The Connector’s Advantage

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The Connector’s Advantage Page 21

by Michelle Tillis Lederman


  Business Network International: BNI.com

  Coaches, Trainers, and Consultants LinkedIn group: linkedin.com/groups/2980318

  ConnectorsClub: linkedin.com/groups/1053417

  GirlFriend Circles: GirlFriendCircles.com

  Information Technology Senior Management Forum: ITSMFonline.org

  Ivy: Ivy.com

  Network Under 40: NetworkUnder40.com

  Society for Information Management: Simnet.org

  Young Entrepreneur Council: YEC.co

  Notes

  1. Connections Are Critical to Success

  1Nikki Waller, “How Men & Women See the Workplace Differently.” Wall Street Journal (September 27, 2016): http://graphics.wsj.com/how-men-and-women-see-the-workplace-differently/.

  2Peter Economy, “This Person’s Help Will Make You 5 Times More Likely to Get Promoted,” Inc. (November 13, 2017): www.inc.com/peter-economy/this-persons-help-will-make-you-five-times-more-likely-to-get-promoted.html.

  3 Lou Adler, “New Survey Reveals 85% of All Jobs Are Filled via Networking,” LinkedIn (February 29, 2016): https://www.linkedin.com/pulse/new-survey-reveals-85-all-jobs-filled-via-networking-lou-adler/.

  4Lydia Dishman, “How You’ll Search for a Job in 2017,” Fast Company (January 10, 2017): https://www.fastcompany.com/3066700/how-youll-search-for-a-job-in-2017.

  5Valentina Zarya, “Female Founders Got 2% of Venture Capital Dollars in 2017,” Fortune (January 31, 2018): http://fortune.com/2018/01/31/female-founders-venture-capital-2017/.

  6Grace Miller, “38 Referral Marketing Statistics That Will Make You Want to Start a RAF Program Tomorrow,” Annex Cloud (March 3, 2016): https://www.annexcloud.com/blog/39-referral-marketing-statistics-that-will-make-you-want-to-start-a-raf-program-tomorrow/.

  7Ivan Misner, “What Percentage of Your Business Do You Get from Referrals?” IvanMisner.com blog post (August 18, 2008): http://ivanmisner.com/what-percentage-of-your-business-do-you-get-from-referrals/.

  8Harvey Deutschendorf, “Why Emotionally Intelligent People Are More Successful,” Fast Company (June 22, 2015): https://www.fastcompany.com/3047455/why-emotionally-intelligent-people-are-more-successful.

  9Zameena Mejia, “Harvard’s Longest Study of Adult Life Reveals How You Can Be Happier and More Successful,” CNBC (October 31, 2017): https://www.cnbc.com/2017/10/31/this-harvard-study-reveals-how-you-can-be-happier-and-more-successful.html.

  10J. Holt-Lunstad, T.F. Robles, and D.A. Sbarra, “Advancing Social Connection as a Public Health Priority in the United States,” The American Psychologist 72, no. 6 (2017): 517–530. doi:10.1037/amp0000103.

  11Emma M. Seppälä, “Connect to Thrive,” Psychology Today (August 26, 2012): https://www.psychologytoday.com/us/blog/feeling-it/201208/connect-thrive.

  12Christine M. Riordan, “We All Need Friends at Work,” Harvard Business Review (July 3, 2013): https://hbr.org/2013/07/we-all-need-friends-at-work.

  13Gallup, “State of the American Workplace,” Gallup.com (February 2017): http://news.gallup.com/reports/178514/state-american-workplace.aspx.

  14Drake Baer, “Harvard Professor Finds that Innovative Ideas Spread Like the Flu; Here’s How to Catch Them,” Fast Company (January 17, 2013): https://www.fastcompany.com/3004829/harvard-professor-finds-innovative-ideas-spread-flu-heres-how-catch-them.

  15Towers Perrin, “Working Today: Understanding What Drives Employee Engagement,” Retrieved from http://www.keepem.com/doc_files/Towers_Perrin_Talent_2003%28TheFinal%29.pdf.

  16Robbie Kellman Baxter, “How to Seize the Membership Economy Opportunity to 5x Your Company,” Subscription Growth Podcast (September 12, 2017): http://robertskrob.com/seize-membership-economy-opportunity-5x-company/.

  17Daniel McCarthy and Peter Fader, “Subscription Businesses Are Booming. Here’s How to Value Them,” Harvard Business Review (December 19, 2017): https://hbr.org/2017/12/subscription-businesses-are-booming-heres-how-to-value-them.

