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The Little Big Things

Page 37

by Thomas J Peters


  “Put simply, ‘retirement’ to me means being dragged off a stage and slipped into a simple pine box inscribed with these words: ‘He gave a shit.’”

  Stay angry!

  Change the World!

  Never give up!

  Never give in!

  Die trying!

  Literally!

  162. Think Legacy!

  “My life is my message.”

  —Gandhi

  LEGACY!

  It can be a beautiful word!

  (Why I/you mattered.)

  (What I/you left behind that lasted.)

  But I urge you also to think of it as a lifelong goal. And to consider your current assignment as head of a seven-person branch in an IS/IT department. (Or whatever.) Suppose you move on in 6 or 12 or 18 (or 21) months: What … one sentence … will summarize your “term”?

  Please!

  Take this exercise seriously!

  Consider this a variation on a debate at tompeters.com over the number of priorities a person can have at one time. Well, I’m settling it.

  One!

  Here’s the logic. As I write, I have a day crammed full of miscellaneous (that dreaded word!) activities ahead, ending with a flight from Boston/Logan to London/Heathrow. But the … THE … Pressing Question is: What will the (One Sentence) legacy of this day have been for me?

  Yes, I believe a Single Day can have as much of a “legacy” as a lifetime. In fact, that had better be the case! Why? Because this day … stretching out before me … is filled (at the moment) with limitless opportunities … and it is … all I have!

  Right?

  Just another day?

  Hardly!

  THIS IS … it!

  All those things … the grand and the mundane … that I want to do with my life will either be abetted or thwarted or put off or ignored in the course of …

  This.

  One.

  Unfurling.

  Day.

  So: What will Today’s Legacy be … for You?

  My (hoped for) answer …

  Despite all the “stuff” I’ve got to do to prep for my trip, I will make sure that I’ve got the books, papers I need to work on some “learning project,” beyond my seminars, that will move me, exhausted or not, an eighth-step down some novel path that I think is important; also, no matter how busy, I will spend an hour outside absorbing and appreciating, without distraction, the world around me.

  (That’s a damn tall order—on a lot of days, maybe even most days, I flunk or score no more than the terrifying “Gentleman’s C.” But by holding up and at least glancing at … “the legacy mirror” … daily … at least I am checking in with myself—and trying to stay aligned with my longer-term aspirations.)

  Your turn …

  ART-FOB YOUR SAKE!

  “Make each day a masterpiece.”

  —John Wooden, basketball coach extraordinaire

  (This sounds so wretchedly “motivational”—the nastiest thing I can say; but, to repeat, this day is, indeed, in the end … all we have.)

  163. Don’t Forget Why You’re Here!

  I was talking with a young lawyer, Harvard trained, now putting in her time at a big firm. She allowed as how her life at the firm was mostly a whirl of trivial activities. On the one hand that’s very normal, and part of the time-honored apprenticeship process. But it’s also true that in the midst of all the BS, you may gradually lose sight of why you chose to follow this worthy path (as you saw it and passionately felt it) to begin with—and, alas, you may if you’re not careful never again capture the wondrous, naive (lovely word!) enthusiasm of your youth.

  I’ve heard doctors and other professionals say the same thing as my new lawyer friend. At the very top of the pyramid, former secretary of state George Schultz mused, and I paraphrase, on how you come to public service with the highest of ideals, but “you get so caught up in the game, that you forget why you came in the first place, you forget those grand aspirations.”

  (Alas, many CEOs epitomize this. They become so ensnared by the growth-for-growth’s-sake game and earnings-for-earnings’-sake game that they forget the fact that they are meant to be “of service” to some Olympian objective—e.g., develop their industry’s equivalent of the next iPod or iPhone, or miracle drug or synthetic fuel. GM’s bosses are a classic case. Somewhere, somehow they forgot along the way how to make great cars!

  I have a little ritual I follow to help get back on track, when I feel myself slipping away from those “naive” aspirations of yesteryear. I take a moment or five and skim In Search of Excellence—and remember what I aimed to do in the first place. And how far I have sometimes strayed; it helps me get centered, or recentered. (It’s not a matter of trying to revisit the past; it’s about trying to recapture the spirit of taking on the whole-damn-world while shouting, “Damn the torpedoes, full speed ahead.”)

