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Brain Buys

Page 32

by Dean Buonomano


  Burlington, N.C.

  Bush, George W.

  calculus

  Capgras syndrome

  CAPTCHA test

  casinos, house advantage of

  Castel, Alan

  Catholic Church

  abortion and

  causation:

  correlation confused with

  delay blindness and

  cerebellum

  children:

  false autobiographical memories in

  soul as innate presumption of

  chimpanzees:

  imitation in

  xenophobia in

  choice architecture

  Christian Science

  chronostasis (stopped clock illusion)

  Churchill, Winston

  Cialdini, Robert

  cigarettes:

  advertising and marketing of

  deaths linked to

  delay blindness and

  women and

  circadian clocks

  classical conditioning

  advertising and

  brain-imaging studies of

  extinction in

  temporal proximity and

  cochlea

  cognitive biases

  anchoring

  automatic decision making system and

  brain-imaging studies of

  choice architecture and

  endowment effect

  familiarity

  framing

  loss aversion

  probability blindness

  status quo

  color discrimination

  complex regional pain syndrome

  computational abilities

  associative architecture and

  modular brain and

  as poorly developed in humans

  see also temporal distortions; time, biological computation of

  computers:

  brain compared to

  bugs in

  dynamic allocation of memory in

  evolution of

  storage mechanism vs. codes in

  concentration camp survivors

  conditioned stimulus

  conditioning:

  classical, see classical conditioning

  of fear, see fear, conditioning of

  operant

  conjunction fallacy

  consciousness

  consolidation of memories

  context:

  behavior as influenced by

  in language

  neurons as affected by

  sensitivity of brain to

  conversational trajectory

  cooperation:

  evolution of

  see also altruism

  correlation, causation confused with

  cortical allocation

  cortical plasticity

  adaptive value of

  glitches in

  cortical trauma

  Cotton, Ronald

  creation

  creationists

  credit cards

  Crick, Francis

  cultural transmission, see imitation

  culture

  implicit associations and

  as programmer

  curiosity:

  fear vs.

  supernatural beliefs and

  Curious Incident of the Dog in the Night-Time, The (Haddon)

  Darwin, Charles

  Darwinism

  Dawkins, Richard

  deaths:

  cigarette-related

  fear of dying vs. actual rates of

  in U.S., from military or terrorist attacks

  De Beers

  decision making:

  associative architecture and

  automatic (associative) system for

  cognitive biases and, see cognitive

  biases default bias in

  neural system and

  by referees

  reflective (rule-based) system for

  temporal discounting and

  decoy (attraction) effect

  default bias

  Dehaene, Stanislas

  delay blindness

  democracy:

  apathy and

  brain bugs and

  delay blindness and

  dendrites

  Dennett, Daniel

  Descent of Man, The (Darwin)

  Deuteronomy

  de Waal, Frans

  diamonds, marketing of

  DNA

  circadian clock and

  forensic use of

  neural operating system as encoded by

  phylogenetic memories as encoded in

  as storage system

  dodo

  dogs, rabies in

  dominance

  dualism:

  in children

  as default state of human brain

  E=mc2

  echolocation, blind people and

  economic decision making

  temporal discounting and

  Edison, Thomas

  Einstein, Albert

  embodied cognition

  embryonic stem-cell research

  emotions, emotional processing:

  associative architecture and

  consciousness and

  facial recognition linked to

  limbic system and

  see also fear

  encephalitis

  endowment effect

  Eternal Sunshine of the Spotless Mind

  evolution

  as accumulation of kludges

  of human brain

  of mammals

  outdated adaptations in

  religion and teaching of

  religion as by-product of

  religion as selected by

  slow pace of

  executive functions

  extinction, in classical conditioning

  eyeblink conditioning

  eyewitness testimony:

  contamination of

  unreliability of

  Facebook

  faces, angry, conditioned fear of

  facial recognition, emotional significance linked to

  fallacies:

  associative architecture and

  conjunction

  gambler’s

  simplicity as factor in perseverance of

  false memories

  associative architecture and

  in children

  fabrication of

  magicians’ manipulation of

  “repressed” memories as

  see also eyewitness testimony

  familiarity bias

  fear

  adaptive value of

  amygdala and

  conditioning of

  conditioning of, subliminal

  curiosity vs.

  of dying, vs. actual death rates

  lack of control as factor in

  as learned response

  neural basis of

  reason as overridden by

  supernatural beliefs compared to

  fear, innate (phylogenetic)

  evolutionary loss of

  in geese

  as genetically encoded

  as outdated evolutionary baggage

  parasitic manipulation of

  fear, innate propensities for

  observational learning and

  as outdated evolutionary baggage

  phobias and

  as self-fulfilling

  xenophobia and

  fearmongering:

  as marketing technique

  susceptibility to

  Federal Drug Administration

  financial crisis of 2008

  flash-lag effect

  folk religions

  food, obtaining of:

  loss aversion and

  as primary concern for early humans

  food, taste of:

  conditioned aversion to

  packaging and

  Fosbury, Dick

  framing

  free-association


  Freud, Sigmund

  Fried, Itzhak

  “Funes the Memorious” (Borges)

  Gage, Phineas

  Galapagos Islands

  Galifianakis, Zach

  Gall, Franz Joseph

  gambler’s fallacy

  Gawronski, Bertram

  geese, innate fear in

  gender stereotypes

  genes, storage systems vs. codes in

  germ theory

  Gigerenzer, Gird

  Gilbert, Daniel

  Gladwell, Malcolm

  Glassner, Barry

  glutamate

  “God center,”

