Unblocked

by Alison McCauley

  dealing with flood of blockchain disruption, In the Blockchain Era, This Is Not Good Enough

  effective and diverse perspectives on, Effective and Diverse

  heterogeneous collaboration required, Heterogeneous Collaboration Required

  isolated or integrated efforts, Isolate or Integrate?

  open mindset and collaboration, Open Mindset

  organization models birthed from disruption, Organization Models Birthed from Disruption

  putting the customer at the core, Put the Customer at the Core

  rethinking innovation, Time to Rethink Innovation

  searching within for passion and expertise, First, Search Within

  blocks (in blockchains), Why is it Called a Blockchain?

  Blockstack, uPort: Take Back Control of Identity, The Big Flip and “Super Platforms”

  books, availability of, societal revolution through, Enter Blockchains

  brandsbusiness control over, using marketing, Seeking Assurance in a Complex World

  compensating consumers for contribution to value creation, Toward a More Balanced Future

  transparency affecting perceptions of, Transparency Affects How Our Brain Perceives a Brand

  Brave, paying customers for browsing, Brave: Get Paid to Browse

  businessatomization of, Atomization of business

  blockchain era putting more pressure on, Blockchain-Era Expectations Will Put More Pressure on Businesses

  case for urgency in understanding the supply chain, A Business Case for Urgency

  centralized network effect businesses primed for displacement, Blurring the Lines between Business Owners and Participants

  challenges in corporate adoption of blockchain technologies, How Far Along Are We?

  corporations considering or deploying blockchain technology, How Far Along Are We?

  data-driven corportions, consequences of blockchain data story, The Two-Edged Sword of the Blockchain Data Story

  disruptions coming from blockchains and related technologies, CATCHING FIRE

  focus on sustainability, The Focus on Sustainability Is Here to Stay

  knowledge of new technologies, importance of, Bite While the Apple Is Raw

  middlemen, role in blockchain economy, Summary

  new layer of expectations of unblocked customers, A Whole New Layer of Expectations

  obsession with big data, Businesses Fueled by Big Data

  targets for disruption by blockchains, A Broad Range of Industries Are Vulnerable

  token-driven platforms blurring lines between owners and participants, Blurring the Lines between Business Owners and Participants

  business models, new, The Six Forces of an Unblocked Era, Summary-Social-Aligned Modelsbig flip and super platforms, The Big Flip and “Super Platforms”

  extreme peer-to-peer, Extreme Peer-to-Peerglobal commerce, Peer-to-peer global commerce

  ride sharing, Peer-to-peer ride sharing

  flipping conventional wisdom, Flipping Conventional Wisdom

  machines working together to serve us, Machines Working Together to Serve Us

  programmable assets, Programmable Assets

  social-aligned models, Social-Aligned Models

  things get smaller and value gets bigger, As Things Get Smaller, Value Gets Biggeratomization of business, Atomization of business

  atomizing and liquifying assets, Atomize—and liquify—assets

  atomizing education credentials, Education: atomizing credentials

  atomizing time and space in insurance, Insurance: atomization of time and space

  C

  Cambridge Analytica, misuse of Facebook data, But Now, We are Poised for a Shift, Fighting the Idea of Ownership

  capital, influx into blockchain-backed initiatives, Bite While the Apple Is Rawtoken sales, Unlocking the New Tools of Open Innovation

  car ride services, The Sharing Economy, Everywhere

  centralizationabuse of blockchains by authoritarian government, The First Technology with Democratization Baked In?

  forms of value best delivered by centralized organization, Put a Spotlight on Hidden Value

  inherent bias toward, How Far Along Are We?

  possibility of blockchains centralizing power, THE OPPORTUNITY AND THE HOPE ARE HUMAN

  chains (in blockchains), Why is it Called a Blockchain?

  change agents in actionDiana Biggs, from cypherpunk to enterprise innovation leader, Diana Biggs: From Cypherpunk to Enterprise Innovation Leader-Diana Biggs: From Cypherpunk to Enterprise Innovation Leader

  Lydia Krefta, shared knowledge drives innovation, Lydia Krefta: Shared Knowledge Drives Innovation-Lydia Krefta: Shared Knowledge Drives Innovation

  charities, holding accountable for use of donations, GiveTrack: Holding Charities Accountable for Use of Donations

  charrettes, Effective and Diverse

  code in blockchains, In Code We Trust

  Coinbase, Where It Could All Begin

  collaboration between businesses and blockchain era customers, Blockchain-Era Expectations Will Put More Pressure on Businesses, The Next-Gen Middleman

  commitment, escalated, driving, Driving Escalating Commitment

  communitiesblockchains motivating community-level action, More Powerful, Aligned Communities

  community members vs. shareholders, incentive alignment for, Blurring the Lines between Business Owners and Participants

  importance in next era, It’s Nothing without Network Effects

  in blockchain era, businesses doing right by, The Dangers of a Coin-Operated World