  I suggested to my newfound lawyer acquaintance that she invent some like ritual, perhaps re-read once a month the essay answers she provided on her law school admissions form. And I suggest the same to you:

  “Why did I take this assignment, or choose this profession? Am I doing everything possible in my current project to hold to the principles that got me into all this? Can I renew? Can I recapture the spirit of ‘a glorious calling’ that I had when I started?”

  Or some such.

  My suggestion: Do a like exercise of your own invention every 90 days. Better yet, a micro-version every evening! Or, maybe, once a week, actually try to give an honest and complete answer to your spouse’s question, “How was your day?” So how was your day? Is it what you thought it might be 10 years ago when you started this supposedly virtuous journey?

  “THE WORLD IS A GREAT LIAR!”

  “In a way, the world is a great liar. It shows you it worships and admires money, but at the end of the day it doesn’t. It says it adores fame and celebrity, but it doesn’t, not really. The world admires, and wants to hold on to, and not lose, goodness. It admires virtue. At the end it gives its greatest tributes to generosity, honesty, courage, mercy, talents well used, talents that, brought into the world, make it better. That’s what it really admires. That’s what we talk about in eulogies, because that’s what’s important. We don’t say, ‘The thing about Joe was he was rich.’ We say, if we can, ‘The thing about Joe was he took care of people.’”—Peggy Noonan, “A Life’s Lesson,” on the astounding response to the passing of Tim Russert, the Wall Street Journal, June 21–22, 2008

  I wish you a long life, but if tragedy were to have struck you yesterday, what do you think “they” might say at your memorial service? This maudlin question is not to be dwelt on “24/7,” but it is worth considering on an irregularly regular basis.

  Amen.

  And good luck.

  Dedication

  One (me) would hardly denigrate the importance of Peter Drucker’s work in developing modern management practice. For better, and sometimes for worse, Drucker and Frederick Taylor gave us the superstructure, more or less in full, for thinking about managing enterprise as we know it today. But I was, as I sat down to write this dedication, reminded of a finger-puppet/finger-wiggling exercise we performed as children: “This is the church, this is the steeple; open the doors and see all the people.” If Drucker and Taylor gave us the church, Warren Bennis and his mentor and colleague Doug McGregor gave us the people. They added the blood and sweat and tears, that “all-important last 99 percent,” as I call it, to the grand production called human organization.

  Warren is a humanist.

  Warren is a polymath.

  Warren is a scholar in the grand and classic sense of the term.

  Warren is a principal combatant in the history of ideas that shape humanity.

  Warren is a teacher without peer.

  Warren is a mentor without peer.

  Warren is a friend without peer.

  I believe without hesitation that an encompassing history of ideas about the nature of humanity an
d our ceaseless efforts to organize and to govern ourselves would note Warren’s singular contributions. But Warren’s matchless efforts in the arena in which I, too, have chosen to skirmish is not the primary reason I have dedicated this book to him. I have dedicated this book to Warren Bennis primarily for selfish reasons; namely, because he has been a wonderful friend in the truest and deepest sense of the word. He has “been there” intellectually and emotionally, nonstop, for the last 30 years of my life.

  It was my quirky good fortune to write (cowrite) a popular management book at a rather important juncture in U.S. business history. To say that I was not prepared for what followed would be gross understatement. After a few jolly moments of deafening huzzahs came decades of sniping and out-and-out attacks. To be sure, I have purposefully put (and kept) myself in harm’s way; I have been no shrinking violet. Nonetheless, one could not be prepared for the strength of the onslaught or the vats of blood that spatter the field of intellectual battle.

  Enter Warren.

  He was highly regarded by one and almost all, and, for reasons still unclear, he interceded with the world at large on my behalf and became my intellectual and emotional rock-guardian-soulmate. His repeatedly expressed declaration that I was following a useful track, and that come hell and high water I should persist, gave me the gumption to stay the course. I’m honestly not sure I would have survived without him. It’s really that simple.

