Frenemies
Page 36
R/GA, 100, 282–91
Agency arm, 286
Architecture arm, 288
Cannes Lions awards won by, 253, 286
Consulting arm, 287–88
Intellectual Property arm, 286
“Love Has No Labels” ad, 185–86, 286
marketing enterprise model of, 284
Nike products and software produced by, 284–85, 290
Studios arm, 286
Ventures, 286–87
Robertson, Andrew, 9, 23, 129, 269, 311
Rolls-Royce, 42
Roman, Kenneth, 104–5
Rometty, Gini, 211
Roose, Kevin, 276
Rosen, Jeffrey, 329
Rosen, Michael, 155–56
Rosenfield, Laurie, 67
Rosenzweig, Dan, 214
Ross, Jo Ann, 190, 196, 202
Roth, Michael, 68, 100, 285, 306
Rothenberg, Randall, 40, 125, 173, 185
Rothman, Martin, 68, 69
Roza, Dan, 214–15
Ryan, Kevin, 314
Saatchi, Maurice and Charles, 104, 105
Saatchi & Saatchi, 104, 105–7, 143
Sable, David, 44, 111–12
Sadoun, Arthur, 337, 338–39
Salama, Eric R., 149, 153–54
Salesforce.com, 66–67, 213–14, 215–16
Salter, Robert, 51
Samsung, 80, 266
Sandberg, Sheryl, 121, 122, 130
Sandvig, Christian, 166, 274
Schama, Simon, 102–3, 106, 108, 114
Schmidt, Eric, 273
Schoendorf, Joe, 303
Schrage, Elliot, 129
Schudson, Michael, 183–84
Schwarz, Jann, 235–36
Schweitzer, George, 191
Scope of Work, 140
sexual harassment, 230–34
Shell, 45
Siri, 159, 262
smartphones. See mobile phones/smartphones
Smith, Adam, 10
Smith, Brett Kassan, 68
Smith, Shane, 125, 235
Snapchat, 137–38
advertising revenues of, 23
Snaptivity, 287
SocialCode, 161–63
socially conscious advertising, 220, 307–9
Unilever and, 217
Weed on, 254–56
Sorrell, Jack, 101–2, 107
Sorrell, Martin, 10, 13, 15, 23, 79, 101–17, 139, 273, 282, 297
on Amazon as threat to ad agencies, 262, 300
on ANA’s choice of Ebiquity to investigate kickback allegations, 18
on Cannes Lions Festival, 257, 336, 338
as CFO at Saatchi & Saatchi, 104, 105–7
childhood of, 101–2
compensation of, 112
on consulting companies as competitive threat, 208–9
disparagement of creatives by, 112–13
on disruption threat, 30–31, 82, 117
education of, 102–4
on Facebook and Google, 101, 117, 123–24, 127
as financial adviser at James Gulliver Associates, 104
at IMG, 103–4
intensity and persistence of, 114–15
Levy and, 113–14, 233, 234
on list of best performing CEOs, 117
management style of, 111–12
on mobile, 178
on new competition agencies face, 101
on public relations firms, 216
reverse takeover of Garland Communications and, 105–6
second marriage of, 114–16
view of Kassan and MediaLink, 31, 101
See also WPP
Sorrell, Sally, 101
Sorrell, Sandra Finestone, 104
Spangenberg, Karl, 63
Spiegel, Evan, 137
Spiegel, Matt, 64
Spotify, 313
Starbucks, 304
Starr, Paul, 23–24
State Street Global Advisors’ Fearless Girl statue, 309–10
Steinberg, Jeremy, 212
Stengel, Jim, 250, 256, 290–91
Stevenson, Adlai, 41
Stevenson, Robert Louis, 47
Steyer, James, 183
StrawberryFrog, 308
Streets Were Paved with Gold, The (Auletta), 2
subscription model, 311–15
subtle ad pitches, 96–97
Sullivan, Margaret, 177
Sun Also Rises, The (Hemingway), 37
Super Bowl 2016 advertising, 184, 185, 187
surveillance capitalism, 164
Taco Bell, 80
targeted advertising, 131–33, 160–61, 197–98
T Brand Studios, 206–8
tech companies, as competitive threat to ad agencies, 213–16
television/television networks
CBS (See CBS)
Gotlieb on fundamentals impacting, 321
as inflection point for advertising, 28
number of viewers, 2015–2017, 193–196, 200, 320
programmatic advertising and, 198
streaming services offered by, 321–22
targeted ads, inability to offer, 197–98
Upfronts, 198, 199, 200–203
Tencent, 32, 146, 161
Tesla, 305
Tesler, Lenard B., 61
The Betches, 221–22
Thinking, Fast and Slow (Kahneman), 184
Thomas, Philip, 250, 252–53, 337
Thompson, Ben, 331
Thompson, Mark, 206–7, 235, 307
Thomson, Robert, 273
3% Conference, 232
Three Blind Mice (Auletta), 3
Time Inc., 208
Time Warner acquisition of AT&T, 297, 299
tobacco, 42–43
Tobaccowala, Rishad, 10, 31–32, 36–37, 46, 146, 147, 236–37
on agency resilience, 282
on AI, 302
on Amazon as threat to ad agencies, 263
on ANA report, 244–45
on delivering utilities and services, 270–71
