Startup Mixology
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Bootstrapping application of
Basecamp example
celebrating
defined
and fund-raising See also Funding
and lean startup methodology
mental preparation
Tech Cocktail
tips for
BothSidesOfTheTable.com
Boulter, Chase
BrianSolis.com
BrightTag
Brooks, Cathy
Brown, Reggie
Bryant, Craig
Buckbee, Michael
Buddha
Budgeting
Bulu Box
Burbn
Business formation bookkeeping and accounting
business entities
celebrating
cofounders. See Cofounders
employee agreements
intellectual property issues
legal advice
litigation issues
location of business
professional advisers, selecting
resources
Business license
Business management
Business model
Busque, Leah
Buyosphere
Buzzcar
BuzzFeed
Cabage, Neal
Cachette, Ellie
Calacanis, Jason
Calle, Juan Diego
Cameron, Julia Margaret
Campfire
CampusJabber
Care.com
Carnegie, Dale
Carr, Kris
Carson, Ryan
Case, Scott
Case, Steve
Cash, Johnny
Cashmore, Pete
C-Corporations
Celebrations benefits of
bootstrapping
brand success
business formation
with cofounders
and company culture
employees
excessive
external
with friends and family
funding
growth stage
importance of
internal
marketing
with mentors
metrics
moderation
and motivation
with outsourced workers
partners and customers, including
personal
product launch
and productivity cycle
product-market fit
recognition and reward
relationship building
sales
small celebrations
success
for taking action
as a tool
types of
Challenge Cup
Change the Ratio
Chase, Robin
Chasen, Michael
Cheek, Lori
Cheek'd
Chen, Perry
Chesterton, G. K.
Chi, Timothy
Churn rate
Circa
Clarity
Clavier, Jeff
Click-through rates
The Cluetrain Manifesto (Searls)
.CO
Cofounders agreements with
celebrating with
disputes with
finding
roles and responsibilities, defining
Tech Cocktail See also Consalvo, Jen; Olson, Eric
vision, importance of agreeing on
CoFoundersLab
Cohen, David
Cohen, Jason
Cohort metrics
Collaboration
Community building
Company culture and acquisitions
building
Care.com
celebrations
growth stage
hiring for culture fit
importance of
improving
medical entrepreneurs
and new employees
and outsourcing
scaling challenges
at Tech Cocktail
values
Zappos example
Company formation. See Business formation
Comparison metrics
Competitions for startups
Conant, Doug
ConnectU
Conrad, Tony
Consalvo, Jen
Consulting businesses
ConsumerBell
Contactually
Content marketing See also Marketing
Conversion rates
Copyright law
Corona, Steve
Corporations See also Business formation
Costa, Clint
Costolo, Dick
CoupSmart
Cox, Tom
Craig, Paige
Craigslist
Crossing the Chasm (Moore)
Crowdfunding
CrowdRules
Crush It! (Vaynerchuk)
Crystal Tech Fund
#CTRComedy
Cuban, Mark
Curbed Network
Customer service
Customers
Dao, Francisco
Dashboard.io
Davis, Troy
Davis, Zach
Debt financing
Delaney, Mary Ellen
Delivering Happiness
Delivering Happiness (Hsieh)
Delwo, Rob
DeMonte, Chuck
Diamond, Ethan
Digg
Digital Royalty
Disney, Walt
Disrupt
Disruption Corporation
Dixon, Chris
Do More Faster (Cohen)
Dodge, Don
Dogfish Head
Dollar Shave Club
DoubleTree
Downtown Project
Draper Fisher Jurvetson
Draper, Tim
Draper University of Heroes
Drive (Pink)
Dropbox
DropSend
Due diligence
Duvauchelle, Denis
DwinQ
Dwolla
Dyson, Esther
EarFeeder.com
Early adopters
Earnest, Eddie
EBay
Eisenberg, Jordan
Elance
Ellis, Sean
Elste, James
E-mail marketing
Employee agreements
Employees. See also Team building attitude
and bootstrapping See also Bootstrapping
“brilliant jerks,”
celebrating
characteristics of
culture fit See also Company culture
dream team
firing
friends and family
hiring
importance of
intellectual property ownership
personality
and pitching to investors
retreats
scaling the team
“specialists” versus “best athletes,”
stock incentives
talent
test projects
turnover
when to hire
The End of Business as Usual (Solis)
Engage (Solis)
Entrepreneurs and entrepreneurship as agent of change
cofounders. See Cofounders