  Goebbels, Joseph

  Gore, Al

  Gould, Stephen Jay

  graceful degradation

  granule cells

  Greenwald, Anthony

  group selection

  free riders and

  Haddon, Mark

  hair cells, cochlear

  Hall, Monty

  hallucinogenic drugs

  Harris, Sam

  Hebb, Donald

  Hebb’s rule

  Hellman, Hal

  herpes virus

  Hill, George

  hippocampus

  Hitchens, Christopher

  Hitler, Adolf

  HIV/AIDS

  homeostatic mechanisms

  homicide, fear of

  hominins

  Homo erectus

  Homo sapiens, evolution of

  Hood, Bruce

  hosts, definitive vs. intermediary

  house advantage

  humor, associations and

  Hunt, Bertha

  hunter-gatherers

  hypothalamus

  imitation

  advertising and

  behavior modification and

  indiscriminate generalization and

  looting and

  mirror neurons and

  in monkeys

  in primates

  immediate gratification

  innate bias toward

  implicit associations

  culture and

  as product of both nature and nurture

  tests for

  imprinting

  Institute for Safe Medication Practice

  interest rates

  investors, “chasing a loss” behavior of

  irrational-rational continuum

  Ivins, Bruce

  Japanese Americans

  World War II internment of

  Jaws

  jet lag

  Jordan, Michael

  judicial system, reliance on eyewitness testimony in

  Kahneman, Daniel

  Klamath

  Korean Americans

  Koshima

  language, context in

  Las Vegas, Nev.

  lateral prefrontal cortex

  Law & Order

  Leaning Tower of Pisa

  learning:

  classical conditioning in, see classical conditioning

  delay blindness in

  neurons and

  observational; see also imitation

  operant conditioning in

  plasticity of mechanisms for

  LeDoux, Joe

  Leibniz, Gottfried

  Let’s Make a Deal

  libertarian paternalism

  life, creation of

  limbic system

  Linden, David

  links

  Loewenstein, George

  Loftus, Elizabeth

  Lømo, Terje

  long-term potentiation

  looting, imitation and

  Lorenz, Konrad

  loss aversion

  LSD

  lung cancer, delay blindness and

  McClelland, James

  McGurk effect

  Machiavelli, Niccolò

  mammals, evolution of

  Man Who Mistook His Wife for a Hat, The (Sacks)

  marketing, see advertising and marketing

  marmoset monkeys

  mathematical ability, see computational ability

  Matrix, The

  Mauritania

  Mbeki, Thabo

  Mein Kampf (Hitler)

  memory

  amnesia and

  associative architecture of

  attention in

  autobiographical (episodic)

  capacity of

  consolidation of

  context in

  declarative (explicit); see also memory, semantic

  digital

  as fluid reconstructions

  impaired formation of

  loss of, latest-to-earliest sequence in

  mechanism vs. codes in

  for names

  nondeclarative (implicit)

  for numbers

  phylogenetic (innate)

  priming and

  purpose of

  reconsolidation of

  “repressed,” see “repressed” memories

  selectivity in

  semantic

  significance in

  storage vs. retrieval mechanisms in

  synaptic plasticity in

  “time stamping” as unreliable in

  unreliability of, see false memories

  updating of

  memory markers

  Mendel, Gregor

  “Men in a War” (Vega)

  Merzenich, Michael

  mice and rats:

  fear conditioning in

  imitation in

  impairment of memory formation in

  reconsolidation of memory in

  running wheels and

  military spending

  Miller, Earl

  Mineka, Susan

  mirror neurons

  mnemonic devices

  mnemonics

  money:

  perceived value of

  as recent cultural artifact

  monkeys:

  fear of snakes in

  imitation in

  numerical approximation experiments with

  somatosensory experiments with

  temporal distortion experiments with

  temporal lobe experiments with

  Monty Hall problem

  moral codes, supernatural beliefs and

  Morse code

  moths

  motor control, loss of

  movement, reflexive response to

  musicians, cortical allocation in

  mutations

  names:

  memory for

  as recent cultural artifacts

  Nazi Germany

  Neanderthals

  Nelson, Lord

  neocortex

  Neptune (planet)

  neural operating system:

  brain as programmed by

  as encoded in DNA

  neurons, neural system

  action potentials of

  in computation of time

  as context-dependent

  decision making and

  evolution of

  fallibility of

  homeostatic mechanisms of

  learning and

  mirror

  normal loss of

  numbers as represented by

  presynaptic vs. postsynaptic

  protein synthesis and

  reallocation of

  spirituality and

  visual illusions and

  see also synapses

  neuroparasitism

  neurotransmitters

  Newton, Isaac

  New York Times

  Nieder, Andreas

  NMDA receptors

  nodes

  nucleotides

  numbers

  approximation of

  memory for

  neural representation of

  priming for

  as recent cultural artifact

  Number Sense, The (Dehaene)

  N.W. Ayer

  observational learning

  obstetricians, puerperal fever and

&
nbsp; Oklahoma City bombings

  Ollson, Andreas

  Olympics

  On the Origin of Species (Darwin)

  operant conditioning

  orbitalfrontal cortex

  organ donors

  orienting response

 

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