empathy in marketing of Bank of America, 95–96
on in-house content creation, 220
on Kassan and MediaLink, 70–71, 318
Toffler, Alvin, 14
“Tradeoff Fallacy, The” (Turow), 168
Transformation 2016, 229–37
transparency guidelines, 229–30
Trump, Donald, 186, 312
Trump administration, 297–99
Trump campaign, 294–97
amount spent on advertising, 295
celebrity endorsements, value of, 296
media coverage and, 295–96
targeting data, use of, 296–97
trust issues, between clients and advertising agencies, 35–36, 48–49, 76, 144, 244, 245
Turow, Joseph, 160, 168
21st Century Fox, 76, 335
24/7 Media, 110, 111, 150
Uber, 47
Underclass, The (Auletta), 2
Unilever, 64, 76, 212
agency fees and ad cutbacks of, 319
Dollar Shave Club and, 285, 297
forms Unilever Studio for creative work, 80
Vaseline ad, 185–86, 217
Vaseline Healing Project, 217
unique selling proposition, 41, 308
unverified ads, 136
Upfronts, 198, 199, 200–203
Uva, JC, 48, 66
VandeHei, Jim, 312
Van Veen, Ricky, 166–67
Vaseline ads, 185–86, 217
Vaynerchuk, Gary, 87–91, 306
VaynerMedia, 88–91
Chase Bank account and, 87, 89–91
revenue of, 87
social media marketing and, 88
Vaynerchuk founds, 88
work with GE, 86, 87
Verizon, 137, 160, 263
Vice, 81, 207, 208
Viv, 262, 268–69
Volvo, 307
von Borries, Philippe, 66, 207–8
Wacksman, Barry, 284, 286
Walgreens, 271
Wall Street Journal, 176–77, 207, 313
Walmart, 272
Washington Post, 314
Watson, 211–12
WCRS Group, 143
Weapons of Math Destruction: How Bid Data Increases Inequality and Threatens Democracy (O’Neil), 274–75
Weather Company (weather.com), 210, 211–12
WeChat, 32, 146
Weed, Keith, 46, 47–48, 64, 78, 135, 146, 148, 160–61, 325
on Cannes Lions Festival, 258
at CES, 225
on online advertising directed to bots, 323–24
on socially conscious advertising, 254–56
See also Unilever
Weisman, Tony, 249–50
Weitzman, Howard, 61, 73
Western International Media, 143
Wheeler, Tom, 169, 298
Where the Suckers Moon: An Advertising Story (Rothenberg), 40
Whittaker, James, 267, 303
Wieser, Brian, 10, 216, 265, 330
Wildness, 180
Williams, Evan, 311–12
Wind, Jerry, 174
Wire and Plastic Products. See WPP
Wired, 326
Wojcicki, Susan, 199
World Federation of Advertisers, 77
WPP, 8, 10, 11, 13, 328–30, 332–33
ad spending on Snapchat versus on Facebook/Google, 137–38
agency reviews and, 22, 79
communication services and, 109
companies owned by, 109
data and tech company investments of, 110–11
founding of, 107
geographic diversification of revenue streams of, 108
global expansion of, 144–47
GroupM (See GroupM)
Johnson sexual harassment suit against Martinez and, 230–32
lack of new leadership at, 99
programmatic advertising and, 264–65
public relations agencies owned by, 218
revenues of, 100
Sorrell on threats facing, 30–31, 82, 117
succession planning at, 328
takeovers of, 107–9
Wren, John, 100
Wu, Tim, 24, 172, 311
Xaxis, 111, 140, 264–65
Young, Miles, 40, 45, 111, 112, 144
Young & Rubicam, 108
YouTube, 197, 199–200, 272, 314
Zenith, 143
Zuboff, Shoshana, 164
Zuckerberg, Mark, 129, 130, 179, 273, 276–77
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABOUT THE AUTHOR
KEN AULETTA has written the “Annals of Communications” profiles for The New Yorker since 1992. He is the author of eleven books, five of them national bestsellers, including Three Blind Mice, Greed and Glory on Wall Street, World War 3.0, The Highwaymen, and Googled. As Jack Shafer said in his Washington Post review of Googled: “I dare you to name a more plugged-in media and communications technology reporter than New Yorker staff writer Ken Auletta. As comfortable interrogating a network executive as he is interviewing a software genius or bottling a human tornado like Ted Turner, Auletta builds his media-technology books the way a mason builds a wall—upon a firm foundation, one brick at a time and as level as the horizon.” He and his wife live in Manhattan.
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* Naomi Klein, No Logo (New York: Picador, 2000).