  18Peter Schmidt, “A Major Barrier to Alumni Giving: Graduates’ Mistrust,” The Chronicle of Higher Education (November 6, 2015): https://www .chronicle.com/article/A-Major-Barrier-to-Alumni/234100.

  19Bright Local, “Local Consumer Review Survey,” (2017): https://www.brightlocal.com/learn/local-consumer-review-survey/.

  20Grace Miller, “38 Referral Marketing Statistics that Will Make You Want to Start a RAF Program Tomorrow.”

  21Amy Edmondson, “Psychological Safety and Learning Behavior in Work Teams,” Administrative Science Quarterly 44, no. 2 (June 1999): 350.

  22Bruce Temkin and Aimee Lucas, “Employee Engagement Benchmark Study, 2017,” Temkin Group Insight Report (March 2017): http://www.temkingroup.com/wp-content/uploads/2017/05/1703 _EEBenchmarkStudy17_FINAL.pdf.

  3. What Level Connector Are You?

  1Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference (Boston: Little, Brown, 2000), 38.

  2Malcolm Gladwell, The Tipping Point, 46.

  4. Connectors Are Open and Accepting

  1Scott Hays, “American Express Taps Into the Power of Emotional Intelligence,” Workforce.com (July 1, 1999): http://www.workforce.com/1999/07/01/american-express-taps-into-the-power-of-emotional-intelligence/.

  2The Johari Window was first published in the Proceedings of the Western Training Laboratory in Group Development by UCLA Extension Office in 1955. Available here: http://www.mbdi.com/workshoprefmaterials/Johari_Window.pdf.

  3Art Markman, “Do You Know What You Don’t Know?” Harvard Business Review (May 3, 2012): https://hbr.org/2012/05/discover-what-you-need-to-know.

  4Leonid Rozenblit and Frank Keil, “The Misunderstood Limits of Folk Science: An Illusion of Explanatory Depth,” Cognitive Science 26, no. 5 (2002): 521–562. doi:10.1207/s15516709cog2605_1.

  5The Ladder of Inference was first put forward by organizational psychologist Chris Argyris and used by Peter Senge in The Fifth Discipline: The Art and Practice of the Learning Organization (New York: Doubleday, 1990).

  6. Connectors Believe in Abundance

  1Jacob Morgan, “The Top 10 Factors for On-the-Job Employee Happiness,” Forbes (December 15, 2014): https://www.forbes.com/sites/jacobmorgan/2014/12/15/the-top-10-factors-for-on-the-job-employee-happiness/#33ea87715afa; and Rainer Stack, Carsten von der Linden, Mike Booker, and Andrea Strohmayr, “Decoding Global Talent,” The Boston Consulting Group (October 6, 2014): https://www.bcg.com/en-us/publications/2014/people-organization-human-resources-decoding-global-talent.aspx.

  2The Redbooth Team, “Everybody’s Working for the Weekend, But When Do You Actually Get Work Done?” Redbooth.com blog (November 15, 2017): https://redbooth.com/blog/your-most-productive-time.

  8. Connectors Are Social and Curious

  1Carol Dweck, “What Having a ‘Growth Mindset’ Actually Means,” Harvard Business Review (January 13, 2016): https://hbr.org/2016/01/what-having-a-growth-mindset-actually-means.

  9. Connectors Are Conscientious

  1M. Brent Donnellan, Rand D. Conger, and Chalandra M. Bryant, “The Big Five and Enduring Marriages,” Journal of Research in Personality 38, no. 5 (October 2004): 481–504. Retrieved via Marelisa Fabrega, “19 Ways to Be More Conscientious,” Daring to Live Fully: https://daringtolivefully.com /how-to-be-more-conscientious.

  10. Connectors Have a Generous Spirit

  1JoshPalerLin, “How Does a Homeless Man Spend $100?” YouTube.com video (December 22, 2014): https://youtu.be/AUBTAdI7zuY.

  2Michelle Tillis Lederman, “#365LivingGiving,” YouTube.com video (May 4, 2015): https://youtu.be/7P0HLt3N-50.

  11. LinkedIn and Technology Tools

  1“CTC (Coaches, Trainers, & Consultants) Connections,” LinkedIn group: www.linkedin.com/groups/2980318.

  2“ConnectorsClub,” LinkedIn group: www.linkedin.com/groups/1053417.

  3 CareerBuilder, “Number of Employers U
sing Social Media to Screen Candidates at All-Time High, Finds Latest CareerBuilder Study,” CareerBuilding press release (June 15, 2017): http://press.careerbuilder.com/2017-06-15-Number-of-Employers-Using-Social-Media-to-Screen-Candidates-at-All-Time-High-Finds-Latest-CareerBuilder-Study.

