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Breakpoint_Why the Web will Implode, Search will be Obsolete, and Everything Else you Need to Know about Technology is in Your Brain

Page 22

by Jeff Stibel


  The Dan Dennett quote about reverse engineering comes from an interview at Edge entitled “The Normal Well-Tempered Mind” on January 8, 2013.

  VI

  John von Neumann was a brilliant mind by any definition. He was a mathematician but made contributions to fields as diverse as computer science, the humanities, physics, economics, and statistics. He also worked on the Manhattan Project to develop the first nuclear bomb and was appointed to the Institute for Advanced Studies at Princeton alongside Albert Einstein. Much of his writing about computers focused on biological similarities and analogies. He wrote a book called The Computer and the Brain (New Haven, Conn.: Yale University Press, 1958), in which he first mentioned the concept of a singularity. The first use of the word, however, came prior to von Neumann from science fiction writer Vernor Vinge.

  This section references Ray Kurzweil’s The Singularity Is Near: When Humans Transcend Biology (New York: Viking, 2005).

  Chapter 11 – Conclusion | Termites | Extinction

  There are many works on the nests of the leaf-cutter ants, including the comprehensive work by Bert Hölldobler and Edward O. Wilson, The Leafcutter Ants: Civilization by Instinct (New York: W. W. Norton, 2011).

  A fascinating documentary featuring Bert Hölldobler called “Ants: Nature’s Secret Power” contains impressive footage of the excavation of a large leaf-cutter mound and is available in its entirety on YouTube. The Hölldobler quote in this chapter comes from this documentary.

  The biologists working on the Brazil site mentioned in this chapter include Aldenise A. Moreira and Luiz Carlos Forti. Of the several articles they published on their findings with numerous colleagues, the following article was primarily used: Aldenise Moreira, Luiz Carlos Forti, Ana Paula Andrade, Maria Aparecida Boaretto, and Juliane Lopes, “Nest Architecture of Atta laevigata (F. Smith, 1858) (Hymenoptera: Formicidae),” Studies on Neotropical Fauna and Environment 39, no. 2 (2004): 109–116.

  Termites are very similar to ants in many respects. References used in this section include these five: (1) Eric E. Porter and Bradford A. Hawkins, “Latitudinal Gradients in Colony Size for Social Insects: Termites and Ants Show Different Patterns,” The American Naturalist 157, no. 1 (January 2001): 97–106; (2) J. M. Dangerfield, T. S. McCarthy, and W. N. Ellergy, “The Mound-Building Termite Macrotermes michaelseni as an Ecosystem Engineer,” Journal of Tropical Ecology 14 (1998): 507–520; (3) Dini M. Miller, “Subterranean Termite Biology and Behavior,” Virginia Cooperative Extension, Publication 444–502 (2010); (4) Ulrich G.

  Muller, Nicole M. Gerrardo, Duur K. Aanen, Diana L. Six, and Ted R. Schultz, “The Evolution of Agriculture in Insects,” Annual Review of Ecology, Evolution, and Systematics (2005): 563–595; and (5) Roger E.

  Gold, Harry N. Howell, Jr., Grady J. Glenn, and Kimberly M. Engler, “Subterranean Termites,” Texas A&M System AgriLife Extension

  E-Publication, December 2005.

  You can see pictures of, and obtain more information about, the incredible Eastgate Centre at the architect’s website, http://www.mick

  pearce.com.

  I

  This section references Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives—How Your Friends’ Friends’ Friends Affect Everything You Feel, Think, and Do (New York: Little, Brown, 2009) by Nicholas Christakis and James Fowler.

  The essay “I, Pencil” by Leonard Read was originally published in the December 1958 issue of The Freeman. Today you can read it online.

  The Matt Ridley quote is from yet another great TED talk, “When Ideas Have Sex.” It was given at the TEDGlobal 2010 Conference.

  Many animals are “social,” but very few are “eusocial,” including humans, ants, and termites. Biologists have divided animals into various social levels including presocial, subsocial, parasocial (which can include communal, quasisocial, and semisocial animals), and eusocial, which is the highest level of sociality.