* Tim Wu, The Attention Merchants: The Epic Scramble to Get Inside Our Heads (New York: Alfred A. Knopf, 2016).
* Randall Rothenberg, Where the Suckers Moon: An Advertising Story (New York: Alfred A. Knopf, 1994).
* Bob Levenson, Bill Bernbach’s Book: A History of the Advertising That Changed the History of Advertising (New York: Villard Books, 1987).
* An account of the 1952 TV campaign is offered in David Greenberg’s Republic of Spin: An Inside History of the American Presidency (New York: W. W. Norton & Company, 2016).
* Martin Mayer’s Madison Avenue, U.S.A. (Lincolnwood, IL: NTC Business Books, 1991).
* See Mayer’s Madison Avenue, U.S.A. and Randall Rothenberg’s Where the Suckers Moon for a cogent exegesis on the differences between Reeves, Bernbach, and Ogilvy.
* Michael Farmer, Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies (New York: LID Publishing Ltd., 2015).
* David Ogilvy, Confessions of an Advertising Man (New York: Atheneum, 1986).
* Gary Vaynerchuk, #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media & Self-Awareness (New York: HarperCollins, 2016).
* Kenneth Roman, op-ed, The Wall Street Journal, March 28, 2017.
* Andrew Cracknell, The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising (Philadelphia: Running Press, 2011).
* Tim Wu, The Attention Merchants: The Epic Scramble to Get Inside Our Heads (New York: Alfred A. Knopf, 2016).
* Recounted in Michael Farmer, Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies (New York: LID Publishing Ltd., 2015).
* Bessie Lee at a September 21, 2016, Financial Times panel in New York.
* Sue Halpern, “They Have, Right Now, Another You,” The New York Review of Books, December 22, 2016.
* Julia Angwin, Terry Parris, Jr., and Surya Mattu, “What Facebook Knows About You,” ProPublica, September 28, 2016.
* Sarah Perez, “Google’s New ‘About Me’ Page Lets You Control What Personal Info Others Can See,” TechCrunch.com, November 11, 2015.
* Shoshana Zuboff, “The Secrets of Surveillance Capitalism,” Frankfurter Allgemeine, March 5, 2016.
* Sandy Parakilas, “Facebook Won’t Protect Your Privacy,” New York Times op-ed page, November 20, 2017.
* As we see, data on the size of the ad-blocking community vary wildly.
* The disparity between Mary Meeker’s figure of 5.2 billion mobile phones and Carolyn Everson’s figure of 7.2 billion is a reminder that gathering global data involves some guesswork.
* Again, not an exact science; Nielsen defines millennials as age eighteen to thirty-four.
* Michael Schudson, Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society (New York: Basic Books, 1984).
* Bank joined CBS in 2016 as senior vice president of investor relations.
* Mary Wells Lawrence, A Big Life (in advertising) (New York: Alfred A. Knopf, 2002).
* A large number of voters tired of watching these ads, and a consensus jelled after Trump won that the Clinton campaign spent too much time seeking to define Trump and too little time defining why she should be president.
* Jeff Goodby, op-ed, The Wall Street Journal, June 24, 2015.
* The value of the euro was about 10 percent more than the dollar.
* Amir Kassaei, Campaign US newsletter, January 13, 2016.
* These numbers are from an internal Publicis Groupe report.
* Bill Bernbach, quoted in Andrew Cracknell, The Real Mad Men: The Renegades of Madison Avenue and th
e Golden Age of Advertising (Philadelphia: Running Press, 2011).
* Garett Sloane, “Amazon’s Prime Ad Play,” Ad Age, November 13, 2017.
* Ad Fraud Report by The&Partnership’s media agency, m/SIX and Adloox, March 2017.
* James Whittaker, “Rise of the Machines,” Medium.com, June 24, 2015.
* Julia Angwin, Jeff Larson, Surya Mattu, and Lauren Kirchner, “Machine Bias: There’s Software Used Across the Country to Predict Future Criminals. And It’s Biased Against Blacks,” ProPublica, May 23, 2016.
* Roger McNamee, “I Invested Early in Google and Facebook. Now They Terrify Me,” USA Today, August 8, 2017.
* “Toolkit 2017,” a joint study by the marketing company Warc and Deloitte Digital, released December 14, 2016.
* Gary Vaynerchuk, #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media & Self-Awareness (New York: HarperCollins, 2016).
* Scott Goodson, Uprising: How to Build a Brand—and Change the World—by Sparking Cultural Movements (New York: McGraw-Hill, 2012).
* The firm sponsoring the statue received a black eye in the fall of 2017 when it paid $5 million to the federal government to settle claims that it paid female employees less than men.
* Jim VandeHei, The Information.com, April 19, 2016.
* Nevertheless, the Guardian is still bathed in red ink losing $61 million in fiscal 2016–2017.
* Rob Norman, “Interaction,” GroupM preview, February 2017.