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Matthew Del Negro - 10,000 NOs

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  TheRightWayIstheWaythatWorksforYou

  Ferruggiacreatedasystemthatworkedformebykeepingitsimple.Beforedesigningmytraininganddietregimens, hefirstaskedmetodefinemygoal.Whenmymuddledanswer,thatIwantedtogainmuscle andbemoredefined, contradicteditself,hedidn'tplacateme.Givenmytighttimeline,heforcedmeto makeachoice.Hisadvicewasto getmoreleanbecauseitwouldbemoreeffectiveoncameraforwhatIneeded.Hetooktheguessworkoutandmade theplaneasyformetofollow.Eventhoughhehasworkedwithothersinmoreintricateandsophisticatedways,he knewIdidn'thavethetimeorbandwidthtodothat.Instead,helaiditoutformeinabasicwaysoIcouldfollowit totheletter.Heknewthatdisciplinewasthemostimportantfactor,sohedesigneditsoamonkeycouldfollowit.It wassopragmaticthattherewasnothingtoarguewith.Eitherdoit,ordon'tdoit.Thechoicewasmine.

  “Thefirsttimeyouwalkintoagymyoudon'tsay,‘BecauseIcan'tsquat225or315 nowitmeansI'llneverdoit.’

  Samethingwiththis.Anybodycangetbetteratthisstuff.Youtrackyoursquatsorchin-upsatthegym,soI wouldsay,‘Okay,howmanycomplimentsdidIgive?’AndI'dwriteitinmyjournal.‘HowmanytimesdidIstarta conversationwithsomebody,inthelineatStarbucksoratthegrocerystore?’I'djustpushmyselfeveryday.And, now,that'smything.It'ssupereasynow.Itwasjustwork,that'sallitwas.Justrepetition.”

  —JayFerruggia,StrengthCoachandSpeaker,onbeingaformerintrovertturnedsuperconnector WhenIwasinthethirdgrade,myteachergavemyclassanassignmentinthebeginningoftheschoolyear,dueat theendofeachsemester.Notbeingmuchofadisciplinarian,sheneverreallymentioneditafterthat.Ifshedid,I certainlydidn'thearher.Theassignmentinvolvedreadingshortstoriesinourtextbooksthroughoutthesemester andansweringsixtoeightquestionsperstory.Itwasthekindofassignmentthatwouldhavebeeneasyifitwere donethroughouttheyear,butbytheendofthesemester,whenwewereremindedoftheduedate,Iwascaught completelyoff-guard.Notonestomessaroundwhenitcametomyeducation,myparentsdidnotgiveintomypleas tofinishitaftergoingtoapopularannualcarnivalinourtown.Instead,theysetupafoldingtableinmybedroom andessentiallylockedmeinsideuntilallmyworkwasdone.

  Aftermuchtwisting,turning,andschmoozingtotrygetoutofit,IrealizedIhadnochoice.OnceIsettleddown,I actuallyfoundajoy,andevencomfort,inthework.Ilikedthefeelingofprogress.WhenIfinished,Ifeltarealsense ofprideandaccomplishment.ItoldmyparentsIwishedIhadreadthestoriesearlierbecausetheywereactually good.Iwasnotlyingtothem;thedisciplinereallydidfeelgreat.Andyet,attheendofthenextsemester, unbelievably,Ihaddoneitagain.Astheduedateapproached,Ihadn'ttouchedthestories.And,again,myparents lockedmeupandthrewawaythekeyuntilIcameoutwithalltheworkcomplete.

  Sometimes,becauseweareimperfectbeings,wehavetobetaughtlessonsalotmorethanoncebeforewelearn them.Theuniversehasawayofcontinuingtothrowthesamelessonourwayuntilwefinallywiseupandcanhandle itandmoveforward.IfIhadn'tlearnedmylessonbytheendofthethirdgrade,myfourthgradeteacher,Ms.

