That Matter,” Adobe Blog, posted by Adobe Communications Team, November 1, 2017, theblog.adobe.com/heidi-roizen/.
Chapter 11: Will This Be on the Exam?
1.Video clips of Steve Garrity can be found at ecorner.stanford.edu.
2.Video clips of Kevin Weil can be found at ecorner.stanford.edu.
3.Chip Heath, “A Well-Designed First Day,” Entrepreneurial Thought Leaders, May 7, 2018, video, 4:24, ecorner.stanford.edu/in-brief/a-well-designed-first-day/.
4.A short video summarizing the puzzle exercise: Tina Seelig, “The Puzzle Project: Entrepreneurship Simulation,” eCorner, September 21, 2006, video, 5:45, ecorner.stanford.edu/video/the-puzzle-project-entrepreneurship-simulation/.
Chapter 12: Experimental Artifacts
1.For more information, visit www.embraceinnovations.com/#home; also visit ecorner.stanford.edu/video/embrace-the-entrepreneurial-journey/.
2.Video clips of David Kelley can be found at ecorner.stanford.edu.
3.For more information about this program, visit chipconley.com/modern-elder-academy.
4.For more information, visit www.positiveintelligence.com/assessments/.
Index
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23andMe, 28–29
A-B testing, 91–92
Adams, Jim, 142–43
Airbnb, 48
Alda, Alan, 31
Antarctica, 43
Apple Computer, 77, 87–88
Apple Newton, 18
appreciation, 20, 24, 84, 137–39
Art of Innovation, The (Kelley), 46
assumptions, 26–31, 36, 48, 52, 155, 180
automatic teller machines (ATMs), 24
baby incubator, 180–82
balloon angioplasty, 23, 27
banking regulations, 39
bankruptcy laws, 72–73
Barlow, James, 32
Barry, Michael, 24–25
Bartz, Carol, 86
being fabulous, 163–68, 171, 177
Beleza Natural, 38
best alternative to a negotiated agreement (BATNA), 158
best ideas exercise, 41, 43
bikinis, 43
Biodesign Fellows, 22–23
Bio-X, 56
BookBrowser, 54
book publishing industry, 54–55, 75–76
BookScan, 75
Booz Allen Hamilton (Booz Allen), 57
Braden, Rich, 27
bra-fitting service, 33
brainstorming, 33, 45–47
Briggs, Teresa, 108–9
Brown, Pat, 29
Burbn, 17
Burke, Peggy, 189–90
Byers, Tom, 74
Calderwood, Dana, 133–35
car purchase, 155–56
Carter, Jimmy, 63
cell phones, 24
challenging assumptions exercise, 30–31
Chamine, Shirzad, 186–87
Children’s Discovery Museum of San Jose, 102
Chile, 38–40
Christensen, Stan, 157–58
Circus, At the (Marx Brothers), 26
circus exercise, 26–27
Cirque du Soleil, 26–27
Claris, 77–78
college admissions application, 43–45
competition, 172–75
Conley, Chip, 184
construction toys, 83–84
Crazy Is a Compliment (Rottenberg), 38
creative writing class assignment, 182–84
Cumplo, 38–39
customer satisfaction, 175–77
DARPA Grand Challenge, 95
“da Vinci Rule, The,” 76
Dearing, Michael, 58–59
decision-making, 94–95, 105
Defense Advanced Research Projects Agency (DARPA), 95
Deloitte, 108–9
diaper sales, 25
Dirty Jobs (television show), 100
dishwashing, 28
Do Bands bracelets, 20
Doshi, Ashwini, 164–166
Dweck, Carol, 65
Eberhart, Bob, 73
education, 10–12
Einstein, Albert, 22
Embrace (baby incubator), 180–82
Empire Strikes Back, The (film), 169
Endeavor, 37, 49, 180
Entrepreneurial Thought Leaders series, 29
entrepreneurship, 7–8, 32–33, 57, 74–75, 172–75
“Entropy” (Seelig), 193
excuses, 169
expectations, 51–52, 164, 166–68
Experimental Artifacts (Seelig), 193
failure, 12, 69–80, 87–91