  In effect, Warren offered me the steady and warm assurance, from his Olympian loft, which I needed to keep going. And which I needed to hold my ground. And for better or for worse, I did and do just that.

  I stand in awe of Warren’s contributions to our world at large.

  And I am truly humbled by his friendship and support.

  Thank you, my dear friend.

  Index

  The pagination of this electronic edition does not match the edition from which it was created. To locate a specific passage, please use the search feature of your e-book reader.

  A

  A.A. (Action Addicts), 214

  Abrashoff, Mike, 153

  Abt Electronics, 444

  accountability, 47, 61, 184, 476

  accountancy, 248, 373, 399

  action, 207–17

  Captain “Day” and Captain “Night,” 212–14

  drilling wells, 215–17

  patient-centric care, 209–12

  “trying my damnedest!”, 207–9

  Action Addicts (A.A.), 214

  “action attitude,” 214

  action words, 216–17

  Active Listening (Hoppe), 331

  Adams, John Quincy, 343

  Adams, Marilee, 331

  Adams, Scott, 51, 193

  adhocracy, 309–11

  ADRE (Act of Deliberate Relationship Enhancement), 100–101

  ADWT (Amazing Demographic & Wealth Tsunami), 39

  aesthetics. See design

  agenda-setting, 128

  Age of the Hare, 453–54

  aggressiveness vs. “energy,” 116

  aging population market opportunities, 23, 37–39, 479–80

  Ailes, Roger, 116–17

  aimless wandering, 257

  Alinsky, Saul, 238

  Allen, Woody, 136

  Allende, Isabel, 342

  “all-senses,” 259

  Altman, Robert, 143–44

  Amazon.com, 311

  Ambrose, Stephen, 217

  American Airlines, 490

  amusing yourself, 66–68

  Anderson, Dick, 212–13

  Andretti, Mario, 342

  angry customers, 203–4. See also apologies

  animation, 117

  Anixter, Julie, 52

  Annis, Barbara, 296–97

  Anthony, Susan B., 301–2

  apologies (apologizing), 125, 157–60, 165, 184, 467

  appearance vs. “substance,” xix–xx, 1–2

  Apple Computer, 56, 314, 377, 456

  appreciation. See “thank you”