  Taylor,whomeveryonefeared,wassentbytheuniversetodothetrick.MyDadstillremindsmethatitisMs.Taylor whochangedthecourseofmylifethroughsheerdiscipline.IgotstraightE's(forExcellent)andstraight1's(forgood

  behavior)allyearlong.Infact,Iexcelledinschoolingeneralfromthenon.WhenmyparentswenttoseeMs.Taylor fortheirparent-teacherconferencethatyear,myDadgesturedtoherheadandasked,“Wherearethey?”Ms.Taylor lookedconfuseduntilmyfathergrinnedandsaid,“Yourhorns.”Theyalllaughedandmyparentsthankedher profuselyforhavingthetoughlovetoteachmeoneofthemostteachabledifference-makersonecanlearn:the powerofdisciplineandgoodstudyhabits.

  Disciplineisnecessaryifnoteasy.Whilesomehaveitnaturally,itcanbehoned.Likenearlyeverythingelseinthis book,itissimplyachoice.Whenyougettothepointthattheactionsyou'vebeentakingarenolongerbringingyou satisfactionorjoy,youwilllikelybeatthejuncturewhereyoudecidetogivedisciplineatry.Onceyoubegin,you mayneverstopbecauseyou'lllearnthatstructurewillbringyoufreedom,andeveryhabitthatyouchoosetogiveup willbereplacedbyabetterhabitthatbringsyoujoyratherthanmiseryandfrustration.

  TopThreeTakeaways

  1. Disciplinerequiresclarityanddemandsthatyoumakechoices.Youcan'thaveyourcakeandeatit,too.

  2. Planningandpreparationreducetheneedtoexerciseyourwillpower.

  3. Remaininglaser-focusedonagoalthroughthefinishlinewillreapyoumorerewardsthanyourealize whenyouinitiallysetouttoruntherace.

  CHAPTER5

  Risk

  “Ifyouwanttotaketheisland,youneedtoburntheboats.”

  — TonyRobbins,UnleashthePowerWithin

  In2016,mywifeandIwereinvitedtoTonyRobbins'sUnleashthePowerWithinseminarinSanJose,California.

  Therewasmuchexcitementthroughouttheweekendaswegottoknow,andfire-walkwith,someimpressivepeople sittinginoursection.ActorGerardButler,WorldChampionTriathleteSiriLindley,andphysicaltherapistand strengthcoachRoryCordial,whoissogoodathisjobthatBeyoncéandJay-Zbringhimwiththemontheirworld tourstokeepthemlimberandhealthy,wereamongthefolkswithwhomwewerefortunateenoughtoconnect.Iwas inspiredenoughtojumpstartmythen-nascentideaforthe 10,000NOspodcast,andmanyofthosepeoplehave sincebeenguestsontheshow.Thatweekend,themajorityoftopicsthatwerecoveredresonatedforme,buttheone thatreallystoodoutwastheideabehindburningtheboats.

  ConquerorDie

  Itwassoappropriateformeatthattimebecausewehadjustleftourrent-stabilizedapartmentonthebeachof SantaMonicaearlierthatweektomoveintoahouseintheneighborhoodwhereourkidshadbeencommutingto school.Whilethismovedoubledourmonthlyexpenses,weknewtheriskweweretakingwasanattempttoputour kidsandourfamilyinaneighborhoodwherewecouldthrivethemost.

  Theideabehind“burningtheboats”issimple:conquerordie.Theliteralburningoftheboatsreferstoahistorical invasion,althoughtherearedisputesastowhichone.OnepossibilityisSpanishconquerorHernánCortés's conquestoftheAztecEmpirein1519.Withtheintenttoseizetreasure,Cortésledalargeexpeditiontoinvadewhat wenowknowasMexico.Hisinvaderswereoutnumberedbythewarriorsdefendingtheshores.Cortésorderedhis mentoburntheirshipsbeforetakingtheisland.Withintwoyears,theAztecEmpirebelongedtoSpain.Forme,the lessonisthatthereisnoopportunityforthegloryofvictoryifonedoesnotplacehimorherselfinapositionwhere heorshemayfacerealdangerordefeat.