  12. Diversify Your Connections and Stay Connected

  1Niraj Chokshi, “Out of the Office: More People Are Working Remotely, Survey Finds,” New York Times (February 15, 2017): https://www.nytimes.com/2017/02/15/us/remote-workers-work-from-home.html; and Gallup, “State of the American Workplace.”

  2 Alison Reynolds and David Lewis, “Teams Solve Problems Faster When They’re More Cognitively Diverse,” Harvard Business Review (March 30, 2017): https://hbr.org/2017/03/teams-solve-problems-faster-when-theyre-more-cognitively-diverse.

  3Kristen Pressner, “Are You Biased? I Am,” TEDx Talks YouTube.com video (August 30, 2016): https://youtu.be/Bq_xYSOZrgU.

  Index

  abundance: abundant thinking, 82; as Connector character trait, 206; mindset, 84–95; vs. scarcity, 82

  acceptance: as Connector character trait, 206; self-acceptance, 55–56

  Amazon: and customer relationship, 15; reviews on, 192

  American Express, and employee intelligence training, 50

  Argyris, Chris, 59–60, 64

  asking, pressure-free, 74–76

  authenticity: and building relationships, 180; and likability, 24–25, 34, 47–48, 63; as pillar of trust, 102–103, 109

  Authoress (online community), 117–18, 120, 125, 179

  Band, Zvi, 177

  Baxter, Robbie Kellman, 15

  Berger, Lauren, 116

  Best, Charles, 18

  Block, Peter, 14

  Blockbuster vs. Netflix, 15

  Boston Consulting Group (employee satisfaction survey), 86

  boundaries: and balance, 153–54, 158; strategies for setting, 140–43, 145

  Brigham Young University (loneliness study), 13

  Brosseau, Denise, 118

  Brown, Dennis, 170

  Brustein, Darrah, 116, 152, 193

  Buffer (platform), 174

  business relationships, 22

  Carbary, James, 125, 126

  Camahort Page, Elisa, 153

  character traits of Connectors, 36; abundance, 97; accepting and open, 158; clear vision, 78; conscientious, 144; curious and social, 131; diversified, 203; generous, 158; trusting, 109

  Clark, Dorie, 94

  clear vision, as Connector character trait, 206

  Columbia University, 17, 130

  communication: and WIIFT (“What’s in it for them?”), 76, 79, 125, 139; strategies for effective, 113, 138, 145, 150, 195

  communication skills: body language, 30–31, 52, 113–14, 200; listening, 28–29, 49–51, 120–21; smiling, 113; talking, 70–71

  Connectors, defined, 36–38

  Connectors, summary of character traits, 206

  Connectors, types of: Acting, Emerging, and Responsive Connectors, 40–43, 44; Niche Connectors, 39–40; Non-Connectors, 36–38, 42–44, 49, 66, 104, 133, 144; Super Connectors, 38–39, 41, 43–44, 49, 195, 197

  consistency, as pillar of trust, 26, 102–103

  content creation, 95

  Corcoran, John, 190

  curiosity: and building relationships, 27–28, 124–25; as Connector character trait, 206

  customer relationship management (CRM) tools, 177–78

  DeVries, Henry, 127

  diversifying your network, 201–202

  Donors Choose, 17

  Dweck, Carol, 129

  Edmondson, Amy, 18

  emotional intelligence (EI): defined, 49; levels of, 50, 63

  energy: authentic energy and building relationships, 24, 27

  Facebook, 171, 175–76, 181, 187

  “Fake It ’til You Make It Real,” 25–26

  fear, acknowledging, 83

  feedback, asking for, 50–52, 100

  first impressions, and likability, 26, 138, 145, 167

  Foland, Ryan, 138

  follow-up: and building trust, 133, 145; strategies for, 124, 136–37, 140

  Gallup (report), 13

  generosity, as Connector character trait, 206

  Gerber, Scott, 116

  gift-giving, strategic, 127

  Gladwell, Malcolm, 20, 37

  goal setting, and SMARTER goals: defined, 67–69, 78, 135

  Goldsmith, Marshall, 135, 148, 153

  Google: Google groups, 118; and team building, 18

  Gorham, Eric, 119

  Granger, Sarah, 117, 179

  group settings, strategies for, 113

  Harbinger, Jordan, 83

  Harvard Business Review: diversity study, 190; and knowledge gaps,58; subscription industry study, 16