failure résumé assignment, 69–72
family obligations, 110–12
fear, 32, 33–34
fifty British pounds challenge, 32–33
Five-Dollar Challenge, 1–8, 31
Furr, Nathan, 100–101
Garrity, Steve, 167
Garten, Jeffrey, 63–64
genetic testing, 28–29
Glick, Forrest, 161
Global Entrepreneurship Monitor (GEM), 72
GoldieBlox, 83
Google, 36, 91
gratitude, 137
Greatest Show on Earth, 27
Haig, Alexander, 63
hair product, 38
Handspring, 18
Haushofer, Johannes, 72
Hawkins, Jeff, 17–19, 96
Heath, Chip, 170
Heath, Dan, 170
housekeeping, 28
Huggies diapers, 24–25
HyperCard, 54
idea generation, 41–48, 57–58, 129–35
IDEO design firm, 46
Imagine It! (documentary film), 7
Impossible Foods, 29
Improv Wisdom (Madson), 46
Imran, Mir, 76
Innovation Tournament, 15, 20, 22, 77, 196
Institut Européen d’Administration des Affaires (INSEAD), 100
International Media Partners, 62–63
iPod Nano, 163
Janah, Leila, 29
Japan, 73
JetBlue, 89
jigsaw puzzles exercise, 172–74
Jobs, Steve, 87–90, 128–29
John Deere (tractor manufacturer), 170–71
Jones, Quincy, III, 114–16
Kahwajy, Jeannie, 143–44
Kawasaki, Guy, 31, 144–45
Kelley, David, 46, 182
Kelley, Tom, 46
Kimberly-Clark, 24–25
Kisenwether, Liz, 69
Kissinger, Henry, 62–64
Kissinger Associates, Inc., 64
Klebahn, Perry, 98, 131–33
Komisar, Randy, 31, 73, 77–78, 146
Krieger, Mike, 17
Laliberté, Guy, 26
Lao-tzu, 99
leadership roles, 53, 61–62
Lewis, Michael, 116–17
Liar’s Poker (Lewis), 116–17
Lindzon, Jared, 33–34
lottery, 64
luck, 113–29, 135, 144
Lyft, 48
MacDonald, Kyle, 5
Macintosh, 87
Madson, Patricia Ryan, 46
Mandelbaum, Fern, 150–51
Marshall, Morgan, 28
Marx Brothers, 26
Mayfield Fellows Program, 74–75
McFarland, Josh, 86–87
McKeown, Greg, 148
medical devices, 55–56, 105
Modern Elder Academy, 184–85
Monk and the Riddle, The (Komisar), 31
Morris Air, 89
Moto Restauran
t, 50
Musk, Elon, 32
My Dinner with Andre (movie), 36
Neale, Maggie, 155
“need finding,” 22–25
Neeleman, David, 88
negotiations, 81, 154–59
Netflix, 48
new employees, 170–71
New York Times, 33
NeXT, 88
No Asshole Rule, The (Sutton), 76
Nordstrom, Blake, 175–77
Nordstrom, Erik, 175–77
Nordstrom Inc., 175–77
Noyce, Bob, 87
Numenta, 19
O’Connor, Sandra Day, 111
Olympic Games, 66–67
On Intelligence (Hawkins), 19
opportunity cost, 137–38
Or, Tyranny of the, 150
Packard, David, 87
Page, Larry, 36
“Paint the target around the arrow,” 161
Palm Computing, 17–18
Pampers, 25
paper clips exercise, 5–6, 31
Parsons, Estelle, 134
Pasteur, Louis, 117
Paté-Cornell, Elisabeth, 94
peer-to-peer lending platform, 38–39
Penchina, Gil, 80
photo service, 58
Pixar, 87–88
Plummer, Jim, 91
political parties platform, 39–40
Post-it notes exercise, 6–7
Powell Jobs, Laurene, 88
Power of Moments, The (Heath and Heath), 170
preconceptions, 102–4
“pretotyping,” 85
Princeton University, 72, 116–17
“problem blindness,” 24
Procter & Gamble, 25
product design, 22, 59–61
Professional Happiness Design (PHD) exercise, 65–67
Pugh, Lewis, 21
Pull-Ups, 25
quitting, 76–77, 81–83
RCA Corporation, 191
Reagan, Ronald W., 63
recommendation letter, 44–45, 157
Red Hot Chili Peppers, 159
Right It, The (Savoia), 85
right thing, 146–48
Ringling Bros. and Barnum & Bailey Circus, 26–27
risk management, 94
Risk-o-Meter, 92–94
risks, 29, 65–67, 72–73, 91–94
Roche, Ben, 50