  Iseethecoreprinciplebehind“burningtheboats”applyingto anydecision,largeorsmall,thatwemayface throughoutthecourseofoneday,orourentirelife.Intheearly2000s,whilestrugglingwiththedecisionofwhether IshouldremaininNewYorkCityormovetoLosAngeles,atrustedconfidantsimplylookedatmeandsaid,“Ifyou movetoLosAngeles,you'llmissoutonopportunitieshereinNewYork…AndifyouremainhereinNewYork, you'llmissoutonopportunitiesinLosAngeles.”Itwascomicallysimple,yettrue.NomatterhowmuchmoneyIpay anactingcoachortherapist,orhowmuchadviceIseekfromacolleagueormentor,ultimatelythedecisionsImake comedownto meand mydesires,nooneelse's.Andeverysingleoneofthosedecisionscontainsrisk,whetherI'm awareofitornot.

  Thechallengeisnotin understandingthissimpleprinciple.Thechallengeisthatmostpeoplewouldratherremain comfortablethanriskfinancialfailureorphysicalandpsychologicalpain.Thetruthisthatweallneedtotakerisks.

  But howmuchriskshouldyoutake?And whenyoushouldtakeit?Thereisnoguaranteedcorrectanswer,butit's justasimportanttokeepi
nmindthatwhilepassionandcourageareessential,soareintelligence,wisdom,patience, andstrategy.Ifyouveertoofartoeithersideofthisspectrum,youcanendupflamingoutbeforeyou'vereached yourgoalorneverstretchingenoughtohavegreatopportunities.

  Ifevertherewereaguestonthe 10,000NOspodcastwhomIwoulddeemarisk-taker,it'sAlisonLevine.Notonly wasshethecaptainofthefirstUSfemaleexpeditiontoclimbMountEverest,butshehascompletedtheadventure grandslam,whichentailsclimbingthehighestpeakoneverycontinent,andlivedtowriteaboutit(inher NewYork TimesBest-Sellingbook, OntheEdge:LeadershipLessonsfromMountEverest).Whatmakesherstoryevenmore remarkableisthatshewasfoundtohaveaholeinherheartasayoungster.Whileherentirelifeandcareerrevolves aroundrisk,shestillpreachessafetyandsensibilitywhilesimultaneouslypushingtheboundariesofhercapabilities.

  “Yourplanisoutdatedassoonasit'sfinished.Soitisgoodtoplan'causethatcanhelpyougetontrackorstayon track,butyoucannotbehell-bentonstickingtothatplannomatterwhat.Youhavetoadjust,changeyour directionortakeactionbasedonthesituationatthetime.”

  —AlisonLevine,MountainClimber,Speaker,Author

  Aftertherollercoasterof2001,whenIproposedtomynow-wifeinlateAugustonlytofacethelossoffriendsand peaceinNewYorkCityonSeptember11,Iwascaston TheSopranosjustbeforethestartof2002.Gettingthatcall onDecember20,2001,was,andwillprobablyremain,themostdramatic“yes”Ihaveeverhadinthebusiness.This isnotonlyduetoitcomingontheheelsofthebiggesttragedyourcountryhaseverfacedor TheSopranos' placein culturalhistoryatthetime,butalsotomyrelativeyouth.Despitebeingthirtyyearsold,Istillpossessedanaive perspectiveonmycareer,fame,andlifeingeneral.WhileIcontinuetogetexcitedaboutjobstothisday,the excitementpalesincomparisontomilestoneslikewatchingthebirthsofmychildrenandothersignificantfamilial experiences.Also,atthispointIhavepeekedfarenoughbehindthecurtainofHollywoodtorealizethattheeffects ofbigwins,whilealwayswelcome,aremuchlessdramaticandlife-alteringthanIimaginedtheywouldbewhenI wasyounger.Theresultoflanding TheSopranoswasthat,havingweatheredthedepressingeventsof2001,2002

  feltlikeanewbeginningforme.AftersevenyearssluggingitoutinNewYorkCity,Iwasfinallyabletotellstrangers

  thatIwasanactorwithouthavingtoincludemyusualten-minutemonologuethatexplainedwhereIbartended, whereIwaitedtables,andwhereItookscene-studyclasses.Itfeltlikethestrugglewasover.

  Thestruggle,itturnsout,was notover.Andyet,thisbreak wasbiganditdidhelpmeconsiderably.Butmystoryof getting TheSopranosisabouttherisksthatweretakentoputmeinthatauditionroominthefirstplace.