  stoking community through token, Stoking Community through Tokens

  understanding intersection of community, ecosystem, and mission, Understand how your community, ecosystem, and mission intersect

  compensation, fair, Summaryblockchains as foundation for more sustainable digital future, Blockchains as a Foundation for a More Sustainable Digital Future

  blockchains promising direct and feature-rich compensation, Blockchains Promise Direct and Feature-rich Compensation

  cautions and considerations, Cautions and Considerations-Find ways to experiment—and learn—earlyexperimenting with compensation, Find ways to experiment—and learn—early

  finding and collaborating with early adopters of cryptoassets, Find your early adopters and collaborate with them

  inherent portability of tokens, The inherent portability of tokens

  moving too early or too late, Moving too early or too late

  not considering how quickly established players can move, Not considering how quickly an established player could move

  not learning from others' successes and failures, Throwing the proverbial baby out with the bathwater

  not taking emerging alternatives seriously, Not taking emerging alternatives seriously

  understanding how customers perceive value of their contributions, Take a baseline of your customers’ current mindset

  understanding what customers' contribution means to your business, Understand what customers’ contribution means to your business

  compensation other than financial, Compensation Doesn’t Always Mean Money

  driving force in unblocked era, The Six Forces of an Unblocked Era

  imbalance baked into our digital norms, Imbalance is Baked into our Digital Norms

  in blockchain space, examples of, Examples-Brave: Get Paid to BrowseBrave, paying customers for browsing, Brave: Get Paid to Browse

  Steemit, compensation for contributions, Steemit: Compensation for Contribution

  in businesses of one, Atomization of business

  primed for better alternative to participation in platforms, Primed for a Better Alternative

  shifting our views on giving away data and content, But Now, We are Poised for a Shift

  toward a more balanced future, Toward a More Balanced Future

  value of cryptoassets for, Value Will Solidify (One Way or Another) with Market Maturation

  wh
en customers know their worthbirth of alternatives, The Birth of the Alternative

  journey from exposure to expectation, The Short Journey from Exposure to Expectation

  where it could begin, Where It Could All Begin

  willingly donating personal data and content to internet companies, We’ve Been Willingly Looking Away

  competitive advantagechanging drivers of, The Potential of New, Powerful Data Layers

  depending on stores of consumer data for, The Two-Edged Sword of the Blockchain Data Story

  learning as a key to achieving, Organization Models Birthed from Disruption

  redefiinition of, The Redefinition of Competitive Advantage

  complexity of blockchain technologies, Opportunity Hidden by Complexity

  concentration of power, KINDLING, MEET MATCH(see also power)

  consensus mechanisms, Consensus Mechanisms Are an Ongoing Battle

  consortia, Open Mindsetfor corporate exploration into blockchain space, Investing in Disruptive Capability

  consumerization of IT, At Some Point, the Unblocked Customer Will Question Your Worth

  consumersas resources, not customers, Imbalance is Baked into our Digital Norms

  awareness of value of privacy, Growing Awareness of the Value of Privacy

  broad adoption of blockchain-based identities, At the Starting Line

  changes in expectations from blockchain technologies, CATCHING FIRE

  controlling their data on blockchains, Consumer at the Controls

  customer loyalty programs failing to meet expectations, Loyalty Programs Are Broken

  customers knowing their worthbirth of alternatives, The Birth of the Alternative

  journey from exposure to expectation, The Short Journey from Exposure to Expectation

  deeper sharing of data in blockchain era, Bigger, Better Data

  difficulty of earning attention and engagement of, Being Heard Is Harder Than Ever

  educating about the value a business provides, The Importance of Clear Value

  executives not having responsibility for customers, Executives don’t think they have responsibility for the customer

  expanding definition of quality, Summary

  finding crypto-savvy customers and collaborating with them, Find your crypto-savvy customers and collaborate with them

  genesis of unblocked customer, The Consumer Technology Created-The First Technology with Democratization Baked In?consumer created by technology, The Consumer Technology Created

  democratization and blockchains, The First Technology with Democratization Baked In?

  era of unblocked customer, The Era of the Unblocked Customer

  expectations putting more pressure on businesses, Blockchain-Era Expectations Will Put More Pressure on Businesses

  huge and disillusioned generation, A Huge and Disillusioned Generation

  internet, built to fail, The Internet: Built to Fail

  new layer of expectations, A Whole New Layer of Expectations

  reasons to adopt blockchain technology, Why Now?

  getting closer to what customers value, Get closer to what customers value

  getting meaning from interactions with businesses, Driving Escalating Commitment

  identifiying customer priorities for transparency, Get your priorities down now

  judgment on creator, provenance, and journey of goods into their hands, Consumers Expect More

  lack of understanding of costs hidden in layers of middlemen, Customers Don’t Understand What They Can’t See

  mission clearly communicating value to, The Importance of Mission

  Mobivity, aligning ecosystem of brands and consumers, Mobivity: Aligning an Ecosystem of Brands and Consumers

  new engagement channels, difficulty in leveraging, New Tools Haven’t Always Driven ROI

  putting the customer at the core, Put the Customer at the Core

  refining customers' taste for transparency, Refining Customers’ Taste for Transparency

  steady extinction of the loyal customer, The Steady Extinction of the Loyal Customer

  struggling to gain or retain customer trust, Entering the blockchain era with a trust deficit

  technology adoption, challenges in, How Far Along Are We?