  Arden, Paul, 340

  Are You Really Listening? (Donoghue and Siegel), 331

  Armstrong, Neal, 446

  Art of Asking, The (Fadem), 331

  asking questions, 345–47

  Asking the Right Questions (Browne and Keeley), 331

  attire for work, 243

  attitude, 7, 103–11, 287

  cheerfulness, 107–8

  “Eye-sparkle Factor,” 103–4

  Flagman, 109–11

  pleasant, caring, and engaged, 105–7

  authoritarianism, 29, 229

  Aviator (movie), 320

  Avrakotos, Gust, 236–37, 241, 242–43

  Axelrod, Susan, 392

  B

  “band of brothers-sisters,” 242–43

  Barack, Inc. (Faulk and Libert), 153

  Barbosa, Gerson, 351

  Bartz, Carol, 143

  Basement Systems, Inc., 35

  bathrooms, cleanliness of, xxi, 1–2

  Batten, Frank, 312

  BDs (Bullshit Detectors), 403

  Beckett, Samuel, 54

  behaviorism, 65, 149–53, 337, 464

  “being there,” 83–85

  Bennis, Warren, 67, 272, 351–52

  Ben-Shahar, Tal, 468

  Berlin Wall, 446

  Bernanke, Ben, 29

  Berserk Standard, 311–12

  Best Buy, 285–86, 415

  best practices, 401

  “bias for action,” 214, 216, 480

  big change, 224–30

  all at once, 224–28

  in short time, 228–30

  Big Plan, 264–69

  Birchard, Bill, 197

  BlackBerry, 365

  Black Swan, The (Taleb), 45

  Black Swans, 45–49

  blame game, 61, 467

  Blohm, Olle, 94, 146–47

  Bloomberg, Michael, 54, 319

  “blue oceans,” 20, 187, 422

  BMW, 449

  board directors, women as, 297

  Boeing 747, 320

  BOF (Balance of Favors), 184, 238

  Bogle, John, 27–28

  Bommelje, Richard, 331

  Boomer/50-Plus Market Potential, 23, 37–39, 479–80

  boring is beautiful, 34–36

  Boyatzis, Richard, 247–48

  Brafman, Ori, 4–5

  Brafman, Rom, 4–5

  brand (branding), 72, 391–93

  brand loyalties, 38

  Brand You, 18, 50–52, 63–66

  Branson, Richard, 149, 190–91, 334–35

  Bratton, William J., 6

  Bread Loaf Construction, 391–92

  breaking the rules, 325, 476

  customer service and, 389–91

  breaks, 364–65

  breathing (breathing rituals), 49, 364

  “broken windows,” 6

  Bronner’s Christmas Wonderland, 444

  Brookhiser, Richard, 80–82

  Brooks, David, 397

  Brown, John Seely, 73

  Browne, Neil, 331

  Buckingham, Marcus, 143, 273, 341

  budgeting. See finances

  Buffett, Warren, 232, 345

  Built to Win (Movius and Susskind), 95

  bullying, 269

  Burley-Allen, Madelyn, 331

  Burn, Harry, 300, 301, 304

  Buse, H. W., Jr., 207

  business hierarchy, 19

  BusinessWeek, 216, 390, 414

  C

  calendar buddy, 481–82

  calling customers, 133–35, 201–2, 470

  calmness, 46

  Canadian Broadcasting Corporation (CBC), 296–97

  candy jar message, 385–87

  Captain “Day” and Captain “Night,” 212–14

  Career Warfare (D’Alessandro), 113

  caring, xix–xx, xxi, 1–2, 64, 105–7, 394–95

  Carlzon, Jan, 251–52

  Carnegie, Dale, 83, 96

  Carrigan, Pat, 262–63

  Carver,
Raymond, 161

  “cathedral,” creating a, 431–33

  Catmull, Ed, 56

  Catt, Carrie Chapman, 303

  centers of excellence, 315–16

  centralization vs. decentralization, 400–403

  Century of Struggle (Flexner and Fitzpatrick), 301

  CFIO (Chief First Impressions Officer), 118

  CGRO (Chief Grunge Removal Officer), 403, 406

  chain of command, 46, 242

  Chandon, William, 331

  change, 219–34. See also big change

  demos, 222–24

  implementation of, 230–34

  Zen and the art of achieving, 219–21

  Change Your Questions, Change Your Life (Adams), 331

  Chapman, Leonard, 207–8

  Charles, Ray, 436–37

  Charlie Wilson’s War (Crile), 236–44

  Charmel, Patrick, 77–78

  checklisting, 210

  cheerfulness, 107–8

  Chez Panisse, 308

  Chief Design Guru (Officer), 375, 474

  Chief First Impressions Officer (CFIO), 118

  Chief Grunge Removal Officer (CGRO), 403, 406

  Chief Hurdle Removal Officer (CHRO), 241–42, 424

  China, 31, 281, 283, 446

  Choosing Civility (Forni), 79

  Chopra, Deepak, 385

  Christopher’s Ghosts (McCarry), 333

  CHRO (Chief Hurdle Removal Officer), 241–42, 424

  Churchill, Winston, 54, 73, 208, 212, 343, 501

  Cialdini, Robert, 94

  Circuit City, 285–86

  Cisco Systems, 310–11

  Citigroup, 26

  civility, 79–83. See also kindness; thoughtfulness

  Civil Rights Movement, 446

  cleanliness, xxi, 1–2, 391–95

  Clinton, Bill, 471

  coaches, 135

  co-inventing with outsiders, 324, 472

  Coleridge, Samuel Taylor, 342

  collaboration, cross-functional, 177–79, 231, 324, 423, 454, 473

  Collins, Jim, 229

  Commerce Bank, 405

  commitment to job, 109–11

  common sense, 230, 408–9

  Common Sense Ombudsman, 409

  communication. See instant communication; overcommunication

  competitors “enemy” ruling your life, 416–18

  loving your, 418–20

 

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