  Afterfouryearsofcollegethathadpreparedmeforsomehigh-payingjobsinprofessionsIhadlittleinterestin, choosingtobeanactorwithoutgivingmyselfaPlanBisprobablythefirstriskItook.NotlongaftermovingtoNew York,IscoredabigbreakwhenafilminwhichIwascastastheleadturnedfromnon-uniontoSAG(ScreenActors Guild)becauseactorFrankVincent( RagingBull, Goodfellas,Casino)signedon.Upuntilthistime,noneofthe projectsIhadfoundin Backstagemagazinepaidmeordidanythingtoraisemyprofile.Butthisfilmturnedoutto bedifferent.Whileitdidn'tearnmeapenny, TheNorthEndhadafestivalrunthathelpedmovemeoutoftotal obscurityandintoasmallerpoolofactors.Inpost-production,whenthefilmmakerstoldmetheywereshorton cash,Iriskedmyreputationbygoingtomybrotherandhisfriends,whoownedandoperatedthesuccessful midtownbarthatI'dbeentending,askingforthemoneythatwasneededtofinishthefilm.

  Theysteppedupandwecontributedalmost$20,000combined,including$2,000frommyownhard-earnedstash.

  Ididnothavealotofmoneyatthistime.Iwaslivinginafifth-floorwalk-up,rent-stabilizedapartmentonthe UpperEastsideofManhattanandsupportingmyselfbybartendingandworkingthecounteratCaliforniaPizza Kitchen.

  Raisingthismoneysolidifiedmyrelationshipwiththefilmmakers,whothentappedmetoplaytheleadintheir follow-upfilm,whichwouldbeshootinginItaly.IpaidformyselftotakeabusuptoBostonformultipletablereads oftheItalyfilmbeforeproductionwouldmovetoItalytobeginshooting.

  Don'tTakeItPersonally,TakeItProfessionally

  Asthatsecondfilmgotclosertoproduction,thefilmmakershiredcastingdirectorGeorgianneWalkentohelpthem findtheircast.Shewasnotawareofmyworkatthetime,butwhenthefilmmakerbrotherstoldherthatIwastheir choicetoplaythelead,shetalkedthemoutofit.Instead,sheconvincedthemtohireanactorshebelievedwasmore suitedtotherole.ThefilmwasmadeinItalywithoutme,andWalkenwasnotmyfavoriteperson.Shewasalso, however,thecastingdirectorfor TheSopranos,andintheyearsthatfollowedshebroughtmeintoauditionfor varioussmallpartsontheshow.WhileIwasnevercast,Iwasusuallycalledbacktoreadfortheproducers.

  In2001,whentheauditioncameinforCousinBrian,amuchbiggerpartthanthepreviousrolesI'dauditionedfor ontheshow,Ireadthematerialandthought,“Icouldplaythisguy.”Theauditionmaterialconsistedofmostly financialjargonasmycharacterwasafinancialadvisor.Hewastaskedwithpitchinghiscousin'shusband,who happenedtobeTonySoprano,waysinwhichhecouldinvesthismoney.Manyofmyfriendsfromcollegeworkedon WallStreetandthemajorityofthecustomersI'dbeenslingingdrinksforatthebarspenttheirdaysonthestock exchange.ThisgavemetheconfidencethatIcouldhandlethelingoandlendcredencetothisrole.Ithentookmy nextrisk:ratherthanbartendthenightbeforemyinitialaudition,Igavemyshiftaway.Whilethismaynotsound likeabigsacrifice,atthetimethatwasworththreetofourhundreddollarsthatIcouldhaveputtowardmyrentand otherexpenses.

  Giventhefactthat,statisticallyspeaking,Icouldgoinfor30to50auditionswithoutlandingajob,choosingtogive thatmoneyupfora chanceatscoringthisrole—Iwantedtobeasfreshaspossible—mightbeviewedasadumbrisk.