Roizen, Heidi, 161
Roth, Bernie, 168–69
Rothkopf, David, 61–64
Rothkopf Group, The, 62
Rottenberg, Linda, 37, 49
Rowe, Mike, 100
rubber bands exercise, 78–79
Rubesch, Ed, 156
rule breaking, 48–52
rules/norms, 35–36, 48–52
Salomon Brothers, 116–17
Samasource, 29
“Sand” (Seelig), 185
Savoia, Alberto, 85
Scientific American, 54
“Secret of Luck, The” (video), 125
self-assessment, 109–10
Shea, Nicolas, 38–40
shoeshine stand, 33
Silicon Valley, 73
Simi, Bonny, 66–67
Simpson, John, 23
Skinner, B. F., 35
Slack, 17
smart thing, 146–48
snowshoes, 98, 131–33
social rules/norms, 35–36
Southwest Airlines, 89
SpaceX, 48
Spain, 73
speed-dating station, 33
Stanford Magazine, 111
Stanford University
Artificial Intelligence Laboratory, 95
Biodesign program, 22, 55
commencement address, 87–88, 128–29
Design for Extreme Affordability class, 180
d.school, 9–10, 59, 61, 91, 168, 181–82
Entrepreneurial Thought Leaders lecture series, 170
medical device testing, 105
psychology department, 65
School of Engineering, 8, 91, 125
Stanford Sierra Camp, 28
Stanford Technology Ventures Program, 8–10, 29
“Stanley,” 95–96
Start-Up Chile, 38–39
Sterling, Debbie, 83
Stiggelbout, John, 43–45
Superclass (Rothkopf), 62
Sutton, Bob, 76–77, 90
Sweden, 72–73
Systrom, Kevin, 17
team players, 160–61, 172–74
Tech Museum of Innovation, The, 142
Thailand, 72
to-do list, 149
Todos (“everyone”), 39–40
Toy Story (film), 88
“umbrella walkers,” 32–33
uncertainty, 108, 193–94
University of California at Santa Cruz, 104–5
value, 5–6, 31
vegetarian meat substitute, 29
Velez, Leila, 37–38
Vignolo, Carlos, 11
Visor, 18–19
Volkswagen Electronics Research Laboratory, 95
wallet exercise, 59–61
Wall Street Journal, 73, 145
water bottle exercise, 168
Web of Secrets, 79
Weil, Kevin, 168
Weird Ideas That Work (Sutton), 90
Wiseman, Richard, 123, 133
Wishing Tree, 78–79
Wojcicki, Anne, 28–29
World Economic Forum, 62
worst ideas exercise, 41–43
Yock, Paul, 22–23, 55–56
Zoomer, 18
About the Author
TINA SEELIG is a faculty director of the Stanford Technology Ventures Program and on the faculty of Stanford’s Hasso Plattner Institute of Design (d.school), where she teaches courses on creativity, innovation, and entrepreneurship. She earned her PhD in neuroscience at Stanford School of Medicine and has been a management consultant, entrepreneur, and the author of 17 books and games. She is the recipient of the Silicon Valley Visionary Award, the Olympus Innovation Award, and the Gordon Prize from the National Academy of Engineering recognizing her as a national leader in engineering education.
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Also by Tina Seelig
inGenius: A Crash Course on Creativity
Creativity Rules: Get Ideas Out of Your Head and Into the World
Copyright
WHAT I WISH I KNEW WHEN I WAS 20. Copyright © 2019 by Tina Seelig. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the nonexclusive, nontransferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse-engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereafter invented, without the express written permission of HarperCollins e-books.
First HarperOne hardcover published in 2009
First HarperOne paperback published in 2010
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