  Mark Moffett’s quote about the similarities between humans and ant colonies is from Jennifer Viegas’s article, “Human Societies Starting to Resemble Ant Colonies,” published by Discovery News on May 2, 2012.

  II

  Jared Diamond’s Collapse: How Societies Choose to Fail or Succeed (New York: Penguin, 2006) is referenced in this section. Additionally, see his essay, “The Worst Mistake in the History of the Human Race,” Discover Magazine (May 1987): 64–66.

  Afterword: The Internet Is a Brain

  The Internet is a brain was the main topic of my 2009 book Wired for Thought: How the Brain Is Shaping the Future of the Internet (Boston: Harvard Business Press). In the book, I outlined a path toward creating a thinking and conscious internet, which I have summarized here. Portions of this appendix come from that book, with the courtesy of Harvard Business Press. More detailed notes are available in Wired for Thought.

  I

  Purdue University psychologist James Townsend provides a fun and insightful account of the distinction between serial and parallel processing in the brain and outlines why it is so important. While it is a scientific paper, it is relatively accessible: “Serial vs. Parallel Processing: Sometimes They Look Like Tweedledum and Tweedledee but They Can (And Should) Be Distinguished,” Psychological Science 1, no. 1 (January 1990): 46–54.

  II

  Quotes from Dan Dennett in sections II and III come from Consciousness Explained (Boston: Little, Brown, 1991).

  III

  Howard Margolis’s quote comes from his book Patterns, Thinking, and Cognition: A Theory of Judgment (Chicago: University of Chicago Press, 1988).

  Douglas Hofstadter’s ingenious book I Am a Strange Loop (New York: Basic Books, 2007) does a remarkable job of describing parallel processing as a recursive process similar to the feedback of a speaker when a microphone is too close or a series of mirrors that reflect infinitely into one another. Hofstadter states it this way: “In the end, we are self-perceiving, self-inventing, locked-in mirages that are little miracles of self-reference.”

  In Outliers: The Story of Success (New York: Little, Brown, 2008), Malcolm Gladwell argues that great success is composed of two components: The first is luck, or timing. The second is practice, which, in many ways, is the mind’s way of automating its strange loop.

  IV

  The 500,000 dopamine neurons number is, like all neuronal figures, a guess. Neuronbank.org estimates it is between 400,000 and 600,000, referencing two respectable sources: (1) A. Bjorkland and S. Dunnett, “Dopamine Neuron Systems in the Brain: An Update,” Trends in Neuroscience 30, no. 5 (2007): 194–202; and (2) S. Chinta and J. Andersen, “Dopaminergic Neurons,” The International Journal of Biochemistry & Cell Biology 37 (2005): 942–946.

  The example of a cup of coffee spinning in mental rotation comes from Read Montague, Your Brain Is (Almost) Perfect: How We Make Decisions (New York: Plume, 2006), 83.

  Plato presented his theory of forms in several of his works. It is covered most extensively in Republic, Book III, V, VI–VII, and IX–X.

  Steven Pinker’s quote comes from How the Mind Works (New York: W. W. Norton, 1997).

  Daniel Goleman’s quote comes from Emotional Intelligence (New York: Bantam, 1995), 15–17.

  V

  The quote from Doug Lenat comes from an interview with Jeffrey Goldsmith published in Wired Magazine in April 1994 with the title “CYC-O.”

  The Erik Schmidt quote was originally written in a letter to George Gilder of Wired Magazine back in 2003 and reprinted in an October 2006 article in Wired entitled “The Information Factories.”

  Researchers reported on Spaun in a 2012 Science article by Chris Eliasmith, Terrence C. Stewart, Xuan Choo, Trevor Bekolay, Travis DeWolf, Charlie Tang, and Daniel Rasmussen entitled “A Large-Scale Model of the Functioning Brain,” Science 338, no. 6111 (November 30, 2012): 1202–1205. You can also read about Spaun in Reb
ecca Boyle’s article, “Meet Spaun, the Most Complex Simulated Brain Ever,” Popsci, November 29, 2012, which is the source of the quote from Chris Eliasmith. Also see Francie Diep’s article, “Artificial Brain: ‘Spaun’ Software Model Mimics Abilities, Flaws of Human Brain,” Huffington Post, November 29, 2012.