  Howeveryouviewit,thatriskendeduppayingoffwhenthatinitialauditionimpressedWalkenenoughthatIwas senttotheproducerswithherchampioningmetogettherole.(Moreonthatlater,butIgotthegig.Eventually.) And2002 didendupbeingamonumentalyear:Ishotthemajorityofmyworkon TheSopranos,didmyfirst legitimateoff-Broadwayplay,andgotmarriedonlyeightdaysbeforeallofmyepisodesbegantoaironHBO.Itwas averyhighpeakamidacareerfullofvalleys,anditledtowhatI thoughtwasgoingtoturnintoatriumphant mountaintopin2003.

  WhatGoesUpMustComeDown

  Ifmy2003couldbeplacedonalinegraph,itwouldlooklikethebacksideofamountain,ahighpointfollowedbya sharpdrop-off.Myconfidenceandmomentumremainedsky-highthroughMarchandthen,byApril,plummetedto alowthatrivaledthatofearly2001.Duetotherunoftheoff-Broadwayplayin2002,whichbeganrehearsingjust beforeourwedding,mywifeandIpostponedourhoneymoontoHawaiiuntilJanuary2003.So,despitethatsmall sacrifice,webeganthenewyearinluxury,countingtheblessingsofthepreviousyear,excitedaboutthebigriskwe wereabouttotake—relocatingtoLosAngelessoIcouldbethereformyfirstpilotseason.Thatprovedtobea huge swingandamiss.

  Thecombinationofhavingjustgottenmarriedandmywifenotbeingpassionateabouthercareerinadsales promptedmetoconvincehertoquitherjobandcomewithmetoLosAngelesforafewmonths.Iwasridinghigh offof TheSopranos,havingreceivedalotofattentionforitonthestreetsofNewYork.MyagentsandIbelieved thatitwastimeto“strikewhiletheironwashot.”So,afterourhoneymoon,weillegallysubletourrentalapartment inNewYorkandtookonasubleasefromoneofmyhighschoolfriendswhowaslookingtounloadherplaceinLA.

  Itwasnotexactlyglamorous,butthepalmtreesmadeupforitand,mostimportantly,Iwantedtoberightint
he mixastheybegantocastallofthefollowingseason'sseriesnowthatmycareerseemedtobeontrack.

  Pilotseason2003beganwithafrenzy.NeverbeforehadIreceivedsomuchattentionorhadasmanyshotsat potentialgigs.EverywhereIwentIfeltlikeacelebrity.IrememberdrivingtoBurbankforameetingwithallthe

  SVPsofcastingatNBCandhavingthemgushovermetothepointwhereoneofthemsaid,“OhmyGod,Cousin Brian!You havetosignaheadshotfortheguywhocutsourpromovideos!He lovesyou!”IfiguredIwasgoingto havetofightpotentialemployersoffwithastickduetoallthedemandonme.Afterall,they lovedme…right?

  Februaryflewby,MarchcontinuedthefrenzybutitslowlybegantogrindtoahaltsothatbyApril,notonlydidI not haveajob,Ihadnottestedforanypilots.Inlayman'sterms,nottestingmeansIneverreallycametooclose.The nearestIcametolandinganactualjobwaswhenIwascalledbackforwhat'sknownasa“mix-and-matchsession”

  fora“highlyanticipatedseries.”EventhoughIwasneverapartofit,thatseries,muchlikemypilotseason,ended upbeingabustanyway.

  BythemiddleofApril,wehadrifledthroughmoreweddingmoneythanIwouldliketoadmit,despitebeingfrugal.

  WhileIdesperatelyhopedformoreopportunities,Iwaspainfullyawarethatthisriskwasnotgoingtoworkoutthe wayIhadimaginedit.Andwhilethereisnosilverliningattheendofthisparticularsegmentofmylife,andIwas destinedtoreturntoNewYorkCitywithmytailbetweenmylegs,thereisatleastasmallbutworthystoryaboutrisk thatIcansharewithyou.

  Free-fallin'

  Knowingthatpilotseasonwasessentiallyover,wewentdowntoCoronadotovisitmycollegefriendwhowasaNavy SEALandstationedthere.Afterspendingtheweekendwithalargegroupthatconsistedofmybuddyandhiselite friends,oneoftheminvitedmywifeandmetoaDodgersgamethefollowingTuesdayinLA,wherehe'dbe parachutingintoDodgerStadiumbeforethegame.

 

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