  Harvard University (longevity study), 13

  Hassell, David, 39, 195

  Holt-Lunstad, Julianne, 13

  Hootsuite (platform), 174

  Horie, Ari, 12

  how to say no, 140–43, 145

  influence and influencers, strategies for connecting with, 190–92

  Ingham, Harrington, 51–52, 64

  Instagram (social media), 175, 176

  introductions, how to make, 150–51

  Johari Window (Luft and Ingham), 51–52, 64

  Johnson, Lindsay, 55

  JP Morgan Chase (investment banker), 70, 118

  Kahneman, Daniel, 12

  Kleinert, Jared, 39, 193, 195

  Kronos Technologies, and customer relationship, 19

  Ladder of Inference (Argyris), 59–60, 64

  Lamoreaux, Kristen, 9, 118

  LeanIn.org (gender equity study), 11

  likability, laws of: authenticity, 24–25; curiosity, 27–28; energy, 27; familiarity, 31; giving, 32; listening, 28–29; mood memory, 30–31; patience, 32–33; perception, 25–26; self-image, 25; similarity, 29–30

  LinkedIn, 9–10, 73, 76, 125–26, 175, 182; Coaches, Trainers, and Consultants LinkedIn group, 169; ConnectorsClub (Carrera), 169; and customer relationship, 15; and job search, 11; LION (LinkedIn Open Networkers), 163; strategies for using, 125–26, 161–74, 188, 192, 195

  listening: active, 28, 138, 145; and building relationships, 29, 120; and distractions, 29; strategies for effective, 28–29, 120–21

  Littlefield, Chad, 14

  LoVerde, Mary, 72

  Luft, Joseph, 51–52, 64

  management roles, and gender, 10–11

  management techniques: allowing others to shine, 85; giving credit, 86

  Masters, Jaime, 121

  McKinsey & Company (gender equity study), 11

  meeting strategies, connection before content, 14–15; face-to-face, 13, 93, 114, 186–87

  Meric, Beri, 116, 193

  Meyers, April, 40

  millennials, and mobility, 193

  Mindset Mission exercises: for activating curiosity, 129; for increasing self-trust, 101–102; for investing time, 93–94; for meetings, 14–15; for self-acceptance, 55–56; for taking action toward a goal, 69; for testing biases, 201; for workplace culture, 19–20

  mindsets of a Connector: belief in abundance, 97; clear vision, 78; conscientious, 144; generous in spirit, 158; growth, 129; open and accepting, 158; social and curious, 131; trust, 109

  mirroring, 30

  Misner, Ivan, 118, 123, 174, 192

  mood memory, 30–31, 34, 61, 123, 139

  name tags, strategies for using, 123

  National Speakers Association, 117, 199

  Nelson, Shasta, 116

  Netflix, 17, 194; vs. Blockbuster, 15

  networking: diversity and, 185–86; introverts and, 113; philanthropy and, 119; purpose
of, 155; strategies for, 94–96

  Nextdoor (online community), 117

  Niche Connectors, 39–40

  Nielsen (ratings), 12

  no: strategies for saying no, 140–43, 145

  notes, handwritten, 188, 193

  O’Meara, Rachael, 129

  openness, as Connector character trait, 206

  Paugh, Ryan, 116

  perceptions: and beliefs, 58–60; changing, 26; law of, 25–26; and reality, 25

  philanthropy, 119

  Pinterest (social media), 175, 177

  PitchBook (gender equity study), 12

  Pollard, Matthew, 120, 123

  positive: associations and likability, 29, 31, 156; energy, 27; intentions, 60–61, 148, 158; self-talk, 25

  Pressner, Kristen, 94, 140, 162, 201

  prioritizing relationships, 94–95

  questions: in conversation, 52; open-ended, 15, 28, 196; for self-evaluation, 57–60; strategies for asking, 14–15

  relationships: and happiness, 3, 13–14; and productivity, 18–19; types of, 209–208

  RoAne, Susan, 122

  Rodskog, Rebecca Friese, 18, 177

  Ross, Maria, 125, 172

  Rotten Tomatoes (referral site), 12

  Ruhlin, John, 127

  Samuels, Robbie, 197

  saying no: and boundary setting, 153–54; strategies for, 140–43, 145

  saying yes, strategies for, 140–43, 145

  scarcity, as way of thinking, 81–82

  self-awareness: and personal bias, 201; and self-acceptance, 63

  self-talk, converting negative to positive, 25

  Send Out Cards, 193

  similarities, finding to build connections, 29–30, 33, 198–99

  Skype (chat), 93, 163, 181, 187, 203

  SMARTER goals: defined, 67–69, 78; planning, 135

  Snapchat (social media), 175–77

  social media: and job search, 11–12, 175, 180–81; posts and what to share, 180–81

  Society for Information Management (Simnet.org), 118, 127

 

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