continuous learning
cost of living decisions
effectual reasoning versus causal reasoning
emotional toll
fear
founders, firing of
and full-time employment
gratitude
mind set
optimism
personal investment limits
problems as opportunities
risk tolerance
rule breaking
and sales skills See also Sales
vision
Entrepreneurship.org
Envato
Equity splits
Equity-based crowdfunding
EquityNet
Etsy
Evans, Sarah
Eventbrite
Evernote
Exaqueo
Excelerate Labs
Exit strategies
Exits
Expenses
Fab.com
Facebook
FaceTime
FailChat
FailCon
Failure Buyosphere example
dealing with
emotional responses to
Hunt, Tara
as learning experience
positive reframing
repercussions of
responsibility, accepting
self-compassion
self-confidence
self-esteem
self-forgiveness
and self-worth
and startups
staying positive
Stem Cell Theranostics example
when to move on
Fake, Caterina
Fallis, Kelly
Famigo
Fast Company.tv
FAVES + CO.,
FederalGrants.com
FeedBurner
Feld, Brad
Ferdowsi, Arash
15Five
Fishback, Bo
Fitbit
Fitton, Laura
500 Startups
Fiverr
Flickr
Fluencer
Founder Collective
FounderDating
Founder's disease
Foundry Group
Foursquare
FOX Sports
Frederick, Eddie
Freelancers
Fried, Jason
Friends and family
Fripp, Patricia
FundersClub
Funding accelerators. See Accelerators
amount of
angel investors. See Angel investors
celebrating
crowdfunding
debt financing
difficulties with
friends and family as source of
government funding
growth stage
hybrid models
investor psychology
pitching to investors
Postling example
startup competitions
tips for fund-raising
venture capitalists. See Venture capitalists (VCs)
Galligan, Matt
Gallop, Cindy
Game Neverending
Genovese, John
Ghosh, Shikhar
GigaOM
Gil, Elad
Gilani, Aziz
GitHub
Gmail
Godin, Seth
Goldberg, Stacy
Golden motion analysis
GoLoco
Good, Chris
Google acquisitions by
AdWords
gmail
Hangouts
pay-per-click ads
and search engine optimization See also Search engine optimization (SEO)
and TeRespondo
Gordon, Natalie
Gosse, Jennifer
Gowalla
Graham, Paul
Grants
Graphicly
Gratitude See also Thankfulfor
Graves, Ryan
Gretzky, Wayne
Greylock Partners
GrooveFox
Group.me
Groupon
Growth engines
Growth stage (scaling) acquisitions
Automattic example
celebrating
and company culture
exit strategies
growth engines
human resources (HR)
marketing
non-scalable products
premature
and product-market fit
team
TeRespondo example
WordPress example
GrowthMaps
GrubHub
Guide to Startup Accelerators (Tech Cocktail)
Hall, Blake
Hartz, Julia
Hartz, Kevin
#CTRComedy
#journchat
Hashtags
Hassell, David
HelloWallet
Henikoff, Troy
Hershey, Milton
Heschel, Abraham Joshua
HICCup
Highrise
Hodak, Brittany
Hoddenbagh, Robert
Hoffman, Reid
Home occupancy permits
HootSuite
Hotmail
Houston, Drew
How to Win Friends & Influence People (Carnegie)
Hsieh, Tony
HubSpot
Huffington Post,
Human resources (HR)
Hunch
Hungry Machine
Hunt, Tara
Hurwitz, Seth
Hydrant Club
IceRocket
Ideas acting on. See Action
as a commodity
competition
creating
customers, focus on
developing, tools for
flexibility
and industry expertise
nondisclosure agreements
notes, importance of keeping
painkillers, vitamins and drugs
and passion (obsessions)
and problems
sharing
ID.me
Idyllic Software
IfWeRanTheWorld
I.go.co
Income taxes
Indicate.io
Indiegogo
InDinero
Influencer strategy
Initial public offerings (IPOs)
Inqiri
InsightSquared
Instagram
Intellectual property
Interns
Introverted personalities
Investors. See Angel investors; Funding; Venture capitalists
Jab, Jab, Jab, Right Hook (Vaynerchuk)
Jammet, Nicolas
Jarrett, Paul
Jarrett, Stephanie
Jebbit
Job security
JOBS Act
Jobs, Steve
Jones, Michael
#journchat
Jumpstart Our Businesses Startups (JOBS) Act
Juneja, Alexis
Kalanick, Travis
Kann, Steve
Kaplan
Kaplan, Dina
Kaplan, Steve
Kauffman, Ewing Marion
Kauffman Foundation
Kawasaki, Guy
Keller, Helen
Kenobi, Obi-Wan
Keyword metrics
Kharitonov, Lenny
Kickstarter
Kim, Jessica
Kin
KISSmetrics
Klau, Rick
Knight Foundation
Knight, James L.