  treating like a social experiment, Treating customers like a social experiment

  trusting businesses with personal data, The Power of Relationships

  unblocked customers, The Era of the Unblocked Customer

  unblocked customers questioning of middlemen's worth, At Some Point, the Unblocked Customer Will Question Your Worth

  understanding how customers perceive value of their contributions, Take a baseline of your customers’ current mindset

  understanding what customers' contributions mean to your business, Understand what customers’ contribution means to your business

  unified customer profile, Bigger, Better Data

  value of tokens to, Overestimating (or underestimating) the value of tokens to the consumer

  working on relationship with, Work on your relationship

  contentbartering or selling your own, The Era of the Unblocked Customer

  compensation for users' content, Blockchains Promise Direct and Feature-rich Compensation

  individuals selling content, Atomization of business

  understanding meaning of quality content, Understand what quality engagement and content means to you

  contracts, smart (see smart contracts)

  contributionsfrom sources other than human, Contribution Doesn’t Always Mean Human

  of unblocked customers, bartering or selling, The Era of the Unblocked Customer

  corporate investing in blockchains, CORPORATE INVESTING IN BLOCKCHAINS-A New Frontier for the Corporationchallenge and opportunity in early moves, The Challenge and Opportunity in Early Moves

  cryptoassets in portfolio strategies, Debuting Cryptoassets in Portfolio Strategies

  investing in disruptive capability, Investing in Disruptive Capability

  investment strategies, Three Investment Strategies for the Corporation

  new frontier for the corporation, A New Frontier for the Corporation

  using tokenization to remove friction from capital, Using Tokenization to Remove Friction from Capital

  corporate responsibility (CR) reporting, Sustainability and Responsibility: The New Corporate Norm

  corporate social responsibility (CSR) initiatives, Sustainability and Responsibility: The New Corporate Normpioneers pushing progress for hyper-transparency, Society-First View: Will Pioneers Push Progress?

  without adequate transparency, A New Spin on Spin?

  costscutting costs and generating new revenue, The Appeal of a Killer Combination-A New Spin on Spin?

  for new middleman services, The Hinge is Value

  learning how to cut, Seek a lower-friction place to learn

  rising cost of middlemen, The Rising Cost—and Power—of the Middleman

  true costs of participation in a platform, Primed for a Better Alternative

  uncovered, in direct-to-consumer and sharing economy, When Cost Is Uncovered

  Crossing the Chasm (Moore), How Far Along Are We?

  crowd accelerated innovation, The Age of Open Innovation

  crypto-enthusiasts, Where It Could All Begin

  cryptoassets, What Does Bitcoin Have to Do with Blockchains?as compensation, spreading knowledge and trust of, Where It Could All Begin

  corporate investment in, Three Investment Strategies for the Corporation

  debuting in portfolio strategies, Debuting Cryptoassets in Portfolio Strategies

  finding early adopters and collaborating with them, Find your early adopters and collaborate with them, Find your crypto-savvy customers and collaborate with them

  fueling flip to fat protocols and thin applications, The Big Flip and “Super Platforms”

  knowledge of and businesses experimenting with tokens, But Where Do You Start?

&n
bsp; legal tokens and regulatory uncertainty surrounding, Your Token or Mine?

  many roles of, The Many Roles of Cryptoassets

  token sales or ICOs, Unlocking the New Tools of Open Innovation

  value of, solidifying with market maturation, Value Will Solidify (One Way or Another) with Market Maturation

  cryptocurrency, Opportunity Hidden by Complexityand blockchains, What Does Bitcoin Have to Do with Blockchains?

  instability of, Token Instability Hasn’t Been Cracked

  mining industry, The Many Roles of Cryptoassets

  cryptoeconomics, There Will Be Blood

  cryptographyadvances in, combined with advancements in data science, Fighting the Idea of Ownership

  keeping data private on blockchains, Securing and Protecting the Data

  cultural shifts driving unblocked era, The Six Forces of an Unblocked Era

  currenciesdigital, Opportunity Hidden by Complexity

  traditional, exchanging tokens for, Your Token or Mine?

  customer journeycentralized vs. decentralized delivery of, Put a Spotlight on Hidden Value

  how blockchains could change, The Value of an Ecosystem

  customer service, The Importance of Clear Valuecentralized vs. decentralized delivery of, Put a Spotlight on Hidden Value

  customers (see consumers)

  cypherpunk movement, Diana Biggs: From Cypherpunk to Enterprise Innovation Leader

  D

  data, Summary(see also bigger data)

  from unblocked customers, bartering or selling their own, The Era of the Unblocked Customer