  John Markoff wrote about how entrepreneurs are using data to mine human intelligence in “Entrepreneurs See a Web Guided by Common Sense,” New York Times, November 11, 2006.

  Index

  99designs, 112

  Academic Room, 109

  AdSense, 128–9

  Advanced Research Projects Agency (ARPA), 31–2

  AdWords, 128–9

  agricultural revolution, 161, 186

  Akamai, 42–3

  AltaVista, 19, 85

  Amazon.com, 40–1, 111, 123, 152–5, 232n

  America Online (AOL), 35, 123

  Anderson, Chris, 220n

  Anderson, Tom, 67–8, 221n

  Android, 58, 95, 227n

  anternet, 14–15

  ants:

  breakpoint for colonies of, 7–10, 12, 20, 49–50, 180–1, 185, 214n

  carpenter, 118

  colony intelligence of, 9–10

  communication of, 135–8, 184–5

  compared to human brain, 10–12, 47–8

  crowdsourcing and, 101

  as eusocial insect, 214n, 237n

  harvester, 9–12, 49–50, 136, 185, 210n

  leaf-cutter, 180–81, 235n

  nest construction of, 180–81

  slave-making, 48–50, 218n

  survival and, 118, 185

  Apple, 83–4, 95–6, 143, 154

  apps, 57–9, 72–3, 90, 96, 121, 220n, 227n

  Arbib, Michael, 147–8

  ARC Mate, 171

  Ariely, Dan, 121

  ARPAnet, 31

  Arrington, Michael, 221n

  artificial intelligence, 3, 144, 152, 171–7, 189, 192, 196

  AT&T, 132

  bandwidth, 25, 35–7, 212n

  Battelle, John, 220n

  Bell, Alexander Graham, 43, 190

  Berger, Hans, 162–3, 166, 176, 223n

  Berners-Lee, Tim, 220–1n

  Bezos, Jeff, 154, 232n

  Birdsong, David, 141, 230n

  Blekko, 89–90

  Blum, Andrew, 215n

  brain, human:

  amygdala, 198–9

  ant colony compared to, 10–12

  breakpoint of, 30–1, 140

  cerebral cortex, 142, 191, 196

  description of, 190–2

  distributed computing of, 191

  fixed-carrying-capacity and, 30–1

  forward thinking of, 150–1, 197–8

  growth of, 5, 11–12

  hippocampus, 198

  internet compared to, 189–201

  intuition and, 199–200

  modularity and, 40–1

  motor cortex, 146–8, 166

  reverse engineering of, 149, 172–5

  search and, 97

  slowness of, 196–7

  social breakpoint of, 69–70

  visual cortex, 198–9

  See also neurons

  brain-computer interface (BCI),

  164–5

  BrainGate, 34, 165–7, 174–5, 233n

  breakpoint:

  of ant colonies, 8–10, 49–50, 180–1, 185, 214n

  of the brain, 30–1, 71, 140–1, 148–9, 159, 187

  carrying capacity and, 19–20, 45, 133

  crowdsourcing and, 110–11, 116

  defined, 1–2, 19–22

  of Facebook, 68, 128–30

  forced slowing of growth and, 119

  of human memory, 52–3

  hypergrowth and, 4

  identification of, 5

  of the internet, 5, 34–6, 56–9, 62

  language and, 139–41

  money and, 127

  as network phase, 19–22

  profit and, 68

  of road networks, 126

  of social networks, 69–70, 72, 185

  of termite colonies, 181

  of St. Matthew Island, 1–2

  venture capital and, 122–3

  of Wikipedia, 104–6, 110, 224n

  of Yahoo!, 83–4

  Brin, Sergey, 85, 122

  Bruner, Robert F., 209n

  Budiansky, Stephen, 125, 228n

  cannibalism, 28–9, 57

  Carr, David, 113

  Carr, Nicholas, 55, 63

  carrying capacity:

  of airlines, 127

  of ant colonies, 49–50

  breakpoint and, 19–20, 133

  defined, 18–19

  Easter Island and, 28–31

  of ecosystems, 18

  elasticity of, 20–1

  energy and, 51–3

  fixed-carrying-capacity environment, 29–31

  of human population, 186

  of the internet, 35–7, 45, 53–6, 71

  network phases and, 18–21

  overshoot of, 20, 22, 30, 45, 83, 119, 186, 214n

  of Ponzi schemes, 36

  profit and, 128

  of roadways, 125

  utility as a limit to, 50–3

  of Wikipedia, 104

  Cauz, Jorge, 106–7, 225n

  Center for Internet Addiction, 55

  Chacha, 92

  Chomsky, Noam, 138

  Christensen, Clayton, 228n

  Cinematch, 151

  Classmates.com, 69

  cloud computing, 34, 41–2

  cloud labor, 111

  CloudCrowd, 111

  Colbert, Stephen, 79

  collaborative filtering, 153

  Collabowriters, The, 116

  communication. See language

  comScore, 220n

  content delivery network (CDN), 42–3

  cooking and intelligence, 38–9, 216n

  cows, 33

  crowdfunds and crowdfunding, 113–15, 169, 226n

  crowdsourcing, 99–111, 116, 151, 224n, 226n

  CyberRain, 33

  CYC, 199

  Darwin, Charles, 171, 210n. See also natural selection

  Dawkins, Richard, 171, 218n

  Deep Blue, 172, 176

  Dennett, Dan, 13, 173–4, 176, 193, 195, 211n, 226n

  DesignCrowd, 224n

  Diamond, Jared, 185–6

  Digg, 133

  digital revolution, 162, 186

  distributed computing, 191

  Domino’s, 79

  Donoghue, John, 165, 176

  dot-com crash of 2000, 123

  DuckDuckGo, 89–90

  Dunbar, Robin, 69–70, 222n

  Dunbar’s Number, 70

  Easter Island, 27–9, 34, 57, 126

  Eastgate Centre, 181–2, 236n

  EdanSafe, 167

  Edgecast, 42–3

  Edmodo, 130–1, 229n

  Efstratiou, Dr. Christos, 227

  Elance, 111

  Eliasmith, Dr. Chris, 201, 217n,

  239n

  Eliasson, Jonas, 126, 221n, 228n

  Elmer-DeWitt, Philip, 220n

  emergence, 183

  Emotiv, 168

  Eons.com, 19

  equilibrium, 22–3

  Ethernet, 31, 35–7

  eToys, 19

  European Organization for Nuclear Research (CERN), 66

  eusocialit
y, 214n, 237n

  Evi, 95–6

  evolution. See natural selection

  Facebook:

  advertising and, 129–30

  Beacon, 92

  breakpoint of, 68, 70, 128–30

  former Google employees and, 91, 223–4n

  Google+ compared with, 73

  Graph Search, 92

  Instagram acquired by, 74–5

  lawyers’ monitoring of, 77

  mobile users of, 71–3

  as a network of networks, 70–1, 130

  profit and, 127–8

  search and, 91–3

  Pinterest and, 76

  Twitter compared with, 74

  users and usage, 14, 67–8, 71–3

  See also Zuckerberg, Mark

  Fetz, Dr. Eberhard, 163–4, 166, 176, 233n

  Fifty Shades of Grey trilogy, 109

  Filo, David, 84, 122

  fixed-carrying-capacity environment, 29–31. See also carrying capacity

  Flickr, 75

  Forrester Research, 153, 232n

  Forti, Luiz Carlos, 236

  foursquare, 75, 93

  Fowler, James, 183

  Fox, Douglas, 217n

  free markets, 65–6

  freemium model, 124, 132

  Friendster, 69

  Gammonoid, 172, 176, 234n

  Garlick, Dennis, 213n

  Geary, David, 160

  General Electric (GE), 112, 226n

  Gladwell, Malcolm, 78, 195, 238n

  Goldberg, Elkhonon, 150

  Goleman, Daniel, 199

  Google, 19, 56, 67, 122, 200

  AdSense, 128–9

  AdWords, 128–9

  cloud, 42

  energy usage of, 39–40, 216n

  former employees who went to Facebook, 91, 223–4n

 

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