Knight, John S.
Ko, Jeromy
Koombea
Korte, Thomas
Lacoste, Jonathan
Lamb, Iain
LaMotte, Susan Strayer
LAUNCH
Launch. See Product launch
LaunchBit
Launchpad LA
LDV Capital
Leadership
Leads
Lean manufacturing
Lean startup methodology See also Bootstrapping
Legal advice See also Attorneys
Lifson, Dave
Lightstone, Simon
Lim, Jenn
Lime Foundry
Limited liability corporations (LLCs)
Lindenmeyer, Clarisa
LinkedIn
LinkExchange
Litigation
Little, Mike
The Little Prince (de Saint-Exupéry)
LivingSocial
Livingston, Jessica
LocalVox Media
Location of com
pany
Loeb, Don
Love Your Photos: A Simple Guide to Photographic Happiness (Consalvo)
Luck surface area
Lunt, Eric
Macadaan, Mike
MacLeod, Hugh
MacManus, Richard
Maguire, Chris
Mah, Jessica
Mahalo
Main Street Genome
MakeLoveNotPorn
Maker (magazine)
Maker Studios
MakerBot
Malaria No More
Malik, Om
Manpacks
Marcelo, Sheila
Marketing analytics
celebrating
content marketing
defined
differentiation
growth stage
guerilla marketing
hiring decision
innovators and early adopters
mistakes
positioning statement
sales distinguished
social media
storytelling
strategy
Sweetgreen example
tracking
types of
vision (your why)
word of mouth
Martell, Dan
Martin, Amy Jo
Martin, Liam
Martin Trust Center for MIT Entrepreneurship
Mashable
Mason, Andrew
MassChallenge
Masterson, Michael
Matrix Partners
Maurya, Ash
McAfee
McClure, Dave
McConaghy, Hannah
McInerney, Tom
Meadow Networks
Media
Mediaworks
Medium
Meetup
Mendelson, Jason
Mentors See also Relationship building
Mercury Fund
MesaSix
Messina, Jim
Metrics actionable
celebrating
focus
growth stage
and pitching to investors
tracking
types of
uses of
vanity metrics
Microsoft
Milne, Ben
Minimum viable product (MVP)
Mint
Modify Watches
Moonlighting
Moore, Geoffrey
Morris, Robert
Mosaic
Motley Fool
Mullenweg, Matt
Mullin, Shanelle
MySpace
Nag, Divya
Namecheap
Nardone, Tom
National Science Foundation
Negotiating
Neman, Jonathan
Netflix
Netscape
Network for Good
Neustar
Newmark, Craig
NextGen Angels
Nike
Ning
Nisselson, Evan
Nivi, Babak
Nondisclosure agreements (NDAs)
Nonprofits
Non-scalable products
Noom
Obvious Corporation
Oddpost
Odeo
Office space
Olechowski, Steve
Olson, Eric
Onboardly
One Wipe Charlies
O'Neal, Shaquille